• Journal of Fashion Business
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• v.27 no.4
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• pp.1-20
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• 2023

This study proposes the practical design elements of sustainable fashion by understanding the values of the MZ generation and analyzing the design characteristics that can extend the life of clothing. The theoretical concept of sustainable fashion through previous studies was reviewed and in-depth interviews were conducted with the MZ generation on "design characteristics of clothes that they have actually used for a long time." The result was drawn by approaching the constant comparison method through the qualitative methodology. As a result of the study, the design characteristics of clothes that can be worn for a long time are as follows. First, simple design pursues simplicity that is not excessive to the essential characteristics of clothes. Second, sturdy material is durable and not easily damaged. The clothing storage method and laundry method were also factors that could extend the life of the garment. Third, emotional design is a design that fits well with your mood and body type and gives a special meaning to your emotions. This study is meaningful in suggesting elements necessary for extending the life cycle of clothing and providing basic data that can be applied to the practical design steps of the fashion industry.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.293-300
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• 2014

Fashion companies confront to environmental problem and resource depletion and have to consider 'sustainability' into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company's evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.

• Journal of Fashion Business
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• v.25 no.4
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• pp.92-108
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• 2021

The purpose of this study was to develop a free semester program using sustainable materials therefore improving the clothing & textiles section of the middle school textbook and the systematic and in-depth sustainable fashion education based on theme selection activity, as one of free semester system activities in the middle school. Our analysis on the programs, which was performed from 2018 to 2019, showed that the clothing & textiles programs were majorly focused making simple household items through basic needlework and knitting. The programs that related to the sustainable fashion education were environmental programs associated with other textbooks, or mainly included simple upcycling and were mainly operated as arts & physical education or club activities, rather than theme selection programs. According to results from a questionnaire survey on teachers incharge of the system, they had an intention of starting sustainable fashion education program or clothing & textiles section but failed due to low number of participants, practice cost, and time burden. Based on our analysis, this study proposed a 17-session based free semester program that includes the understanding of the sustainable fashions concept, classification of sustainable materials and systematic and stepwise practice in association with the middle school textbook clothing & textile section. The teaching materials developed in this study are expected to be incorporated in the program that helps students understand the right concept of sustainable fashions and respond to the pending environmental issue actively and systematically.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.53-65
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• 2022

The fashion industry is facing numerous sustainability-related challenges due to growing consciousness about the egregious extent of global environmental problems. This study examines research trends on sustainable fashion based on five macro trends related to sustainable innovation in the fashion industry. Using the content analysis and network analysis methods, 115 research papers published in domestic and international journals from 2017 to 2021 were collected and analyzed. The study conclusions are as follows. First, majority of domestic papers(55.41%) focused on circular economy, whereas other topics such as consumer awareness(1.35%) and corporate social responsibility(2.70%), are yet to be thoroughly examined; majority of international papers(53.65%) focused on sharing economy and collaborative consumption, whereas other topics such as technological innovation(2.44%), are yet to be thoroughly examined. Second, domestic papers have found that many brands(68.57%) are applying the concept of circular economy, whereas international papers have found that many brands(51.56%) are applying the concept of sharing economy and collaborative consumption. The study results provide useful data for corporate management in the fashion industry.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.4
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• pp.59-76
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• 2023

The COVID-19 pandemic has brought about environmental severity and new social, economic, and cultural changes. Conscious fashion, which is oriented to sustainable and valuable consumption, has become a trend to consume products produced using eco-friendly and ethical processes, from the selection of the product materials to the manufacturing process. The purpose of this study is to identify the concepts and characteristics of conscious fashion and zero waste, and to explore design trends of zero wastein the new normal era of conscious fashion through the analysis of various cases. The research method is a literature review on conscious fashion based on relevant professional and academic books and articles, designer collections, and campaigns from 2010 to the present, when conscious fashion as eco-friendliness and sustainable fashion became a trend. The concept and characteristics of conscious fashion were examined them in terms of environmental, ethical, social, and cultural aspects and the concept and characteristics of zero waste through previous studies and case analysis. Through this, the trends of zero-waste design in conscious fashion were categorized into: first, an eco-friendly design orientation that utilizes reuse and reduce methods of clothing and fabric; second, a variable design orientation that practices zero waste designs by using diversity of patterns through deconstruction, disassembly, and various cutting methods. Third, long-term circulation of design through the recycling of resources by second-hand trade, the utilization of stock clothing, resale, and availability of eco-friendly materials through the development of new technologies. As an active practice for the sustainable fashion industry expands, it is expected that continuous research will be conducted as a future core value to realize the possibility of long-term circular zero-waste design through social responsibility and conscious recycling, reuse, and reproduction.

• Journal of Fashion Business
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• v.26 no.4
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• pp.136-153
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• 2022

The fashion industry is considered hazardous and a threatened to the environment. Due the negative perception, the industry should focus on sustainability as a social role. Therefore, several redesign fashion collaborations mainly focusing on renewing abandoned resources are already in place. The research method was based on previous studies, and 3 characteristics were derived: Redesign collaboration between fashion companies, Redesign collaboration between fashion & heterogeneous industries, and Redesign collaboration between the fashion industry & non-profit organizations. Those 3 characteristics were reviewed using 4 criteria. First, to establish and maximize the sustainable brand image and to be the best examples in environmental management, the organization endeavors to collaborate with various industries, institutions, and designers. Second is the expansion of the customer network through the spread of value consumption. Third is the creation of new values through a resource circulation structure. This means that the resource circulation structure system helps the partners to minimize on wastage. Fourth is the spread of de-boundary lines and the possibility of brand growth. Through collaboration with other industries, the boundaries of materials used in the fashion industry started to blur, thus expanding the continuous brand growth potential. The study derived the characteristics of redesign collaboration by systematically analyzing the cases. Further, the study looks forward to analyzing the characteristics of the products processed by redesign fashion collaborations in future research.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1039-1057
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• 2022

The fashion system has been criticized for relying on a linear economy to reduce short-term costs and increase profits. Meanwhile, the circular economy strives to expand the value chain through a closed loop for companies, society, and the environment by separating consumption from resources. This study aims to elucidate the strategic characteristics of the technological measures that fashion companies and brands are trying to innovate into a sustainable fashion system on the basis of the circular economy concept. Thus, we conducted case studies by dividing the value chain of the fashion system into design, production, and consumption to identify the technological development of the circular fashion system from a technologization perspective that incorporates technological values. First, design appeared to strengthen emotional durability, design and process with circulation in mind, and fashion product digitalization. Second, production manifested itself as material development for the new fiber economy, improvement of non-environmental processes, and customization of demand-driven, responsive production. Third, consumption was the spread of the environmental consumption culture through the sharing economy platform, the realization of a virtual wearing experience to prevent rapid disposal, and the provision of information on sustainable consumption.

• Journal of Fashion Business
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• v.24 no.5
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• pp.125-139
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• 2020

The fashion industry that perceived the severity of environmental pollution, has sought various methods of sustainable fashion. However, most of the businesses paid attention to the development of materials using industrial waste, or vegan material. Thus, this study aims to present the methods for improvement in creativity for inversely developing the design from patterns and present new approaches by applying the contrarian development of proto to class under the limited condition of material concerning general design, selection of material, and production of sample. In the case of three student teams enrolled in the first semester of the second year, the fabric and used clothing donated by industry were used as material. The whole cut for cutting a single fabric in connected state, and Zero Wastes Design within a rectangular frame of fabric, upcycling of used clothes, and cutting out of Geometric Form are suggested. The team(A) produced a zero-wastes coat and whole-cut Pancho that could be variously represented. The team(B) produced two kinds of asymmetric dress by utilizing used check-patterned shirts through upcycling. The team(C) utilized the fabric in geometric forms such as rectangle, trapezoid, and atypical figure by drawing design within donated fabrics. The items were a dress, blouse, and skirt. Consequently, an opportunity for both academia and industry to present more concrete methods for sustainable fashion and deeply perceive the sustainable fashion is presented along with novel methods for creation by carrying out the composition of pattern and design at the same time.

• Journal of Fashion Business
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• v.28 no.2
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• pp.92-108
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• 2024

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.