• Title/Summary/Keyword: Survey analytics

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Application of Web Query Information for Forecasting Korean Unemployment Rate (실업률 예측을 위한 인터넷 검색 정보의 활용)

  • Kwon, Chi-Myung;Hwang, Sung-Won;Jung, Jae-Un
    • Journal of the Korea Society for Simulation
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    • v.24 no.2
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    • pp.31-39
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    • 2015
  • Unemployment is related to social issues as well as personal economics activity so various policies have been made to reduce the unemployment rate in many countries. Because of delay inherent in the survey mechanism to collect unemployment data, it takes lots of time to acquire survey unemployment data. To develop proper policies for reducing unemployment rate at the right time, it is quite critical to obtain faster and more accurate information concerning about unemployment level. To remedy this problem, recently an advanced analytics utilizing internet queries is suggested. To examine the potential of Web query information, this research investigates the usefulness of internet activity data to predict Korean unemployment rate. One of selected web-query data(unemployment claim) has a quite strong correlation with unemployment rate. This research employes a time series approach of the ARIMA model that utilizes the information of keyword queries provided by the Naver(Korean representative portal site) trend together with unemployment rate data provisioned from Statistics Korea. With respect to model selection guidelines of mean squared error and prediction error, the model with utilizing the web query information shows better results than the model without such information. This suggests that there is a strong potential for the used method, which needs to be further explored.

The Effect of Paid YouTube Channel Membership Motivation on Usage Satisfaction and Continuance Intention: Based on Consumption Value Theory (유료 유튜브 채널멤버십 이용동기가 이용만족과 지속이용의도에 미치는 영향: 소비가치이론을 기반으로)

  • Chengnan Jiang;Ji Yoon Kwon;Sung-Byung Yang
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.181-203
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    • 2023
  • YouTube exhibits a hybrid personality, incorporating traits of both over-the-top (OTT) and personal broadcasting platforms. However, limited research has investigated these hybrid characteristics, particularly in the context of paid YouTube channel memberships. Therefore, building upon consumption value theory and prior literature, this study examines the influence of consumption value factors associated with paid YouTube channel memberships on usage satisfaction and continuance intention. Specifically, the study identifies four perceived consumption value factors (functional, social, emotional, and epistemic values) within the paid YouTube channel membership context and assesses their impact on usage satisfaction and continuance intention. Additionally, the study explores the moderating role of conditional value (the experience of watching live streams on paid YouTube channels) in these relationships. Data was collected via an online survey from Korean adults who subscribed to multiple paid YouTube channel memberships, resulting in 274 responses. The proposed hypotheses were tested using structural equation modeling (SEM). The SEM results indicate that all four consumption value factors significantly influence usage satisfaction, with usage satisfaction in turn positively affecting continuance intention. Furthermore, the study reveals that conditional value moderates the relationships between functional/emotional values and usage satisfaction, as well as between usage satisfaction and continuance intention. This study is the first to focus on YouTube channel paid memberships, which encompass characteristics from both OTT and personal broadcasting platforms. It is anticipated that this research will offer insights to personal broadcasters and stakeholders regarding the motivational factors that impact user satisfaction and encourage subscriptions to channel memberships.

A Study on Evaluation Model for Usability of Research Data Service (연구데이터 서비스의 유용성 평가 모형 연구)

  • Park, Jin Ho;Ko, Young Man;Kim, Hyun Soo
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.129-159
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    • 2019
  • The Purpose of this study is to develop an evaluation model for usability of research data service from the angles of evaluating usefulness of research data service itself and research data use experience-based usability. First, the various cases of evaluating usability of data services are examined and 4 rating scales and 20 measuring indicators for research data service are derived as a result of comparative analysis. In order to verify validity and reliability of the rating scale and the measuring indicators, the study conducted a survey of 164 potential research data users. KMO Bartlett Analysis was performed for validity test, and Principle Component Analysis and Verimax Rotating Method were used for component analysis on measuring indicators. The result shows that the 4 intrinsic rating scales satisfy the validity criteria of KMO Barlett; A single component was determined from component analysis, which verifies the validity of measuring indicators of the current rating scale. However, the result of 12 user experience-based measuring indicators analysis identified 2 components that are each classified as rating scale of utilization level and that of participation level. Cronbach's alpha of all 6 rating scales was 0.6 or more for the overall scale.

Analyzing Comments of YouTube Video to Measure Use and Gratification Theory Using Videos of Trot Singer, Cho Myung-sub (YouTube 동영상 의견분석을 통한 사용과 충족 이론 측정 : 트로트 가수 조명섭 동영상을 중심으로)

  • Hong, Han-Kook;Leem, Byung-hak;Kim, Sam-Moon
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.29-42
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    • 2020
  • The purpose of this study is to present a qualitative research method for extracting and analyzing the comments written by YouTube video users. To do this, we used YouTube users' feedback to measure the hedonic, social, and utilitarian gratification of use and gratification theory(UGT) through by using analysis and topic modeling. The result of the measurement found that the first reason why users watch the trot singer, Cho Myung-sub's video in the KBS Korean broadcasting channel is to achieve hedonic gratification with high frequency. In word-document network analysis, the degree of centrality was high in words, such as 'cheering', 'thank you', 'fighting', and 'best'. Betweenness centrality is similar to the degree of centrality. Eigenvector centrality also shows that words such as 'love', 'heart', and 'thank you' are the most influential words of users' opinions. The results of the centrality analysis present that the majority of video users show their 'love', 'heart' and 'thank you' for the video. it indicates that the high words in centrality analysis is consistent with the high frequency words of hedonic and social gratification dimension of the UGT. The study has research methodological implication that shed light on the motivations for watching YouTube videos with UGT using text mining techniques that automate qualitative analysis, rather than following a survey-based structural equation model.

The Study of Developing Korean SentiWordNet for Big Data Analytics : Focusing on Anger Emotion (빅데이터 분석을 위한 한국어 SentiWordNet 개발 방안 연구 : 분노 감정을 중심으로)

  • Choi, Sukjae;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.19 no.4
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    • pp.1-19
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    • 2014
  • Efforts to identify user's recognition which exists in the big data are being conducted actively. They try to measure scores of people's view about products, movies and social issues by analyzing statements raised on Internet bulletin boards or SNS. So this study deals with the problem of determining how to find the emotional vocabulary and the degree of these values. The survey methods are using the results of previous studies for the basic emotional vocabulary and degree, and inferring from the dictionary's glosses for the extended emotional vocabulary. The results were found to have the 4 emotional words lists (vocabularies) as basic emotional list, extended 1 stratum 1 level list from basic vocabulary's glosses, extended 2 stratum 1 level list from glosses of non-emotional words, and extended 2 stratum 2 level list from glosses' glosses. And we obtained the emotional degrees by applying the weight of the sentences and the emphasis multiplier values on the basis of basic emotional list. Experimental results have been identified as AND and OR sentence having a weight of average degree of included words. And MULTIPLY sentence having 1.2 to 1.5 weight depending on the type of adverb. It is also assumed that NOT sentence having a certain degree by reducing and reversing the original word's emotional degree. It is also considered that emphasis multiplier values have 2 for 1 stratum and 3 for 2 stratum.

A Study on the Policy Directions for the Development of Skill Convergence in the Post-COVID19 Era (포스트코로나시대 융합인재양성을 위한 정책방향연구)

  • Kim, Eun-Bee;Cho, Dae-Yeon;Roh, Kyung-Ran;Oh, Seok-Young;Park, Kee-Burm;Ryoo, Joshua;Kim, Jhong-Yun
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.247-259
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    • 2021
  • This study aimed to look for educational ways to prepare for the future society for education and people of talent who will lead the post-COVID-19 era. To this end, the factors necessary for the type of future talent in the post-COVID-19 era were identified by analyzing Big data. Based on the deducted factors composing the type of talent in the post-COVID-19 era, policy direction according to the emergence of the post-COVID-19 era were deducted through the interviews with the group of experts and delphi survey, and on the basis of this, this study sought for"a plan for the educational change in line with cultivation of people of talent in the post-COVID-19 era. The results of this study are as follows. First, through the big data analytics and analysis of the interviews, convergence, ICT utilization ability, creativity, self-regulated competency and leadership were found to be the factors necessary for the type of talent in the post-COVID-19 era. Second, it considered the innovation of digital education system and the support for vulnerable classes as the issue for cultivation of people of talent in the post-COVID-19 era. Third, the most important policy with regard to the educational direction for cultivation of people of talent in the post-COVID-19 era was cultivation of convergence talents. Convergence is a very important variable in the post-COVID-19 era since it creates new values by connecting things that are separated from each other. Hopefully, this study will build a basis for competency development, education and training in preparation for the post-COVID-19 era.

A Study on the Perceptions and Current Practices in Estimating Risk Cost of Contractor's Construction Budget - Focused on Building Projects - (종합건설사 실행예산 편성 시 리스크 비용 산정에 관한 인식 및 실태에 관한 연구 - 건축공사를 중심으로 -)

  • Choi, Jeong Won;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.3
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    • pp.13-24
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    • 2022
  • Construction projects are exposed to various types of risks, which tend to increase. The increasing risks call for contractors' more attentions to forecasting and dealing with these risks. One of the measures to deal with contractors' risks is to forecast or estimate risk cost and include it in the construction budget. Although various researches in relation to risk cost have been observed, little attention has been paid to general contractors' perceptions and current practices in estimating risk cost of construction budget. The objective of the study is to identify and discuss key characteristics and implications based on the survey and analysis of general contractors' perceptions and current practices in estimating risk cost of construction budget. The study shows that there is a gap between the perception and the practice of estimating risk cost, that is, high perception of the importance of risk cost and a relatively low level of practice. It suggests that historical cost data, guidelines and corporate-level standard procedures are required to improve the current practice in addition to sufficient time allocations for risk cost estimating. It discusses that there is a need for using sophisticated estimating techniques including bid data analytics despite a low level of the current adoption, and also proposes that research and development in the field of the sophisticated estimating techniques should be further implemented in order to increase their practicality.

Factors Affecting Individual Effectiveness in Metaverse Workplaces and Moderating Effect of Metaverse Platforms: A Modified ESP Theory Perspective (메타버스 작업공간의 개인적 효과에 영향 및 메타버스 플랫폼의 조절효과에 대한 연구: 수정된 ESP 이론 관점으로)

  • Jooyeon Jeong;Ohbyung Kwon
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.207-228
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    • 2023
  • After COVID-19, organizations have widely adopted platforms such as zoom or developed their proprietary online real-time systems for remote work, with recent forays into incorporating the metaverse for meetings and publicity. While ongoing studies investigate the impact of avatar customization, expansive virtual environments, and past virtual experiences on participant satisfaction within virtual reality or metaverse settings, the utilization of the metaverse as a dedicated workspace is still an evolving area. There exists a notable gap in research concerning the factors influencing the performance of the metaverse as a workspace, particularly in non-immersive work-type metaverses. Unlike studies focusing on immersive virtual reality or metaverses emphasizing immersion and presence, the majority of contemporary work-oriented metaverses tend to be non-immersive. As such, understanding the factors that contribute to the success of these existing non-immersive metaverses becomes crucial. Hence, this paper aims to empirically analyze the factors impacting personal outcomes in the non-immersive metaverse workspace and derive implications from the results. To achieve this, the study adopts the Embodied Social Presence (ESP) model as a theoretical foundation, modifying and proposing a research model tailored to the non-immersive metaverse workspace. The findings validate that the impact of presence on task engagement and task involvement exhibits a moderating effect based on the metaverse platform used. Following interviews with participants engaged in non-immersive metaverse workplaces (specifically Gather Town and Ifland), a survey was conducted to gather comprehensive insights.

The Influencing Mechanism of Manufacturing SMEs' Smart Factory Advancement Acceptance Intention: Based on the Information Systems Success Model (중소제조기업의 스마트팩토리 고도화수용의도 영향 메커니즘: 정보시스템 성공모형을 기반으로)

  • Yoon Jae Kim;Chang-Geun Jeong;Sung-Byung Yang
    • Information Systems Review
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    • v.25 no.3
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    • pp.199-220
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    • 2023
  • Projects to deploy and diffuse smart factories in South Korea are aimed at enhancing national manufacturing competitiveness. However, a significant portion of deployed companies remain at the basic stage and struggle to utilize smart factories regularly. Existing studies have primarily focused on the technical aspects of smart factories, using data analytics and case studies, leading to a gap in empirical research on continuous use and upgrade intentions. This study identifies key factors influencing smart factory usage and user satisfaction, drawing on the Information Systems Success Model (ISSM) and previous research. It empirically examines the impact of these factors on continuous use intention, management performance, and advancement acceptance intention through smart factory usage and user satisfaction. A structural equation model is employed to validate the research hypotheses, using survey data from 287 small and medium-sized manufacturing enterprises (SMEs) that have adopted smart factories. Results demonstrate that system quality, information quality, service quality, and government support significantly affect smart factory usage, while service quality and government support influence user satisfaction. Furthermore, smart factory usage and user satisfaction have positive effects on management performance, continuous use intention, and subsequently advancement acceptance intention. This study provides novel insights by demonstrating the specific impact mechanisms of smart factory user satisfaction on the business and the intentions of manufacturing SMEs regarding continuous use and advancement acceptance, leveraging the ISSM.

Construction of Consumer Confidence index based on Sentiment analysis using News articles (뉴스기사를 이용한 소비자의 경기심리지수 생성)

  • Song, Minchae;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.23 no.3
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    • pp.1-27
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    • 2017
  • It is known that the economic sentiment index and macroeconomic indicators are closely related because economic agent's judgment and forecast of the business conditions affect economic fluctuations. For this reason, consumer sentiment or confidence provides steady fodder for business and is treated as an important piece of economic information. In Korea, private consumption accounts and consumer sentiment index highly relevant for both, which is a very important economic indicator for evaluating and forecasting the domestic economic situation. However, despite offering relevant insights into private consumption and GDP, the traditional approach to measuring the consumer confidence based on the survey has several limits. One possible weakness is that it takes considerable time to research, collect, and aggregate the data. If certain urgent issues arise, timely information will not be announced until the end of each month. In addition, the survey only contains information derived from questionnaire items, which means it can be difficult to catch up to the direct effects of newly arising issues. The survey also faces potential declines in response rates and erroneous responses. Therefore, it is necessary to find a way to complement it. For this purpose, we construct and assess an index designed to measure consumer economic sentiment index using sentiment analysis. Unlike the survey-based measures, our index relies on textual analysis to extract sentiment from economic and financial news articles. In particular, text data such as news articles and SNS are timely and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. There exist two main approaches to the automatic extraction of sentiment from a text, we apply the lexicon-based approach, using sentiment lexicon dictionaries of words annotated with the semantic orientations. In creating the sentiment lexicon dictionaries, we enter the semantic orientation of individual words manually, though we do not attempt a full linguistic analysis (one that involves analysis of word senses or argument structure); this is the limitation of our research and further work in that direction remains possible. In this study, we generate a time series index of economic sentiment in the news. The construction of the index consists of three broad steps: (1) Collecting a large corpus of economic news articles on the web, (2) Applying lexicon-based methods for sentiment analysis of each article to score the article in terms of sentiment orientation (positive, negative and neutral), and (3) Constructing an economic sentiment index of consumers by aggregating monthly time series for each sentiment word. In line with existing scholarly assessments of the relationship between the consumer confidence index and macroeconomic indicators, any new index should be assessed for its usefulness. We examine the new index's usefulness by comparing other economic indicators to the CSI. To check the usefulness of the newly index based on sentiment analysis, trend and cross - correlation analysis are carried out to analyze the relations and lagged structure. Finally, we analyze the forecasting power using the one step ahead of out of sample prediction. As a result, the news sentiment index correlates strongly with related contemporaneous key indicators in almost all experiments. We also find that news sentiment shocks predict future economic activity in most cases. In almost all experiments, the news sentiment index strongly correlates with related contemporaneous key indicators. Furthermore, in most cases, news sentiment shocks predict future economic activity; in head-to-head comparisons, the news sentiment measures outperform survey-based sentiment index as CSI. Policy makers want to understand consumer or public opinions about existing or proposed policies. Such opinions enable relevant government decision-makers to respond quickly to monitor various web media, SNS, or news articles. Textual data, such as news articles and social networks (Twitter, Facebook and blogs) are generated at high-speeds and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. Although research using unstructured data in economic analysis is in its early stages, but the utilization of data is expected to greatly increase once its usefulness is confirmed.