• Asia Marketing Journal
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• v.20 no.2
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• Journal of Korean Society for Quality Management
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• v.44 no.2
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• pp.221-244
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• 2016

Purpose: This research reviews the papers, published in the Journal of the Korean Society for Quality Control (KSQC) and the Journal of the Korean Society for Quality Management (KSQM) since 1965, in the area of statistical methods. The literature review is performed in the four fields of the statistical methods and we categorize the published articles into the several sub-areas in each field. Methods: The reviewed articles are classified into the four main categories: probability model and estimation, Bayesian analysis and non-parametric analysis, regression and time series analysis, and application of data analysis. We examine the contents and relationships of the published articles of the several sub-areas in each category. Results: We summarize the reviewed papers in the chronological road-maps for each sub-area, and outline the relations of the connected papers. Some comments on the contents and the contributions of the reviewed papers are also provided in this paper. Conclusion: Various issues are employed and published on the research of the application statistical methods for past 50 years, and many worthy works are achieved in the theory and application areas of statistical methods for improving quality in the manufacturing and service industries. The future direction of the research in the statistical quality management methods also can be explored by the contents of this research.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Journal of Family Resource Management and Policy Review
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• v.20 no.4
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• pp.49-68
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• 2016

Fathers are increasingly expected to participate in parenting due to the higher participation of women in economic activities, the growing awareness of gender equality, and the greater emphasis on the role of fathers. The purpose of this study was to examine the effects of paid work time and jobs' family-friendly policies on parenting participation in dual-earner families. Questionnaires were distributed to 577 fathers of dual earner families through a child care center in the Gyeongsangbukdo Province, and the results were analyzed using SPSS 18.0 for Windows. The statistical methods employed included mean, standard deviation, the Pearson correlation analysis, and a multiple regression analysis. The main results are as follows. First, the fathers of dual-earner families showed an above average level of participation in parenting (3.26). By category, they were less involved (2.89) in household chores, and more active in daily guidance and leisure activities (3.48). Second, the most significant variable affecting fathers' parenting participation was having a regular office-closing time. Fathers who were younger, had a higher level of education, had a regular office-closing time, had more vacation leave, and whose companies implemented family-friendly policies were more likely to participate more actively in parenting. Third, the key factors influencing fathers' parenting participation by sub-category were found to be having a regular office-closing time and jobs with family-friendly policies. Fathers with a greater awareness of gender equality were more inclined to participate in household chores, while those who were younger and more educated actively participated in daily guidance and leisure activities.

• The Korean Journal of Community Living Science
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• v.21 no.3
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• pp.427-439
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• 2010

This study aimed to investigate the potential of Art Therapy to be part of Liberal Arts programs for university students. The study is based on the examination of the effect after the program. The program was combined with Art Therapy theory and with a practical part for students to have a psychological understanding of self development(ego-identity, self-esteem and interpersonal relationship). The subjects were 38 students who were registered in the Art Therapy course at N university. It was a two hour-course and was offered every week. The first 40 minutes of the class were used for explaining Art Therapy theory, and the last 80 minutes were given for practice. To analyze the effect of the program, the index of ego-identity, the index of self-esteem and the index of interpersonal relationship were used. Frequency, percentage and standard deviation were calculated with SPSS 12.0, and a paired t-test was followed. According to the results, this art therapy program has an effect on the subjectivity and future-confidence of students, which includes the sub-categories of self-identity. However, there was no effect found in the category of self-esteem. Comprehension, which is under the interpersonal relationships category, showed statistically meaningful differences after the program was done. Based on this study, it was revealed that Art Therapy as a part of the Liberal Arts programs, which incorporates a large number of students, can have a similar effect on people compared to the Group Art Therapy, which incorporates a relatively smaller number of people.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.41 no.12
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• pp.1868-1875
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• 2016

This paper presents the mega trends of technology and competitiveness analysis results based on patent analysis for establishing effective research and development (R&D) strategy on UAV (Unmanned Aerial Vehicle) in the aerial ICT industry. In order to analyze mega trends of UAV technologies, patent analysis is conducted focusing on published/registered patents of Korea, the U.S., Japan, and Europe. We divided the target technologies into 3 main category levels based on the converging technology of UAV and ICT. The 3,433 patents are collected. Patent indicators such as patent activity (PA), cites per patent (CPP), and major market expansion (MME) are extracted for grasping the technology competitiveness and Korea's competitiveness per sub category levels of UAV. We suggest the R&D strategy of each technology areas based on patent analysis results. We analyzed Korea's technology levels, advanced companies' R&D trends, and patent trends through patent information and expected that this paper would be utilized for establishment of R&D strategy of UAV in the future.

• Korean Journal of Cognitive Science
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• v.21 no.4
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• pp.505-534
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• 2010

The purpose of this study was aimed to compare the lexical access and representation of semantic system in the bilinguals. The participants(late Korean-English bilinguals) performed the word-picture matching task. The task was to decide whether the pictures presented after the words(basic-level categories) represent the Korean(L1) or English(L2) words' meaning or not. The stimuli were consisted of common object belonged to four different categories(animal, part of body, clothes, tool). To control the translation strategies, the SOA(stimulus onset asynchrony) were manipulated as 650ms(Exp. 1) and 200ms(Exp. 2). In both experiment, the RTs were faster in L1 condition. The decision time of the part of body categories were shorter than the animal in L1 condition. In L2 condition, clothes were responded faster than the tools. The differences of the lexical access time implied that the bilingual semantic system seemed to be structured by more sub-level categories than the super-level, living or non-living things, and the ways to access the bilingual lexicon might be differentiated according to the languages.

• Journal of The Korean Association For Science Education
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• v.36 no.4
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• pp.693-704
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• 2016

The aim of this study was to investigate the conditions and strategies of interaction for the school adjustment for the early entrance students of science academy for the gifted. To know their concerns and process of school adjustment, we interviewed six early entrance gifted students of the science academy and two gifted students preparing for their early entrance with a semi-structured questions. Using the grounded theory, a paradigm model was organized and a core category was abstracted through the open, axial, and selective coding. Based on the open coding analysis, 75 concepts, 21 sub-categories, and 10 categories were derived. In the axial coding, the paradigm model was organized by the link between 10 categories derived from open coding. Through the selective coding, this study discovered the core category about early entrance student's school adjustment was overcoming difficulties by using academic, social, and emotional strategy for school adjustment. Through this, we understand the school adjustment process of the students of early entrance to science academy for the gifted.

• Journal of the Korean Society for Railway
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• v.18 no.4
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• pp.391-400
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• 2015

This research used a survey of 350 staff members working at Korail with the purpose of analyzing influence factors for the railway tourism policy for job satisfaction; results were presented for the proposed factor. First, we selected the influence factor through precedent research related to the railway tourism policy. Second, the selected influence factor and the extent of satisfaction were used to determine whether or not any kind of difference existed according to individual attributes of the railway employees. Finally, we analyzed what the influence factor was between the category factor and the sub-category factor. In conclusion, it was found that government subsidy had a meaningful correlation with infrastructure expansion and the improvement of the railway business as it is connected to tourism efficiency. Human resources have a meaningful correlation with the needs of educational institutions and the retaining of talent. Railway tourism production has a meaningful correlation with railway tour production as it is conducted to satisfy tourists and the consortium. The shift of viewpoint has a meaningful correlation with the escape from the peace-at-any price principle and demand forecasting.

• Archives of design research
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• v.17 no.3
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• pp.179-188
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while rhythm is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and brand hierarchy on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price and brand hierarchy, Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.