• International Journal of Quality Innovation
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• v.7 no.2
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• pp.125-140
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• 2006

One of the most important service industries that emerged in the last decade is "Higher Education". The most of the higher education institutes involve in marketing efforts to build up a good image, to improve the level of satisfaction of students and the stakeholders, to gain competitive advantage with respect to competitors and as well as to increase their market share. Within this intense competition universities should identify and meet the expectations of students to attract more and to retain the existing students. This study is to gain more insights into the dimensions of satisfaction of the university students and factors that affecting their judgments. SSI educational experience questionnaire is used to identify the importance and performance perceptions of students' in Eastern Mediterranean University among different dimensions and also study find out the difference between importance and performance scores of eleven educational experience dimensions. Results show that "Academic Advising", "Instruction Effectiveness", "Recruitment and Financial Aid" and "Student Centeredness" was very important to students. Study also provides managerial implications as well.

• The Korean Journal of Medicine
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• v.99 no.3
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• pp.123-126
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• 2024

The amendment to the Higher Education Act enforced on February 20, 2024, abolishing the traditional 2-year pre-med and 4-year medical school programs, marks a significant shift in medical education in Korea. The academic system reform is expected to be a driving force for large-scale curriculum revision, presenting an opportunity to introduce new educational innovations not only in curriculum but also in student assessment and support systems. Addressing these challenges requires collaborative efforts among educators, students, and communities to navigate the evolving landscape of medical education effectively. In this regard, I will illustrate the recruitment and development of educators to implement the reform and the collaboration between communities and medical schools to innovate medical education.

• Korean Journal of Communication Studies
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• v.20 no.2
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• pp.105-132
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• 2012

This study is designed to explore the persuasion strategies applied to the student recruitment advertising of the Korean universities. Advertising is a "mirror" of a consumption culture in the sense that an advertising message is composed of the major consumption values (as the persuasive appeals) and the major premises of the consumption culture (as the persuasive premises). Furthermore, the analysis of the persuasive appeals and premises in advertising reveals the ideologies that govern the consumption culture. Thus, this study attempts to explicate the value systems and ideologies of Korean universities in the society by a semiotic decoding of their advertising text. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted. To achieve this goal, this study investigates three research questions: ① What are the major persuasive appeals appeared in the university advertising? ② What are the persuasive premises underlying those persuasive appeals? ③ What are the ideologies that govern those persuasive appeals and premises in Korean university advertising? The study result reveals 15 major persuasive values and premises along with the four major ideologies governing the symbolism of Korean universities.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.245-254
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• 2019

The purpose of this study is to develop portal web contents for nursing student's career search. The portal web contents named 'Nurse Dream' was designed and developed by using 134 nursing students' survey data and referring to expert consultation. 97.0% of respondents expressed intention of using website or application for career search if it is completed. What they want to know was 'income(19.0%)', 'qualifications for job(18.0%)', 'path to job(18.0%)'. With survey analysis and expert consultation, 'Nurse Dream' was designed to have various categories including 'Nurse Career Guidance', 'Nurse Recruitment'. Developing portal web contents suggests that it is possible for nursing students to get enough information for career search and enhance career satisfaction, which is likely to give them positive impact.

• (The)Korea Educational Review
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• v.18 no.1
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• pp.303-326
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• 2012

The purpose of this paper is to explore Chinese students' difficulty and understanding of their relationship with Korean students. A total of 20 Chinese undergraduate students at a private university in Seoul were interviewed. Findings show that (1) Chinese students were separated from Korean students in their relationships; (2) Chinese students understood that Korean students were indifferent to Chinese students and pursue purposeful relationships with Chinese students; (3) Chinese students recognized that Korean students and people perceive China and Chinese people negatively, reasons including mass media in both China and Korea, political and economic relations between two countries, and lack of intercultural education in Korean education. This paper emphasizes the separation of Chinese students from Korean students despite the successful increase of international student population in Korean higher education, and concludes that international student recruitment and internationalization efforts in Korean higher education need to be directed toward facilitating relationships between Korean and international students, thereby promoting their quality of educational and sociocultural experience.

• Korean Journal of Comparative Education
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• v.24 no.1
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• pp.1-29
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• 2014

The purpose of this case study is to examine and compare the basic characteristics of quality assurance systems of the 3 leading countries in international higher education: Australia, Canada, and the Netherlands. The comparative analysis of the three cases demonstrates that, taking a more commercial stance on the international education service market, quality assurance systems of the 3 countries aim at facilitating effective promotion of student recruitment and enhancing their national brand image as advanced knowledge society. Consequently, rules and regulations of their systems are concerned primarily with strengthening institutional capacities to educate international students effectively, and, ultimately, improving their learning experiences in the host countries. Compared to these foreign cases, the newly-adopted quality assurance system in Korea places too much emphasis on internationalization process itself, thereby neglecting evaluation of educational capabilities of higher education institutions. Further implications for improvement of the Korean International Education Quality Assurance System(IEQAS) are discussed.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.73
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• pp.111-128
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• 2017

The main objective of this study is to examine the required aptitudes for undergraduate students who want to join export-oriented Small & Medium Enterprises(SMEs). 178 Dataset from a survey of exporting firms in Gwangju, Korea, were used to analyze the study. The results of the study are as follows ; First, the most required aptitude is 'the capability related to build up human relationship'. So students should learn negotiation skills in the college. In addition to this, student also try to join informal club and cultivate teamwork capabilities. Second, finding out a job in export-oriented SMEs is needed to equip with problem-solving capabilities. To do it, students should learn various subjects related to trade theory. Additionally, having some certificates like 'international trade master' can be better. Third, communication capabilities including foreign language and international business skills will be also required for students who are preparing for joining export-oriented SMEs. However, capabilities related to information technology and basic statistic skills does not have statistically significant correlation to recruitment intention. As a result, students who have such above-mentioned four aptitudes may have better position to find out jobs in export-oriented SMEs.

• Journal of Korean society of Dental Hygiene
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• v.21 no.4
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• pp.393-402
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• 2021

Objectives: As the school-age population continues to decline in Korea, the consolidation and abolition of departments continues with the economic logic. This study aimed to analyze the relative competitiveness of the department of dental hygiene and to investigate the effectiveness of the YouTube platform being used to promote admission. Methods: Using the admission result data provided by the Korea council for university education, the new student competition rate and recruitment rate of the department of dental hygiene were compared with those of the departments of natural sciences and all other departments. Also, the effect of YouTube channel operation on them was analyzed. Results: The department of dental hygiene showed a slight advantage but it was not particularly the case compared to other departments of natural sciences. The promotion using YouTube did not have any significant effects. Conclusions: Considering that the school-age population will rapidly decrease in the future, more active strategies are needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.228-236
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• 2017

This study examined the effects of college students' voluntary delayed graduation for employment preparation on their employment outcomes. For this purpose, the data were obtained from the 2014 Graduates Occupational Mobility Survey(GOMS). First, the study analyzed the effects of college students' voluntary delayed graduation for employment preparation on their employment status. Second, the study investigated the effect of college students' voluntary delayed graduation for employment preparation on the wage of their first job. The results showed that students who experienced leave for employment preparation were more likely than others to be employed. In addition, those students who delayed their graduation for employment were more likely than others to earn higher wages on their first job. From these findings, this research shows that firms should present specific criteria of recruitment for job applicants. In addition, the colleges should enhance the short term program for work experience during higher education. Finally, the government should intervene in dual labor market to reduce the inequality and decrease the college students' anxiety about their first-job.

• The Journal of Korean Association of Computer Education
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• v.17 no.1
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• pp.117-130
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• 2014

The purpose of this study is to provide useful knowledge for improving indicators that represent competitiveness and educational competency of the university by deriving a new pattern or the meaningful results from the data of information disclosure of universities using statistical analysis and data mining techniques. To achieve this, a model of decision tree was made and various factors that affect education/research performance such as employment rate, the number of technology transfer and papers per full-time faculty were explored. In addition to this, the cluster analysis of universities was conducted using attributes related to evaluation of university. According to the analysis, common factors affecting higher education/research performance are following indicators ; incoming student recruitment rate, enrollment rate, and the number of students per full-time faculty. In the cluster analysis, when performed by the entire university, the size, location of the university respectively, clusters are mainly formed by well-known universities, art physical non-science and engineering religious leaders training universities, and others. The main influencing factors of this cluster are higher education/research performance indicators such as employment rate and the number of technology transfer.