• 한국컴퓨터정보학회논문지
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• 제15권11호
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• pp.173-183
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• 2010

본 연구의 목적은 RFID의 확산에 영향을 미치는 요인을 분석하는 것이다. 연구의 목적을 달성하기 위해서 혁신 확산이론과 RFID에 대한 이론적 배경을 바탕으로 연구모형과 가설을 설정하였다. 본 연구에서 제안된 연구모형은 RFID를 도입한 73개 기업을 대상으로 Smart PLS 2.0 통계패키지를 이용하여 분석하였다. 분석결과, 표준화, 정보시스템 하부구조는 RFID 통합에 정(+)의 영향을 미치는 것으로 나타났고, 지각된 이점, 조직간 협업, 경쟁적 압력은 RFID 사용에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 RFID 통합은 RFID 사용에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 RFID의 확산에 관한 다양한 시사점을 제공할 것이다.

• 아동학회지
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• 제35권4호
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• pp.41-59
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• 2014

The purpose of this study was to examine the effects of the time spent on violent internet games and game overindulgence on aggressive behavior exhibited by elementary school-aged boys and to investigate the mediating effects of self-control on the relationship between children's game overindulgence and their aggressive behavior. The subjects of this study were 118 fourth to sixth grade boys from five elementary schools. The instruments used were the aggression subscale of the Korean-Youth Self Report (Oh, Ha, Lee, & Hong, 2001), a questionnaire of the time spent playing violent internet games developed by the authors, the Internet Game Addiction Scale for Children (Kim, Lee, Kim, Kim, & Kim, 2006) and the Self-Control Scale (Nam, 1999). The data were analyzed by means of a Structural Equation Model (SEM). The results were as follows. First, children's self-control mediated the relationship between game overindulgence and aggressive behavior. Second, the amount of time spent playing violent internet games had no effect on children's aggressive behavior.

• Journal of Information Technology Applications and Management
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• 제23권1호
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

• Structural Engineering and Mechanics
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• 제67권1호
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• pp.21-31
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• 2018

In this work, the dynamic stability of carbon nanotubes (CNTs) reinforced composite pipes conveying pulsating fluid flow is investigated. The pipe is surrounded by viscoelastic medium containing spring, shear and damper coefficients. Due to the existence of CNTs, the pipe is subjected to a 2D magnetic field. The radial induced force by pulsating fluid is obtained by the Navier-Stokes equation. The equivalent characteristics of the nanocomposite structure are calculated using Mori-Tanaka model. Based on first order shear deformation theory (FSDT) or Mindlin theory, energy method and Hamilton's principle, the motion equations are derived. Using harmonic differential quadrature method (HDQM) in conjunction with the Bolotin's method, the dynamic instability region (DIR) of the system is calculated. The effects of different parameters such as volume fraction of CNTs, magnetic field, boundary conditions, fluid velocity and geometrical parameters of pipe are shown on the DIR of the structure. Results show that with increasing volume fraction of CNTs, the DIR shifts to the higher frequency. In addition, the DIR of the structure will be happened at lower excitation frequencies with increasing the fluid velocity.

• Structural Engineering and Mechanics
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• 제65권2호
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• pp.141-154
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• 2018

In this study, the bend-buckling strength of the web in longitudinally stiffened plate girder was numerically investigated. The buckling strength of the reinforced web was evaluated through an eigenvalue analysis of the hypothetical model, in which the top and bottom junctions of the web to the flanges were assumed as simple support conditions. Major parameters in the analysis include asymmetrical cross-sectional property, aspect ratio of the web, stiffener locations, and bending rigidity of the stiffeners. The numerical results showed that current AASHTO LRFD specifications (2014) provides the buckling strength from considerably safe side to slightly unsafe side depending on the location of the stiffeners. A modified equation for buckling coefficients was proposed to solve the shortcomings. The bending rigidity requirements of longitudinal stiffeners stipulated in AASHTO were also investigated. It is desirable to increase the rigidity of the stiffeners when the aspect ratio is less than 1.0.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.427-438
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• 2020

This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.505-516
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• 2020

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.477-488
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• 2020

This study provides the empirical testing to test the influences of contemporary leadership styles (i.e., transactional and transformational) on job satisfaction and customer satisfaction as the mediating variable between job satisfaction and customer loyalty. The approach utilized in this study was a quantitative research design using a survey model. The participants of this study were recruited from 160 front-liners in the airline's industry in Indonesia. This study employed 160 front liners (flight attendants, reservation/ticketing, and check-in-counter officers) who worked in Branch Office/General Sales Agent of Indonesian commercial airlines. The studied airlines serve domestic routes based at Soekarno-Hatta International Airport. Furthermore, the data were examined the four developed hypotheses by using Structural Equation Modeling (SEM). The primary results are: First, in the context of job satisfaction, both leadership styles (i.e., transactional and transformational) have similar influences; Second, job satisfaction affects customer satisfaction positively and significant, Third, customer loyalty is driven by passengers' satisfaction when they are utilizing the airline services. The findings imply that the working-role encouragement is essential to maximize the productivity of front-liners to serve their customer well. This research supports on developing the general knowledge based on leadership styles in the context of the airline's industry in managing the human resources strategically.

• 유통과학연구
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• 제18권10호
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• 한국의류산업학회지
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• 제22권2호
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• pp.192-201
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• 2020

This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.