Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction |
ILYAS, Gunawan Bata
(Department of Management, STIE AMKOP)
RAHMI, Sri (Department of Management, STIE AMKOP) TAMSAH, Hasmin (Department of Management, STIE AMKOP) MUNIR, Abdul Razak (Department of Management, Faculty of Economic & Business, Universitas Hasanuddin) PUTRA, Aditya Halim Perdana Kusuma (Department of Management, Faculty of Economic & Business, Universitas Muslim Indonesia) |
1 | Johnston, R. B., & Mak, H. C. (2000). An emerging vision of Internet-enabled supply-chain electronic commerce. International Journal of Electronic Commerce, 4(4), 43-59. https://doi.org/10.1080/10864415.2000.11518378 DOI |
2 | Khoa, B. T., Nguyen, T. D., & Nguyen, V. T.-T. (2020). Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products. The Journal of Distribution Science, 18(2), 17-28. https://doi.org/10.15722/jds.18.2.20202.17 DOI |
3 | Kim, H.-B., Kim, T. T., & Shin, S. W. (2009). Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites. Tourism Management, 30(2), 266-277. https://doi.org/10.1016/j.tourman.2008.07.001 DOI |
4 | Kim, H., & Song, J. (2010). The quality of word-of-mouth in the online shopping mall. Journal of Research in Interactive Marketing, 4(4), 376-390. https://doi.org/10.1108/17505931011092844 DOI |
5 | Kim, Y. E., & Yang, H. C. (2020). The Effects of Perceived Satisfaction Level of High-Involvement Product Choice Attribute of Millennial Generation on Repurchase Intention: Moderating Effect of Gender Difference. Journal of Asian Finance, Economics and Business, 7(1), 131-140. https://doi.org/10.13106/jafeb.2020.vol7.no1.131 DOI |
6 | Kotler, P., Armstrong, G., & Philip Kotler, G. A. (2010). Principles of Marketing (4th ed.). Hoboken, NJ: Pearson Education. |
7 | Kusuma, A. H. P., Sudirman, A., Purnomo, A., Aisyah, S., Sahir, S. H., Rumondang, A., Salmiah, S., Halim, F., Wirapraja, A., & Napitupulu, D. (2020). Brand Management: Essence, Position and Strategy (pp. 1-194). Jakarta, Indonesia: Yayasan Kita Menulis. [Indonesian] |
8 | Aaker, D. (2010). Editorial: Marketing challenges in the next decade. Journal of Brand Management, 17(5), 315-316. https://doi.org/10.1057/bm.2010.2 DOI |
9 | Akash, V., & Mishra, K. (2015). E-commerce: an analytical study of online business transactions and its role in promotion of rural entrepreneurship in India. International Journal of Research in Social Sciences, 5(2), 185-201. |
10 | Andaleeb, S. S. (1996). An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence. Journal of Retailing, 72(1), 77-93. https://doi.org/10.1016/S0022-4359(96)90006-8 DOI |
11 | Applebaum, W. (1951). Studying customer behavior in retail stores. Journal of Marketing, 16(2), 172-179. https://doi.org/10.2307/1247625 DOI |
12 | Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing-Seeing through the fog. European Journal of Marketing, 35(3), 248-291. https://doi.org/10.1108/03090560110694763 DOI |
13 | Mansur, D. M., Sule, E. T., Kartini, D., Oesman, Y. M., Putra, A. H. P. K., & Chamidah, N. (2019). Moderating of the role of technology theory to the existence of consumer behavior on e-commerce. Journal of Distribution Science, 17(7), 15-25. https://doi.org/10.15722/jds.17.07.201907.15 DOI |
14 | Lawrence, J. E., & Tar, U. A. (2010). Barriers to e-commerce in developing countries. Information, Society and Justice Journal, 3(1), 23-35. |
15 | Benoit, S., Kienzler, M., & Kowalkowski, C. (2020). Intuitive pricing by independent store managers: Challenging beliefs and practices. Journal of Business Research, 115(April), 70-84. https://doi.org/10.1016/j.jbusres.2020.04.027 DOI |
16 | Lee, J. E., Goh, M. L., & Noor, M. N. B. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161-178. https://doi.org/10.1108/prr-11-2018-0031 DOI |
17 | Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs. Journal of Asian Finance, Economics and Business, 7(6), 365-378. https://doi.org/10.13106/jafeb.2020.vol7.no6.365 DOI |
18 | Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34(May), 258-266. https://doi.org/10.1016/j.chb.2014.02.007 DOI |
19 | Macdonald, E. K., & Sharp, B. M. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15. https://doi.org/10.1016/S0148-2963(98)00070-8 DOI |
20 | Machmud, K. (2018). The Smartphone Use in Indonesian Schools: The High School Students' Perspectives. Journal of Arts and Humanities, 7(2), 33-40. https://doi.org/10.18533/journal.v7i3.1354 DOI |
21 | Mashur, R, Gunawan, B. I., Fitriany, Ashoer, M., Hidayat, M., & Aditya, H. P. K. P. (2019). Moving from traditional to society 5.0: Case study by online transportation business. Journal of Distribution Science, 17(9), 93-102. https://doi.org/10.15722/jds.17.09.201909.93 DOI |
22 | Chen, S.-C., & Lin, C.-P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(March), 22-32. https://doi.org/10.1016/j.techfore.2018.11.025 DOI |
23 | Benyoucef, M., Alj, H., Vezeau, M., & Keller, R. K. (2001). Combined negotiations in e-commerce: Concepts and architecture. Electronic Commerce Research, 1(3), 277-299. https://doi.org/10.1023/A:1011598105857 DOI |
24 | Cernansky, R. (2018). Millennials spending more money eating out, less time preparing food at home. Retrieved July 17, 2020 from: https://www.supermarketnews.com/consumer-trends/millennials-spending-more-money-eating-out-less-time-preparing-food-home |
25 | Chaney, I., Hosany, S., Wu, M.-S. S., Chen, C.-H. S., & Nguyen, B. (2018). Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. Computers in Human Behavior, 86(September), 311-318. https://doi.org/10.1016/j.chb.2018.05.007 DOI |
26 | Muruganantham, G., & Bhakat, R. S. (2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3), 149-160. https://doi.org/10.5539/ijms.v5n3p149 |
27 | Masitoh, M. R., Wibowo, H. A., & Ikhsan, K. (2019). Influence of Service Quality, Customer Satisfaction, and Brand Trust on Customer Loyalty in Shopee Mobile Application Users. Sains Manajemen, 5(1). https://doi.org/10.21776/ub.profit.2019.013.02.8 |
28 | Melnik, M. I., & Alm, J. (2002). Does a seller's ecommerce reputation matter? Evidence from eBay auctions. The Journal of Industrial Economics, 50(3), 337-349. DOI |
29 | Moriuchi, E., & Takahashi, I. (2016). Satisfaction trust and loyalty of repeat online consumer within the Japanese online supermarket trade. Australasian Marketing Journal, 24(2), 146-156. https://doi.org/10.1016/j.ausmj.2016.02.006 DOI |
30 | Nguyen, P. N. D., Nguyen, V. T., & Vo, N. N. T. (2019). Key Determinants of Repurchase Intention toward Organic Cosmetics. Journal of Asian Finance, Economics and Business, 6(3), 205-214. https://doi.org/10.13106/jafeb.2019.vol6.no3.205 DOI |
31 | Oktaviani, R. F. (2017). Mapping the Condition of SMEs in Indonesia in Adopting Ecommerce. International Journal of Pure and Applied Mathematics, 117(15), 973-982. |
32 | Reynolds, J. (2000). eCommerce: a critical review. International Journal of Retail & Distribution Management, 28(10), 417-444. https://doi.org/10.1108/09590550010349253 DOI |
33 | Chong, V. K., & Rundus, M. J. (2004). Total quality management, market competition and organizational performance. The British Accounting Review, 36(2), 155-172. https://doi.org/10.1016/j.bar.2003.10.006 DOI |
34 | Curina, I., Francioni, B., Hegner, S. M., & Cioppi, M. (2020). Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting. Journal of Retailing and Consumer Services, 54(May), 102031. https://doi.org/10.1016/j.jretconser.2019.102031 DOI |
35 | Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53(March), 101966. https://doi.org/10.1016/j.jretconser.2019.101966 DOI |
36 | Permatasari, A., & Kartikowati, M. (2018). The influence of website design on customer online trust and perceived risk towards purchase intention: a case of O2O commerce in Indonesia. International Journal of Business and Globalisation, 21(1), 74-86. https://doi.org/10.1504/IJBG.2018.10015258 DOI |
37 | Praja, C. B. E., Setiyo, M., & Lutfiyati, H. (2018). Temanggung Local Coffee Marketing Potential Through Marketplace: Tokopedia, Bukalapak, Shopee, Which Is The Best?. Journal of Community Services and Engagement, 1(1), 39-47. |
38 | Duarte, P., Costa e Silva, S., & Ferreira, M. B. (2018). How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services, 44(September), 161-169. https://doi.org/10.1016/j.jretconser.2018.06.007 DOI |
39 | Das, G. (2014). Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands. Journal of Retailing and Consumer Services, 21(3), 284-292. https://doi.org/10.1016/j.jretconser.2014.02.005 DOI |
40 | Dittmar, H., & Drury, J. (2000). Self-image - is it in the bag? A qualitative comparison between "ordinary" and "excessive" consumers. Journal of Economic Psychology, 21(2), 109-142. https://doi.org/10.1016/S0167-4870(99)00039-2 DOI |
41 | Filieri, R., & Lin, Z. (2017). The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Computers in Human Behavior, 67(February), 139-150. https://doi.org/10.1016/j.chb.2016.09.057 DOI |
42 | Duffett, R. G. (2015). Facebook advertising's influence on intention-to-purchase and purchase amongst millennials. Internet Research, 25(4), 498-526. https://doi.org/10.1108/IntR-01-2014-0020 DOI |
43 | Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168. [In Press]. https://doi.org/10.1016/j.ijinfomgt.2020.102168 |
44 | Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention. MIS Quarterly, 38(2), 407-A9. https://doi.org/10.25300/MISQ/2014/38.2.04 DOI |
45 | Shaw, N., & Sergueeva, K. (2019). The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value. International Journal of Information Management, 45(April), 44-55. https://doi.org/10.1016/j.ijinfomgt.2018.10.024 DOI |
46 | Rosdiana, E. V. A., Suharno, H., & Kulsum, U. M. I. (2020). Effect of Price, Product Diversity, and Purchase Interest on Purchasing Decisions in Shopee Online Stores. Ekonomi Bisnis, 24(2), 13-23. DOI |
47 | Rup, J., Goodman, S., & Hammond, D. (2020). Cannabis advertising, promotion and branding: Differences in consumer exposure between 'legal' and 'illegal' markets in Canada and the US. Preventive Medicine, 133(January), 106013. https://doi.org/10.1016/j.ypmed.2020.106013 DOI |
48 | Safia, A., Chai, J., Frimpong, A. N. K., & Akram, U. (2019). The impact of social media characteristics on e-commerce use behaviour among youth in developing countries. International Journal of Information Systems and Change Management, 11(2), 188-207. https://doi.org/10.1504/IJISCM.2019.10026376 DOI |
49 | Sinclair, R. N., & Keller, L. (2014). A case for brands as assets: Acquired and internally developed. Journal of Brand Management, 21(4), 286-302. https://doi.org/10.1057/bm.2014.8 DOI |
50 | Skarupova, K., Olafsson, K., & Blinka, L. (2016). The effect of smartphone use on trends in European adolescents' excessive Internet use. Behaviour & Information Technology, 35(1), 68-74. https://doi.org/10.1080/0144929X.2015.1114144 DOI |
51 | Sun, W., & Ding, Y. (2020). Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability. Journal of Business Research, 116(August), 48-59. https://doi.org/10.1016/j.jbusres.2020.05.016 DOI |
52 | Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271. https://doi.org/10.1108/10610420910972783 DOI |
53 | Ha, H., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour: An International Research Review, 4(6), 438-452. https://doi.org/10.1002/cb.29 DOI |
54 | Firman, A., Putra, A. H. P. K., Mustapa, Z., Ilyas, G. B., & Karim, K. (2020). Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications. Journal of Asian Finance, Economics and Business, 7(7), 279-291. https://doi.org/10.13106/jafeb.2020.vol7.no7.279 DOI |
55 | Foroudi, P., Melewar, T. C., & Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015 DOI |
56 | Garcia-Fernandez, J., Galvez-Ruiz, P., Fernandez-Gavira, J., Velez-Colon, L., Pitts, B., & Bernal-Garcia, A. (2018). The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers. Sport Management Review, 21(3), 250-262. https://doi.org/10.1016/j.smr.2017.07.003 DOI |
57 | Gerber, C., Ward, S., & Goedhals-Gerber, L. (2016). The Impact of Perceived Risk on on-Line Purchase Behaviour. Risk Governance and Control: Financial Markets & Institutions, 4(4), 13-18. https://doi.org/10.22495/rgcv4i4c1art4 |
58 | Grover, S., Agrawal, V. P., & Khan. (2004). A digraph approach to TQM evaluation of an industry. International Journal of Production Research, 42(19), 4031-4053. https://doi.org/10.1080/00207540410001704032 DOI |
59 | Hoang, X. L., Nguyen, T. K. C., Ly, H. M., Luong, T. T., & Nguyen, T. T. Q. (2020). The Moderating Role of CSR Associations on the Link between Brand Awareness and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(6), 233-240. https://doi.org/10.13106/jafeb.2020.vol7.no6.233 DOI |
60 | Tsetsi, E., & Rains, S. A. (2017). Smartphone Internet access and use: Extending the digital divide and usage gap. Mobile Media & Communication, 5(3), 239-255. https://doi.org/10.1177/2050157917708329 DOI |
61 | Unal, S., & Aydin, H. (2013). An Investigation on the Evaluation of the Factors Affecting Brand Love. Procedia - Social and Behavioral Sciences, 92(October), 76-85. https://doi.org/10.1016/j.sbspro.2013.08.640 DOI |
62 | Wirawan, F. A. W., & Oktivera, E. (2015). Analysis on the implementation of digital marketing towards motorbike transport service case study: GO-JEK (online taxi motorbike) Jakarta, Indonesia. 2015 International Conference on Information Technology Systems and Innovation (ICITSI), (pp.1-6). |
63 | Kumar, J., & Nayak, J. K. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of Retailing and Consumer Services, 45(January), 64-73. https://doi.org/10.1016/j.jretconser.2018.08.007 DOI |
64 | Indahingwati, A., Launtu, A., Tamsah, H., Firman, A., Putra, A. H. P. K., & Aswari, A. (2019). How Digital Technology Driven Millennial Consumer Behaviour in Indonesia. Journal of Distribution Science, 17(8), 25-34. http://dx.doi.org/10.15722/jds.17.08.201908.25 DOI |
65 | Won, J., & Kim, B.-Y. (2020). The Effect of Consumer Motivations on Purchase Intention of Online Fashion - Sharing Platform. Journal of Asian Finance, Economics and Business, 7(6), 197-207. https://doi.org/10.13106/jafeb.2020.vol7.no6.197 DOI |
66 | www.industry.co.id. (2019). Riset MarkPlus: Shopee Jadi Top of Mind Brand e-Commerce.... Online Magazine. Retrieved July 14, 2020 from: https://bit.ly/3hgoNvR |
67 | Yang, J., Sarathy, R., & Lee, J. (2016). The effect of product review balance and volume on online Shoppers' risk perception and purchase intention. Decision Support Systems, 89(September), 66-76. https://doi.org/10.1016/j.dss.2016.06.009 DOI |
68 | Yang, Y., Gong, Y., Land, L. P. W., & Chesney, T. (2020). Understanding the effects of physical experience and information integration on consumer use of online to offline commerce. International Journal of Information Management, 51(April), 102046. https://doi.org/10.1016/j.ijinfomgt.2019.102046 DOI |