• 한국조리학회지
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• 제23권7호
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• pp.112-128
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• 2017

This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

• 경영과학
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• 제10권2호
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• pp.163-185
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• 1993

Based upon previous research, factors affecting office productivity with the Accounting Information Systems(AIS) were suggested, and the relationships between the factors and the office productivity with the AIS were hypothesized. The empirical results suggested that there are significant positive relationships between the factors such as the user participation, level of AIS utilization, internal AIS development and AIS technical sophistication and the office productivity with the AIS. According to the results, the office productivity increasing strategy with the AIS were proposed.

• 한국항공운항학회지
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• 제6권1호
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• pp.71-98
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• 1998

The study proved the fitness between competitive strategy and service operation strategy of service companies. The competitive strategy of a corporation is a major strategy playing the role of bridge linking both corporate strategy and functional strategy. And it is a choice of method how to win competitors in given area. There have been such a specific methodologies for acquiring competitive advantage as Porters competitive strategy, Miles and Snows adaptive strategy, and Life cycle strategy. But, many scholars have pointed that its more important for high corporate performance to determine the competitive strategy of a corporation fitting the external environment and internal structure. So its needed for successful cost-leadership or differentiation strategy to differentiate organizational function, resources, and various organizational factors. But there have been no methodologies or practical guidelines fitting competitive strategy, corporate structure, and external environment in sprite do service corporations growth. So, the study proved the fitness between competitive strategy and service operation structure in Airlines after selecting service structural elements necessary for strategic management.

• 한국식품조리과학회지
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• 제26권4호
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• pp.434-440
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• 2010

This study was conducted among university students living in the Daegu-Gyeongbuk region to determine the perception, Preference, and improved consciousness of Gyeongbuk local foods classified by the Yugyo, Silla, Ocean, and Gaya cultures. In the Andong area, subjects demonstrated outstanding, high rates of perception of and preference for local foods. The perception of and preference for foods from the Yugyo and Silla cultures were relatively high compared to those of others. The degree of perception of Gwamegi foods was high, but the degree of preference was rather low. It is believed that establishing new counterplans is necessary to obtain higincrease preference for foods from the Ocean culture. Sigeumjang foods of the Ocean culture showed alow degree of both perception and preference. The analysis showed that there was a discrepancy between the perception of and preference for foods in the Gaya culture. To improve the relationship between awareness of and preference for foods in the same culture we determined that menu strategy, development strategy and sales strategy were important factors. The results of the survey investigating the correlation between improved awareness of and perception of foods showed menu strategy and development strategy had meaningful effects. According to the survey, the factors that influenced choices of foods local to Yugyo were classified into categores-: menu strategy, development strategy, product strategy, and sales strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제16권2호
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• pp.1-33
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• 2007

Selecting and implementing competitive strategies based on e-business is extremely important since it determines if an enterprise can continue to grow or not. Accordingly, systematic and empirical study on the implementation of e-business based on competitive strategy is required, and in-depth studies considering various e-business development stages of enterprises are also needed. The purpose of this study is to present guideline for the staff in charge and managers of enterprises to achieve competitive advantage and to increase organizational performance in e-business environments. What we have found are as follows. (1) Factors greatly influencing on competitive strategy selection through e-business were environmental uncertainty, centralization, innovative culture, technological competence, and formalization. (2) Results of the relationship between competitive strategies and e-business performance showed that each strategy had different effects on financial performance, process performance, and customer performance. and (3) Data analysis between internal and external environmental factors and competitive strategy by each e-business development stage proved that the relationships between competitive strategy and e-business performance were different based on e-business development stage. Implications of the study and guidelines for the managers are provided in the paper.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권12호
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• pp.5842-5861
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• 2019

A current autonomous vehicle determines its driving strategy by considering only external factors (Pedestrians, road conditions, etc.) without considering the interior condition of the vehicle. To solve the problem, this paper proposes "An Optimal Driving Support Strategy(ODSS) based on an Genetic Algorithm for Autonomous Vehicles" which determines the optimal strategy of an autonomous vehicle by analyzing not only the external factors, but also the internal factors of the vehicle(consumable conditions, RPM levels etc.). The proposed ODSS consists of 4 modules. The first module is a Data Communication Module (DCM) which converts CAN, FlexRay, and HSCAN messages of vehicles into WAVE messages and sends the converted messages to the Cloud and receives the analyzed result from the Cloud using V2X. The second module is a Data Management Module (DMM) that classifies the converted WAVE messages and stores the classified messages in a road state table, a sensor message table, and a vehicle state table. The third module is a Data Analysis Module (DAM) which learns a genetic algorithm using sensor data from vehicles stored in the cloud and determines the optimal driving strategy of an autonomous vehicle. The fourth module is a Data Visualization Module (DVM) which displays the optimal driving strategy and the current driving conditions on a vehicle monitor. This paper compared the DCM with existing vehicle gateways and the DAM with the MLP and RF neural network models to validate the ODSS. In the experiment, the DCM improved a loss rate approximately by 5%, compared with existing vehicle gateways. In addition, because the DAM improved computation time by 40% and 20% separately, compared with the MLP and RF, it determined RPM, speed, steering angle and lane changes faster than them.

• 산업공학
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• 제14권3호
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• pp.326-333
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• 2001

The purpose of this paper is to empirically investigate the relationships between market environments and technology strategy using the data gathered from Korean manufacturing firms. As the significant environmental factors influencing company's technology strategy, two sorts of market aspects are considered; market competition factor and technological dynamics factor. And companies are categorized with respect to the characteristics of market environments they are facing with. Then we seek to find the differences in the contents of technology strategy among the companies in different types of environments through statistical analysis. As a result, it is found that there exist significant relationships between the companies' technology strategy and the environments facing firms.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.71-82
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• 2016

The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.

• 아동학회지
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• 제28권5호
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• pp.73-89
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• 2007

The purpose of this study was to develop a reliable and valid instrument to assess Korean teachers' strategies for addressing challenging behaviors of preschoolers. The Teacher Strategy Questionnaire(TSQ) consisting of 34 items was developed with three theoretically driven factors(positive proactive, positive reactive, and negative reactive strategies). Participants were 238 preschool and daycare center teachers who responded to the TSQ. Validity and reliability of the TSQ were explored using Cronbach's $\alpha$, item analysis, and factor analyses. The reliability of the TSQ was relatively high, ranging from .74 to .85. No item needed to be eliminated. Among the three pre-structured factors of the TSQ, one positive proactive factor was identified as having two innate factors.

• Industrial Engineering and Management Systems
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• 제7권1호
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• pp.34-43
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• 2008

In recent years, many electronics producing firms have looked upon total quality management (TQM) strategy as a means by which they could maintain competitive advantage. This empirical research evaluates TQM strategic factors in order to determine the critical success factors in environmental uncertainty. Fuzzy analytic hierarchy process (FAHP) is the proposed research methodology to discuss and tackle the different decision criteria like effective leadership, people management, customer focus, strategic plan and process management, being involved in identifying the TQM strategic critical success factors with uncertainty. The result shows that effective leadership is the most critical success factor in TQM strategy.