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http://dx.doi.org/10.21219/jitam.2016.23.4.071

Technology Investment Propensity Factors Related on the Technology Competitive Advantage and Business Performance, and the Role of Open Technology Innovation  

Shin, Seung Hoon (Graduate School of Gachon University)
Ahn, Yeon S. (School of Business Administration, Gachon University)
Publication Information
Journal of Information Technology Applications and Management / v.23, no.4, 2016 , pp. 71-82 More about this Journal
Abstract
The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.
Keywords
Technology Investment Propensity Factors; Technological Competitive Advantage; Market Orientation; Innovation Orientation; Strategy Orientation;
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