• 한국전자통신학회논문지
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• 제15권4호
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• pp.773-778
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• 2020

본 논문에서는 수학적 과제 유형에 따라 음악적 자극이 인간에게 미치는 영향을 뇌파 측정을 통해 분석하였다. 음악적 자극은 선호 음악과 비선호 음악, 수학적 과제는 암기형과 절차형의 과제로 구분하여 실험을 수행하였다. 뇌파 실험에서 계측한 데이터를 인간의 집중과 관련이 있는 세타파, SMR파 및 중간베타파로 구분하여 상대 파워 스펙트럼 분석을 통해 비교하였다. 본 논문의 결과에서는 수학적 과제의 유형과 관계없이 음악적 자극이 주어진 상황 중 선호하는 음악이 주어졌을 때의 파워가 더 높게 관측되었고, 선호하는 음악이 무음악과 비선호 음악이 주어진 상황보다 과제 해결 시 긍정적인 정서 반응을 유발하는 것으로 나타났다.

• 한국의류학회지
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• 제33권1호
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• pp.1-10
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• 2009

The purpose of this study was to investigate the effects of the types and the colors of men's casual wear, hairstyles, and the methods of stimulus manufacture on men's image perception. The subjects were 360 women from the metropolitan area of Seoul. The clothing types used for the study were a sweater and a jumper(casual jacket) with jean pants. The clothing colors were beige, indigo, and red. Two hairstyles, the short and the medium length hairs, were compared. Two types of stimuli, the photograph and the computer simulation picture, were used. The results of the factor analysis disclosed five dimensions on men's image: neatness, individuality, ability, activity, and sociability. In general, the photograph stimuli were evaluated more positively in activity, individuality, and sociability than the picture stimuli. The sweaters were perceived higher in ability, activity, and sociability than the jumpers. The Indigo color was evaluated as neat. The medium length hairstyles were perceived as neat and the short hairstyles were perceived as sociable. The jumpers were evaluated lower in individuality in the picture stimuli than in the photograph stimuli. The beige and indigo colors were evaluated to be neater in the picture stimuli than in the photograph. When using the picture stimuli, the men's image wearing the sweaters with the medium length hairstyles were evaluated lower in individuality. When using the photograph stimuli, the men's image wearing the sweater with the short hairstyles were evaluated higher in activity. Men's image wearing the indigo jumper and the beige sweater with medium length hairs were evaluated as high in neatness.

• 한국의류학회지
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• 제29권9_10호
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• pp.1207-1218
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• 2005

The purpose of this study is to find out the effect of wearer's body type and clothing type, neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). the stimuli are 90 pictures manipulated with wearer's body type, clothing type and neutral tone variation by computer simulation. The subjects are 540 female undergraduate students in Kyung-nam. The resulte of this study are as follows : Impression factor of the stimulus consisted of the 5 demensions(tenderness, cuteness, attractiveness, elegance, intrepidity). Wearer's body type had significant effects on all five factors. Especially, it had the strongest effects on attractiveness. Clothing type had significant effects on tenderness, attractiveness, intrepidity. Neutral tone combinations had significant effects on all factors except elegance. In regarding the effect of interaction between each variable, the combination of clothing type and neutral tone combination had significant effects on attractiveness, elegance, intrepidity.

• 감성과학
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• 제6권3호
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• pp.21-28
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• 2003

본 연구에서는 악보 읽기에서 나타나는 전문가와 초보자의 작업기억에서의 처리 유형의 차이를 연구하기 위해 조음 억제 조건을 사용하여 2개의 실험을 실시하였다. 실험 1에서는 8개의 4분 음표가 스크린에 제시되었다가 사라지면, 참가자가 그 음표들을 기억해서 악보에 그리도록 했다. 자극은 선율적인 멜로디와 비선율적인 멜로디로 나뉘어졌다. 같은 방법으로, 실험 2에서는 각각 3개의 음으로 구성된 4개의 코드가 제시되었다. 자극은 화성적인 코드와 비화성적인 코드로 나뉘어졌다. 실험 1과 2의 분석 결과, 초보자는 공통적으로 조음 억제를 하지 않은 조건에서 조음 억제 조건보다 나은 수행을 보였다. 하지만 전문가들은 화성적 자극에 대해서는 상대적으로 조음 억제의 영향을 덜 받았다. 이러한 결과는 초보자가 조음 루프에 전적으로 의지하여 음을 처리하는 반면, 전문가는 자극이 친숙할 경우, 조음 루프로 정보를 넘기기 전에 시공간 잡기장을 통해 음을 부호화할 수 있음을 암시한다.

• 한국의류산업학회지
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• 제12권6호
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• pp.755-763
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• 2010

This study was intended to identify the persuasion effects according to social proof message type and product type in the context of online cosmetic advertising. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(social proof message type: attitudinal social proof message, behavioral social proof message)${\times}$2(product type: hedonic product, utilitarian product) factorial design. A total of 160 questionnaires allocating forty students to each group were distributed. The results were as follows. First, behavioral social proof message showed more effective than attitudinal social proof message in advertisement attention, click-through intention and purchase intention. Second, utilitarian product showed more effective than hedonic product in advertisement attention, click-through intention and purchase intention. Third, there was interaction effect according to social proof message type and product type on the aspect of click-through intention.

• 한국의류학회지
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• 제22권6호
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• pp.706-715
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• 1998

The Purpose of this study was to investigate the effects of maternity apparel style and job type on the likability and the occupational competence of pregnant working women. This study was 3'S factorial design. Independent variables of this study were maternity apparel style(feminine style, neutral style, and masculine style) and job type(assitant manager of bank and salesperson). Dependent variables were the likability and the occupational competence of the stimuli. One hundred eighty college females participated in the study, in which half of the subject viewed the stimuli as a salesperson and the other half as an assistant manager of bank. The results showed that maternity apparel style influenced the perception of likability(F(2,174)=6.97, p<.001) and occupational competence(F(2,174): 16.25, p<.001) significantly. Also lob type influenced the occupational competence(F(1,174) : 3.94, p<.05) signifcantly. There was a significant interaction(F(2,174) : 2.53 p(.10) between maternity apparel style and job type. In future researches, diverse job distinction other than the classification of being professional or non-being professional can be arranged to study the influence of job type. Also it is recommended to explore the interaction between the appearance cues except clothing and job type.

• 감성과학
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• 제21권3호
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• pp.151-164
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• 2018

기존의 사회인지와 정서 연구들은 주로 얼굴자극을 이용하여 초기지각단계 및 후기인지과정에의 정서 효과를 조사해 왔다. 그러나, 정서의 효과가 정보처리과정의 각 단계에서 어떤 양상으로 나타나는지와, 정서유형에 따른 효과 양상의 변화 여부는 불확실하다. 본 연구에서는 얼굴 대신 생물형운동자극을 이용해 자극에 내포된 행복, 분노, 중립정서가 지각과제와 작업기억과제 수행에 미치는 영향을 조사하였다. 참가자는 연달아(지각과제) 또는 시간차를 두고(작업기억과제) 제시되는 두 생물형운동의 동일 여부를 판단하였다. 지각과제에서는 정서가를 가진 자극 시행의 정확도가 중립정서자극에 비해 낮아 정서정보가 초기지각처리에는 부정적 영향을 미치는 것으로 보였으나, 작업기억과제에서의 기억정보유지에는 도움이 되는 것으로 나타났다. 또한, 각 과제에서 정서유형에 따라 다른 수행 양상이 관찰되었다. 분노정서는 지각단계에서 더 많은 정신적 자원을 요구하여 부하가 증가할 경우 정확도가 낮아지지만 기억유지에는 긍정적으로 작용하는 것으로 보이며. 행복정서의 경우 중립정서가 이어서 제시될 때 이를 행복정서와 유사하게 처리하려는 편향을 유도하는 것으로 보인다. 본 연구는 생물형운동자극을 이용하여 정보처리과정에서의 정서 영향을 재확인하였고, 처리단계별 및 정서 종류별로 다른 양상의 영향이 나타난다는 점을 추가로 밝혀, 정서정보의 정교한 조작 및 통제를 위한 유용한 단서를 제공한다.

• 한국의류학회지
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• 제24권2호
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• pp.214-225
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• 2000

The objective of this study was to investigate images of Korean traditional patterns. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and questionnaires, composed of 7-point semantic differential scales of 23 bipolar adjectives. Twelve motifs selected from 3 groups of Korean patterns were used as motif stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data was analyzed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: 1. Four dimensions were emerged accounting for the dimensional structure of the images of Korean traditional patterns. These dimensions were 'simplicity', 'quality', 'interest', and 'modernity' dimension. Among them, 'simplicity' and 'quality' were the major dimensions. 2. Category, interpretation type, composition type, and application object of motif had significant effects on the images of above-mentioned dimensions. The application object had a significant effect on 'simplicity' and 'modernity' image, and the composition type on 'quality' and 'interest' image.

• 한국의류학회지
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• 제16권4호
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• pp.371-377
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• 1992

The purposes of the study were 1) to extend the cognitive categorization theory in an attempt to explain the of garment category, fashionability, and wearer's body types on impression formation, and 2) to find out structures of wearer's impressional dimension and wearer's professional image. The research included a quasi-experiment and survey. The experimental design was a $2^{3}$full factorial design of 3 independent variables. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 drawings made by 3 independent variables (garment category, fashion level, wearer's body type). Result were as follows: 1) Garment category, fashionability and wearer's body type had significant effects on impression of the 5 factors-evaluation, potency, appearance, sociability and good-bad, with exception of wearer's body type which was nonsignificant to the potency factor. 2) Garment category was most effective on the evaluation and the potency. However wearer's body type was most effect on the appearance factor and fashionability variable was most effective on the good-bad factor. It was conclued that the results supported the cognitive categorization theory on impression formation and a cognitive categorization hypothesis of clothes.

• 한국전문물리치료학회지
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• 제12권3호
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• pp.67-73
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• 2005

Prospective memory (PM) is related to remember to carry out a previously intented behaviour. The purpose of this study was to develop a paradigm for measuring PM function to diagnosis in mild cognitive impairment 1 or brain injury in patients 2. among brain injured patients Thirty-eight normal healthy subjects participated in current study. The paradigm was composed of four conditions: a baseline and three intention conditions (expectation, execution 1 and 2). In the expectation condition, subjects were asked to make a new response to intented stimuli during ongoing task, but the intented stimuli never occurred. In the execution 1 (one type of expected stimulus) and 2 (two types of expected stimuli), the intended stimuli did occur in 20% of trials. The reaction time and error rate were calculated in each condition. Repeated measures using ANOVA of subject's mean reaction times (RTs) and mean error rates (ERs) showed main effects of conditions during ongoing task. The comparison of PM tasks in executive condition 1 and 2 also showed significance in RTs and ERs. This paradigm reflects sufficiently the performance of prospective memory function during ongoing task in normal individuals. Thus, we suggest that the paradigm will be helpful to study neural network of PM function using brain imaging techniques and diagnosis of PM dysfunction.