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The Effect of Wearer's Body Type and Clothing Type, Neutral Tone Combination on Impression Formation  

Paeng Suk-Kyung (Chinju National University of Education)
Kang Kyung-Ja (Dept. Clothing & Textile, Gyeong Sang National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.29, no.9_10, 2005 , pp. 1207-1218 More about this Journal
Abstract
The purpose of this study is to find out the effect of wearer's body type and clothing type, neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). the stimuli are 90 pictures manipulated with wearer's body type, clothing type and neutral tone variation by computer simulation. The subjects are 540 female undergraduate students in Kyung-nam. The resulte of this study are as follows : Impression factor of the stimulus consisted of the 5 demensions(tenderness, cuteness, attractiveness, elegance, intrepidity). Wearer's body type had significant effects on all five factors. Especially, it had the strongest effects on attractiveness. Clothing type had significant effects on tenderness, attractiveness, intrepidity. Neutral tone combinations had significant effects on all factors except elegance. In regarding the effect of interaction between each variable, the combination of clothing type and neutral tone combination had significant effects on attractiveness, elegance, intrepidity.
Keywords
Wearer's body type; Clothing type; Neutral tone combination; Impression formation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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