• Title/Summary/Keyword: Startup evaluation

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Evaluation of Mobile App Usability of Logistics in Life Startups (생활물류 스타트업의 모바일 앱 사용성 평가)

  • Byun, Dae-Ho;Chung, Dong-Seop
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.35-48
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    • 2021
  • With the advent of the Fourth Industrial Revolution, startups are leading the proliferation of logistics in life services in countries across the world. Logistics in life startups aim to differentiate themselves for traditional logistics companies by offering customized services that penetrate niche logistics market and enhance customer convenience and satisfaction. Through the development of mobile applications(apps) and platform a variety of life-enhancing services are becoming increasingly available to customers, such as on-demand, online-to-offline, convenience, reverse logistics, as well as last-mile delivery. In particular, logistics in life services are expanding into areas that include food delivery, home moving, cargo transport, laundry delivery, car washing, and car repair. In order for the logistics in life startups to succeed, they needs to offer highly usable apps to increase customer satisfaction and loyalty. Due to the nature of mobile phones, different evaluation criteria than those for websits should be used to determine the usability of apps. The purpose of this study is to evaluate the usability of representative Korean logistics in life apps through usability testing, discuss implications and offer improvement recommendations. Finally, the best Korean logistics app is compared with a top ranked app on Google Play for benchmarking purposes.

A Systematic Review Study on the Start-Up Sustainability Factors by Franchises Growth Cycle in Korea : Focusing on the ERIS Model

  • Kim, Insook;YANG, Jihee
    • The Korean Journal of Franchise Management
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    • v.12 no.2
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    • pp.23-33
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    • 2021
  • Purpose: The purpose of this study is to provide basic data such as development of sustainable support policies and performance management evaluation to support sustainable management of domestic franchises by deriving the sustainable growth cycle of domestic franchises. Research design, data, and methodology: This study is based on systematic review study. We combined search terms such as "Start-up", "Sustainability" and "Success" with four databases, RISS, KISS, e-article and DBpia and searched a total of 1,219 articles published by April 21, 2021. In the process, 35 studies were selected and analyzed after an expert review, excluding documents whose overlapping documents, gray zones (e.g., reports, conference presentations, etc.), degree papers, foreign language literature, and dependent variables were not related to the Sustainability factors. Using ERIS model, which is applied to research on the results of startup, and the franchise's growth cycle, which reflects the growth stage of franchises, we analyzed the factors behind the sustainability of franchise. Result: The results of the study are as follows. First, research on the sustainability of franchise has continued since 2009 in Korea, and has been conducted in various fields such as social welfare in addition to venture, start-up and management. Second, sustainability factors of franchise were analyzed from the ERIS performance model indicating the performance of venture, and the 68 subfactors were derived. Third, it is confirmed that there are important factors that affect the sustainable growth of franchise startups in each franchise's growth cycle. Conclusions: It is significant that through this study, we provided better understanding of the factors that sustain sustainability of franchises, policy suggestions, and presented the direction of future study. Theoretical suggestion is that the main reason for the continuous growth of franchise in each domestic franchise is based on the ERIS performance model. The practical implication is that the headquarters and Franchisor can use it to establish and evaluate performance indicators based on the business growth cycle. The results of this study are expected to be used as basic data for development and performance management evaluation of franchise start-up support policies to support the sustainable management of domestic franchises.

Activation Factors of Industry Cooperation through Comparison Study on Domestic and International Industry Cooperation Programs (국내외 산학협력프로그램 비교를 통한 산학협력 활성화 방안 연구)

  • Kim, Hye Sun;Kim, Jong Boo;Kim, Hyoung Ro
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.187-200
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    • 2014
  • Industry Cooperation is not the choice of national development but the inevitable component in the world. Industry cooperation results of the reconstruction of the country is an important place as an essential element of the economic development of the national policy in the major economies. Despite several changes in the international economic environment, United States, Canada, Finland, Sweden, Israel settled and maintaining the sustainable development of the countries which successfully established Industry-University Cooperation or Industry-Acaemy Cooperation system in history. In this study, delivered to the realistic ways of Industry cooperation through comparison study on domestic and international cooperation programs. The new activation programs of industry academic cooperation are delivered, that is, The bonus payments system of technology development patent and free technology transfer for joint development, bonus points system and evaluation indicators for joint capacity building program which participate student, industry and academic sector, step-by-step training. system for total employment and entrepreneurship at the same time strengthening management training programs and education opportunity gives to the benefits for the community members. Finally, Intellectual property expert matching program which develops basis of technology trader and expert maps in the smallest unit by administrative area. practice the internet information search services in national wide network for this matching program and government office dedicated to staffing for technology transfer.

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Current Status of Development Test of 75 tonf Engine System for KSLV-II (한국형발사체 75톤급 엔진 개발 시험 현황)

  • Kim, SeungHan;Kim, SeungRyong;Kim, SungHyuk;Kim, ChaeHyung;Seo, DaeBan;Woo, SeongPil;Yu, ByungIl;So, YoonSeok;Lee, KwangJin;Lee, SeungJae;Lee, JungHo;Lim, JiHyuk;Jeon, JunSoo;Cho, NamKyung;Hwang, ChangHwan;Park, Jea-Young;Han, YeongMin
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2017.05a
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    • pp.99-103
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    • 2017
  • As a development test of the 75-tonf LOx/Kerosene liquid rocket engine for KSLV-II first Stage Engine, hot firing test of 75-tonf engine are performed. The current status of development test on first stage 75-tonf engine system including combustion chamber, turbopump, gas generator, propellant supply system are presented. During the 75tonf engine test campaign, the development of startup sequence of LOx-Kerosene engine system, engine startup using pyrostarter, ignition of gas generator, steady operation and engine shutdown is successfully performed. As a passenger test during engine hot firing tests, Thrust Vector Control system (TVC) of the engine are also evaluated during engine hot firing test. The results of hot firing test of 75-tonf thrust engine system will be used for the design confirmation and performance evaluation of 75 tonf engine system for KSLV-II first Stage.

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A Study on Difficulty Factors of Youth Startups for Activating Local Startups (지역창업 활성화를 위한 청년창업 애로 요인에 관한 연구)

  • Ahn, Tae-Uk;Kang, Tae-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.67-80
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    • 2020
  • This study has been conducted at a time when Korean government continues to extend support for youth startups as part of its policy to create jobs and the focus moves from career and employment to youth startups with a growing interest in the field of youth startups. Against this background, this study aims to identify difficulty factors of youth startups in areas besides the Seoul Metropolitan Area, seek ways to overcome difficulty factors, and propose policy implications. To this end, this study set five criteria and 25 sub-criteria to evaluate the difficulties of youth startups by reviewing previous studies and conducting literature review, and performing brainstorming method. The empirical analysis of the evaluation criteria was performed, using the analytic hierarchy process (AHP) method, on youths aged 19 to 39 in Gunsan area. The analysis results showed that the largest difficulty factors facing local youths include business model establishment, business administration and management, and startup funding in the criteria. As for sub-criteria, the largest difficulty factors are market information acquisition, technology commercialization, project feasibility, technology development, and new market pioneering in descending order. Local youths have much difficulty about the process of turning a business item into a product and commercializing it. According to a comparative analysis by gender, men were a relatively high difficulty in commercializing business models than women. men were a relatively high difficulty in commercializing business models than women. On the other hand, women were higher than men in all factors (management management, entrepreneurship, improvement of entrepreneurship system, and improvement of entrepreneurship awareness) except for factors affecting business model. In addition, the factors of entrepreneurship were found to be relatively different among young people (college students, prospective entrepreneurs, entrepreneurs). In conclusion, it was suggested that in order to revitalize youth entrepreneurship in the region, it is necessary to actively resolve the difficulties of business model commercialization rather than entrepreneurship funds. In addition, it is necessary to strategically support customized entrepreneurship support and situational administrative services because gender and hierarchical difficulties are different than general solutions. This study presented practical priorities and derivation methods for the entrepreneurship difficulties faced by local youth, and suggested measures and improvements for vitalizing local youth entrepreneurship in the future.

A Study on the Status of Startups and Their Nurturing Plans: Focusing on Startups in Seongnam City (스타트업 실태 및 육성방안에 관한 연구: 성남시 스타트업을 중심으로)

  • Han, Kyu-Dong;Jeon, Byung-Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.67-80
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    • 2022
  • This study was conducted to derive policy measures such as fostering and supporting by examining the actual conditions of domestic startups. The subject of this study was the start-ups located in Seongnam-si, where Pangyo Techno Valley, which is the highest-level innovation cluster in Korea and is evaluated as a start-up mecca. Startups were defined as startups under 7 years old based on new technologies such as IT, BT, and CT, and the subjects of the study were selected. This can be seen as a step forward from previous research in that it embodies the concept of a startup that was previously abstract in a quantitatively measurable way. As a result of the analysis, about 94% of startups are distributed in the so-called "Death Valley" growth stage, and startups above scale-up, which means full-scale growth beyond BEP, account for about 6%. appeared to be occupied. He cited the problem of start-up funds as the biggest difficulty in the early stages of startups, and cited the loan evaluation method that prioritizes sales or collateral in raising funds as the biggest problem. In addition, start-ups rated the access to private investment capital such as VC, AC, and angel investors at a low level compared to policy funds, which are public funds. Most startups showed a lot of interest in overseas expansion, and they chose matching overseas investors such as overseas VCs as the biggest support for overseas expansion. The overall competitiveness in the overseas market was 49.6 points, which is less than 50 points out of 100, indicating that the overall competitiveness was somewhat inferior. It was analyzed that public support and investment in overseas sales channels (sales channels, distribution networks, etc.) should be prioritized along with enhancement of technological competitiveness in order for domestic startups to increase their competitiveness in overseas markets as well as in the domestic market.

A Series of Rearch for the Theory of Self-estimating Internet Shopping-mall, Business model which uses BMO Estimating Model (BMO 평가모형을 이용한 인터넷 쇼핑몰 비즈니스모델 자가평가 방법론에 관한 사례 연구)

  • Eun, Jong-Seong;Min, Kyung-Se
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.2
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    • pp.49-68
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    • 2007
  • This paper develop self pre-checkup lists for the validity of business model as web business starters can utilize to open business. In particular, self pre-checkup lists invented by Dr. Bruce Merrifield, is reapplied and modified in appropriate to internet shopping mall business. This paper complete many literature reviews to identify appropriate factors of evaluation such as about the characters of internet business, business validity testing theory for internet business model, pros and cons of e-business and startup ventures, factor analysis of technology valuation, and pros and cons for internet shopping mall. This paper define six different factors; scale of sales, the growth rate of market, competitiveness, risk portfolio, industry upside down, and social conditions, as the factors of evaluating the business attractiveness. Meanwhile, it define characters of CEO, content's power, mutual inclusion, commerce, fulfillment, marketing power as the factors of business appropriateness. This paper also conducts several case studies; company I, D, G of applying the former model. This paper sort out internet business model in imaginations by utilizing self pre-checkup lists of business evaluation. Also, the outcomes of evaluation is expected to provide meaningful future business implications.

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Design and Development of 600 W Proton Exchange Membrane Fuel Cell (600 W급 연료전지(PEMFC)의 설계 및 제작)

  • Kim, Joo-Gon;Chung, Hyun-Youl;Bates, Alex;Thomas, Sobi;Son, Byung-Rak;Park, Sam;Lee, Dong-Ha
    • Journal of the Korean Solar Energy Society
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    • v.34 no.4
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    • pp.17-22
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    • 2014
  • The design of a fuel cells stack is important to get optimal output power. This study focuses on the evaluation of fuel cell system for unmaned aerial vehicles (UAVs). Low temperature proton exchange membrane (LTPEM) fuel cells are the most promising energy source for the robot applications because of their unique advantages such as high energy density, cold startup, and quick response during operation. In this paper, a 600 W open cathode LTPEM fuel cell was tested to evaluate the performance and to determine optimal operating conditions. The open cathode design reduces the overall size of the system to meet the requirement for robotic application. The cruise power requirement of 600 W was supported entirely by the fuel cell while the additional power requirements during takeoff was extended using a battery. A peak of power of 900 W is possible for 10 mins with a lithium polymer (LiPo) battery. The system was evaluated under various load cycles as well as start-stop cycles. The system response from no load to full load meets the robot platform requirement. The total weigh of the stack was 2 kg, while the overall system, including the fuel processing system and battery, was 4 kg.

Performance Evaluation of ABR and ASBR for Anaerobic Methane Fermentation (ABR과 ASBR 형태에 따른 혐기성 메탄 발효 운전 성능 평가)

  • Lee, Chae-Young;Lee, Se-Wook
    • Journal of the Korea Organic Resources Recycling Association
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    • v.19 no.2
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    • pp.49-54
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    • 2011
  • This study was conducted to evaluate the performance of methane fermentation from effluent of hydrogen fermentation reactor in anaerobic baffled reactor (ABR) and anaerobic sequencing batch reactor (ASBR). Two reactors were operated at organic loading rate of $1.0kg\;COD/m^3{\cdot}d$ and hydraulic retention time (HRT) of 20 day. Methane production rates of ABR and ASBR for start-up periods were 0.04 L/L/d and 0.19 L/L/d, respectively, whereas maximum methane production rates of ABR and ASBR were 0.25 L/L/d and 0.31 L/L/d, respectively. Removal rates of chemical oxygen demand (COD) in ABR and ASBR for start-up periods were 89% and 92%, respectively. After startup periods, removal rates of COD and volatile solids (VS) in ABR and ASBR were maintained over 90%. The specific methanogenic activity (SMA) increased as microorganism acclimated to the substrate.

Development of Death Valley Venture Business Process (죽음의 계곡 벤처기업 비즈니스 프로세스 개발)

  • Hwang, Eunseok;Seok, Hyesung;Chung, Kwanghun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.366-376
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    • 2019
  • Youth unemployment reached a record high in 2017, and business revitalization is emerging as a means of overcoming this situation. The number of venture companies and amounts of new venture investments are increasing year on year, and the government has upgraded Small and Medium Business Administration to the Ministry of SMEs and Startups. However, the success rate of startups is relatively poor. Over the past three years only 39.1% of Korean startups survived and 90% of companies failed in the Valley of Death phase. Survival this phase is critical for early startups, and thus, the amount and timing of investments are critical. Current models for establishing business startups do not effectively attract investments because they lack practical, corporate evaluation variables. In this paper, we develop a mixed process that incorporates the factors and business models focused on by venture capital investors. In addition, we compared our Death Valley Venture (DVV) process with current methods and provide an example of its application.