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http://dx.doi.org/10.5392/JKCA.2021.21.02.035

Evaluation of Mobile App Usability of Logistics in Life Startups  

Byun, Dae-Ho (경성대학교 경제금융물류학부)
Chung, Dong-Seop (경성대학교 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.21, no.2, 2021 , pp. 35-48 More about this Journal
Abstract
With the advent of the Fourth Industrial Revolution, startups are leading the proliferation of logistics in life services in countries across the world. Logistics in life startups aim to differentiate themselves for traditional logistics companies by offering customized services that penetrate niche logistics market and enhance customer convenience and satisfaction. Through the development of mobile applications(apps) and platform a variety of life-enhancing services are becoming increasingly available to customers, such as on-demand, online-to-offline, convenience, reverse logistics, as well as last-mile delivery. In particular, logistics in life services are expanding into areas that include food delivery, home moving, cargo transport, laundry delivery, car washing, and car repair. In order for the logistics in life startups to succeed, they needs to offer highly usable apps to increase customer satisfaction and loyalty. Due to the nature of mobile phones, different evaluation criteria than those for websits should be used to determine the usability of apps. The purpose of this study is to evaluate the usability of representative Korean logistics in life apps through usability testing, discuss implications and offer improvement recommendations. Finally, the best Korean logistics app is compared with a top ranked app on Google Play for benchmarking purposes.
Keywords
Logistics Startup in Life; Mobile Apps; Usability; Usability Test; Usability Improvement;
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