• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.301-312
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• 2018

The purpose of this study is to propose strategies for enhancing competitiveness through the utilization of policy funds, especially in the start-up companies supported by the Korea Credit Guarantee Fund. And then, the Korea Credit Guarantee Fund should develop 'user-centered policy funding model' in order to increase start-up's utilization of policy fund and support start-ups that are supported in the long run. The competitiveness of domestic start-up companies has been strengthened by 'user-centered policy funding model' and new innovations have been introduced through 'Living Lab', an open innovation. But, in order to overcome the limitation of reaching the stage of commercialization, the 'user-centered policy funding model' proposed in this study enables start-ups to be the subject of actual policy funding, and also allows users to freely apply for necessary funding at any time. Therefore, the Korea Credit Guarantee Fund has a significance in suggesting 'user-centered policy funding model' as a support model to be customized. However, since SMEs recognize the actual situation and limit acceptance of all the difficulties, the systematic analysis of the actual situation of the policy funds of the start-up by the credit guarantee fund and the related support institutions for the scientific approach of the user-oriented policy funding model need.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.97-109
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• 2016

In Korea, the survival rate of start-up of 5-year after foundation is as low as 29.6% of the country. This low survival rate is from because of insufficient resources in start-ups compared to those of mid-sized companies. Therefore, the marketing characteristics of entrepreneurship has emerged as a major cause. Therefore, In this study, because learning orientation, marketing experience, competition orientation and etc are differently owned in start-ups, marketing impact to marketing strategy in start-up companies are differently investigated. Therefore, the relationship of learning orientation, marketing experience, competition Orientation with marketing strategies was examined. Based on this, Business performance was examined to suggest contents related to eco-system of start-up companies to representative of start-up companies. For this study, Survey was conducted for 250 start-up entrepreneurs within 3 and half year since foundation from Nov. 20 to Dec. 20, 2015. In result of data-cleaning, 207 meaningful samples were gathered. Based on these, conclusion was obtained. Using SPSS 20.0 statistical program, frequency analysis, reliability analysis, correlation analysis and regression analysis were conducted. the following conclusions were drawn. First, in the impact of marketing environment of Phase 1 start-up companies on marketing strategy, product strategy, distribution strategy and promotion strategy were positively affected by learning orientation, marketing experience and competition orientation. Second, in the effect of 2nd phase marketing strategy to business performance, the financial performance and the non-financial performance. Were positively affected by product strategy, distribution strategy and promotion strategies. Third, The effect of learning orientation, marketing experience and competition orientation to financial performance was positively mediated by product strategy and distribution strategy among 3rd phase meditation strategies. the effect of learning orientation, marketing experience and competition orientation to non-financial performance was positively mediated by products strategy. In comprehensive summary, in order to increase business performance in start-up companies, marketing strategy should be applied in. Especially, the role of learning orientation and marketing experience is vital. In increasement of business performance to characteristics of star up marketing, financial performance can be increased by product strategy and distribution strategy. And, both of financial and non-financial performance can be increased by product strategy. Therefore, in conducting of marketing characteristics of start-up, to increase business performance, the apply of marketing strategy to marketing characteristics of start-up should be required.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.63-73
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• 2019

Recently, as young and senior entrepreneurs are getting interested in starting a business, the domestic startup rate is gradually increasing. However, the survival rate of start-ups is so low. In this regard, this study empirically examines how the entrepreneurial intention affects both financial and non-financial start-up performances through the intermediation effects of experiential competence, financing competency, marketing competence and differentiated competitive advantage. In doing so, the purpose of this study is to find out the key elements to successful start-ups. To this end, the survey results of 200 start-ups in Pohang from January 21 to February 1, 2019 were used to test the research hypotheses. The results of the study are summarized as follows. First, it is shown that the entrepreneurial intention have a positive effect on the experiential competence, financing competence and marketing competence. Second, it is found that both experiential competence and marketing competence have significant positive effects on the differentiated competitive advantage. On the other hand, the financing competence has not been shown to have a significant effect on the differentiated competitive advantage, which might result from the characteristic of the data that most of the respondents are from new businesses. Third, it is shown that the differentiated competitive advantage has a positive effect on both financial and non-financial performances. In conclusion, the results of this study suggest a theoretical basis for the successful start-up performance. Namely, it is necessary for the founders of start-ups to secure differentiated competitive advantage through the entrepreneurial intention and the entrepreneurial competences such as financing competence and marketing competence because the differentiated competitive advantage leads to the successful financial and non-financial start-up performances. In addition, the results of this study suggest to both entrepreneurs and managers that for the successful business performance, it is important for them to make continuous efforts to come up with new ideas and to reinforce financing and marketing activities in order to achieve the differentiated competitive advantage.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.187-188
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• 2020

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.147-153
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• 2022

The uncertainty of start-ups are factors that weaken the entrepreneurial intentions of college students and prospective founders, and are also the cause of the low rate of entrepreneurship among art college students. This study tried to identify the effect of subjective norms entrepreneurial efficacy on start-up intentions. Studies have shown that entrepreneurial efficacy and subjective norms have a significant impact on start-up intentions. In addition, start-up education support has been shown to control the impact of subjective norms on start-up intentions, and start-up activity support has been shown to control the impact of subjective norms on start-up intentions, while start-up commercialization support does not control the impact of start-up efficacy or subjective norms on start-up intentions. In order to revitalize the start-up and effectively guide the start-up of art college students, it is necessary to show the social support of the people around them for the start-up and to enhance the efficacy of the start-up by supporting the prototyping activities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.105-114
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• 2022

The purpose of this study is to analyze the influence of the nation's institutional environment on start-up intention of employees and the mediating role of risk-taking propensity in the relationship between these variables. This study classified the institutional environment into institutional profile regulation, institutional profile norms, and institutional profile recognition. The research data were collected through questionnaires for office workers belonging to domestic companies, and 322 copies of questionnaire data were used for hypothesis verification, except for questionnaires that were omitted or unfaithful. The results of this study are as follows. First, institutional profile regulations and norms were positively related to start-up intention of office workers, while institutional profile cognition had no significant effect on the start-up intention. Second, institutional profile regulations and norms were positively related to risk taking, while institutional profile cognition had no significant effect on risk taking. Finally, risk taking was found to partially mediate the relationship between institutional profile regulation and start-up intention, and completely mediate the relationship between institutional profile norms and start-up intention. The theoretical implications of this study are as follows. First, this study makes a theoretical contribution in that it revealed that the country institutional profile regulation and norms are important prerequisites for start-up intention and risk taking. Next, unlike previous studies, this study makes a theoretical contribution by presenting a start-up intention model of office workers consisting of perception of the institutional environment and risk taking, which is the individual characteristic of entrepreneurs. The practical implications of this study are as follows. First, the government and local governments should strengthen regulations on institutional profiles so that start-ups can be activated. Second, the government and local governments should strengthen the norms for institutional profiles so that start-ups can be activated. Finally, the government, local governments, and educational institutions should devise measures to strengthen the risk taking of start-ups.

• East Asian Journal of Business Economics (EAJBE)
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• v.2 no.1
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• pp.1-6
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• 2014

This research was about understanding challenges in managing a business start up. University of Kigali was used as a case study. It is domiciled in Rwanda. It was chosen because it is a recent university establishment and it provided a good source of information for this research. The issue that triggered this study was to understand the virtue of having clear separation of duties in new business start-ups. The findings from this study reveal that 100 percent of the respondents believe that clear separation of roles and clear communication between management, shareholders and Board of directors is vital for new businesses. From the Literature review, it was clear that a firm in its infancy has a lot of risks and it would not be a bad idea for the start for shareholders and Board of directors to give a helping hand in the day to day running of the business until its stabilization. Employees need to know the vision and mission of the business start-up and again, the managing director of a firm needs to work closely with the chairman Board of directors for effective driving of the firm into the right direction. The momentum in growth of University of Kigali is due to respect of the pillar of separation of duties in its hierarchical structure and for allowing a decentralized structure type of management for flourish.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.1-12
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• 2017

The purpose of this study is to investigate the trends of the start-up research in Korea. To accomplish this, meta-analysis was carried out using text mining methodology by dividing the entrepreneur-related master's and doctoral theses registered in RISS into the first term of entrepreneurship research by 2009 and the second term of entrepreneurship research from 2010. As a result of this study, it can be seen from the three different analysis that the entrepreneurship education and government policy and support are the subject of continuous research topics in the whole period and that the researches on small business start-ups have been studied continuously and conducted more in the second half. In addition, empirical analysis is strengthened in the latter stage of entrepreneurial research. The TF-IDF analysis reveals that many researches on veterans have been carried out in the field of entrepreneurship research, and in the latter period, it was found that many studies related to the elderly were conducted with cultural contents and aging society. In addition, research on brand-related research has been carried out throughout the entire period, and research on venture-related research, characteristics of entrepreneurs, entrepreneurship motivation and start-up strategy have been conducted a lot and female entrepreneurship was also studied. In the latter period, we have emphasized entrepreneurial achievements and found that research on start-ups such as industry-academia cooperation, start-up investment, and social enterprise diversified. This study is meaningful to apply the method which is becoming a recent issue such as text mining and topic analysis to the meta-analysis related to start-up. Future research will need to be undertaken on a variety of more detailed topics related to entrepreneurship.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.145-155
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• 2020

In this study, the purpose of the study is to derive the relationship between factors affecting the establishment of start-up companies, technical innovation performance, and technology commercialization, and to confirm the effects of start-up factors and technology commercialization on the technological innovation performance based on the analysis. For this research, a survey was conducted on employees aged 20 or older who were employed in large national enterprises or medium and small-sized enterprises, etc. and the results of the empirical analysis were as follows. Firstly, the factors influencing start-ups were found to have a significant impact on the technology commercialization(manufacturing capacity, producing capacity). Secondly, technology commercialization had a significant impact on the technological innovation performance(business performance, customer performance), and thirdly, technology commercialization had a partial mediating effect in the relationship between start-up factors and technical performance. This study confirmed that the factors of start-up, technology commercialization, and technological innovation performance have statistically significant impact relations, and further research on start-up factors and technology commercialization is necessary for the technological innovation and creation of companies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.141-157
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• 2023

Start-ups are the driving force of economic development and play an important role in improving national competitiveness. The country's start-up support policies are increasing every year, but indicators that do not challenge them and do not consider future start-ups can predict employment reduction and unemployment can increase further. You can. The increase in the number of young people doing nothing is causing economic hardship and neglect of future precious human resources, which calls for a more realistic national entrepreneurship policy. Accordingly, this study sought to identify bias and environmental factors in order to reveal factors that influence the will to start a business among potential entrepreneurs in Korea. For this purpose, descriptive statistical analysis was performed using SPSS on a sample of 227 responses from the general public who are potential entrepreneurs interested in starting a business. As a result, prejudice decreased the will to start a business and increased fear of failure. On the other hand, the entrepreneur's environmental factors reduced the fear of failure and increased the will to start a business. Lastly, fear of failure was found to play a mediating role between the two independent variables and the will to start a business. The results of this study showed that prejudice was a negative factor in the will to start a business, and the environment was a positive factor. These research results suggest that in order to revitalize entrepreneurship, positive environmental factors that can provide entrepreneurs' correct recognition and support for entrepreneurship are necessary.