• Journal of Digital Convergence
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• v.14 no.5
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• pp.473-483
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• 2016

This study examines the relationship between sport confidence, exercise passion and re-participation intention of collegiate students participating in snow-ski class. The subjects for this study were 416 collegiate students who signed up for snow-ski class as a university curriculum. The reliability and validity test of the questionnaire were conducted by using SPSS & AMOS Window 18.0 program; the results of descriptive analysis, factor analysis, correlation analysis, structural equation model are as follows; First, sport confidence of collegiate students in ski-class affects their exercise passion. Second, sport confidence of collegiate students in ski-class has influence on their re-participation intention. Third, collegiate students' exercise passion in ski-class affects their re-participation intention. Lastly there is a causal relationship between sport confidence, exercise passion and re-participation intention of collegiate students in the snow-ski class.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.411-422
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• 2013

The purpose of this study is to analyze the impact of food corporations'sponsorship activities on Brand Images and Purchase Intension in professional sport industry in Korea. To accomplish the purpose, SPSS 18.0 Ver., had been conducted with 263 actual returned questionnaires. After the relevant literature reviews and analysis statistic data, three outcomes were deducted, those are, first, sponsorship factors for food corporations in professional sport industry significantly influenced on brand image. Second, Sponsorship factors for food corporations in professional sport industry significantly influenced on the purchase intension. Third, brand image of food corporation in professional sport industry significantly influenced on purchase intention. With this study, undiscovered several marketing strategies of food corporations with professional sport of Korea for their future marketing strategies could be discussed and proposed.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.527-536
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• 2016

The purpose of this study is to identify the factors influencing the attitudes and dispositions of doping in elite golf players. 136 elite golfers (75 male, 61 female) were participated in this study and responded to Performance Enhancement Attitude Scale, Perfectionism in Sport Scale and Perceived Motivational Climate in Sport Questionnaire-2. Data that were collected analyzed by hierarchical multi regression. In male golfers, unequal recognition (UR) of coach had a positive effect on the attitudes and dispositions of doping, and rivalry (R) had a negative effect on that. In female golfers, Coach's criticism (CC) had a positive effect on the attitudes and dispositions of doping. The effective anti-doping program which reflects the results of this study should be developed and implemented for elite golf players who need the anti-doping education.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.339-347
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• 2021

The purpose was to analyze the trend of sport pedagogy in secondary teacher certification examination based on the secondary teacher qualification criterion in Korea Institute for Curriculum and Evaluation since abolition of multiple-choice questions from 2014 to 2020. The result showed the questions for sport pedagogy were 48 question since 2014, and found 83 sub-questions. The implications are as follows. First, the frequency of sub-questions in sport pedagogy has increased, causing an integrated question. Second, the serious unbalanced issue of questions for examination was presented. Third, dependence on specific domains was excessively high. Fourth, the confusion caused by the overlapped domains with the content knowledge of physical education subject was intensified. Therefore, evaluation factors based on 2016 KICE classification table should be clear and field application questions should be developed.

• 한국체육학회지인문사회과학편
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• v.57 no.6
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• pp.123-134
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• 2018

The purpose of this study is to analyze the economic efficiency of the policy implemented by Ministry of Culture, Sports and Tourism on leading company in sport industry. The leading companies in sport industry are those who have a certain amount of sales in sport industry and the ones with potential to become global companies. Supporting areas include business advancement, overseas market development, and overseas PR marketing integration support. The research is performed by developing the equilibrium model composed of supply as well as demand and applying input-output analysis. The economic efficiency is estimated to in the form of changes in the sales of corporations and the ripple effect of the national economy. The results of the study are as follows. First, it is estimated that the sales growth rate of the company due to the implementation of the policy is from 3.74% to 5.19%. Second, the increase in sales reaches to a maximum of KRW 4,081 billion with a minimum of KRW 1,573 million, depending on the size of the company. Third, it is estimated that the production inducement effect for the national economy is from KRW 36 billion to KRW 93.4 billion. Fourth, the induced value added for the national economy is estimated to be at least KRW 11.3 billion, up to KRW 29.2 billion.

• 한국체육학회지인문사회과학편
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• v.54 no.1
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• pp.47-55
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• 2015

This study is to examine the current situation of Korean sports culture and seek its pointing spot and alternatives to its advancement. First, out of the current situation of Korean sports culture, that of school physical education, even though it is the most significant basis for sports culture, is riddled with so many contradictions that the pace of its change is very slow. Only when the elite sport is normally operated and well coordinated, can it have the value of existence as a stable field. The mass sports have been determined to have insufficient self-reliance of sport facilities, sport programs and instructor management since the national policy for physical education has been focused on the elite sports. Second, internalization of "Winning First Policy" as a pointing spot of sports culture has been found to be an production of the value system with not only a very passive tendency caused by political changes. Accordingly, the concept of sports-culturism has been introduced as a new pointing spot of sports culture and then it has been emphasized that the sports-culturism is the awareness of sports advancement. Third, in terms of finding any alternatives to sports culture, enacting a school physical education promotion law has a very significant meaning as its advancement method. Next, the immorality of and match-fixing by sport organizations and the umpire's bad call have been mentioned as major problems to the elite sport, and also the alternative to each field has been set. Last, it has been assented with emphasis that Law of Sports for All should be enacted for the public sports to have any significance of the times.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.527-539
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• 2016

The purpose of this study is to examine the structural relationship among professionalism of sport instructors, job burnout and turnover intention. Independent variable was professionalism of sport instructors, mediating variable was job burnout. Finally, dependent variable was turnover intention. The data were collected from 253 sport instructors of elementary school by the convenience sampling method. This study used IBM SPSS Ver. 20.0 and AMOS 18.0 for frequency analysis, reliability, correlation analysis, confirmatory factor analysis and structural equation model. After confirming the test of goodness of fit of a model, individual hypotheses was verified. The results were as follows; First, Professionalism had a significant influence on job burnout. Second, Job burnout had a significant influence on turnover intention. Third, Professionalism did not have a significant influence on turnover intention.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.245-256
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• 2013

The purpose of this study was to investigate the success factors of sports marketing companies in Korea. Four sport marketing companies were selected as research targets. Also, several data were collected through the books, articles, related literatures, and internet. In addiction, three in-depth interviews were conducted for the qualitative study. The results of this study was as follows. First, some sports marketing companies had been successful in business with big fund. Second, they used choice and focus strategies. Third, they had strategic and careful plans, and their own know-how for the blue ocean markets. Finally, they had expanded its business market by developing various strategies through the media.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.547-562
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• 2016

The purpose of this research was to provide the information of mandatory regulation for Korean sports facilities and the preliminary data for building sport safety management manual through sports facilities abroad and system status. Futhermore, based on the information of sports facilities safety management, this research performed the benchmarking of each country sports facilities safety management system. As a result, in the U.S, Department of Homeland Security(DHS) leads effort to achieve a safe, secure, and resilient homeland. In Germany, law & regulations, sports facilities safety guideline and expert extension have been reviewed. Germany is more realistic and practical than other countries. In Australia, Major Hazard Facilities(MHF) is responsible for eliminating the risk of a major incident. Emergency Management System(EMS) should spontaneously respond when the alarm is raised as early detection and intervention are vital to ensuring that a small incident does not escalate to become a major disaster.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.487-494
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• 2021

This study aims to find out how the leadership type of middle school soccer coach affects sport flow and team atmosphere, and the results are as follows. First, as a result of analyzing the demographic characteristics, it was found that there was a significant difference in the peer relationship characteristics of the team atmosphere by the variable of age, and the mutual leadership by the variable of life period with coach. Second, as a result of examining the influence of middle school soccer coach's leadership type on sport flow, it was found that among leadership types, servant leadership affected all sub-factors of sport flow and transformational leadership affected behavioral flow. Third, as a result of examining the effect of middle school soccer coach's leadership type on team atmosphere, it was found that all leadership types had an effect on the role characteristics, which are the sub-factors of team atmosphere, servant leadership on the peer relationship characteristics, and transactional leadership on the team characteristics.