• 감성과학
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• 제18권4호
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• pp.87-98
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• 2015

최근 국내 의류 시장에서 SPA 브랜드의 급격한 성장을 기반으로 관련 업체들이 기존 의류 이외에 다른 종류의 다양한 제품(SPA 브랜드 확장)을 출시하는 추세이다. 이와 같은 추세 이면의 심리적 기제를 알아보기 위해서 본 연구는 SPA 브랜드 확장에 대한 소비자 정보 처리 과정을 개념적으로 (1) SPA 브랜드 확장과 원 SPA 브랜드 간의 유사성 지각과 (2) 평가(태도와 구입의향)로 구분하였다. 이후 가상의 3종류 SPA 브랜드 확장(저, 중, 고 유사성 조건)에 대한 소비자의 유사성 지각 과정과 평가를 각각 아이트래커와 자기 보고식 설문지를 이용해 측정하였다. 통계 분석 결과, SPA 브랜드 확장의 유사성 지각 과정에서 외적 정보 탐색량과 정보 처리 수준은 '중>저>고 유사성 조건' 순으로 차이를 보였다. 또한 SPA 브랜드 확장에 대한 태도와 구입의향은 '고=중>저 유사성 조건' 순으로 높은 것으로 나타났다. 이와 같은 결과는 SPA 브랜드 확장에 대한 평가가 유사성 지각 정도와 유사성 지각 과정에서 투입된 인지적 노력량에 영향을 받는다는 점을 제안한다.

• 산경연구논집
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• 제9권2호
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• pp.39-45
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• 2018

Purpose - The purpose of this study is to examine the image similarity and attribute recognition of the top 10 rated spa destinations (Chungnam Deoksan, Chungnam Dogo, Busan Dongrae, Daejeon Yuseong, Chungnam Asan, Gyeongbuk Bomun, Chungbuk Suanbo, Gyeongnam Jangyu, Chungnam Onyang, & Gyeongbol Bugok) in Korea based on the visits to these spa places by the customers. Research design, data, and methodology - The survey of this study was conducted on the visitors to the top 10 spa destinations in Korea from April 8 ~ April 21, 2017, and a total of 300 questionnaires were distributed. Of them, effective questionnaires used in the final study were a total of 241. In this study, empirical analysis was made through frequency analysis, factor analysis, and multidimensional scaling ALSCAL(spinning symmetry for image similarity and rectangle for attributes recognition) by using the Statistics Package SPSS 24.0. Results - According to the analysis result of spa destination image similarity, the stress level was 0.16453 and the level of the stress was good. Moreover, the coefficient of determination (RSQ) was, which had a description of each aspect of the spa destination, 0.79908. According to the results of attribute recognition, the stress value of 0.11805 represents a degree of conformity, and the coefficient of determination(RSQ) appeared at 0.98665. Therefore, the results of this analysis are that the similarities between spa destinations and the attribute recognition of the spa destinations is a suitable model that is properly expressed in two dimensions. Conclusions - First, according to the analysis result of image similarity, Deoksan & Dogo spa revealed similar images, as well as the Dongrae and Yuseong spa, while on the contrary Asan, Bomun, Suanbo spa has different images from the rest. Second, according to the results of attribute recognition, Asan and Onyang spa has competitiveness in terms of accessibility to spa destination; Yuseong, Dongrae, Jangyu spa in terms of spa facilities, spa tourism conditions, and service & shopping conditions. while spa water quality and spa costs showed low attribute reflection for all 10 spas. Therefore, the spa visitors cannot recognize the differentiation of spa water quality and spa costs.

• 한국전자통신학회논문지
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• 제15권2호
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• pp.219-224
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• 2020

본 논문에서는 협소 공간에서 다중 빔 패턴 생성 및 제어를 위한 고집적 안테나에 대하여 고찰하였다. SPA (: Switched Parasitic Antenna) 안테나 구조의 기본적인 Dipole SPA와 Monopole SPA 구조의 특징과 성능을 도시하였고, Monopole SPA 안테나를 직접 제작하여 챔버 내에서 802.11g를 시스템에 적용하여 그 성능을 실측하였다. 상용 안테나 대비 제작한 SPA 안테나를 사용하여 평균 전송 속도를 측정하였을 때 최대 8.7배 우수한 성능이 나타남을 확인하였다.

• 한국실내디자인학회논문집
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• 제22권6호
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• pp.241-250
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• 2013

In contemporary society, spa has become one of the important healing spaces. As the present urban life has been more and more complex and competitive, space of recreation and healing are dramatically increased in terms of its number as well as location. In the past, there were three kinds of spa visitors. The first was the people who visited spas for medical reasons. The second was the people who visited spas for leisure and refreshment. The third was for social gatherings like in the ancient Rome. In present time, these three reasons are mixed together. As the spa program became rich and various, visitors tends to seek an appropriate spa environment that suits their needs. This is the main background for contemporary spa designs. In any case, concept of healing has been always the core element in spa. Light and sense have vital role to make a unique spa design. This paper aims to study different light and sense applications in contemporary spa designs. Specific focus is to find how light and sense in spa designs act to create a healing environment. 4 spa projects built in Europe after 2000 were selected and were analyzed based on the 4 light and sense characteristics. In conclusion, case analysis was summarized to suggest future possibilities.

• 한국의류학회지
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• 제39권5호
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• pp.672-682
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• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 추계학술대회
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• pp.821-823
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• 2015

본 논문에서는 SPA기반 고집적 안테나를 제작하였다. 4개의 기생소자를 갖는 monopole SPA 안테나의 성능을 측정하고 그 특성을 분석하였다. 또한, 제작된 SPA 안테나를 802.11g 상용 무선랜과 연동하여 시스템 성능을 분석하였다.

• 한국의상디자인학회지
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• 제6권3호
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• pp.19-29
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• 2004

The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers' fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention to the SPA (Specialty Retailer's Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive in the extremely competing fashion market. The SPA brand is in the stage of inception in Korea, but the SPA brands such as MUJI and UNIQLO are already dominating the fashion business in Japan. Korea has just started developing the SPA brand, but its technological development, which was triggered by the success of 'BASIC HOUSE', is rapidly evolving. Under these circumstances, the SPA brand is getting vital for the fashion market in efficiently realizing consumers' requirements, revolutionizing the method for providing product information and the process of Marketing Mix Program, and expressing the value of shop. This paper studies the nature of the SPA brand and fashion merchandising system, and in turn examine the differences between the visual merchandising of the existing fashion brands and the Japanese SPA brands that are used as the fashion marketing strategy which is driven by the up-to-date technological system. Centering around these issues, we propose a visual merchandising system for fashion enterprises which serves to develop Korean-style SPA brands.

• 한국경제지리학회지
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• 제12권2호
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• pp.159-178
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• 2009

본 연구는 중요도-성취도 분석에 의한 온천관광지의 선택속성에 대한 중요도 및 성취도 평가 그리고 선택속성 중요도의 차이 분석에 목적이 있었다. 연구대상인 유성 온천관광지 방문객을 대상으로 온천관광지 선택속성에 대한 실증분석을 실시하였으며, 분석결과는 다음과 같다. 첫째, 32개 선택속성에 대한 요인분석결과 5개 요인('온천 및 부대시설', '온천관광지 주변여건', '친절 추천의사', '온천수' 및 '온천비용')이 추출되었다. 둘째, 온천관광지의 선택속성별 중요도 및 성취도에 대한 평균값의 차이에 대한 검정 결과, 통계적으로 유의하였으며, '온천 및 부대시설' 요인, '친절 추천의사' 요인, '온천비용' 요인, '온천관광지 주변여건' 및 '온천수'의 순위로 평균값의 차이가 큰 것으로 나타났다. 셋째, IP분석에 의한 온천관광지 선택속성 평가결과, I사분면('지속적 노력필요')에 9개, II사분면('과잉노력 지양')에 4개, III사분면('우선시정 필요')에 7개 그리고 IV사분면('저 우선순위')에 12개의 선택속성이 위치하고 있는 것으로 나타났다.

• 한국통신학회논문지
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• 제41권6호
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• pp.689-697
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• 2016

본 논문에서는 다수의 기생소자를 사용하여 빔패턴을 제어할 수 있는 SPA(Switched Parasitic Array) 안테나를 설계 및 제작하고, 이를 실제 무선통신 시스템에 적용하여 빔포밍 기능을 구현함으로써 시스템 성능이 향상됨을 확인한다. SPA 안테나는 단일 능동 안테나와 그 주위에 다수의 기생소자들로 구성되는 안테나로서 기생소자의 스위칭을 통하여 빔패턴 제어가 가능한 안테나이다. 이러한 안테나 특성을 이용하면 기존의 다중 안테나 시스템으로 구현되는 빔포밍 기능을 SPA 안테나로 구현이 가능하다. SPA 안테나를 이용한 빔포밍 시스템은 단일 능동 안테나와 단일 RF 체인을 사용하기 때문에 저비용, 저복잡도 및 저전력의 통신 시스템을 구현할 수 있다. 본 논문에서는 SPA 안테나를 통한 빔포밍 이득을 실제 시스템 레벨에서 확인하기 위하여 기 구현된 무선통신 시스템 상에서 SPA 안테나를 적용하는 경우와 기존의 omni 안테나를 사용하는 경우에 대하여 성능 파라미터(SNR, PER, 전송속도)를 측정하여 비교 분석한다.

• 한국의류산업학회지
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• 제17권1호
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• pp.74-81
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• 2015

This study explored the degree of cognition, purchasing experience and attitudes towards SPA brand attributes. This study examined the differences in variables and demographic characteristics against appearance interest groups. A questionnaire survey collected data from November $1^{st}$ and $15^{th}$ 2012. The convenience sample was drawn from females between the ages of 20 and 39 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 255 responses were complete and usable questionnaires. Data were tested through factor analysis, t-test, and ${\chi}^2$ test using SPSS 21.0. The results show that there were significant group differences in the cognition and purchasing experience of SPA brands and the attitudes towards SPA brand attributes. The high appearance interest group was more aware of SPA brands and evaluated SPA brand attributes more positively and bought more SPA brand products than the low appearance interest group. The high appearance interest group showed that domestic brands were excellent in low price among brand attributes but foreign brands were relatively excellent in various design and store display. There was a significant difference in educational level between appearance interest groups; however, there were no significant differences in age, marital status, and income level group. This study contributes to basic information for the SPA brand buying behavior research field and apparel industry marketing strategy by analyzing the relationship among appearance interest, cognition, SPA brand purchasing experience and SPA brand attribute attitudes.