1 |
Choi, W. J., & Kim, H. G. (2005). 브랜드 커뮤니케이션 [Brand communication]. Seoul: Communicationbooks.
|
2 |
Forgy, E. W. (1965). Clustering analysis of multivariate data:Efficiency versus interpretability of classifications. Biometrics, 21, 768-780.
|
3 |
Han, S. H., & Kim, H. Y. (2011). Analysis study on the image color success cases to explore ways to establish color identity of fashion brands-Focus on Hermes, Chanel, Marni, Paul Smith-. Journal of Korean Society of Color Studies, 25(2), 49-61.
|
4 |
Han, T. I., & Cho, K. H. (2010). A study on the characteristics of strategies and fashion styles in fast fashion. Journal of Fashion Bussiness, 14(5), 21-34.
|
5 |
Jeon, J. Y. (2009). Study on the brand identuty and semiotic analysis of space expression: Focusing on fashion flagship store. Unpublished master's thesis, Kookmin University, Seoul.
|
6 |
Jeong, S. G., & Choi, M. Y. (2011) The effects of the VMD of an SPA store on product evaluation and purchase preferences. Journal of Korean Society of Fashion Design, 11(2), 75-95.
|
7 |
Kim, B. H. (2013). Spatial components and representation methods to establish the brand identity of a fashion flagship store. Unpublished master's thesis, Konkuk University, Seoul.
|
8 |
Kim, H. P. (2013). 트렌드 지식사전 [Trend knowledge encyclopedia]. Seoul: Personandidea.
|
9 |
Kim, Y. H. (2005). 빨강 [Red]. Seoul: Sigongsa.
|
10 |
Lee, H. S., Kim, H. J., & Lee, J. G. (2012). A study on the influence of SPA (speciality store retailer of private label apparel) brand buying experience on brand loyalty. Journal of Academy of Customer Satisfaction Management, 14(1), 101-123
|
11 |
Lee, J. Y. (2010). A study on the relationship between brand color and jingle of the brand identity factors. Unpublished master's thesis, Hongik University, Seoul.
|
12 |
Lee, Y. H. (2012, August 7). Opening the wallet color red. Chosun Biz. Retrieved August 28, 2014, from http://biz.chosun.com/site/data/html_dir/2012/08/06/2012080602284.html
|
13 |
Lee, Y. S. (2004). A study on visual merchandising for the SPA fashion brands in Japan. Journal of the Korean Fashion & Costume Design Association, 6(3), 19-29.
|
14 |
Lindstrom, M. (2006). Brand sense (W. S. Choi, Trans.). Seoul:Randomhousekorea. (Original work published 2005)
|
15 |
Noh, J. M., & Park, Y. S. (2007). A study on color design to build brand identity for on-line and off-line scales - Focused on masstige brand zone -. Journal of Korean Society of Color Design Studies, 4(2), 54-64.
|
16 |
Noh, S. H. (2009). Study on the effect of accordance between brand identity color and in-shop color on the customer satisfaction:Focusing on the big four fastfood chain stores. Unpublished master's thesis, Hongik University, Seoul.
|
17 |
Seo, Y. G., & Gu, I. G. (2012). 브랜드 마케팅 [Brand marketing]. Seoul: Hakhyunsa.
|
18 |
Shin, K. S. (2010). A study on characteristics of the spatial environmental design of flagship store, Korean fashion brand according to brand identity factors. Unpublished master's thesis, Chung-Ang University, Seoul.
|
19 |
[비즈포커스]삼성가 차녀 이서현 사장의 야심작 에잇세컨즈 론칭 2주년, 성적표는? [[Bizfocus]Report card of Lee Seo-Hyun, CEO of 8seconds (Samsung group), after 2 years from lauching?]. (2014, February 26). Sportsseoul News. Retrieved July 30, 2014, from http://www.sportsseoul.com/news/re ad/57307
|
20 |
Son, I. K. (2003). 브랜드 아이덴티티 [Brand identity]. Seoul:Kyungyeongjeongsin.
|