• Title/Summary/Keyword: Spa

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The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands (한국형 SPA브랜드의 점포속성, 브랜드 자산 및 브랜드 태도와의 영향관계)

  • Wu, Hui Qing;Kim, Mi Sook
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.640-653
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    • 2014
  • The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

An Analysis of Consumer's Buying Behaviors and the Importance of Store Attributes in SPA Brand - Focused on Female College Student in Seoul Metropolitan Area and Gyeongi-Do Area - (SPA 브랜드의 소비자 구매 행동 및 점포 속성 중요도 분석 - 서울, 경기지역 여대생을 중심으로 -)

  • Kim, Hyeon-Ju;Lee, Seo-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.369-382
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    • 2007
  • The purpose of this study was to propose the strategy for increasing the merchandising power of the SPA brand to improve the competitiveness of domestic fashion industry. A questionnaire survey was administered to 270 SPA brand customer who live in Seoul Metropolitan area and Gyeongi-do area. 240 data were analyzed by factor analysis, t-test, crosstabs analysis, and one-way ANOVA using SPSSWIN 12.0 program. The result were as follows: Importance of store attributes were categorized in five factors: store environment, service, product sales promotion, and convenience. A consumer's the importance of store attributes was significantly different depending on that consumer's demographic characteristics(major, grade etc..) and general product purchasing characteristics(purchasing expense). This result should not be interpreted by expanding to the whole group of the consumer in SPA brand, as the sample used in this study is limited to those in Seoul and GyeongGi area.

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Combined Spa-Exercise Therapy for Vital Sign, Body Composition, Skin Status in Participants of Middle-Aged Women: A Before and After Study (12주간의 온천요법 전후 갱년기 환자의 혈압, 맥박, 체성분, 피부 변화에 관한 임상연구)

  • Kim, Myoung-Kyu;Huh, Gun;Nam, Dae-Jin;Lee, Jae-Eun;Kim, Ki-Hong;Lee, Jung-Min;Oh, Min-Seok
    • Journal of Korean Medicine Rehabilitation
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    • v.25 no.4
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    • pp.123-137
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    • 2015
  • Objectives The aim of this clinical study was to find out the changes of vital sign, body composition, skin status before and after combined spa-exercise therapy in participants of middle-aged women. Methods In this study 24 participants of middle-aged women went through 12 weeks of combined spa-exercise therapy. Each week vital sign, body composition, skin status were measured before exercise, which consisted of warming-up, whole body exercise and final exercises bathing in spa ($32{\sim}36^{\circ}C$). Results 1. The average of systolic blood pressure significantly decreased from $126.38{\pm}19.33mmHg$ to $120.46{\pm}11.18mmHg$ after 11 weeks of spa-exercise therapy (p<0.05). 2. The average of moisture of skin significantly increased from $36.83{\pm}3.18$ to $44.21{\pm}7.43$ after 11 weeks of spa-exercise therapy (p<0.05). 3. The average of elasticity of skin significantly increased from $59.75{\pm}3.50$ to $62.63{\pm}2.29$ after 11 weeks of spa-exercise therapy (p<0.05). 4. The average of diastolic blood pressure, pulse, et cetera. didn't significantly change after spa-exercise therapy. Conclusions The results showed that 12 weeks of spa-exercise therapy had significant effect on reducing systolic blood pressure, increasing moisture, elasticity of skin in participants of middle-aged women, which means spa-exercise therapy may be used as a treatment on high blood pressure and cutaneous diseases. Further studies are anticipated to find out other various effects of spa-exercise therapy.

Complement of performing SPA : GDSS-based Approach (소프트웨어 프로세스 심사 방법 보완 : GDSS 기반 방식에서)

  • Kim, Dong-Il;Lee, Eun-Suk
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.11c
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    • pp.1571-1574
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    • 2003
  • 소프트웨어 제품 및 서비스의 품질 향상을 위한 방법으로 개발 프로세스의 개선을 목적으로 시작된 SPA & SPI(Software Process Assessment & Software Process Improvement)가 그 효과와 필요성을 인정받고 국내에서도 서서히 기업에 널리 확산되는 추세이다. 하지만 기업 문화의 차이와 시간적, 공간적, 비용적 이유로 SPA의 확산 및 수행에 어려움이 있다. 본 논문에서는 SPA에 GDSS(Group Decision Support System)를 적용하여 좀 더 원활하게 수행하고자 ISO/IEC TR 15504를 모델로 하는 심사 도구의 개발을 위한 연구를 하였다.

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Security Vulnerability Analysis for Yang's Strong Password Authentication Scheme (Yang의 강력한 패스워드 인증 스킴에 대한 보안 취약점 분석)

  • Kim, Jun-Sub;Kwak, Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.797-799
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    • 2011
  • 현재까지 많은 강력한 패스워드 인증 프로토콜들이 제안되고 있으나 이 프로토콜들은 여러 보안 취약점이 존재한다. 2010년 Yang 등은 Ku가 제안한 프로토콜이 훔친 검증자 공격에 취약하다는 것을 지적하며 SPAS를 제안하였다. 하지만 SPAS는 Ku의 프로토콜과 마찬가지로 훔친 검증자 공격에 대한 취약성을 가지고 있다. 따라서 본 논문에서는 SPAS를 분석하고 SPAS가 훔친 검증자 공격에 안전하지 못함을 증명한다.

Evaluation of Spa Destinations' Image & Preference (국내 온천관광지 이미지 및 선호도 평가)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.2
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    • pp.253-269
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    • 2010
  • This study analyzed image similarity, attribute recognition, and preference by multidimensional scaling. The analyses were carried out by 10 spa destinations (Deoksan, Bugok, Onyang, Yuseong, Suanbo, Bomun, Dongrae, Asan, Dogo, Haeundae) in Korea. The results were as follows: First, according to the analyses of image similarity of spa destinations, 'Haeundae, Dongrae and Bomun,' 'Dogo, Onyang, Asan,' and 'Deoksan, Suanbo, Bugok,' made similar image groups separately. However, Yuseong had different image from the other spa destinations in the above. Second, according to the analyses of attribute recognition of spa destinations, Deoksan and Bugok had more competitive ability in terms of 'the incidental facilities of spa destinations, 'Yuseong, Onyang, Asan, and Dogo' showed high competitiveness in terms of 'accessibility of spa destination' and 'tourism conditions.' Haeundae, Dongrae, and Suanbo had weak competitiveness in terms of 'the accessibility of spa destinations.' Third, according to the analyses of preference about spa destinations based on different job groups, office workers had a preference for Yuseong and Bugok, professional workers for Bomun, the people engaged in the farming, fishing, livestock raising and housewives for Haeundae and Dongrae, government officials, students, factory workers, the people living on a pension for Onyang, Deoksan and Dogo, and the self-employed for Suanbo. In conclusion, according to the analyses of spa destination preference based on different residence groups, residents of Seoul, Incheon, Gyunggi province, Gangwon province, Daejeon, Chungcheong province and Jeolla province had a preference for Yuseong, Suanbo, Onyang, Deoksan, and Asan and the residents of Daegu, Gyungsang province, Busan, Ulsan for Bugok, Bomun, and Haeundae.

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Studies on Scintillation Proximity Assay for the mesurement of alpha-hCG (Alpha-hCG 측정을 위한 섬광 근접 측정법 (Scintillation Proximity Assay)에 관한 연구)

  • Choi, Tae-Hyun;Lim, Sang-Moo;Choi, Chang-Woon;Chung, Wee-Sup;Lim, Soo-Jeong;Lee, Su-Jin;Lee, Tae-Sup;Awh, Ok-Doo
    • The Korean Journal of Nuclear Medicine
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    • v.36 no.2
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    • pp.133-139
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    • 2002
  • Purpose: Scintillation Proximity Assay (SPA) does not require the physical separation of receptor bound form from free form. SPA was applied to the study of interaction of human chorionic gonadotropin (hCG) and $anti-{\alpha}$ hCG in serum. Materials and methods: $Anti-{\alpha}$ hCG was biotinylated for the binding to streptavidin. The assay was based on the simple competitive binding method between $[^{125}I]hCG$ and the hCG in sample serum, with $anti-{\alpha}$ hCG-coated beads. Aliquots of biotinylated $anti-{\alpha}$ hCG were dispensed into scintillation vials containing $100{\mu}{\ell}\;[^125}I]hCG\;and\;200{\mu}{\ell}$ of either a standard concentration of hCG for preparation of standard curve or unknown sample, and incubated for 20 min. at room temperature. Then $20{\mu}{\ell}$ streptavidin-coated beads were added to vials, and finally incubated for 10 min at room temperature. Values for unknown samples were then calculated from the standard curve. Results: Optimal background counts were certificated using varied radioactivity of radionuclides. Appropriate standard curve was obtained from SPA method successively, and the concentration of hCG from unknown serum was determined by standard curve. The result from SPA assay was similar to that of RIA. Conclusion: This observation confirms that SPA method could be useful for clinical diagnosis.

SPA-Resistant Unsigned Left-to-Right Receding Method (SPA에 안전한 Unsigned Left-to-Right 리코딩 방법)

  • Kim, Sung-Kyoung;Kim, Ho-Won;Chung, Kyo-Il;Lim, Jong-In;Han, Dong-Guk
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.17 no.1
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    • pp.21-32
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    • 2007
  • Vuillaume-Okeya presented unsigned receding methods for protecting modular exponentiations against side channel attacks, which are suitable for tamper-resistant implementations of RSA or DSA which does not benefit from cheap inversions. The proposed method was using a signed representation with digits set ${1,2,{\cdots},2^{\omega}-1}$, where 0 is absent. This receding method was designed to be computed only from the right-to-left, i.e., it is necessary to finish the receding and to store the receded string before starting the left-to-right evaluation stage. This paper describes new receding methods for producing SPA-resistant unsigned representations which are scanned from left to right contrary to the previous ones. Our contributions are as follows; (1) SPA-resistant unsigned left-to-right receding with general width-${\omega}$, (2) special case when ${\omega}=1$, i.e., unsigned binary representation using the digit set {1,2}, (3) SPA-resistant unsigned left-to-right Comb receding, (4) extension to unsigned radix-${\gamma}$ left-to-right receding secure against SPA. Hence, these left-to-right methods are suitable for implementing on memory limited devices such as smartcards and sensor nodes

A Study on the Image, Attributes & Preference of Spa Destination (온천관광지 이미지, 속성 및 선호도 분석)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.11 no.4
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    • pp.497-510
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    • 2005
  • The purpose of this study was to examine the image similarity, preference, and the attribute recognition using multidimensional scaling. The analyses were carried out by 5 spa destinations located in Choongchung area. The results were as followings: first, considering the image similarity, the image of Suanbo & Onyang and Dogo & Asan were similar except for the Yusung. Second, considering the attribute recognition, Yusung had a stronger attribute reflecting spa tradition when compared to other competitive spa destinations. Onyang showed a strong attribute of facilities. Dogo had a stronger point about use cost. Suanbo had relatively strong attributes in terms of facilities, customer service, and accessability. However, the water quality of spa destination and activities were not reflected in attribute recognition because these two attributes was farthest from the spa destination. Third, considering the preference of selecting spa destinations, package tourists had a strong preference about Yusung, individual tourists, family, incentive tourists prefer Suanbo, followed by Dogo and Yusung. Group tourists had a strong preference about Dogo.

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Effect of Bisphenol A Administration on Reproductive Toxicant of Dam and Sex Ratio of Pups in Pregnant Mice (임신중인 생쥐에 Bisphenol A 투여가 모체의 생식독성과 태아의 성비에 미치는 영향)

  • Park Dong-Heon;Jang Hyun-Yong;Kim Choung-Ik;Cheong Hee-Tae;Park Coon-Keun;Yang Boo-Keun
    • Toxicological Research
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    • v.21 no.2
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    • pp.161-165
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    • 2005
  • Bisphenol A (SPA), a environmental endocrine disruptor, is considered to bind to estrogen receptors and to regulate the expressions of estrogen responsive genes. This study was to evaluate the effect of SPA administration on body weight, sex ratio and litter size on 18 days in prenatal periods, the effect of reproductive organ weight and blood hematological values on 24 days postpartum in pregnant mice. The female mice was administrated to low doses of SPA (0, 0.05, 0.5 and 5.0 mg/kg B.W.) by intraperitoneal injection in gestation days $0\~15$ with 5 times at 3 days interval. The maternal body weight, litter size and sex ratios were similar to in all experimental groups, but body weights of male and female offspring was significantly lower in 5.0mg SPA group when compared to any other groups (P<0.05). No treatment-related effects on body weight, ovary weight and blood hematological values were observed in dams on 24 days after delivery. The uterine weight in 5.0mg SPA group was slightly higher than those of any other groups, but not significantly difference. The histological evaluation of ovary in dam mice on 24 days after dilivery was not difference in all experimental groups, but the endometriosis of uterus in dam mice were significantly increased in 0.5mg SPA group when compared to control group. These results indicates that low concentration of SPA should not be considered as a selective reproductive toxicant.