• Journal of Information Technology Applications and Management
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• 제19권1호
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• pp.47-59
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• 2012

A number of organizations have had big interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on in practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in two universities (Korea (121 samples) and India (106 samples)). And this research tried to compare difference between two university students. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

• 가정과삶의질연구
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• 제10권1호통권19호
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• pp.15-25
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• 1992

This article introduces the conceptual framework of self-efficacy and reviewes recent research articles which are related to development of self-efficacy in children. Self-efficacy means personal judgement about one's capability to organize his behavior in a specific situation. Perceived efficacy can have diverse effects on behavior, thought patterns and affective arousal. People acquire their efficacy information from their performance accomplishments, vicarious experiences, verbal persuasion and their physiological states. In this paper, I argue that two factors, psychological and environmental factor, contribute to the development of children's self-efficacy. Specifically reward, attributional feedback, social comparision and goal setting are classified to psychological factor and home environment, school environment and social environment belong to environmental factor. Since not many studies have been done in this area, in this paper I also suggest some directions for future research.

• Journal of Information Technology Applications and Management
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• 제17권3호
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• pp.57-69
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• 2010

Many organizations have had deep interests in studies concerning leadership and in academic areas, in not only management but also psychology. Until now, leadership has been accentuated by managers or team leaders especially. Recently, however, the concept of self-leadership directing one's own activities through self-control or self-management is being focused on practices and in academia. This study is to investigate the influence between self-leadership strategies and learning performance in IT classes mediated by attitude of attendance focused on the social science students in a university. Research results can give us direction of task-taking attitudes in firms or learning attitudes in teaching organizations and implications to human resource managers who are in charge of improving learning performance or productivity.

• 생물정신의학
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• 제23권4호
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• pp.123-129
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• 2016

Depression has a relatively high lifetime prevalence rate in spite of a genetic influence on its etiology and a high mortality rate in untreated cases. This suggests the possibility that depression gives us evolutionary benefits which we do not exactly know yet. There have been several hypotheses which tell us what evolutionary advantages depression could give us. The psychic pain hypothesis considers sad or depressed mood as a negative reward just like physical pain which we have to avoid for our protection and survival. The social rank hypothesis holds that depressed mood is very similar to the emotional state of the defeated in social competition which prevents him from further protesting or fighting that might cause additional damage to him. The inclusive fitness hypothesis views suicide as a sacrifice phenomenon to contribute to inclusive fitness. These hypotheses gives us new insights into mood disorders and also some suggestions about the conditions in which depressed mood or suicidal behaviors increase and the ways to reduce them.

• Asia pacific journal of information systems
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• 제20권1호
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• pp.141-170
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• 2010

User created content (UCC) is created and shared by common users on line. From the user's perspective, the increase of UCCs has led to an expansion of alternative means of communications, while from the business perspective UCCs have formed an environment in which an abundant amount of new contents can be produced. Despite outward quantitative growth, however, many aspects of UCCs do not meet the expectations of general users in terms of quality, and this can be observed through pirated contents and user-copied contents. The purpose of this research is to investigate effective methods for fostering production of creative user-generated content. This study proposes two core elements, namely, reward and motivation, which are believed to enhance content creativity as well as the mediating factor and users' committement, which will be effective for bridging the increasing motivation and content creativity. Based on this perspective, this research takes an in-depth look at issues related to constructing the dimensions of reward and motivation in UCC services for creative content product, which are identified in three phases. First, three dimensions of rewards have been proposed: task dimension, social dimension, and organizational dimention. The task dimension rewards are related to the inherent characteristics of a task such as writing blog articles and pasting photos. Four concrete ways of providing task-related rewards in UCC environments are suggested in this study, which include skill variety, task significance, task identity, and autonomy. The social dimensioni rewards are related to the connected relationships among users. The organizational dimension consists of monetary payoff and recognition from others. Second, the two types of motivations are suggested to be affected by the diverse rewards schemes: intrinsic motivation and extrinsic motivation. Intrinsic motivation occurs when people create new UCC contents for its' own sake, whereas extrinsic motivation occurs when people create new contents for other purposes such as fame and money. Third, commitments are suggested to work as important mediating variables between motivation and content creativity. We believe commitments are especially important in online environments because they have been found to exert stronger impacts on the Internet users than other relevant factors do. Two types of commitments are suggested in this study: emotional commitment and continuity commitment. Finally, content creativity is proposed as the final dependent variable in this study. We provide a systematic method to measure the creativity of UCC content based on the prior studies in creativity measurement. The method includes expert evaluation of blog pages posted by the Internet users. In order to test the theoretical model of our study, 133 active blog users were recruited to participate in a group discussion as well as a survey. They were asked to fill out a questionnaire on their commitment, motivation and rewards of creating UCC contents. At the same time, their creativity was measured by independent experts using Torrance Tests of Creative Thinking. Finally, two independent users visited the study participants' blog pages and evaluated their content creativity using the Creative Products Semantic Scale. All the data were compiled and analyzed through structural equation modeling. We first conducted a confirmatory factor analysis to validate the measurement model of our research. It was found that measures used in our study satisfied the requirement of reliability, convergent validity as well as discriminant validity. Given the fact that our measurement model is valid and reliable, we proceeded to conduct a structural model analysis. The results indicated that all the variables in our model had higher than necessary explanatory powers in terms of R-square values. The study results identified several important reward shemes. First of all, skill variety, task importance, task identity, and automony were all found to have significant influences on the intrinsic motivation of creating UCC contents. Also, the relationship with other users was found to have strong influences upon both intrinsic and extrinsic motivation. Finally, the opportunity to get recognition for their UCC work was found to have a significant impact on the extrinsic motivation of UCC users. However, different from our expectation, monetary compensation was found not to have a significant impact on the extrinsic motivation. It was also found that commitment was an important mediating factor in UCC environment between motivation and content creativity. A more fully mediating model was found to have the highest explanation power compared to no-mediation or partially mediated models. This paper ends with implications of the study results. First, from the theoretical perspective this study proposes and empirically validates the commitment as an important mediating factor between motivation and content creativity. This result reflects the characteristics of online environment in which the UCC creation activities occur voluntarily. Second, from the practical perspective this study proposes several concrete reward factors that are germane to the UCC environment, and their effectiveness to the content creativity is estimated. In addition to the quantitive results of relative importance of the reward factrs, this study also proposes concrete ways to provide the rewards in the UCC environment based on the FGI data that are collected after our participants finish asnwering survey questions. Finally, from the methodological perspective, this study suggests and implements a way to measure the UCC content creativity independently from the content generators' creativity, which can be used later by future research on UCC creativity. In sum, this study proposes and validates important reward features and their relations to the motivation, commitment, and the content creativity in UCC environment, which is believed to be one of the most important factors for the success of UCC and Web 2.0. As such, this study can provide significant theoretical as well as practical bases for fostering creativity in UCC contents.

• 의정연구
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• 제27권1호
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• pp.79-115
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• 2021

정부의 국정 운영에 대한 유권자들의 부정적인 평가는 정부 신뢰를 낮춤으로써, 이들이 정부에 대해 문책을 하는 의미를 지닌다. 따라서 정부 신뢰는 대의 정부의 정치적 책임성을 제고하는 기능을 한다. 그러나 국정 운영의 주체가 실질적으로 정당 정부라는 점, 따라서 정부 신뢰가 담고 있는 당파적 속성을 고려할 때, 본 연구는 유권자들의 국정 운영 평가가 정부 신뢰를 낮추는 영향력이 정당일체감에 의해 차별적으로 나타날 것을 경험적으로 검증한다. 응답자가 인식하는 정치/사회 갈등 수준이 높을수록, 정부 정책 평가가 부정적일수록, 경제 상황 평가가 부정적일수록 정부에 대한 신뢰가 낮아지는 가운데, 여당인 더불어민주당 지지자에게서는 이러한 영향력이 미미하였으나, 제1야당인 미래통합당 지지자들에게서는 그 영향력이 가장 명확하게 나타났다. 본 연구의 결과는 정부에 대한 유권자들의 신뢰와 불신의 대립이 정부의 국정 수행에 대한 평가보다 오히려 유권자들의 정치적 선호에 근거하여 발현되고 있음을 보여준다. 또한, 이는 정부 신뢰가 가지는 문책의 기능이 왜곡됨으로써 정부가 정치적 책임성을 제고할 유인이 약화될 수 있음을 시사한다.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.411-427
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• 2014

본 연구는 오픈소스SW의 기술적 접근이 아닌 개발자와 소비자들이 함께 참여하고 공유할 수 있는 소셜 플랫폼을 활용한 프로슈머(Prosumer)마케팅의 관점에서 OSS의 마케팅연구에 기여점을 제시하고자한다. 이를 위하여 OSS의 온라인 브랜드 커뮤니티 활성화가 소셜 미디어 플랫폼을 활용한 OSS의 프로슈머 마케팅에 미치는 영향을 알아보고 최종적으로 소셜 미디어 플랫폼 사용자들의 OSS에 대한 충성도를 알아보고자 하였다. 연구의 결과로서 온라인 브랜드 커뮤니티의 활성화 요인들 중 커뮤니티의 콘텐츠, 고객지원, UI, 그리고 커뮤니티 활동에 대한 유/무상의 보상이 OSS 소셜 미디어 플랫폼 활성화에 유의한 영향을 미치는 것으로 나타났다. 그러나 브랜드의 명성은 OSS 소셜 미디어 플랫폼 활성화에 유의미한 영향을 미치지 못하는 것으로 나타났다. 또한, OSS 소셜 미디어 플랫폼의 활성화가 OSS의 충성도에 긍정적인 영향을 미치고 있는 것으로 나타났다. 이는 급변하는 ICT 생태계에서 OSS 비즈니스의 새로운 해법으로서 소셜 플랫폼기반 프로슈머 마케팅이 중요한 전략이 될 수 있다는 것을 보여주는 결과라고 할 수 있다.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.1-29
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• 2007

The brand-based online community recently plays an important roles for consumers to facilitates searching and sharing information among them. Firms often find such a brand community as a critical channel to gain collective intelligence for developing new ideas and products. As a new web platform such as web 2.0 has been introduced, consumers could more easily participate in the new social networks created by sharing mutual value and belief among themselves. Accordingly firms began to recognize potentials of online brand assets and pay attention to the importance of online brand community loyalty. Previous research related to online community tends to focus on identifying the antecedents of community loyalty and their subsequent impacts on brand. They, however, tend to neglect the importance of individual characteristics of online community users. As integrating the fragmented variables with an individual characteristics, therefore, this study reexamined the impacts of interactivity, information, reward, and personalization services provided by an online brand community on the sense of community, community loyalty, and brand attitude. Also, this study investigated how users' individual characteristics(need for cognition: NFC) can play moderating roles among the variables identified in the previous research. A field survey was administrated and 671 valid samples were collected. In order to test the hypothesis we conducted the multi-sample structural equation modeling(MSEM) between two groups(a group with high vs. a group with low level of NFC). Results show that previously identified variables such as interactivity, information, reward, and personalization services have significant effects on the sense of community as previous research demonstrated. Subsequently, the sense of community positively influences the community loyalty and brand attitude. However, when considering the NFC as a moderating variable, we found that the effect of interactivity and reward service on the sense of community was stronger for a group with a lower level of NFC compared to a group with a higher level, while the effect of information providing service on the sense of community was stronger for a group with a higher level of NFC compared to a group with a lower level. This research revealed that NFC can affect the degree of individual perception on the sense of community which has been considered as an important indicator for the community loyalty and brand attitude. Hence, when firms developing customer relation strategy through building an online brand community, they need to reflect customers' NFC and accordingly provide varying degree of interactivity, information, reward, and personalization services.

• 한국인구학
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• 제24권1호
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• pp.123-148
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• 2001

이 연구의 목적은 노부모에 대해 따로 살고 있는 성인자녀가 제공하는 정서적 지원의 크기가 어떤 요인에 의해 영향을 받게 되는지를 분석하는 것이다. 이를 위해 세대간 가족관계에 있어서의 교환이론적 접근을 분석틀로 하고, \`1998년도 전국 노인 생활실태 및 복지욕구 조사\` 의 자료를 바탕으로 노부모에 대한 별거 성인자녀의 정서적 지원과 이에 영향을 미칠 것으로 여겨지는 요인들-노부모의 인구학적 특성, 상호교환에 있어서의 보상자원 소유여부, 그리고 피 부양욕구-와의 관계를 분석하였다. 다단계 군집 표집법을 통해 추출된 전국의 9,355가구에서 2.535명의 65세 이상 노인을 대상으로 자료가 수집되었는데, 이들 중에서 별거 성인자녀가 있는 2.205명을 분석한 결과 잠재적 보상자원을 지니고 있는 노부모에 대한 별거 성인자녀의 정서적 지원이 잠재적 보상자원을 지니지 못한 노부모의 경우보다 높게 나타나고 있다. 그리고 다른 자녀와 함께 살고 있는 독신 노인에 대한 별거 성인자녀의 정서적 지원이 가장 낮았으며, 수단적 일상생활을 수행하는 데 어려움을 겪는 정도가 심한 노인일수록 별거 성인자녀들로부터 낮은 수준의 정서적 지원은 받았다. 이러한 분석 결과의 일부는 세대간 가족관계가 교환이론을 바탕으로 설명될 수 있음을 실증적으로 보여주고 있으나, 분석에 포함된 변수들이 전체 노민들에게서 나타나고 있는 정서적 지원의 변량을 8.9퍼센트밖에 설명하지 못하고 있다.

• 한국인구학
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• 제25권1호
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• pp.83-111
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• 2002

이 연구는 우리 사회에서 중년층의 노부모 부양관이 세대간 지원관계와 자신의 노후 부양관에 미치는 영향을 분석하고 있다 이를 통해 세대관계 연구에서 흔히 사용되는 교환이론적 접근을 우리 사회에 적용하는 것이 타당한가를 검증한다. 이 연구는 전국의 중년층을 대상으로 수집한 김두섭 외(2000) 의 자료를 활용하였다. 주요 분석결과는 다음과 같다. 첫째, 노부모에게 지원을 제공하고 있거나 상호적 관계에 있는 중년층에 서 전통적 노부모 부양관이 강하게 나타난다. 이는 교환이론의 설명에 바탕을 둔 기존 연구들의 설명과는 일치하지 않는 결과이며, 우리 사회의 세대관계 분석에서 효규범을 고려하여야 함을 의미한다. 이 연구에서는 이러한 결과를 바탕으로 노부모 부양이 단일세대에 한정되어지는 교환적 관계의 설명이 아니라, 효규범의 영향력에 의해서 자녀의 지원이 세대를 넘어 이어지는 연결적 보상체계라는 새로운 설명모형을 제시하였다. 둘째, 중년층 자신의 노후 부양관에 환한 분석에서는 세대관계 유형이나 자신의 노부모 부양관과 무관하게 절대 다수의 중년층이 자신의 노후책임이 자신에게 있다고 인식하고 있는 것으로 나타났다. 이는 우리사회 중년층이 자신은 노부모 부양의 경험이 있고, 전통적인 노부모 부양관을 가지고 있다고 하더라도 자신의 노후에는 자녀의 부양을 기대하지 못하는 중간자적 위치에 있음을 시사한다. 이 연구는 우리 사회의 세대관계를 설명하기 위하여 교환이론의 설명과는 다른 대안적 설명틀을 제시하면서, 중년층의 현실을 실증적으로 보여주었다는 데 의의가 있다