• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.420-425
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• 2011

Corporate Social Responsibility has become a hot issue for modern enterprises recently. Under this trend, companies have to focus on what they can do for society instead of on just making profits. This paper is to explore the relationship between ecological corporate social responsibility and organizational performance in the construction industry in Taiwan. 192 samples were collected from Taiwan's general contractors and analyzed using factor analysis, correlation analysis and path analysis. This study found: (1) in general, the contractors in Taiwan don't devote much to realizing ecological corporate social responsibility, and there is still much room for improvement; (2) the correlation analysis results indicated there are significant positive relationships between ecological corporate social responsibility and organizational performance; and (3) according to the path analysis results, a contractor can improve its business performance by improving its realization of corporate social responsibility.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제6권1호
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• pp.90-99
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• 1995

본 연구는 사회적 불안장애의 선행요인으로 알려지고 있는 ‘수줍음’이 대인관계에 주는 영향을 알고자 실시되었으며, 특히 자기검색 척도의 사회적 기술 및 동기요인과 수줍은 변인간의 상호관련성을 고찰함으로서 ‘동기가 높고 사회적 기술이 낮은 경우가 가장 수줍음을 많이 느낀다’는 기존의 주장을 검증해 보고자 하였다. 서울시의 3개 중학교 2학년에 재학중인 497명(남 : 231명, 여 : 266명)을 대상으로, 자기검색, 수줍음과 척도법을 이용한 학급내 인기도를 측정하였다. 분석결과, 자기검색을 ‘사회적 기술요인’과 ‘동기적 요인’으로 구분하였을 경우, 동기가 높고 사회적 기술이 낮은 경우가 가장 수줍음 수준이 높았으며 이들 요인 중 ‘사회적 기술요인’의 효과가 컸다. 또래 인기에 있어서는 남자의 경우는 수줍음이 적은 사람일수록, 여자의 경우는 수줍음이 많은 사람일수록 더 인기가 있었다.

• 한국산업정보학회논문지
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• 제22권1호
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• pp.139-159
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• 2017

본 연구는 기업이 소셜 미디어 사회공헌활동을 수행할 때 참여자들의 참여동기인 공감성과 흥미성, 사회공헌활동 수행기업과 참여자 간의 조직-공중관계성, 그리고 수행기업에 대한 브랜드 충성도 간의 관계를 분석한다. 설문응답 자료를 확인요인분석한 결과, 공감성과 흥미성 등 2개의 참여동기 요인이 도출되었다. 또한, 수행기업과 참여자 간의 신뢰, 충실성, 통제상호성, 친밀성 등 4개의 조직-공중관계성 요인이 도출되었다. 제안된 연구모형은 구조방정식모형으로 분석하였다. 분석 결과, 공감성은 신뢰, 충실성, 통제상호성, 친밀성 등 모든 조직-공중관계성 요인에 유의한 영향을 주고, 흥미성은 신뢰와 충실성 등 두 요인에 유의한 영향을 주는 것으로 나타났다. 신뢰는 다른 조직-공중관계성 요인인 충실성, 통제상호성, 친밀성에 유의한 영향을 미치고 있다. 또한, 각각의 조직-공중관계성 요인은 브랜드 충성도를 향상시키는 것으로 나타났다.

• 한국융합학회논문지
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• 제8권6호
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• pp.359-368
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• 2017

본 연구는 결혼이주여성에 대한 사회적 지지 정도를 파악하고 사회적 지지의 삶의 만족도에 대한 영향을 확인하기 위한 경험적 조사연구이다. 이를 위해 선행연구를 통해 사회적 지지를 정서적 지지 요인, 평가적 지지 요인, 물질적 지지 요인, 정보적 지지 요인 등으로 구분하였다. 결혼이주여성에 대한 표본을 설정하고 설문조사를 통해 자료를 수집하였으며, 통계프로그램을 활용해 분석하였다. 연구결과, 사회적 지지의 여러 요인 중 평가적 지지 요인이 결혼이주여성의 삶의 만족도에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 따라서 결혼이주여성들의 삶의 만족도를 높이기 위해서는 주변사람들이 그들에 대한 가치, 인격, 인정, 칭찬과 격려 등의 평가적 지지가 필요하다고 할 수 있다.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.667-678
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• 2018

본 연구는 인문사회기반 융합연구성과에 영향을 미치는 요인을 실증적으로 규명하고자 하였다. 이를 위해 융합연구성과 영향요인으로 개인특성, 연구환경요인, 연구자요인, 연구팀요인, 지원기관요인을 설정하였으며, 인문사회기반 융합연구를 진행하고 있는 연구자를 대상으로 설문조사를 실시하였다. 분석결과 인문사회기반 융합연구에 영향을 미치는 요인은 연구자요인, 지원기관요인, 연구환경요인 중 연구분야(전공)인 것으로 나타났으며, 이들 요인이 융합연구성과에 미치는 설명력은 51.6%인 것으로 나타났다. 연구결과를 통해 도출한 시사점은 첫째, 인문사회기반 융합연구의 경우 융합연구의 성과에 있어 연구팀 요인보다는 연구자 개인요인이 중요요인인 것으로 나타났다. 둘째, 지원기관은 융합연구성과에 대한 지속적적인 관리를 통해 융합연구성과를 높일 수 있다. 셋째, 연구자의 연구분야(전공) 또한 융합연구성과에 영향을 미치므로, 융합연구 연구팀 구성에 있어 연구분야(전공) 또한 중요하게 고려되어야 한다.

• 디지털융복합연구
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• 제12권6호
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• pp.645-653
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• 2014

이 연구는 교양체육 수강생의 수업에 대한 재미요인과 행복감 및 사회적 체형불안이 어떠한 관계를 형성하고 있는지를 구조방정식모형을 통해 실증적으로 검증하는데 목적이 있다. 연구대상은 2013년도 경인지역에 소재한 대학에서 교양체육 수업을 수강하고 있는 학생 380명을 선정하였다. 자료처리는 PASW 18.0과 AMOS18.0프로그램을 활용하였으며, 연구의 목적에 맞도록 빈도분석, 확인적요인분석, 상관분석, 구조방정식모형분석을 실시하여 다음과 같은 연구결과를 얻었다. 첫째, 교양체육 수강생이 인지하는 수업 재미요인은 행복감에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 교양체육 수강생이 인지하는 행복감은 사회적 체형불안에 부(-)적인 영향을 미치는 것으로 나타났다. 셋째, 교양체육 수강생이 인지하는 행복감은 수업 재미요인과 사회적 체형불안 사이에 완충역할을 하는 매개효과가 있었다.

• 한국생활과학회지
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• 제24권5호
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• pp.617-629
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• 2015

The purpose of this study was to explore the effects of children's self-regulation and teacher-child relationships on children's social behaviors. Participants were 239 4- to 5-year-old children(114 boys, 125 girls) and their 23 teachers. The teachers completed rating scales to measure children's social behaviors and teacher-child relationships. Children's self-regulation was assessed by a mother reported questionnaire. Data were analyzed using descriptive statistics, Pearson's correlations and stepwise multiple regression analysis. The major results of this study were as follows: First, Children's social behaviors were partially correlated with children's self-regulation and teacher-child relationships. Second, The most influential factor by children's social behaviors was teacher-child relationship. Specially, teacher-child intimacy was the most powerful factor predicting children's asocial behavior and prosocial behavior. While teacher-child conflict was the most powerful factor influencing children's aggressive behavior, hyperactive-distractible behavior and anxious-fearful behavior. Findings are discussed in terms of the importance of teacher-child relationships in the context of program development and guidance for maladjusted children.

• 복식문화연구
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• 제25권1호
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• 유통과학연구
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• 제13권1호
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• 지식경영연구
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• 제15권3호
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• pp.37-66
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• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.