• International conference on construction engineering and project management
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• 2011.02a
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• pp.420-425
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• 2011

Corporate Social Responsibility has become a hot issue for modern enterprises recently. Under this trend, companies have to focus on what they can do for society instead of on just making profits. This paper is to explore the relationship between ecological corporate social responsibility and organizational performance in the construction industry in Taiwan. 192 samples were collected from Taiwan's general contractors and analyzed using factor analysis, correlation analysis and path analysis. This study found: (1) in general, the contractors in Taiwan don't devote much to realizing ecological corporate social responsibility, and there is still much room for improvement; (2) the correlation analysis results indicated there are significant positive relationships between ecological corporate social responsibility and organizational performance; and (3) according to the path analysis results, a contractor can improve its business performance by improving its realization of corporate social responsibility.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.6 no.1
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• pp.90-99
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• 1995

This study was intended to investigate the effects of shyness, which is regarded as one of the former and comprehensive factors of social anxiety disorder, on interpersonal relationship. Particularly, the relations among Social Skill Factor, Motivation Factor, and Shyness were examined in order to verify a conventional belief('the most shy people have both low social skill and high motivation.') 497 middle school students(231 males and 266 females) in seoul were administrated with Snyder's Self-Monitoring Scale and Shyness Scale, and Peer-Group Popularity was measure. The results are : 1) the lower social skill is and hight Motivations is the more he or she is shy. 2) influence of Social Skill Factor is greater than that of Motivation Factor. 3) interaction effect among sex, shyness, and peer-group popularity was found.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.359-368
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• 2017

This study is empirical research to understand degree of social support and to analysis influence of social support on life's satisfaction of the marriage immigrant women. By precedent study, social support was classified by emotional support factor, evaluating support factor, material support factor and informational support factor. To achieve oblectives of study, it was sampling, aurvey and statistical anlysis. According to result of study, only evaluating support factor was appeared to attentional influence statistically on life's satisfaction of them. Therefore for life's satisfaction of the marriage immigrant women, it have to evaluating support, for example acceptance of valuation and personality, praise, and encouragement on them.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.667-678
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• 2018

The purpose of this study is to investigate empirically the factors affecting the research results of humanities and social sciences based convergence research. For this purpose, personal characteristics, research environment factor, researcher factor, research team factor, and support agency factor were set as influence factors of convergence research. Survey was conducted for researchers who are conducting research on humanities and social sciences based convergence research. As a result, it was found that factors influencing research on humanities and social sciences based convergence were researcher factor, supporting agency factor, research environment factor(major), and the influence of these factors on convergence research result was 51.6%. The implications of the research results are as follows: First, when performing the convergence research based on humanities and social science, individual factor of the researcher is more important than the factor of the research team in the performance of convergence research. Second, the support organization can improve the convergence research result through continuous management of convergence research results. Third, the research field (major) of the researcher also influences the performance of the convergence research. Therefore, the research field (major) should be considered important in the formation of the convergence research team.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.645-653
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• 2014

Purpose of this study was to reveal the relationship between Cultural physical Education's Enjoyment Factor and Happiness, social physique anxiety via structural equation model. For the research object of this study 380 students, taking a cultural physical education class in Kyungki-Incheon district, have been selected. Statistics processing was carried out through PASW 18.0 and AMOS 18.0. The following results were obtained by analysis of frequency, confirmatory factor analysis, correlation analysis, structural equation model analysis to serve it's purpose. First, perceived enjoyment factor of cultural physical education student had positive(+) correlation with happiness. Sencond, perceived happiness of cultural physical education student had negative(-) correlation with social physique anxiety. Third, cultural physical education student's happiness has mediating effects as a buffer between class enjoyment factor and social physique anxiety.

• Korean Journal of Human Ecology
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• v.24 no.5
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• pp.617-629
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• 2015

The purpose of this study was to explore the effects of children's self-regulation and teacher-child relationships on children's social behaviors. Participants were 239 4- to 5-year-old children(114 boys, 125 girls) and their 23 teachers. The teachers completed rating scales to measure children's social behaviors and teacher-child relationships. Children's self-regulation was assessed by a mother reported questionnaire. Data were analyzed using descriptive statistics, Pearson's correlations and stepwise multiple regression analysis. The major results of this study were as follows: First, Children's social behaviors were partially correlated with children's self-regulation and teacher-child relationships. Second, The most influential factor by children's social behaviors was teacher-child relationship. Specially, teacher-child intimacy was the most powerful factor predicting children's asocial behavior and prosocial behavior. While teacher-child conflict was the most powerful factor influencing children's aggressive behavior, hyperactive-distractible behavior and anxious-fearful behavior. Findings are discussed in terms of the importance of teacher-child relationships in the context of program development and guidance for maladjusted children.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• Journal of Distribution Science
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• v.13 no.1
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Knowledge Management Research
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• v.15 no.3
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• pp.37-66
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• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.