• 제목/요약/키워드: Social aspects

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The Relationship Between Corporate Social Responsibility and Customer Purchase Intention: Empirical Evidence from Vietnam

  • TRAN, Thang Quang;THUY, Ninh Truong Thi;PHAM, Dung Viet
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.335-343
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    • 2022
  • Corporate social responsibility is becoming increasingly important to organizations, and it has received a lot of attention from the general public and marketing academics. This study aimed to look at the many aspects of corporate social responsibility and see how brand reputation and brand love play a role in the relationship between corporate social responsibility and customer purchase intent. To reach the end, this research applied the theory of social exchange and corporate social responsibility to explain the relationship between the variables. The Partial Least Squares was applied to analyze data collected from survey questionnaires in the Hanoi market (Vietnam) to test the proposed hypothesis. The study resulted in 239 valid survey questionnaires which can be used to test hypotheses by applying SmarPLS software. The results indicated that there are three key elements of corporate social responsibility from customers' perspectives: responsibility to customers, responsibility to the environment, and responsibility to the community. Interestingly, brand reputation and brand love contribute as mediating roles in the correlation between corporate social responsibility and customer purchase intention. Finally, the authors discussed the findings and the implications of this research in both theoretical and practical aspects, as well as the limitations that future research can focus on.

웹의 상호작용 특성을 반영한 정보기술수용모형 (Technology Acceptance Model with Web Interactivity)

  • 장활식;김종기;오창규
    • Asia pacific journal of information systems
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    • 제12권4호
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    • pp.55-75
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    • 2002
  • The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

A Study on the Types and Processes of Information Production In Online Communities

  • Kim, Young-Mi;Koh, Chan
    • 디지털융복합연구
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    • 제9권1호
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    • pp.1-12
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    • 2011
  • The power of the internet community as a social network exerts great influence on all areas of our society not only on knowledge creation and knowledge sharing but also on politics, economy, and culture. This study aims to investigate how the diffusion process of information evolves on the internet in the new environment. The focus of the study is particularly on aspects of using information and the process of information production and the types and methods of online communities. It is the goal of the study to clarify aspects of the online community as an important mediator among universal means of communication in our society. Ways of social communication are changing rapidly and thus the reasoning for this change is very important policy issues to form a social consensus.

농촌관광개발에서 사회적 자본과 주민지각과의 관계 - 집단적 측면에서 삶의 질과 태도에 미치는 영향- (Social Capital and Residents' Perception in Rural Tourism Development: Influence on Quality of life and Residents' attitude as a Collective Aspects)

  • 박용순;제상호
    • 농촌계획
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    • 제21권3호
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    • pp.85-99
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    • 2015
  • This study explores influences of the relationship between social capital and residents' perception in a collective aspects, and also explores the differences of influence between two groups in 10 rural communities. This study conducts regression analysis with residents questionnaires, and analyzes the relationship of influence among the latent factors, and differences between the two groups. As a results, associational network and social trust factors of social capital are identified as the most important factor in the quality of life and residents' attitudes. In addition, the differences in socio-cultural factor of quality of life and residents' attitude between two groups are identified by comparison with the relationship between two groups, although the explanatory power of both groups is not high. To achieve a successful rural tourism based on the result of this study, rural tourism should consider the regional and demographic characteristics, such as age, occupations and education and so on. The major contribution of this study is to confirm that the impact of social capital on the residents' perception would be different by regions in comparison with two groups, and it will be able to provide useful implication for the rural tourism development in the future.

사적영역의 상업화·합리화로서 사회서비스 비판 : Andrѐ Gorz의 논의를 중심으로 (A Critical Review on the Social Services : Focusing to its effect of Commodification and Rationalization of Private Life)

  • 정지웅;이준우
    • 사회복지연구
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    • 제41권1호
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    • pp.227-249
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    • 2010
  • 본 논문의 목적은 사회서비스를 고르(Gorz)의 견해를 중심으로 비판하고, 돌봄노동의 공백 현상에 대응하기 위한 대안적인 돌봄정책과 사회경제 체제를 탐색하는 것이다. 고르에 의하면, 자본주의의 성장지상주의 가치 속에서, 자본축적을 위한 저렴한 노동력의 공급을 위해 기존의 가사 및 돌봄노동을 담당하던 인력이 임금노동시장으로 진입하게 된다. 이로써 가족이나 지역사회에서 행해지던 돌봄노동의 공백이 발생하여, 사회서비스라는 상품이 출현한다. 이는 곧 사적영역을 상업하·합리화시키는 부정적 측면이 있음을 간과할 수 없다는 것이다. 본 논문에서는 이러한 사적영역의 상업화·합리화에 대한 유력한 대안으로 '보편적 돌봄·생계부양자 모델'을 옹호하고, 이러한 체제전환을 위한 전제로서 생태이성의 지배와 노동시간 단축 등을 탐색해보았다.

치매 환자의 가족 돌봄 제공자가 인식하는 사회적지지: 개념 분석 (Perceived Social Support of Family Caregivers for People with Dementia: Concept Analysis)

  • 김애리;김정연;우경미
    • 지역사회간호학회지
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    • 제32권4호
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    • pp.540-554
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    • 2021
  • Purpose: Most of the currently used concepts and measurements of social support have been relevant for general population. The main purpose of this study is to conduct the concept analysis of perceived social support(PSS) of family caregivers for people with dementia. Methods: This study adopted the Walker and Avant concept analysis methodology. Results: Findings from this concept analysis suggested four defining attributes of PSS of family caregivers for people with dementia: 1) PSS is help or assistance that family caregivers perceive as available when needed; 2) PSS is offered through socio-ecological structure; 3) PSS has a specific function to meet the needs of family caregivers; and 4) PSS includes quality aspects where family caregivers choose, use, or evaluate it. Borrowing from the socio-ecological model, this study proposed the structural aspects of PSS. This study also identified functional aspects of PSS, such as emotional support, informational support, appraisal support, and practical support. Finally, this study assessed quality aspects of PSS, such as satisfaction, timeliness, usefulness, accessibility, and coordination. Conclusion: Focusing on family caregivers for people with dementia, we proposed a new model of PSS. The present study helped refine and clarify the concept of PSS of family caregivers for people with dementia. The results of this study may also contribute to promoting the development of more effective instruments for the concept.

A Study on Socio-technical System for Sustainability of the 4th Industrial Revolution: Machine Learning-based Analysis

  • Lee, Jee Young
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권4호
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    • pp.204-211
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    • 2020
  • The era of the 4th industrial revolution is a complex environment in which the cyber world and the physical world are integrated and interacted. In order to successfully implement and be sustainable the 4th industrial revolution of hyper-connectivity, hyper-convergence, and hyper-intelligence, not only the technological aspects that implemented digitalization but also the social aspects must be recognized and dealt with as important. There are socio-technical systems and socio-technical systems theory as concepts that describe systems involving complex interactions between the environmental aspects of human, mechanical and tissue systems. This study confirmed how the Socio-technical System was applied in the research literature for the last 10 years through machine learning-based analysis. Eight clusters were derived by performing co-occurrence keywords network analysis, and 13 research topics were derived and analyzed by performing a structural topic model. This study provides consensus and insight on the social and technological perspectives necessary for the sustainability of the 4th industrial revolution.

교육과정개발을 위한 학생측면의 기초연구 - 간호학과 학생의 자아개념과 교육자의 인식을 중심으로 - (A Preliminary Study for Curriculum Building in Nursing)

  • 정문희;임난영;최선하;도경진
    • 한국보건간호학회지
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    • 제4권2호
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    • pp.35-57
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    • 1990
  • This study was conducted to provide information useful in developing a nursing curriculum. The sample consisted of 158 nursing students in Hanyang University and 34 faculty members who has taught them in their college & the practical area. Data were collected by using a structured questionnaire, which consisted of general characteristics of the students & their self-concept, teacher's perception of student's professional roles. The results are summarized as follows; 1. General characteristics of the students When the students applied for the university, they decided what they would specialized in. Because the motive of application for their major was simply based on their high school records, they were admitted to their university without previous knowledge of their major. The reason why they wanted to tranfer to another course after the admission was the same as above. The level of satisfaction of their major was the highest in Freshman, but in other grades the higher the;, grades were, the more they satisfied with their major and they had a better prospects about their speciality. 2. Self-concept in profermance for their major Self-concept in horne aspects was more positive perception than in social aspects & self control aspects. It resulted from tile fact that all students were females and the nursing uniqueness was based on the spirit of humanity & service. The students who had graduated from the high school in rural area wanted to tranfer to another course and taken counsel their personal problems with their parents had higher self-concept in horne aspects. As their grades were higher, the self-concept in social aspects bacame higher. The students who were satisfied with their major and took counsel their personal problems with their parents had more positive self - concept in social aspects. Self-concept in self control aspects was lower than other aspects. The students who didn't take counsel their problems with their parents, were burdened with their educational expenses and their curriculum had more negative self-concept in self control aspects. Therefore the university should be concerned about student's welfare and provide detailed orientation about their curriculum. 3. Teacher's perception about learner's professional role The role model of democratic group leader, role models for learners facilitator in a students' reach for knowledge and teaching based on soundly researched theory showed more positive perception than other factors. Their mean values were over 4. 32. The professionalism of allnurshing area, reinforcement with reinforcement for learning, nursing as part of the meaningful context of the whole showed nagative perception. Their mean values were below 3. 00. Therefore the nurse as a teacher should try to promote the locus of nursing profession and participate in their research actively.

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