• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1331-1338
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• 2020

Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

• Journal of Korea Multimedia Society
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• v.19 no.11
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• pp.1878-1890
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• 2016

Web 2.0 has features produced the content through the user of the participation and share. The content production activities have became active since social network service appear. The social bookmark, one of social network service, is service that lets users to store useful content and share bookmarked contents between personal users. Unlike Internet search engines such as Google and Naver, the content stored on social bookmark is searched based on tag keyword information and unnecessary information can be excluded. Social bookmark can make users access to selected content. However, quick access to content that users want is difficult job because of the user of the participation and share. Our paper suggests a method recommending search word to be able to access quickly to content. A method is suggested by using Collaborative Filtering and Jaccard similarity coefficient. The performance of suggested system is verified with experiments that compare by 'Delicious' and "Feeltering' with our system.

• Journal of Korea Multimedia Society
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• v.14 no.4
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• pp.546-553
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• 2011

Every day 60 million emails are sent out around the world. IT technology has given us so many ways of communicating. Technology such as twitter has the potential to give us more than just an opportunity to tell others what happened in our day. If we understand and appreciate what twitter is capable of, we can use it to instantly share our lives with others. In this paper, we introduce to the trend of web and social networks, mini blog and twitter services of digital new media age. Finally, we proposed a strategy of application for the social media and the direction of growth for twitter.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.112-112
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• 2012

This paper presents a Person Concerned Theme Recommendation System to help users take an active part in realistic social activities.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.296-296
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• 2012

• Proceedings of the Korea Multimedia Society Conference
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• 2000.11a
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• pp.580-583
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• 2000

최근 멀티미디어 기술의 변화는 무서운 속도로 진행되고 있다. 디지털 혁명의 물결은 처음에는 미디어 기술의 변화를 불러 일으켰다. 그리고 차차 사회의 전 영역으로 확대되어 사회제도와 무형의 의식까지를 변화시키는, 마치 도미노 현상을 연상시키고 있다 이미 인터넷을 통한 광고는 외면할 수 없는 시장으로 자리를 굳혔으며, 이러한 매체의 획기적인 전환과 대체는 광고의 성격과 형식, 기법에 이르기까지 전면적인 수정과 적응을 요구하고 있다. 때문에 본 논문에서는 거대한 매체 환경 변화의 맥락 가운데서 광고가 어떻게 변화해 가는지에 대해 조망하고, 그러한 변화의 와중에서 광고 관련 분야가 준비해야 할 것은 무엇인지, 어떻게 준비해야 할 것인지를 제안하였다.

• Journal of Korea Multimedia Society
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• v.17 no.8
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• pp.1033-1040
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• 2014

Recently, the concept of mobile content service has changed from providing unilaterally contents for single-device to providing same contents for multi-device. This service should be able to provide diverse contents for multi-devices without platform and specification of multi-device. In this study, we propose a bridge technique of heterogeneous smart platform supporting social immersive game. It is possible to access social immersive game by using a multi-platform bridge. To achieve this, we explain techniques of device connection and data transmission between heterogeneous devices using server-client structure and UPnP. It provides an immersive game environment for multi-user, which is able to play in a public place using big screen.

• Journal of Korea Multimedia Society
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• v.19 no.1
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• pp.41-50
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• 2016

Moblie device based financial services are vulnerable to social engineering attacks because of the display screen of mobile devices. In other words, in the case of shoulder surfing, attackers can easily look over a user's shoulder and expose his/her password. To resolve this problem, a colour-based secure keyboard solution has been proposed. However, it is inconvenient for genuine users to verify their password using this method. Furthermore, password colours can be exposed because of fixed keyboard colours. Therefore, we propose a secure mobile authentication method to provide advanced functionality and strong privacy. Our authentication method is robust to social engineering attacks, especially keylogger and shoulder surfing attacks. According to the evaluation results, our method offers increased security and improved usability compared with existing methods.

• Journal of Korea Multimedia Society
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• v.24 no.3
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• pp.448-459
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• 2021

In this paper, we propose a method of predicting the next-day stock price fluctuations of 10 KOSDAQ-listed companies in 5G, autonomous driving, and electricity sectors by training SVM, XGBoost, and LightGBM models from macroeconomic·financial market indicators, technical indicators, social interest indicators, and daily positive indices extracted from online news. In the three experiments to find out the usefulness of social interest indicators and daily positive indices, the average accuracy improved when each indicator and index was added to the models. In addition, when feature selection was performed to analyze the superiority of the extracted features, the average importance ranking of the social interest indicator and daily positive index was 5.45 and 1.08, respectively, it showed higher importance than the macroeconomic financial market indicators and technical indicators. With the results of these experiments, we confirmed the effectiveness of the social interest indicators as alternative data and the daily positive index for predicting stock price fluctuation.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.1
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• pp.107-117
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• 2016

This study investigates design strategies for improving the educational quality of multimedia contents for early childhood education. It emphasizes both traditional education theory and developmental aspects in its exploration of interactive and educational qualitative multimedia contents for early children. Accordingly, for an effective early childhood education, it is necessary to experience of the playful learning for the conception of ideas and the understanding of the social life. Because this study 1) possibility of multimedia contents for early childhood education, 2) computer application method for early childhood education, 3) examines used in the designing of multimedia contents for early childhood education according to traditional education theory. Multimedia early childhood education system is possible to organize information such as test, image, sound and video based on hyperlink system. I use Microsoft's Ms-office and Asymetrix's ToolBook software that are useful for hyperlink and parameter. Multimedia contents and other pages are used by Dynamic Data Exchange(DDE). Therefore multimedia contents for early childhood education is a useful tool for students of early childhood education department, parents, and children.