• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.27-36
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• 2015

The purpose of this study was to investigate the influence relationships among individual career orientation, preparation of old age, social networks, and the entrepreneurial intention of the potential entrepreneurs. 408 numbers of structured questionnaire were collected from the potential entrepreneurs who live in Seoul through the online Google survey method and offline face to face method. And the collected data was analyzed on frequency analysis, validity analysis, t-test, ANOVA, and regression analysis etc. using the SPSS WIN 21.0 program. The results are as follows. Firstly, innovation, entrepreneurial creativity, and autonomy orientation affect on entrepreneurial intention positively(+), but security orientation has a negative(-) effect on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Secondly, economical and emotional preparation have positive(+) influences on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Thirdly, the sub-variables of social networks, that is, assist and role models exert a positive(+) influence on entrepreneurial intention in the influence relationships between social networks and entrepreneurial intention. Fourthly, social networks plays a moderating role only on the relationship between security orientation and entrepreneurial intention in the analysis about the moderating effects of social networks on the influence relationships among individual career orientation, preparation of old age, and entrepreneurial intention. Fifth, a social network of relationships to help prepare the old establishment has been found to help regulate effective analysis of whether or not the results of adjustment.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.65-81
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• 2010

This paper examines factors like career orientation, social & cultural perception and self-efficacy that influence on entrepreneurial intention of college students, and also comparison of determinant factors of the entrepreneurial intention among Korean and Chinese students. First, in terms of technical competence orientation, security orientation, autonomy orientation, Korean students showed higher than Chinese students, while Korean students showed lower entrepreneurial creativity orientation. In terms of corporate image and entrepreneurial intention, Korean students showed lower than Chinese students. Second, entrepreneurial creativity orientation out of career orientation among Korean and Chinese Students had significant positive effects on entrepreneurial intention, while security orientation had marginally negative effects on entrepreneurial intention. Entrepreneurial self-efficacy and corporate image had the positive effects on entrepreneurial intention together. The Chinese students, however, had the positive effects in network environment for analysis in this study only.

• Journal of Distribution Science
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• v.19 no.8
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• pp.37-46
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• 2021

Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.67-77
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• 2021

The importance of Entrepreneurship has been widely acknowledged by researchers and practitioners worldwide, however, the idea of Social Entrepreneurship is still considered to be an emerging area. Entrepreneurship is vital not only because of its economic impacts but also because it helps to address issues of poverty and welfare, where it can act as a catalyst for change. The importance of social entrepreneurship is that it serves to turn a profit and find success while helping others throughout the world. They know the power of social enterprise and are eager to serve the societal and economic benefits. This study aims to identify the level of orientation of youth towards social entrepreneurship in Pakistan. The study identifies the role of various factors that affect Social Entrepreneurial Orientation and is conducted following a quantitative research strategy and survey research design where data is collected from 302 individuals. Structural Equation Modelling was used to analyze the data and to test the hypotheses. The main finding of this research is that there is an increasing trend in the orientation towards social entrepreneurship. The exogenous variables namely Perceived Educational Support, Perceived Structural Support, and Perceived Relational Support were found to have positive and significant effects on the endogenous construct of Social Entrepreneurial Orientation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.81-94
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• 2020

Based on innovative technologies and new start-up ideas, startups have been actively researched on the entrepreneurship needed to strengthen the organization's capabilities and generate results in the start-up process. This study studied the entrepreneurial orientation on the performance of startups in the Philippines and the financial and non-financial performance of enterprises. This study carried out not only the entrepreneurial orientation to the performance of Filipino startups but also the role of social capital as parameters in the performance of enterprises. The empirical research was completed for 93 Philippine startups and the suitability of the research model was evaluated with a PLS-based structural equation model. The results of the study first confirmed that the enterprise orientation of Philippine startups has a positive impact on both financial and non-financial performance of the enterprises. Second, the entrepreneurial orientation of Philippine startups has been shown to have a positive effect on both the structural, cognitive and relational dimensions of social capital. Third, it was found that the relevant dimensions of social capital mediated both the corporate orientation and the relationship between the financial and non-financial performance of the entity. Entrepreneurial orientation has been confirmed to be directly or indirectly affecting the performance of startups through social capital. These findings reaffirmed that entrepreneurial orientation is still a valid important factor in developing countries as well as in countries such as Korea and the United States. Based on this study, we have identified the need for research from a more integrated perspective, such as the concept of strategic orientation. Finally, practical implications were presented to reflect the findings analyzed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.59-70
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• 2021

This he problem of youth unemployment is already a very serious social problem at home and abroad, and entrepreneurship, which is one of the ways to solve the problem of youth unemployment, has been studied with interest from various fields. Entrepreneurship not only overcomes the economic crisis, but also plays a role in nurturing innovative talents in the era of the 4th industrial revolution. For this reason, it can be said that research for activating entrepreneurship for college students is very important. The purpose of this study is to examine how individual entrepreneurial orientation and goal orientation affect economic entrepreneurial motivation and non-economic entrepreneurial motivation in order to confirm the effect of college students' economic entrepreneurial motivation and non-economic entrepreneurial motivation. In addition, in the relationship between individual entrepreneurial orientation and entrepreneurial motivation (economical and non-economic), we will examine whether goal orientation has a mediating effect. As a result of the study, first, it was confirmed that the individual entrepreneurial orientation of university students had a positive (+) effect on the goal orientation. Second, it was confirmed that the goal orientation of college students had a positive (+) effect on economic entrepreneurial motivation and positive (+) influence on non-economic entrepreneurial motivation. third, it was confirmed that the individual entrepreneurial orientation of college students had a positive (+) effect on economic entrepreneurial motivation, and a positive (+) effect on non-economic entrepreneurial motivation. Fourth, it was confirmed that college students' goal orientation had a mediating effect in the relationship between individual entrepreneurial orientation and economic entrepreneurial motivation, and also had a mediating effect in the relationship between individual entrepreneurial orientation and non-economic entrepreneurial motivation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.73-88
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• 2020

The majority of previous research on start-ups consist of research on leading variables that affect the entrepreneurial intention related to start-ups established by young people, college students or senior citizens, and the influencing relationships regarding start-ups in the sense of their form such as independent start-ups, franchising start-ups, small business start-ups, etc. It is difficult to find research on entrepreneurial intention targeting office workers. This study investigates the question of how office workers' entrepreneurial mindset affects their entrepreneurial intentions, focusing on mediating role of social capital and moderating role of state-action orientation. We use survey data to empirically test the relationships between the variables in question. This study finds the presence of the positive effect of entrepreneurial mindset on social capital that significantly promotes entrepreneurial intention, demonstrating mediating role of social capital. We understand the existence of moderator, action state, showing that entrepreneurial intention is affected by interaction of entrepreneurial mindset and action state, not entrepreneurial mindset alone. We propose some policy implications based on the results of this study, and lists the limitations of the study.

• Journal of Distribution Science
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• v.19 no.6
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• pp.29-39
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• 2021

Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.47-59
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• 2019

Various studies have been carried out on the subject of entrepreneurship, which is required to create new businesses and organizations during the early process of startups based on innovative technologies and ideas. At the same time, the concept of organizational entrepreneurial orientation, which explains how to manage enterprises in the process of pioneering new products and markets, is drawing more and more attention for the purpose of continuously creating and maintaining a competitive edge of startups. This study focused on the relationship between entrepreneurial orientation and startup performance and the role of technological orientation and social capital. An empirical research was conducted on 144 different startup companies residing in startup supporting institutions. To evaluate the suitability of the research model, a PLS-based structural equation model was used. The research results are as follows: First, the entrepreneurial orientation of startups was found to have a positive effect on startup performance. Second, it was shown that entrepreneurial orientation had a positive effect on all three dimensions of social capital and technological orientation. Third, it has been shown that technological orientation and the cognitive dimension of social capital mediates the relationship between entrepreneurial orientation and startup performance. Through this, it was confirmed that entrepreneurial orientation directly affects startup performance, and it even influences the growth of startups by increasing technological superiority and social capital which is inherent in the network. Also, the research identified the need for additional research on the relationship between the strengthening of technological orientation and strategical orientation in startups. This study is expected to expand the discussion about social capital in the field of startup related research by affirming the role and importance of the cognitive system embedded in the network as well as the connectivity of networks, which has been already emphasized in previous startup related studies. Finally, the results of this study were reflected to present new practical implications.