Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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How Entrepreneurial Mindset of Office Workers Affects Entrepreneurial Intention: Roles of Social Capital and State-action Orientation

직장인의 기업가형 마인드셋이 창업의도에 미치는 영향: 사회적 자본을 매개, 유지-행동성향을 조절변수로

  • Song, Chang-Woon (Division of Liberal Arts, Kyonggi University) ;
  • Park, Ju-Young (Department of Entrepreneurship and Small Business, Soongsil University)
  • 송창운 (경기대학교 융합교양대학 교양학부) ;
  • 박주영 (숭실대학교 경영대학 벤처중소기업학과)
  • Received : 2020.01.16
  • Accepted : 2020.06.09
  • Published : 2020.06.30
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Abstract

The majority of previous research on start-ups consist of research on leading variables that affect the entrepreneurial intention related to start-ups established by young people, college students or senior citizens, and the influencing relationships regarding start-ups in the sense of their form such as independent start-ups, franchising start-ups, small business start-ups, etc. It is difficult to find research on entrepreneurial intention targeting office workers. This study investigates the question of how office workers' entrepreneurial mindset affects their entrepreneurial intentions, focusing on mediating role of social capital and moderating role of state-action orientation. We use survey data to empirically test the relationships between the variables in question. This study finds the presence of the positive effect of entrepreneurial mindset on social capital that significantly promotes entrepreneurial intention, demonstrating mediating role of social capital. We understand the existence of moderator, action state, showing that entrepreneurial intention is affected by interaction of entrepreneurial mindset and action state, not entrepreneurial mindset alone. We propose some policy implications based on the results of this study, and lists the limitations of the study.

창업관련 기존의 연구는 주로 청년과 대학생, 시니어 창업과 관련한 창업의도에 미치는 선행변수에 대한 연구들과 독립창업, 가맹점 창업, 소상공인 창업 등 창업형태에서의 창업에 대한 영향관계 연구들이 주류이나 직장인들을 대상으로 한 창업의도 연구는 찾아보기 힘들다. 본 연구는 창업의도를 갖고 있는 직장인들에게 기존 선행연구에서 창업의도에 적용된 선행변수들이 동일한 영향을 주는지 여부와 유지행동성향이 직장인들의 창업의도에 조절효과가 있는지를 확인하고자 하였다. 분석결과 기업가형 마인드셋이 높은 직장인은 사회적 자본이 높았으며, 이러한 사회적 자본이 높을수록 창업의도가 높아지는 것을 확인하였다. 즉, 사회적 자본이 직장인의 기업가형 마인드셋과 창업의도 사이에서 매개 효과를 나타내는 것으로 분석되어, 선행연구와 마찬가지로 직장생활을 통해 형성하게 되는 사회적 자본이 직장인의 창업에 중요한 영향을 미치는 변수임을 확인하였다. 또한 기업가형 마인드셋은 그 자체로만 창업의도에 영향을 미치지 못하지만 직장인의 행동성향이 창업의도에 조절효과를 보이는 것을 확인할 수 있었다. 즉, 행동성향이 높은 직장인의 경우 기업가형 마인드셋이 높을수록 창업의도가 높았다. 본 연구는 직장인들에게 초점을 맞춘 창업연구로서 사회적 자본의 형성이 직장인의 창업의도에 중요한 역할을 미치며, 단순히 기업가형 마인드셋이 높다고 창업의도가 높아지는 것이 아니라 행동성향이 중요한 역할을 한다는 것을 밝혔다. 향후 직장인의 사회적 자본과 행동성향이 창업연구에서 더 많은 관심을 받을 것을 기대한다.

Keywords

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