• Title/Summary/Keyword: Social Emotions Clustering

Search Result 6, Processing Time 0.021 seconds

Valence of Social Emotions' Sense and Expression in SNS (SNS내 사회감성의 어휘적 의미와 표현에 대한 유의성)

  • Hyun, Hye-Jung;Whang, Min-Cheol
    • Journal of the Korea Society of Computer and Information
    • /
    • v.19 no.6
    • /
    • pp.37-48
    • /
    • 2014
  • Social emotion is being highlighted as an important factor of human life in terms of quality of communication as a variety of social networks are commonly used. To understand such social emotion, this study verifies and analyzes the significance of lexical meaning and expression of emotion basically for understanding of complex meaning of social emotion. The emotional expressions represented in SNS text messages, one of the major channel of communication, are examined in this study to create scales of meaning and expression and to understand the differences deeply. As a result of the analysis, it turned out that negative assessment factors were more than positive ones among social emotional factors while positive ones were outstandingly many in the case of social emotional expression. Social emotional factors were classified by basic emotional elements and valences while emotional expression included complex meaning and especially positive elements were dominant in general.

Trend Analysis of Grow-Your-Own Using Social Network Analysis: Focusing on Hashtags on Instagram

  • Park, Yumin;Shin, Yong-Wook
    • Journal of People, Plants, and Environment
    • /
    • v.24 no.5
    • /
    • pp.451-460
    • /
    • 2021
  • Background and objective: The prolonged COVID-19 pandemic has had significant impacts on mental health, which has emerged as a major public health issue around the world. This study aimed to analyze trends and network structure of 'grow-your-own (GYO)' through Instagram, one of the most influential social media platforms, to encourage and sustain home gardening activities for promotion of emotional support and physical health. Methods: A total of 6,388 posts including keyword hashtags '#gyo' and '#growyourown' on Instagram from June 13, 2020 to April 13, 2021 were collected. Word embedding was performed using Word2Vec library, and 7 clusters were identified with K-means clustering: GYO, garden and gardening, allotment, kitchen garden, sustainability, urban gardening, etc. Moreover, we conducted social network analysis to determine the centrality of related words and visualized the results using Gephi 0.9.2. Results: The analysis showed that various combinations of words, such as #growourrownfood, #growourrownveggies, and #growwhatyoueat revealed preference and interest of users in GYO, and appeared to encourage their activities on Instagram. In particular, #gardeningtips, #greenfingers, #goodlife, #gardeninglife, #gardensofinstagram were found to express positive emotions and pride as a gardener by sharing their daily gardening lives. Users were participating in urban gardening through #allotment, #raisedbeds, #kitchengarden and we could identify trends toward self-sufficiency and sustainable living. Conclusion: Based on these findings, it is expected that the trend data of GYO, which is a form of urban gardening, can be used as the basic data to establish urban gardening plans considering each characteristic, such as the emotions and identity of participants as well as their dispositions.

Risk Communication on Social Media during the Sewol Ferry Disaster

  • Song, Minsun;Jung, Kyujin;Kim, Jiyoung Ydun;Park, Han Woo
    • Journal of Contemporary Eastern Asia
    • /
    • v.18 no.1
    • /
    • pp.189-216
    • /
    • 2019
  • The frequent occurrence of overwhelming disasters necessitates risk communication systems capable of operating effectively in disaster contexts. Few studies have examined risk communication networks during disasters through social networking services (SNS). This study therefore investigates the patterns of risk communication by comparing Korean and international networks based on the social amplification of risk communication in the context of the Sewol ferry disaster (SFD). In addition, differences in language use and patterns between Korean and international contexts are identified through a semantic analysis using KrKwick, NodeXL, and UCINET. The SFD refers to the sinking of the ferry while carrying 476 people, mostly secondary school students. The results for interpersonal risk communication reveal that the structure of the Korean risk communication network differed from that of the international network. The Korean network was more fragmented, and its clustering was more sparsely knitted based on the impact and physical proximity of the disaster. Semantic networks imply that the physical distance from the disaster affected the content of risk communication, as well as the network pattern.

Visualization of movie recommendation system using the sentimental vocabulary distribution map

  • Ha, Hyoji;Han, Hyunwoo;Mun, Seongmin;Bae, Sungyun;Lee, Jihye;Lee, Kyungwon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.21 no.5
    • /
    • pp.19-29
    • /
    • 2016
  • This paper suggests a method to refine a massive collective intelligence data, and visualize with multilevel sentiment network, in order to understand information in an intuitive and semantic way. For this study, we first calculated a frequency of sentiment words from each movie review. Second, we designed a Heatmap visualization to effectively discover the main emotions on each online movie review. Third, we formed a Sentiment-Movie Network combining the MDS Map and Social Network in order to fix the movie network topology, while creating a network graph to enable the clustering of similar nodes. Finally, we evaluated our progress to verify if it is actually helpful to improve user cognition for multilevel analysis experience compared to the existing network system, thus concluded that our method provides improved user experience in terms of cognition, being appropriate as an alternative method for semantic understanding.

Trend Analysis of Corona Virus(COVID-19) based on Social Media (소셜미디어에 나타난 코로나 바이러스(COVID-19) 인식 분석)

  • Yoon, Sanghoo;Jung, Sangyun;Kim, Young A
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.22 no.5
    • /
    • pp.317-324
    • /
    • 2021
  • This study deals with keywords from social media on domestic portal sites related to COVID-19, which is spreading widely. The data were collected between January 20 and August 15, 2020, and were divided into three stages. The precursor period is before COVID-19 started spreading widely between January 20 and February 17, the serious period denotes the spread in Daegu between February 18 and April 20, and the stable period is the decrease in numbers of confirmed infections up to August 15. The top 50 words were extracted and clustered based on TF-IDF. As a result of the analysis, the precursor period keywords corresponded to congestion of the Situation. The frequent keywords in the serious period were Nation and Infection Route, along with instability surrounding the Treatment of COVID-19. The most common keywords in all periods were infection, mask, person, occurrence, confirmation, and information. People's emotions are becoming more positive as time goes by. Cafes and blogs share text containing writers' thoughts and subjectivity via the internet, so they are the main information-sharing spaces in the non-face-to-face era caused by COVID-19. However, since selectivity and randomness in information delivery exists, a critical view of the information produced on social media is necessary.

Study of the Theatrical History in Chungnam Yesan (충남 예산 연극사 연구)

  • Do, Jung-Nim;Lee, Seung-Won
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.4
    • /
    • pp.107-117
    • /
    • 2019
  • This paper establishes and propagates the value of the play through the study of the transition process of the yesan play from 1920 to the present, presents an alternative through the unique theatricality of the region and aims to activate it. The theater divided the theater into Yecheon, Chungnam Theater Festival, and Youth Theater Festival, which are currently active, and focused on Yedang International Performing Arts Festival, which is the only one in Yesan. The details of the performance due to the loss of data were not specified as much as possible, but the contents of the yesan play before 1990 were reviewed using the eupji and Myeonji. It also starts with a lack of diversity in plays in the developing direction of Yesan. Children's plays should be dismissed for simple commercial purposes, or the value of traditional Korean plays should be compared to Western ones, to promote the development of local plays through the natural characteristics and the basis of traditional culture, and to sustain the continuity of extreme economic performance and performances through the development of repertoires. Infrastructure deployment can be cited. The in flow of specialized actors and the use of art administrators creates a stable theater environment and activates the reeducation of local actors to promote theatrical imagination. It is also an urgent task to develop a new theatrical form by introducing experimental theatrical methods of young artists in the overseas performance business of theater troupe Yechon. Finally, Yedang International Performing Arts Festival should be characterized and differentiated from other festivals.