Journal of People, Plants, and Environment (인간식물환경학회지)

Society For People, Plants, And Environment (인간식물환경학회)
권호 표지
DOI QR코드

DOI QR Code

Trend Analysis of Grow-Your-Own Using Social Network Analysis: Focusing on Hashtags on Instagram

  • Park, Yumin (Department of Plant Resources, Gyeongsang National University) ;
  • Shin, Yong-Wook (Department of Plant Resources, Gyeongsang National University)
  • Received : 2021.07.19
  • Accepted : 2021.08.25
  • Published : 2021.10.31
⟨ Previous Next ⟩

Abstract

Background and objective: The prolonged COVID-19 pandemic has had significant impacts on mental health, which has emerged as a major public health issue around the world. This study aimed to analyze trends and network structure of 'grow-your-own (GYO)' through Instagram, one of the most influential social media platforms, to encourage and sustain home gardening activities for promotion of emotional support and physical health. Methods: A total of 6,388 posts including keyword hashtags '#gyo' and '#growyourown' on Instagram from June 13, 2020 to April 13, 2021 were collected. Word embedding was performed using Word2Vec library, and 7 clusters were identified with K-means clustering: GYO, garden and gardening, allotment, kitchen garden, sustainability, urban gardening, etc. Moreover, we conducted social network analysis to determine the centrality of related words and visualized the results using Gephi 0.9.2. Results: The analysis showed that various combinations of words, such as #growourrownfood, #growourrownveggies, and #growwhatyoueat revealed preference and interest of users in GYO, and appeared to encourage their activities on Instagram. In particular, #gardeningtips, #greenfingers, #goodlife, #gardeninglife, #gardensofinstagram were found to express positive emotions and pride as a gardener by sharing their daily gardening lives. Users were participating in urban gardening through #allotment, #raisedbeds, #kitchengarden and we could identify trends toward self-sufficiency and sustainable living. Conclusion: Based on these findings, it is expected that the trend data of GYO, which is a form of urban gardening, can be used as the basic data to establish urban gardening plans considering each characteristic, such as the emotions and identity of participants as well as their dispositions.

Keywords

References

  1. Allotments Act. 1922. UK Public General Acts. UK Legislation, Retrieved from https://www.legislation.gov.uk/ukpga/Geo5/12-13/51/contents
  2. Bhasin, M.K., J.A. Dusek, B.H. Chang, M.G. Joseph, J.W. Denninger, G.L. Fricchione, H.Benson, and T.A. Libermann. 2013. Relaxation response induces temporal transcriptome changes in energy metabolism, insulin secretion and inflammatory pathways. PLoS ONE 8(5):1-13. https://doi.org/10.1371/journal.pone.0062817
  3. Capaldi, C.A., R.L. Dopko, and J.M. Zelenski. 2014. The relationship between nature connectedness and happiness: a meta-analysis. Front. Psychol. 5(976):28-42. https://doi.org/10.3389/fpsyg.2014.00976
  4. Choi, M.J. and M.S. Gim. 2015. The characteristic analysis of researches network for journal of korean neuropsychiatric association. J. Korean Neuropsychiatr. Assoc. 54(4):418-426. https://doi.org/10.4306/jknpa.2015.54.4.418
  5. Corley, J., J.A. Okely, A.M. Taylor, D. Page, M. Welstead, B. Skarabela, P. Redmond, S.R. Cox, and T.C. Russ. 2021. Home garden use during covid-19: associations with physical and mental wellbeing in older adults. J. Environ. Psychol. 73:101545. https://doi.org/10.1016/J.JENVP.2020.101545
  6. Erzsebet, B., M. Cantor, V. Singureanu, A. Husti, H. Denisa, and B. Mihai. 2014. Ornamental plants used for improvement of living, working and studying spaces microclimate. ProEnvironment 6(16):562-565.
  7. Hall, C. and M. Knuth. 2019. An update of the literature supporting the well-being benefits of plants: a review of the emotional and mental health benefits of plants. J. Environ. Hortic. 37(1):30-38. https://doi.org/10.24266/0738-2898-37.1.30
  8. Heo, I.B. and H.J. Yun. 2020. Trend and structure of domestic travel related to travel week using SNS big data: focused on hashtag of instagram. Int. J. Tour. Manag. Sci. 100:267-283.
  9. Jung, H.J. 2018. An emerging garden industry in the uk in response to the economic crisis-focusing on the history of the grow your own (GYO) movement. J. Korean Inst. Tradit. Landsc. Archit. 16:49-57.
  10. Kang, B.M. 2010. Constructing networks of related concepts based on co-occurring Nouns. J. Korean Semant. 32:1-28.
  11. Kim, D.S. and K.Y. Kwahk. 2013. Investigating the global financial markets from a social network analysis perspective. J. Korean Oper. Res. Manag. Sci. Soc. 38(4):11-33. https://doi.org/10.7737/JKORMS.2013.38.4.011
  12. Kim, G.W., G.W. Jeong, T.H. Kim, H.S. Baek, S.K. Oh, H.K. Kang, S.G. Lee, Y.S. Kim, and J.K. Song. 2010. Functional neuroanatomy associated with natural and urban scenic views in the human brain: 3.0 T functional MR imaging. Korean J. Radiol. 11(5):507-513. https://doi.org/10.3348/kjr.2010.11.5.507
  13. Kim, H.S. 2017. A semantic network analysis of big data regarding food exhibiton at convention center. J. Culin. Sci. Hosp. Res. 23(3):257-270. https://doi.org/10.20878/cshr.2017.23.3.024
  14. Kim, S.M, I.S. Na, and J.H. Shin. 2019. A method on associated document recommendation with word correlation weights. J. Korea Multimed. Soc. 22(2):250-259. https://doi.org/10.9717/KMMS.2019.22.2.250
  15. Kim, T.G, J.N. Huh, and Y.S. Kim. 2012. Urban farmer: a bridge between urban and rural co-prosperity. KREI Issue Report. 23. Korea Rural Economic Institute. Retrieved from http://repository.krei.re.kr/handle/2018.oak/20102
  16. Kim, Y.H. 2020. Understanding and applying social network analysis: network structure, clustering and QAP. KIPA Research Forum 34:58-68. Retrieved from https://www.nkis.re.kr:4445/subject_view3.do?volId=IPVOL000000000003434&articleSeq=21&popup=P
  17. KOTRA. 2020. COVID-19: impact on U.S. consumer behavior trends. Glob. Maket. Rep. 20(009):1-47. Retrieved from https://news.kotra.or.kr/user/reports/kotranews/20/usrReportsView.do?reportsIdx=11585
  18. Kwak, G.Y. 2017. Social network analysis (2nd Ed.). Korea: Cheongram.
  19. Lal, R. 2020. Home gardening and urban agriculture for advancing food and nutritional security in response to the COVID-19 pandemic. Food Secur. 12:871-876. https://doi.org/10.1007/s12571-020-01058-3
  20. Lee, S.H. and H.S. Kim. 2018. A study on the semantic network analysis of "Cooking Academy" through the big data. J. Culin. Sci. Hosp. Res. 24(3):167-176. https://doi.org/10.20878/cshr.2018.24.3.016
  21. Mikolov, T., K. Chen, G. Corrado, and J. Dean. 2013. Efficient estimation of word representations in vector space. arXiv preprint arXiv:1301.3781. Retrieved from https://arxiv.org/abs/1301.3781v3
  22. Moon, S.H, S.L. Noh, and K.H. Han. 2017. The effect of subjective health on life satisfaction. J. Korean Gerontol. Soc. Suppl. II. 2017(3):230.
  23. Mullins, L., S. Charlebois, E. Finch, and J. Music. 2021. Home food gardening in Canada in response to the COVID-19 pandemic. Sustainability 13(6):3056. https://doi.org/10.3390/su13063056
  24. National Statistical Office. 2021. Quality of life indicators in Korea 2020 report. Retrieved March 11, 2021 from http://kostat.go.kr/portal/korea/kor_nw/1/1/index.board?bmode=read&aSeq=388561
  25. Park, S.J. and Y.C. Byun. 2021. Improving recommendation accuracy based on machine learning using multi-dimensional features of word2Vec. J. Korean Inst. Inf. Technol. 19(3):9-14. http://dx.doi.org/10.14801/jkiit.2021.19.3.9
  26. Park, T.H. and I.S. Lee. 2012. Effects of the urban farm program on the participants' sense of community. J. Korean Inst. Landsc. Archit. 40(5):119-128. https://doi.org/10.9715/KILA.2012.40.5.119
  27. Smith, S.S. 2021. The well-gardened mind: the restorative power of nature (p. 358). U.K.: Simon & Schuster Audio.
  28. Sofo, A. and A. Sofo. 2020. Converting home spaces into food gardens at the time of COVID-19 quarantine: all the benefits of plants in this difficult and unprecedented period. Hum. Ecol. 48:131-139. https://doi.org/10.1007/s10745-020-00147-3
  29. Telecommunications Technology Association. Retrieved from http://word.tta.or.kr/dictionary/dictionaryView.do?word_seq=056104-4
  30. Thompson, C.W., J. Roe, P. Aspinall, R. Mitchell, A. Clow, and D. Miller. 2012. More green space is linked to less stress in deprived communities: evidence from salivary cortisol patterns. Landsc. Urban Plan. 105(3):221-229. https://doi.org/10.1016/j.landurbplan.2011.12.015
  31. Vaz, M, N. Karaolis, A. Draper, and P. Shetty. 2005. A compilation of energy costs of physical activities. J. Public Health Nutr. 8(7A):1153-1183. https://doi.org/10.1079/PHN2005802
  32. Wasserman, S. and K. Faust. 1994. Social network analysis: methods and applications. U.K.: Cambridge University Press. https://doi.org/10.1017/CBO9780511815478
  33. Yoon, J.H. 2016. UK urban agriculture and its implications. Korea Rural Econ. Inst. Rep. 191(7):1-14. Retrieved from https://www.krei.re.kr/wldagr/researchReportView.do?key=1170&biblioId=396299&pageType=&searchCnd=all&searchKrwd=&pageIndex=1&creatorEmpNumber
  34. Yoon J.S. and H.Y. Ryoo. 2019. Characteristics of images in image-based SNS and user satisfaction-focusing on Instagram and Pinterest. J. HCI Soc. Korea 14(1):5-13. https://doi.org/10.17210/jhsk.2019.02.14.1.5