• Title/Summary/Keyword: Smart-PLS

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Factors Influencing Policy to Subsidy Regulatory of Smartphone on Purchase Decision (스마트폰 보조금 규제 정책이 구매결정에 미치는 영향)

  • Nam, Soo-Tai
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.136-138
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    • 2015
  • Recently, with the rapid expansion of the mobile phone, such as the high price of the smartphone is being constantly handset subsidies at issue in the social harm caused by excessive competition in the mobile communications market. In this research, we aim to analyze factors influencing of the policy to subsidy regulatory on decision to continue purchasing intention of consumers. Predictor factors were selected the perceived usefulness, the perceived ease of use and the policy to subsidy regulatory on the previous study. Participants of this study be going to 200 mobile users in Busan Gyeongnam and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. This study suggests practical and theoretical implications based on the results.

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An empirical study Influencing the Wireless Battery Charger on Choice to Repurchase Intention (무선 충전기가 스마트폰 재구매 선택을 결정하는 영향에 관한 실증적 연구)

  • Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.123-124
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    • 2015
  • Recently, with the economy and the information communication technology developed, the smartphone market grows continuously. The market outlook on the wireless rechargeable technology grows rapidly so that the market size is increased about six times bigger than that of the last year, and it will grow about 18 billion dollars in 2014. Because of that, as the interest on this area out focused, many kinds of technology and new product are being exploited in this field. In this research, we aim to analyze factors influencing of the wireless battery charger on continue using intention of Smartphone. Predictor factors were selected perceived usefulness, perceived ease of use and perceived design suggested based extended the technology acceptance model. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. This study suggests practical and theoretical implications based on the results.

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A study on the continuous intention to use for Smartphone based on the innovation diffusion theory: Considered on the loyalty between users of iOS and Android platform (혁신확산이론에 따른 스마트폰 지속사용의도에 관한 연구: 아이폰 사용자와 안드로이드 사용자의 충성도 비교를 고려하여)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.5
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    • pp.1219-1226
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    • 2013
  • The purpose of this study was aimed to analyze factors affecting on continuous intention to use of Smartphone based on the innovation diffusion theory. Also, by using the demographic characteristics were compared whether the difference in the loyalty on between user group of iOS and Android platform. Predictor factors were selected innovation, convenience, economic cost, social influence, communication channel, compatibility and complexity suggested on the innovation diffusion theory. Participants of this study were 278 Smartphone users in Busan city and Gyeongnam province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths except path from complexity to the continuous intention to use and loyalty are significant. The comparison loyalty on between user group of iOS and android platform are significant. This study suggests practical and theoretical implications based on the results.

Factors Influencing Intention of Continuous Use of Smartphone Users based on the TAM (Technology Acceptance Model) (기술수용모델 기반 스마트폰 지속사용의도에 미치는 영향)

  • Nam, Soo-Tai;Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.142-145
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    • 2017
  • Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 150 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths of continue usage intention are significant. This study suggests practical and theoretical implications based on the results.

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The Effect of VDI Technical Characteristics on Interaction and Work Performance (VDI 기술특성이 상호작용과 업무성과에 미치는 영향에 관한 실증적 연구)

  • Kwak, Young;Shin, Min Soo
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.95-111
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    • 2021
  • Recently, many organizations are actively adopting VDI (Virtual Desktop Infrastructure), an IT-based business system, to build a non-face-to-face business environment for smart-work. However, most of the existing research on VDI has focused on the satisfaction of system service quality or the use of IT resources and investment for VDI introduction. However, research on effective management and utilization of factors according to the characteristics of VDI technology is urgently required. This study is an empirical research study on how VDI technology characteristics affect interactions and work performance by identifying differences in utilization factors between general organization members and IT managers, presenting standards for business utilization and management. This study proposed a model and hypothesis that the system technology characteristics for VDI use are mediated by interactions in which users respond to functions appropriate to their work. In order to verify the hypothesis, a questionnaire survey was conducted on 188 people of companies and institutions that have adopted and used VDI through a questionnaire survey. Data analysis was performed with partial least squares (PLS), a structural equation modeling (SEM) technique that uses a component-based approach to estimation. As a result of the empirical analysis, the same environmental function for performing work, N-th security, and remote access function factors for non-face-to-face work have a significant effect on interactivity, and IT managers have an additional significant effect on the management technology characteristics of resource reallocation. Has been shown to affect. The results of this study aim to minimize trial and error due to new introduction by presenting considerations for future VDI introduction through case analysis.

The Effect of Academic Stress on the Intention to Use e-Learning: Focused on the Moderating Effect of the Attractiveness of Alternatives (학업스트레스가 이러닝 이용의도에 미치는 영향: 대안의 매력도 조절효과를 중심으로)

  • Bae, Jae-Hong;Shin, Ho-Young
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.301-309
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    • 2021
  • The purpose of this study is to investigate the relationship between academic stress and e-learning intentions of university students, and to determine the moderating effect on the attractiveness of alternatives. Data collection was conducted from 18 May to 22 May 2020 using 317 questionnaires. The collected data were analyzed using SmartPLS. As a result of the study, among the academic stresses of university students, stress due to class, grades, and interpersonal relationships has a relationship with the intention to use e-learning. However, the test stress did not have a significant effect on the intention to use e-learning, and the modulating effect on the attractiveness of the alternative was also not significant. This study suggests that various and attractive e-learning can be provided within the university by highlighting the importance of healthy university life and e-learning for university students.

The Impacts of Restaurant Qualty on Brand Love and Hate, and Off-line and On-line Word-of-Mouth (레스토랑 품질이 브랜드 사랑과 증오, 그리고 온·오프라인 구전에 미치는 영향 )

  • Meiyu, CHAO;Yen Yoo, YOU
    • The Korean Journal of Franchise Management
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    • v.14 no.1
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    • pp.1-21
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    • 2023
  • Purpose: During COVID-19, consumers prefer social distancing or contactless activities for safety, and hygienic condition has become one of the most important factors in evaluating restaurants. Therefore, this study aims to investigate whether offline/online word-of-mouth is affected by restaurant quality. Research design, data and methodology: The data were collected from 480 consumers who had experiences of visiting a restaurant in the past 90 days and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Results: Physical environment and menu had positively significant effects on brand love, while employee service and hygiene had no significance on brand love. Restaurant environment, menu, and hygiene had negatively significant effects on brand hate, but employee service had not significant impact on brand hate. Brand love had positively significant effects on offline and online word-of-mouth, and brand hate had negatively significant effects on offline and online word-of-mouth. Conclusions: First, restaurants need to develop a pleasant space where customers can have emotional experiences. Second, restaurants need to fulfill customers' desire for global food consumption. Third, restaurants should ensure hygiene and safety to prevent customers' brand hate. Lastly, restaurants need to establish offline/online word-of-mouth strategy to identify which restaurant quality attributes influence brand love/hate and offline/online word-of-mouth.

The Study on the Factors Affecting Discontinuance Intention of FinTech Payment Service: Focusing on Y University Students (핀테크 지급결제 서비스 사용중단의도 영향요인 연구: Y대학 재학생을 중심으로)

  • Chang, Eun-Jin;Hwang, Sin-Hae;Kim, Jeoung-Kun
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.117-129
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    • 2022
  • In the perspective of value-based adoption mode, this study empirically examined the factors that affect the intention of users of Fintech payment services to stop using them. A survey of college students who are familiar with digital devices, have no objection to payment and settlement services, and have high service access. A total of 148 questionnaires were analyzed using SPSS and SmartPLS. The study results show that perceived benefits, complexity, and security concerns are significant factors influencing the discontinue intention of Fintech payment services. Among them, the perceived benefit showed the most significant influence. Based on the results of this study, Fintech providers will be able to build a service environment to provide continuous benefits for maintaining long-term relationships with users, improve systems to secure various uses, and reduce users' negative perceptions of security. Recently, the use of services by the elderly has increased, so it is necessary to expand the scope of this study to target various age groups in future research.

In-line Monitoring of Fluid-Bed Blending Process for Pharmaceutical Powders using Fiber Optics Probe and NIR Spectroscopy (광섬유-탐침과 근적외선(NIR) 분광기를 이용한 약제분말 유동층 혼합공정의 인라인 모니터링 연구)

  • Park, Cho-Rong;Kim, Ah-Young;Lee, Min-Jeong;Lee, Hea-Eun;Seo, Da-Young;Shin, Sang-Mun;Choi, Yong-Sun;Kwon, Byung-Soo;Bang, Kyu-Ho;Kang, Ho-Kyung;Kim, Chong-Kook;Lee, Sang-Kil;Choi, Guang-Jin
    • Journal of Pharmaceutical Investigation
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    • v.39 no.1
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    • pp.29-36
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    • 2009
  • Since the quality of final products is significantly affected by the homogeneity of powder mixture, the powder blending process has been regarded as one of the critical pharmaceutical unit processes, especially for solid dosage forms. Accordingly, the monitoring to determine a blending process' end-point based on a faster and more accurate in-line/on-line analysis has attracted enormous attentions recently. Among various analytical tools, NIR (near-infrared) spectroscopy has been extensively studied for PAT (process analytical technology) system due to its many advantages. In this study, NIR spectroscopy was employed with an optical fiber probe for the in-line monitoring of fluid-bed blending process. The position of the probe, the ratio of binary powder mixture, the powder size differential and the back-flush period of the shaking bag were examined as principal process parameters. During the blending process of lactose and mannitol powders, NIR spectra were collected, corrected, calibrated and analyzed using MSC and PLS method, respectively. The probe position was optimized. A reasonable end-point was predicted as 1,500 seconds based on 5% RSD value. As a consequence, it was demonstrated that the blending process using a fluid-bed processor has several advantages over other methods, and the application of NIRS with an optical fiber probe as PAT system for a fluid-bed blending process could be high feasible.

Hotel employee's perceptions of artificial intelligence concierge robots effect on switching cost, resistance, turnover intention (호텔 종업원의 인공지능 컨시어지로봇에 대한 인식이 전환비용, 저항 및 이직의도에 미치는 영향)

  • Wang, Danping;Chung, Namho
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.206-223
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    • 2023
  • The introduction of Smart technologies such as Artificial Intelligence(AI) systems are have a powerful impact in a variety of industry fields. Some experts predict that smart technology will completely change people's daily life and work styles, causing technological innovation, productivity improvement, and discovery and emergence of new fields. On the one hand, this vision cannot ignore negative views and concerns. Despite many social debates about employment, such as job loss and rising unemployment, there have not been many studies based on employee experience that provide a fundamental solution to the conflict between AI and employment. Therefore, this study finds out the effects and related factors of AI concierge robots for hotel employees, focusing on the hotel industry, and how employees' perceptions of AI concierge robots affect user resistance and turnover intention. This study, conducted a questionnaire survey of 322 hotel employees who had experience working with AI concierge robots in China, and used SPSS and SmartPLS statistical analysis programs to draw conclusions. We found that hotel employees' perceptions of AI concierge robots were significantly related to user resistance and turnover intention, and this association was related to employee self-efficacy, perceived organizational support, quality of AI services and new tasks. In addition, it was found that the quality of AI concierge robots directly or indirectly had the greatest influence on user resistance and turnover intention. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.