• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.2910-2927
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• 2015

This study demonstrates that ease of use, usefulness, and hedonic desires affect the intention to use smart signage, based on market delimitations. Smart signage is at an early phase of adoption and its market can be divided broadly into indoor and outdoor markets. In this study, an empirical study model was established in conjunction with the technology acceptance model (TAM), which was applied to the IT area of a smart signage map and to a hedonic model. Empirical results showed that the key hedonic attributes affecting the intention to use smart signage include information delivery for the indoor environment and emotional and entertainment content for the outdoor environment. In the future, specific guidelines can be presented to boost the usage of smart signage through an empirical study based on the identification of external factors that affect usage intention.

• International journal of advanced smart convergence
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• 제11권3호
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• pp.72-78
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• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

• International journal of advanced smart convergence
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• 제8권3호
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• pp.184-192
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• 2019

The existing digital signage systems inside the elevators are a lack of tailored contents appropriate to the space and environment inside or outside the elevators. Also, they almost impossible to flexibly respond to various contents disclosure according to the demand of the consumers or the elevator markets. Therefore we design and implement an IoT(Internet of Things)-based smart digital signage system for the safety of elevator passengers.. In order to provide IoT-based information to the smart digital signage within the elevator, we propose an IoT system as a set-top box with gyroscope sensor, acceleration sensor, RFID(Radio-Frequency Identification), fine dust sensor, etc., which processes various data collected by the sensors and provides the elevator passengers with various tailored contents such as elevator driving information, environmental information inside and outside the elevator, and disaster information in addition to simple advertisement information. The proposed IoT system is a set-top box that operates the smart digital signage and has an independent information control processor based on the IoT sensors that do not depend on the elevator control system. For the proposed smart digital signage, it supports an operating system that is independent of the elevator driving service as well as the media service. So the smart signage system has a characteristic that it does not depend on the elevator control system since it is a stand-along IoT-based information control system. With the proposed system providing intuitive content for the surge, steep descent, and radical movements of an elevator due to an emergency situation, the elevator passengers should be able to recognize the situation quickly and respond accordingly. In the near future, the proposed system will expand the market of digital signage applied in conjunction with the development of contents in the disaster, safety and environment fields, and expect expected to revitalize related industries associated with signage.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.115-135
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• 2012

Currently, smart signage as a new kind of advertisement media has been widely used and has had a significant effect on consumers. In this study, we examine the impact on the attitude towards smart signage advertisement based on the Ducoffe's Web advertisement model. In particular, we investigate how the advertising factors (interaction, informativeness, irritation, and entertainment) as well as the contextual factors (localization, immediacy, and personalization) have effects on the value and attitude towards smart signage advertisement. Furthermore, we examine the moderating effect of individual defensive propensity on the relationship between affecting factors and the advertising value. By analyzing 192 samples from undergraduates, we found that four out of seven factors have significant effects on the value towards smart signage. More specifically, for advertising factors, informativeness and irritation have positive effects on the advertising value. For contextual factors, on the other hand, localization and entertainment have positive effects on the value towards smart signage. Besides, we discovered that the defensive propensity moderate the relationship between localization and the advertising value.

• 한국항행학회논문지
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• 제16권3호
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• pp.526-535
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• 2012

공항의 디지털 사이니지는 탑승객에게 비행정보 및 공항정보를 효과적으로 제공하여 공항의 업무 효율을 향상시킨다. 그러나 지금의 디지털 사이니지는 한 가지 광고물을 고객이 누구이든 가리지 않고 일방적으로 정보를 표출함으로서 비효율적인 문제를 갖고 있다. 이러한 비효율성의 문제는 고객의 상황정보를 추출하여 그 고객에 적합한 맞춤형 정보를 제시하는 기능을 보유한 스마트 디지털 사이니지를 이용하여 해결할 수 있다. 본 논문에서는 고객의 여러 종류의 상황정보들 중에서 연령 정보를 인식하는 기능을 보유한 연령인식 스마트 디지털 사이니지에 대한 연구를 보고한다. 연령인식 스마트 디지털 사이니지는 전방의 고객을 실시간으로 인식하고 고객의 연령대를 추정하여 각 연령대에 맞는 광고를 송출하는 시스템이다. 지능형 디지털 사이니지는 원격지에 있는 관리서버에 의해 통제 관리된다. 또한 광고 효과 분석 소프트웨어를 개발하여 고객의 광고에 대한 집중도를 분석하여 광고 효과 향상에 활용할 수 있다. 이러한 스마트 디지털 사이니지는 고객이 감동할 수 있는 서비스를 제공하여 고객 만족도, 항공사 및 공항의 업무 효율이 향상 될 것으로 사료된다.

• International Journal of Internet, Broadcasting and Communication
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• 제10권2호
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• pp.74-78
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• 2018

Recently, due to decrease hardware prices and the development of technology, analog signage has been changing to digital signage for providing content such as advertisements, videos. Furthermore, in order to provide advertisements and contents to users more effectively, technical researches are being conducted in various industries. In addition, including digital signage that uses displays, it can be seen that it provides advertisements and contents using diverse devices such as LED signage, smart pads, and smart phones. However, most digital signage is installed in one place to provide contents and provides interactivity through simple events such as manual content provision or touch. So, in this paper, we suggest a new object detection algorithm based on an adjacent frames based image correction algorithm for interactive building signage.

• 반도체디스플레이기술학회지
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• 제20권3호
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• pp.184-188
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• 2021

In general, digital signage is a next-generation smart media that provides various information and advertisement services to many people indoors or outdoors using the Internet. Recently, digital signage is rapidly spreading in such a small indoor environment, that is, in an area closely related to daily life, for example, inside an elevator. However, in this kind of indoor environment where the stay time of persons is extremely limited, it would be not easy for them to keep advertisements in the user memory for a long time. In the digital signage display installed in an indoor environment, it is possible to think about the possibility for a function such as expanding the screen to a user's smartphone, which is now widely spread, to contain, store, and use the transmitted content. In this paper, we propose a method to extend the display of digital signage contents to personal smart phones with interaction function in such a limited environment. In order to make the system operation, the proposed system was verified by confirming the result of dual screen implementation in a smart phone through the prototype implementation of a digital signage system in an embedded Linux environment.

• 한국위성정보통신학회논문지
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• 제11권1호
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• pp.41-45
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• 2016

광고 및 홍보를 위하여 현재 많이 사용하고 있는 사이니지 기술은 대형건물 옥상이나, 도로 주변에 설치되고 있으며, 그에 따른 광고 효과를 가지게 되었다. 또한 많은 곳에 설치되고 운용되고 있고 상시 광고 영상을 제어하기 때문에 에너지을 많이 사용하여 경제적으로 많은 비용이 들어가게 되었다. 스마트 사이니지에 사용자와 인터렉션이 가능한 사이니지 기술 개발이 필요하다. 따라서 본 논문에서는 스마트 사이니지에 활용이 가능한 사용자 거리별 영상 제어 기술을 제안한다. 또한 사용자 인지에 따라 콘텐츠를 제어하거나 디스플레이를 제어하는 기술을 제공하고자 한다. 이에 대한 기술을 설계하고 이를 구현하여 성능을 검증하였다.

• 한국항행학회논문지
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• 제16권3호
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• pp.536-544
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• 2012

공항 안내 시스템 중 하나인 디지털 사이니지는 탑승객에게 비행 정보 및 공항정보를 효과적으로 제공하여 공항의 업무 효율을 향상시키는 목적으로 사용할 수 있다. 그러나 현재 공항의 디지털 사이니지는 한 종류의 광고를 모든 고객에게 무차별적으로 표출함으로서 광고의 효율성에 문제점을 내포한다. 이러한 비효율성문제를 해결하기 위하여 본 논문에서는 성별인식기능의 지능형 디지털 사이니지를 연구하였다. 성별인식 지능형 디지털 사이니지는 전방의 고객을 실시간으로 인식하고 고객의 성별을 추정하여 성별에 맞는 광고를 표출하는 시스템이다. 또한 광고 효과 소프트웨어로 고객의 광고에 대한 집중도를 분석하여 광고 효과를 크게 증가 시킬 수 있다. 지능형 디지털 사이니지에 응용된 성별 인식은 형상인식과 통계분석 기법을 사용하여 고객의 성별을 추정하였다. 스마트 디지털 사이니지는 고객의 성별에 따른 광고를 표출함으로서 고객의 서비스 만족도 및 공항업무효율의 향상에 기여할 수 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.171-176
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• 2020

This paper presents an implementation of a gesture recognition platform that can be used in a factory workplaces. The platform consists of signages that display worker's job orders and a control center that is used to manage work orders for factory workers. Each worker does not need to bring work order documents and can browse the assigned work orders on the signage at his/her workplace. The contents of signage can be controlled by worker's hand and arm gestures. Gestures are extracted from body movement tracked by 3D depth camera and converted to the commandsthat control displayed content of the signage. Using the control center, the factory manager can assign tasks to each worker, upload work order documents to the system, and see each worker's progress. The implementation has been applied experimentally to a machining factory workplace. This flatform provides convenience for factory workers when they are working at workplaces, improves security of techincal documents, but can also be used to build smart factories.