• Title/Summary/Keyword: Smart PLS 2.0.

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The Influence of IoT Technological Characteristics on Expected Achievement and Adoption Intention of SCM: On the Perspectives of Chinese Physical Supply Chain and Distribution Industry (사물인터넷(IoT) 기술특성이 SCM 기대성과 및 도입의도에 미치는 영향에 관한 연구: 중국 물류공급망 및 유통업체를 대상으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee;Jun Ho Mun
    • Information Systems Review
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    • v.19 no.3
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    • pp.1-21
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    • 2017
  • The Internet of Things (IoT) analysis aims to verify the technical characteristics, performance expectations, and adoption intentions of IoT. This work refers to IoT data from foreign and domestic publications and websites as well as aims to benefit related organizations by referring to reports from agencies. The literature review summarizes the relevant theories and background of the unified theory of acceptance and use of technology. The SPSS 22.0 software and structural equation models (smart PLS 2.0) are used in the data analysis. Technical statistics analysis, reliability analysis, validity analysis, structural equation models, and statistical methods are employed to test the research hypotheses, that is, the technical characteristics of IoT will have positive effects on its performance expectations. This study introduces the characteristics and expected performance of IoT to present relevant IoT guidelines for companies that aim to adopt such technology.

The Negative Effects of University's Students Smartphone Addition on Daily Life (대학생들의 스마트폰 중독이 일상생활에 미치는 부정적 영향)

  • Ahn, Hyun Sook;Kim, Hyo Jung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.3
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    • pp.285-296
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    • 2014
  • Recently, the use of Smartphones has been widespread and changed our lives positively. Smartphones which are called as PC in the hand and spread general people rapidly are becoming a medium to use generally various functions such as internet, work, multimedia, etc. beyond the simple function of telephone communication in the past. However, the excessive use of Smartphones has also produced many side effects. The purpose of this study is to examine the Smartphone Addiction on Daily Life Impact. This model tests various theoretical research hypotheses relating to Self-Esteem, Enjoyment, Flow, Social Impact, Smartphone Addiction and Daily life impact. The proposed model is analyzed to target 299 University Students and Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The Result of Hypothesis testing are as follows. First, Self-Esteem negatively influence Smartphone Addiction. Second, Enjoyment, Flow and Social Impact positively influence Smartphone Addiction. Third, Smartphone Addiction positively influence Daily Life impact. This Research makes a basic research for smart phone addiction papers that will be investigated a lot in the future.

A study of Relationship Smartphone use behavior and User empowerment in Tour experience : Focusing on Chinese people (관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로)

  • Koo, Chulmo;Liu, wenting;Joun, Youhee;Lee, Jimin;Chung, Namho
    • Knowledge Management Research
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    • v.17 no.1
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    • pp.155-174
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    • 2016
  • Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

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Influence of Privacy Concerns on Intention to Use Location-based Services Based on Privacy Calculus Perspective (프라이버시 계산 관점에서 위치기반서비스 이용의도에 대한 프라이버시 염려의 영향)

  • Kim, Jongki
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.265-272
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    • 2017
  • As Location-based services on smartphone are getting more popular, users have more concern on exposing their location information. This study developed a research model to identify how smartphone users perceive on providing information pertaining to their location based on privacy calculus theory. 203 responses were analyzed with SmartPLS 2.0. The outcome of this research is quite interesting because conventional belief of privacy calculus perspective does not hold. The privacy calculus theory is based on assumption that human being is rational and decision to provide privacy information is determined by risk and benefit aspects. However, the result of this study is in accordance with behavioral economics perspective in which emotional judgment and behavioral judgement are affected by different factors.

Factors Affecting Smartphone Dependency and Digital Dementia

  • Ahn, Joong-Seok;Jun, Hyo-Jung;Kim, Tae-Sung
    • Journal of Information Technology Applications and Management
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    • v.22 no.3
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    • pp.35-54
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    • 2015
  • Smartphone is affecting not only our everyday life but also our business, directly causing diverse side-effects. But up until now, many researches that have been conducted on smartphone were focused on continuance intention for smartphone use and user satisfaction. Thus, the objective of this research is to investigate the effects that smartphone dependency has on digital dementia which is one of negative effects of smartphone. For the purpose, we have reviewed studies that are related to perceived characteristics of existing smartphones. As perceived characteristics variables, we have adopted perceived ease of use and perceived usefulness. And to present our research model, we have adopted smartphone dependency as psychological attitude variable and digital dementia as consequence variable. To implement an empirical analysis of our research model, we have conducted a survey with college student groups as research target who use smartphone most.

Research on Technology, Process, and Strategic Fit of ICT Based Service Model (ICT 기반 융합 서비스 모델의 기술, 프로세스, 전략적 적합 연구)

  • Han, Hyun-Soo;Park, Keun-Young
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.225-245
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    • 2014
  • ICT based convergence application is one of the most prevalent industrial issue these days. Despite of criticalness and potential economic opportunities of the ICT based convergence, theoretical research to analyze the feasibility and estimate the economic impact of the application is rather limited. This paper is intended to fill this research gap. In this respect, we develop theoretical framework to quantitatively estimate the differential benefits of convergent applications, which necessarily include underling ICT technology's contribution attributes extractions, and resulting value increments engendered from user's process effectiveness when ICT based service application is adopted. The research model to assess the differential value of the ICT based service application is developed, grounded on theoretical framework of TPC (Technology-to-performance chain) and contingency fit theories. Scenario based survey method is adopted, and SmartPLS 2.0. is used for statistical analysis of the structural equation model using 312 questionnaire. Valid statistical results are presented to provide useful insight.

An Empirical Study on a Mediating Role of Brand Image between SNS Marketing and Purchase Intention (SNS 마케팅과 구매의도 간 브랜드 이미지의 매개역할에 대한 실증분석)

  • Joo, Jaehun;Kim, Chung-Lo
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.111-130
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    • 2020
  • Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

A Study on the Relationship between Enterprise RFID Capability and Strategic Supply Chain Capability and Firm Performance: Focusing on Logistics, Distribution and Supply Chain Enterprises in China (기업의 RFID 역량과 전략적 공급사슬역량 및 기업성과 간 관계에 관한 연구: 중국 내 물류, 유통, 공급망 기업을 중심으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.87-110
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    • 2018
  • This study reviews previous studies about the effects of RFID capabilities on strategic supply chain competence and business performance in the Chinese context. This study introduces a new perspective that measures the degree to which RFID capability levels contribute to business performance. Such an assumption is based on the fact that companies build their own capabilities through RFID capabilities and that these capabilities provide a competitive advantage for enterprises. Data on all sorts of logistics, distribution, and manufacturing companies that introduced RFID system in China were collected for data analysis. This study analyzes the structural equation modeling using Smart-PLS 2.0 program. This study confirms that internal reliability, convergent validity, and discriminant validity are satisfied. The hypothesis test result on the relationship between RFID capacity and strategic supply chain competence and strategic supply chain competence and company results is partially adopted. This study aids in establishing a RFID system construction strategy to enhance supply chain competence by suggesting guidelines for the successful introduction of RFID system through identifying the causal relationship between RFID capacity and strategic supply chain competence. This study also suggests the influence of RFID competency on visibility, agility, flexibility, and collaborations.

Exploring the Satisfaction with COVID-19 Prevention Measures and Awareness of the Tourism Crisis for Residents' Tourism Attitude

  • PARK, So-Young;PARK, Joo-Young;KIM, Ji-Won;Chang, Mona;KIM, Mincheol
    • The Journal of Industrial Distribution & Business
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    • v.12 no.7
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    • pp.27-39
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    • 2021
  • Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R2 = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.

A study on the Effect of Relational Energy and Resilience on Individual Job Performance through Job Crafting (관계적에너지와 회복탄력성이 직무재창조를 통하여 개인직무성과에 미치는 영향 연구)

  • Nam, Eun Woo;Sun, Eun Jung;Seo, Young Wook
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.529-544
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    • 2022
  • With the global pandemic in the era of the 4th industrial revolution, the business environment of companies was engulfed by rapid volatility and uncertainty. In particular, in order for an organization to have high competitiveness due to the spread of the flexible work system, relationship management with members of the organization and self-directed job crafting are recognized as important key resources. This study aims to investigate how relational energy and resilience within a corporate organization affect job crafting and to verify the effect of job crafting on individual job performance. For empirical research, 400 valid responses to employees of general companies were analyzed by SPSS 26.0 and Smart PLS 3.0. As a result of the analysis, first, it was confirmed that relational energy did not have a positive (+) effect on task crafting. Second, it was found that relational energy had a positive (+) effect on relational crafting and cognitive crafting, respectively. Third, it was found that resilience had a positive (+) effect on both task crafting, relationship crafting, and cognitive crafting that constitute job crafting. Fourth, it was found that job crafting had a positive (+) effect on individual job performance. Based on these research results, we intend to derive academic and practical implications and provide practical help to follow-up researchers and stakeholders.