• 가족자원경영과 정책
• /
• 제14권3호
• /
• pp.1-14
• /
• 2010

The purpose of this study was (1) to investigate the changes in consumer competencies according to the types of shopping value, (2) to reveal the effects of shopping value on consumer competencies. The subjects of this study were 266 university students dwelling in Seoul. A questionnaire was used as the survey method. The data was analyzed by Cronbach's alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range tests, multiple linear regressions. Computations were conducted by SPSS WIN 12.0. The study produced the following results. First, college students can be categorized into 3 shopping values by K-means Cluster analysis of 13 items: the hedonic shopper (shopping value), the utilitarian shopper (shopping value) and the balanced shopper (shopping value). Second, there were significant differences in grades, satisfaction with life and shopping value. That is, grade 3and utilitarian shopping value group had a higher level of consumer competency. Third, the variable that influenced consumer competency was the utilitarian shopping value, influencing consumer attitude and consumer skill. These results imply that consumers should be constantly educated and that there needs to be a campaign to promote utilitarian shopping value.

• 유통과학연구
• /
• 제12권10호
• /
• pp.19-28
• /
• 2014

Purpose - This study intends to verify if the m-VALS developed to help the establishment of the mobile shopping vitalization strategy is classified as the same type as it is in the adult customers. Research design, data, and methodology - A total of 84 valid copies of the questionnaire were used. Factor analysis was performed first, as well as performing reliability and validity analysis after deducing the factors, and the simple regression analysis and multiple regression analysis techniques were employed. Results - The m-VALS needs verification through various groups and the delicateness of the questions needs to be ensured; further, for all the lifestyle types in relation to the mobile shopping acceptance incentives, all the remaining lifestyle types excepting the sociability-oriented type had a positive effect on consistent use intention. Conclusion - It is implied that the charm of the mobile shopping App should be enhanced and that, when establishing the mobile shopping mall with which the positive frequent and interactive communication is possible along with the opportunity to be together, the positive achievement can be obtained.

• 한국컴퓨터산업학회논문지
• /
• 제4권12호
• /
• pp.919-936
• /
• 2003

최근 인터넷상에서 전자상거래가 활성화되면서 쇼핑몰에 대한 관심이 날이 갈수록 증대되고 있다. 그러나 쇼핑몰 시스템에 대한 소비자들의 다양한 요구와 기대에도 불구하고 단지 상품만 전시되고 있는 방법이 이용되고 있다. 본 논문에서는 인공지능 추론기법 중 하나인 사례기반 추론을 이용하여 기존의 쇼핑몰과 차별화된 인터페이스 에이젼트 쇼핑몰 모델을 제시한다. 또한 고객들의 정보를 이용하여 사용자에게 유용한 물품을 추천할 수 있도록 하였다.

• Journal of Information Technology Applications and Management
• /
• 제27권3호
• /
• pp.77-92
• /
• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

• 한국정보시스템학회지:정보시스템연구
• /
• 제13권2호
• /
• pp.1-22
• /
• 2004

Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

• 디지털융복합연구
• /
• 제3권1호
• /
• pp.165-182
• /
• 2005

Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

• 한국콘텐츠학회논문지
• /
• 제22권9호
• /
• pp.308-321
• /
• 2022

본 연구는 다양한 영역에서 큰 영향력을 행사하고 있는 MZ세대의 자아존중감, 쇼핑동기, 쇼핑성향이 의복구매행동에 어떠한 영향을 미치는지 알아보는데 목적이 있다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, MZ세대의 타인구매 동기, 유행추구 쇼핑성향, 쾌락추구 쇼핑성향은 의복구매 행동의 하위요인 중 개인적 욕구에 정적 유의한 영향을 미치는 것으로 나타났다. 둘째, MZ세대의 실질구매 쇼핑동기, 유행추구 쇼핑성향, 쾌락추구 쇼핑성향, 편의추구 쇼핑성향은 의복구매 행동의 하위요인 중 실제적 필요에 정적 유의한 영향을 미치는 것으로 나타났다. 셋째, MZ세대의 사회적 자아존중감, 타인구매 쇼핑동기, 편의추구 쇼핑성향은 의복구매 행동의 하위요인중 의복마케팅전략에 정적 유의한 영향을 미치는 것으로 나타났다. 반면 개인적 자아존중감은 의복구매 행동의 마케팅 전략에 부적으로 영향을 미치는 것으로 나타났다. 즉 MZ세대가 자신의 개성과 소신에 맞게 의복구매를 할 것이라는 기대와 다르게 나타났다. 디지털 환경에 익숙한 MZ세대가 의복을 구매하는데 있어 유행과 관련된 정보에 쉽게 접하며 이는 신념이나 행동까지 변화시키는 결과를 가져오는 것으로 판단된다. 이상의 연구결과에서 MZ세대의 의복구매 행동에 많은 변수가 있을 것으로 예상되며, 따라서 새로운 소비자 집단으로 바라보고 마케팅 전략을 세워야 할것으로 사료된다.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
• /
• pp.47-49
• /
• 2006

산업사회에서 정보화시대로 넘어오면서, 대중을 위한 제품과 서비스에 가리워졌던 개별 소비자들의 독특한 특성이 표출되기 시작하였다. 이것은 인터넷 기업 입장에서 고객 한 명 한 명을 하나의 Segment로 생각하는 '개인 마케팅(Personalization Marketing)'을 수행해 나가야 하고, 예전에는 달성하지 못했던 수준의 만족까지도 달성해야만 하는 상황으로 치닫게 되었다는 것을 의미한다. 본 논문에서는 극도로 개인 지향적인 제품이며 고객 만족을 극대화 시켜야하는 소비자 중심의 산업인 의류를 대상으로 한 인터넷 쇼핑몰에서 개인화의 실행 수준과 소비자의 기대수준의 차이를 밝히고, 이에 따른 쇼핑몰 디자인 개발 방향에 관해 연구해 보고자 한다.

• 산업경영시스템학회지
• /
• 제32권3호
• /
• pp.85-92
• /
• 2009

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, frying to grasp how an assistance degree of a company In B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

• 복식문화연구
• /
• 제18권6호
• /
• pp.1138-1152
• /
• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.