• Asia Marketing Journal
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• v.6 no.3
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• pp.1-26
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• 2004

The purpose of this study is to conduct a theoretical and empirical study to identify the appropriate organizational culture for the activation of CRM. The contents of this study are consisted of two parts: First, using the organizational learning theory originated in the organizational behavior area this study proposed which culture related factors are indispensable for the activation of CRM. Second, the propositions in the first part were confirmed by analyzing the survey data from the CRM practitioners in Korean companies. Conclusively the results show the follows: First, for the activation of CRM not only the individual learning(including team learning) but also the enterprise-wide sharing of the information is the crucial element. Second, for the activation of the individual learning, the enterprise-wide participation, the active experimental trials based on the empowerment, and the facilitative leadership of top management must be encouraged. Third, for the activation of the information sharing the active communication among the departments and the possession of organizational memory must be realized.

• Korean Journal of Culture and Social Issue
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• v.18 no.1
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• pp.53-77
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• 2012

Recently, the low fertility has been deepened because of the increase in women's economic activity, the advancement in standard of living, the rising cost of family maintenance, Therefore master plan for low fertility and aging society which is an overall response strategy for sudden increase in social costs was prepared. The most important point of the second basic plan is the reinforcement in child care support for all families and the balance of work & family. This paper shows the supporting policy for child raising in family and community as reality of policy for low fertility. The paper proposes child care support program(idolbom) as the supporting policy for child raising in family, education for men stimulating father's participation in child rearing, and sharing child care work in community in order to reinforce child care friendly environment.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.31-36
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• 2020

Corporate Culture Marketing is a marketing tool that enhances a company's cultural image or conveys its image through culture. Culture Consumer value analysis is important predictive data in identifying the value and pursuit of life in individual consumption behavior, explaining the choice behavior of culture consumers, and serves as the basis for decision making. The research method was linked to the text mining and opinion mining techniques of big data, and extracted positive, negative and neutral words. The analysis targets culture consumers participating in concerts at Hyundai Card's 'Super Concert', which is subject to domestic consumers, and CJ ENM's 'KCON', which is subject to foreign consumers. The culture consumer value elements of corporate culture marketing are the basic conditions, and they were derived as 'Consensus Communication (Expression of Sensibility)', 'Participation Sharing(VIP Belonging)', 'Social Change Issue', 'Differentiating Services', 'Price Discount Benefit' and 'Location Quality'. In the future, we will need to foster 'Culture Technology Marketers' and apply them in areas such as arts management planning, cultural investment, cultural distribution, cultural space, Corporate Culture, CSR and K-pop marketing to enhance corporate interests and brand value and enhance brand value.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.441-450
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• 2022

This study is to find out the mediating effect of customer orientation between the organizational culture and job satisfaction of workers at rehabilitation centers for the disabled. The participants were 864 social workers at rehabilitation centers for the disabled nationwide, and data were collected through self-reported questionnaire. The results are as follows; There was a significant correlation between the organizational culture, customer orientation, and job satisfaction. Organizational culture was found to have a significant effect on job satisfaction, and customer orientation was found to significantly mediate between the two. Based on the research results, it is proposed to expand the sharing of education and experiences necessary to create an organizational culture to enhance the customer orientation of social workers.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.22 no.2
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• pp.60-70
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• 2014

This paper has tried to research the perception of pilots in a commercial airliners or full service carriers focusing on the airliner's safety management system (SMS). ICAO requires the airliners to set up the basic standards of SMS since the SMS is believed to be the core of the aviation risk management. According to the previous study, it was proved safety climate of an airline affects the safety behavior of cockpit crews. Safety climate is different from safety culture and the safety climate has an advantage to be measured more quantitatively than the culture. That is, the safety climate could be represented as SMS. As the results of the empirical study based on Chen & Chen(2014)'s SMS practice sacle, it had been assumed at the beginning the major factors such as Clarification of SMS, Safety Training for Crews and Sharing of SMS Information have positive effects on the motivation for safety behaviors. The motivation is directly correlated to crews' safety behaviors. However, the result showed the clarification of SMS has not a significant effect on their safety behaviors. The main reason is cockpit crews, through the survey, perceived airline seemed to have no definite standards of SMS and the senior management to have less interest in aviation safety.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.40-50
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• 2022

The purpose of this study is to prove the global OTT, Netflix's organizational resilience (OR). For this, we review previous literatures regarding Netflix's OR and the theoretical logic of the OR. Then, we investigate Netflix's organizational culture (OC), corporate structure and business strategies based on the five levers of the OR. As a result, the first lever, the coordination makes Netflix to get rid of the inner wall by creating Netflix terms like 'sunshining,' and 'postmortem,' which makes their employees extraordinarily candid with each other. The second lever, the cooperation provides employees with understanding customers by sharing company and service information openly and broadly through transparent board system, billboard advertising, etc. The third lever, the clout allows Netflix to encourage independent decision-making by their employees. Netflix customers are under scrutiny and served 24/7 via live chat or phone by supporting a high-performance workplace. The fourth lever, the capabilities are related to Netflix's keeping highly effective people and it establishes a culture of highly motivated employees. The "dream team" policy is run by what is known as the "keeper test." The last lever, the connections make Netflix to forge external strategic partnership to stay agile. There is no rule for partnering with key content producers by allowing creative freedom to them.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.551-556
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• 2023

The study is to analyze the success strategies of the Cooperative Integrated Arts Activities in Seoul and to explore ways to implement it to the local public school. According to research, Cooperative Integrated Arts Activities fulfill the purpose of providing universal arts education by being implemented in the school curriculum. They are also characterized by active administrative and financial support and interactive participatory arts education with assured diversity. Therefore, when applying to a local public school, it is necessary to consider factors such as active administrative support, sustainable allocation of human and material resources, customized arts education that engages the all students and reflects their unique characteristics, social distribution through sharing, and continuous monitoring.

• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.29-39
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• 2020

Purpose: The purpose of this study is, in the situation where rapid response to the rapidly changing environment is required due to the development of the fourth industrial revolution such as artificial intelligence, virtual reality, and the internet of things, robotics, big data, additive manufacturing, bio-health, sharing economy and in the organizational culture aspiring toward the innovation of a major company, small business and a public institution, to analyze what influence a job-engagement and stress make, and what influence individual's self-efficacy as a moderator mediator makes, and to offer basic data for improving job-engagement and lowering job-stress. Research design, data, and methodology: For doing this, the literature and the empirical studies were combined. Deriving innovation-oriented organizational culture as factors affecting the job engagement and job stress through the literature, and have established hypotheses to verify them. We have collected data of 281 from ex,ecutives and staff-members working in areas including major company, small business and officials (the central government, a local public service, the prosecution, the police, and school). And these data were analyzed by SPSS 23 version. Results: Based on these data, the results of analysis were as follows; First, the innovation-oriented organizational culture which was recognized by organizational members had effect on job-stress. Second, the innovation-oriented organizational culture which was recognized by organizational members influenced job-stress. Third, in the relationship between the innovation-oriented organizational culture and job-engagement, self-efficacy did not influenced job-engagement. Finally, in the relationship between the innovation-oriented organizational culture and job-stress, self-efficacy influenced job-stress. Conclusions: Innovation-oriented organizational culture places importance on the organization's adaptability and flexibility in the external environment, so companies need to establish an innovation-oriented organizational culture favorable to achieving survival and successful innovation, and to develop and disseminate programs of positive and continuous organizations to improve task enthusiasm, reduce task stress, and enhance organizational performance. In the future, it will be necessary to verify the effectiveness of various organizational culture types through comparative analysis with companies that actively maintain an innovation-oriented organizational culture (Google, Kakao, etc.) and companies that prefer hierarchy-oriented organizational culture, relationship-oriented organizational culture, and market-oriented organizational culture.

• Journal of The Korean Digital Architecture Interior Association
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• v.13 no.3
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• pp.15-23
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• 2013

As a succeeding analysis on the variables' significance to 'Quality of Life(QOL)'(Kim, Dong-Yoon, 2012a), which has a purpose of trying to enhance the intersubjectiveness by means of quantitive methods to find the factors on the QOL, this study aims at finding the time serial change in the deciding factors to deepen the related researches on the theme. Using the similar statistical methods such as multiple regression and factor analysis for "2012 Seoul Survey" this study shows two similar points and one differentia. The similarities include the fact that five subcategories of happiness have relative statistical importance in the order of (1)financial condition, (2)health condition, (3)social activities, (4)community relationship and (5)family life and the fact that the five subcategories are conceptually different from the 5 deciding factors, which means the possibility to improve the survey design. And the difference is the 5 factors such as (1) social trust - amenities, (2)cultural life, (3)social indiscrimination - hope for elevation, (4)sharing - giving and (5)community spirit which are largely different from preceding study. Although only the first two factors have statistical significance this result has a implication that they reflect the new paradigm of social capital and the essential necessity of human survival; sharing-community-culture.

• Journal of Korea Multimedia Society
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• v.23 no.1
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• pp.74-84
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• 2020

In November 2018, virtual pop band K/DA, with the use of holograms and actual K-pop girl group members, performed its debut album titled "POP/STARS" at the opening ceremony of the League of Legends S8 final, hosted by Riot Games. The fan culture that exists for real singers adapts itself to virtual bands, and K/DA, consisting of virtual characters, encouraging the production of user created content (UCC). However, this form of UCC is different from the most common one, meaning that this type of band generates another way of consuming content. Therefore, this study examines how K/DA's digital characters are transformed and reproduced by UCC and how the original producers' content differs from them. Firstly, the development of this study considers the open characteristics of UCC, such as user type, created motivation, created process, content type and sharing method. In the second part, the virtual idol Hatsune Miku and virtual band Pentakill will be analysed to understand UCC. Thirdly, K/DA will be analyzed as a case study based on three factors: created motivation, content type and sharing method. In this manner, this study aims to explain how UCC for virtual bands reproduce and consume original content and expand their commercial value.