• Journal of the Korea Fashion and Costume Design Association
• /
• v.10 no.1
• /
• pp.69-78
• /
• 2008

A new coinage which calls a modern was appeared variously by values, taste, feature of lifestyle and the meaning of a new coinage has influence in the change of lifestyle. Particularly a popular star is a person who situates in the center of a new coinage, his role, behavior, and appearance have great influence in the birth of a new coinage. He is a fashion leader as well as the object of fashion imitation to the new generation being sensitive for fashion. As his fashion is appeared with important fashion icon in fashion market, fashion companies have developed actively star marketing marking him as an advertising model. Therefore, because the fashion trends of a popular star introduce season's fashion trends and can be important factor forecasting fashion behavior of consumer, this study aims at analysis for fashion trends of a popular star including a public entertainer. The dates of this study were collected by TV drama, internet, and magazines, etc. The fashion trends were divided into feminine fashion trend, sexy fashion trend, tomboy fashion trend, and retro fashion trend. Feminine fashion trend was based on feminity but it was classified in masculine look, simple look, chic look, and natural & romantic look according to the standard of a transformation of feminine image. Sexy fashion trend was divided into two sexy images according to the method wrapping oneself in a dress and the method exposing a specific body part. Tomboy fashion trend could be the immature boyish style which concealed bust or hip or pelvis symbolizing feminity. Retro fashion trend could be style being based on 1980's style and Y line. Fashion items as leggings, baby doll dress, tunic style, dot pattern, garsonne look were come into fashion.

• Journal of the Korean Society of Costume
• /
• v.59 no.4
• /
• pp.14-25
• /
• 2009

This Study is purposed to comparative analysis in the case of balanced with Ethnic image fashion and the event of an unbalanced between fashion and make-up and to reconfigure on the make-up of the features on the Ethnic image Fashion in the 21st century. The result of this study is as follows. First, in the case of Japanese ethnic image make-up, to emphasize applied forms and formative characterization, they generally use circles and horizontal lines. Also the harmony between Japanese image make-up and primary colors like white and red strengthen ethnic images better. In the event of an unbalance between fashion and image make-up, fashion occurs dynamically in Africa and linearly in China. Sexy & natural image make-up also widely appear in the modern view. Second, in the case of African ethnic make-up balanced with African image fashion, the form is repeatedly dotted, widely water-colored, and mattedly textured using ash make-up colors such as white, red, gold, gray and so forth. African image make-up strongly expresses primitive natural beauty adding primal tribal painting art and mask forms. In case of an unbalance between fashion and image make-up, no distinctive ethnic image make-up appears. To emphasize natural patterns as well as splendid & decorative fashion, they try not to use primary colors, but instead focus on natural make-up and monotone colored point make-up, sexy make-up, avant-garde make-up, goth make-up, romantic make-up, glossy make-up.

• The Research Journal of the Costume Culture
• /
• v.17 no.4
• /
• pp.626-639
• /
• 2009

As the global trend of Retro combined with the tendency of individualism which respects dramatic change and diversity in the 21st century, Goth subculture of Korea developed into various popular styles. This study, noticing the influences of Goth to the Korean youth culture and fashion trends, intends to examine the current fashion trends to analyze the various aspects of the influences of Goth to the Korean youth culture. To do this, various documents and numerous Internet materials on the Korean Goth culture are comprehensively reviewed, and the Goth look images of popular stars, photographs from fashion magazines and fashion collections are gathered, analysed, and classified into types, and the specific characteristics of these types are comprehensively analysed. According to the result of this research, Punk Goth look, departing from the sensational and aggressive style of Punk look, expresses sexy and luxurious images, while Romantic Goth look shows the brilliant and cheerful style by mixing the cute girlish image and the elegant feminine image of exaggerated details and voluminous silhouette. Avant garde Goth look parodies Goth image by using the dramatic effects of Goth images or is expressed in performances. Sexy Goth look, which reveals the sexual attractiveness of men and women much more assertively, tries to do suggestive representation and excessive exposure of human body. Dandy Goth look, which has the simple and modern line, expresses the calm and chic feeling by employing basic items with minimized details and coordinating unique accessories for accent.

• Human Ecology Research
• /
• v.52 no.1
• /
• pp.33-42
• /
• 2014

The purpose of this study is to analyze the internal meanings of dolls and dolls' images expressed in modern fashion show. Dolls are used as sacred object, decoration object, playing object, personified object or cherished object. The expression types of doll image in modern fashion are as following; substitutes of multi-ego, object of sexual desire, objectified creature, and medium of transcending fantasy. First, dolls image as substitutes of multi-ego had been expressed in magical expression, disgusting mask, transparent mannequin, expressionless, horror, conflict, loss of identity, exaggeration or escapism. Second, as object of sexual desire, dolls image are expressed as naked baby, ambiguous expression, naked body, voluminous body, emphasized specific bodypart, heavy makeup or wax doll of sexy actresses. Third, as objectified creature, dolls are human body in passive form. Human bodies are disassembled and reassembled as dolls. Such dolls reflect serious reality. They wrap up human like product and objectify it. Fourth, dolls image expressed as medium of transcending fantasy recollects youth age or expresses imagination on ambiguous virtual reality. Like this, dolls have value as creatures in various fields of modern fashion. Dolls contribute a lot in creating important inspiration. Dolls also expose internal mentality and represent ego. Externally, dolls express human shape becoming more and more materialized and objectified by advancing scientific technology in digital capitalistic society.

• Fashion & Textile Research Journal
• /
• v.5 no.5
• /
• pp.470-480
• /
• 2003

This study looks upon the borderless phenomenon of genres and at the disintegration of boundaries in fashion, the current 'borderless trend', and analyze modern men's fashion having borderless phenomenon under social changes and disclose current men's fashion. The borderless phenomenon of men's fashion declines traditional image of gender and expresses modern men's images strongly in accordance with social changes: Thus, in modern days, men's images have changed from muscular men having show-off and superiority to women-like men having pearly skin and slender figure. Men's fashion also looked for feminization to let men like make-up, beauty salon, cosmetic surgery and women-like hair style, etc. Men have been also given women's sexy and sensual beauty to put on innerwear as an outerwearization. The Influx and mixing of mutually different cultures is expressed in Hippie, Ethnic, Oriental trends. Mutually opposing country's factors mix so that a new culture is established. Also, the sharing of fashions amongst younger and older generation has occurred for reasons that are similar to the reasons above.

• Journal of Fashion Business
• /
• v.15 no.1
• /
• pp.171-184
• /
• 2011

This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.3
• /
• pp.49-62
• /
• 2018

The purpose of this study is to examine women's street fashion based on Instagram by word cloud analysis. This study is divided into items, silhouettes, colors, materials, patterns, and images that appear in women's street fashion. The results of this study are as follows: First, women's fashion-oriented Instagram accounts have a maximum of 8.6 million followers, with 16 blogs have more than one million users. As for the fashion-oriented Instagram visitors, many were their 10s-20s and photography was the key issue. Second, it was found that the casual image, which is the basis of street fashion, romantic, elegance, active sportive image, and sexy images appeared as unique images, and mixed with each other. Third, we compared the fashion characteristics of the top blogs 'fashionnova', 'fashionclimaxx2', and 'fashion.selection'. The blog 'fashionnova', utilizes sexy images and various dresses, and dresses were the characteristic points. The blog 'fashionclimaxx2' features casual images and modern office looks. The blog 'fashoin.selection' has fashion characteristics of both 'fashionnova' and 'fashionclimaxx2'.

• Fashion & Textile Research Journal
• /
• v.21 no.1
• /
• pp.27-35
• /
• 2019

Fashion Influencer of Instagram get a lot of attention from the public, and they play a major role in shaping peoples' taste. This study attempts to analyze the fashion design of fashion influencer in Instagram. The data was collected from Apr. 15th to April 30th, 2017, and the pictures were collected from May, 2016 to April, 2017. Total of 460 pictures were collected based on the number of "likes". The method of study was content analysis and the cross tabulation analysis and frequency using SPSS Statics 24 Based on the above results, influencers were mostly models that have many "likes" on their photos. Many of influencers were wearing black, white, or blue dresses that do not have any patterns. Many others were wearing indigo, black, or white jeans with T-shirts. In summary of the above contents, influencer also found out that the materials of their clothes were both hard and soft, and that the casual style was the most popular among influencer, and that influencer also liked elegant, modern, mannish, or sexy looks. Therefore, through this study, it was found that the fashion design of influencer had a unique fashion image. Gigi Hadid, Kendall Jenner, and Blake Lively are the representative influencers of fashion instagram. Gigi Hadid was a casual and manish image, Kendall Jenner was a casual and sexy image, and Blake Lively was an elegant image.

• Journal of Fashion Business
• /
• v.19 no.2
• /
• pp.118-135
• /
• 2015

This study probed into the fashion of modern girls between the 1920's and the 1930's who led the mentality and fashion of women as the progenitor of the alpha girl in Korea. For this, the fashion of actual people who received attention as modern girls in various occupations and that of modern girl heroines reinterpreted in films were examined. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data. The Western women's fashion between the 1920's-1930's was dominated by the garçonne look to promote women's entry into society and competition against men and the practical and mature long and slim look due to the influence of economic recess. Korean people also adapted Western clothes following Western fashion while also modified the traditional clothes and wore modified Korean clothes. The fashion of 5 actual modern girls of Korea and that of 3 film heroines were examined. The fashion of actual people most well represented the fashion trends at the time and that they used fashion as the means to express their mentality and their artistic propensity and professionalism were expressed through fashion. On the other hand, the fashion of film heroines substantially expressed various occupations of the characters in the film and reflected trendy clothes and cosmetics, and it showed sexy and romantic fashion trend due to the influence of modern trends and reinterpretations.

• Korean Journal of Human Ecology
• /
• v.13 no.1
• /
• pp.159-171
• /
• 2004

The purpose of this study was to compare the characteristic of Chanel style between modern and postmodern period. The documentary research method was used for this study. The modem period was limited from around 1920 through 1939 and the postmodern period from 1990 through present for this research. The results were summarized as follows: The characteristics of clothing style in modem period were 1) the preference of slim & straight body figure as ideal one and slim & straight clothing silhouette, 2) the high fashion image for the elite by simple & basic design, 3) the emphasis on the harmony by the unity, 4) the tendency of eliminating ornaments on clothing, 5) the discontinuation of traditional way of dress code & style, and 6) the modern style. The characteristics of clothing style in postmodern period were 1) the emphasis on erotic aspects of female body and sexy design, 2) the popularization of high fashion and certain social group's fashion, 3) the tendency of harmony by mix-match, 4) the preference of ornaments in clothing, 5) the preference of retro-fashion, and 6) the continuation of modem style.