Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Analysis of the Characteristics of Fashion Design in Instagram's Fashion Influencer

인스타그램 패션 인플루언서의 패션디자인 특성 분석

  • Kim, Sae-bom (Dept. of Clothing & Textiles, University of Ulsan) ;
  • Lee, Eun-suk (Dept. of Clothing & Textiles, University of Ulsan)
  • Received : 2018.12.20
  • Accepted : 2019.02.15
  • Published : 2019.02.28
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Abstract

Fashion Influencer of Instagram get a lot of attention from the public, and they play a major role in shaping peoples' taste. This study attempts to analyze the fashion design of fashion influencer in Instagram. The data was collected from Apr. 15th to April 30th, 2017, and the pictures were collected from May, 2016 to April, 2017. Total of 460 pictures were collected based on the number of "likes". The method of study was content analysis and the cross tabulation analysis and frequency using SPSS Statics 24 Based on the above results, influencers were mostly models that have many "likes" on their photos. Many of influencers were wearing black, white, or blue dresses that do not have any patterns. Many others were wearing indigo, black, or white jeans with T-shirts. In summary of the above contents, influencer also found out that the materials of their clothes were both hard and soft, and that the casual style was the most popular among influencer, and that influencer also liked elegant, modern, mannish, or sexy looks. Therefore, through this study, it was found that the fashion design of influencer had a unique fashion image. Gigi Hadid, Kendall Jenner, and Blake Lively are the representative influencers of fashion instagram. Gigi Hadid was a casual and manish image, Kendall Jenner was a casual and sexy image, and Blake Lively was an elegant image.

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References

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