• 한국조리학회지
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• 제18권3호
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• pp.121-136
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• 2012

본 연구는 외식서비스품질과 고객가치, 고객만족, 충성도 사이의 구조적 관계를 살펴보고자 하였다. 또한, 그 구조적 관계에서 고객가치의 매개역할을 살펴보고자 하였다. 본 연구의 목적을 달성하기위해 대구지역의 한식당, 패스트푸드, 피자레스토랑, 패밀리레스토랑을 이용해 본 경험이 있는 20-30대 소비자를 대상으로 할당표본추출을 시도하였다. 조사는 2010년 5월 20일-6월 20일까지 1개월간 진행되었고, 459부가 최종분석에 사용되었으며, IBM SPSS 19.0과 IBM AMOS 19.0을 사용하여 최종분석 하였다. 분석결과 접점서비스와 음식품질과 같은 외식서비스품질 요소가 고객가치, 고객만족에 유의한 영향을 미치는 것으로 나타났고, 고객가치는 고객만족과 충성도에 유의한 영향을 미치는 것으로 나타났으며, 고객만족은 충성도에 유의한 영향을 미치는 것으로 나타났다. 아울러 접점서비스와 음식품질이 고객만족과 충성도에 미치는 영향에 고객가치의 매개역할은 유의한 것으로 나타났다.

• 한국항만경제학회지
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• 제30권4호
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• pp.1-28
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• 2014

본 연구는 2012년 여수세계박람회장의 사후활용에 대한 현재의 진행 사항과 국민들의 인식 정도를 살펴보고, 이에 따른 사후활용시설의 비시장가치를 추정하는 것을 목적으로 한다. 이를 위해 본 연구에서는 여수세계박람회장의 사후활용 조성 방향에 대해 살펴 본 후 현재 추진이 지연되고 있는 사후활용 추진 현황에 대해 검토해 보았다. 또한 일반 국민들이 여수세계박람회장 사후활용에 대한 인식도 조사를 위해 전국에서 900명의 표본을 선출하여 여수세계박람회장의 방문의사 등의 설문을 수행하였다. 그리고 이와 아울러 조건부가치측정법(CVM)을 이용하여 여수세계박람회장의 비시장가치를 추정하였다. 추정 결과 여수세계박람회장 사후활용시설은 연간 508억원, 5년간 총 2,171억원인 것으로 나타났다. 이러한 결과는 여수세계박람회장의 사후활용시설이 잠재적 가치가 매우 크며, 정부는 향후 추진방향의 설정이 이를 고려할 필요가 있다는 점을 암시하고 있다.

• 보건의료산업학회지
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• 제5권3호
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• pp.133-143
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• 2011

This study is purposed to suggest the method for improving the effect of the mental health project by checking the influence of the "value and function of the mentally disabled" to the "satisfaction to current life of the mentally disabled" for the users of the daytime mental rehabilitation service in the local community, and the difference in the"satisfaction to the current life of the mentally disabled" and "value and function of the mentally disabled" depending on the participation into the mental rehabilitation program. With regard to the "satisfaction to the current life of the mentally disabled", the result showed that the "relation between the current user members" and "consideration about himself in usual time" were the positive influential factors out of the measuring factors for the "value and function of the mentally disabled." In addition, with regard to the "satisfaction to the current life of the mentally disabled", in case of participating to the "vocational rehabilitation program" out of the mental rehabilitation programs, the general "personal value and function which are felt by the mentally disabled" has higher significant difference in case of participating into the "social technology program", "daily life program", "vocational rehabilitation program", "leisure activity program" out of the mental rehabilitation programs than non participating.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.283-293
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• 2020

This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.

• 경영과정보연구
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• 제25권
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• pp.339-370
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• 2008

As the Internet environment develops, Internet has already been being established as important tool of business marketing and branding. In particular, a brand community where customers interact with other customers who have the same interest in brand provides a variety of benefits to customers as well as companies. The brand community makes it possible for company to build, and retain relationships with customers, and capture new market opportunities. Therefore, this study examines the relationship among service quality of brand community, customer value, customer satisfaction, customer trust, and brand community loyalty in online brand communities. The results of empirical analysis can be summarized by the following: First, service quality of brand community had a significant direct effect on customer value. Second, service quality of brand community had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through customer value and customer trust. Third, service quality of brand community had a significant indirect effect on brand community loyalty through customer satisfaction, customer value, and customer trust. Therefore, These finding will spawn both academic and practitioner interest in brand community and serve as a foundation for further research in this important area.

• 한국지역사회생활과학회지
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• 제16권1호
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• pp.113-121
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• 2005

In this study, those previous research works are reviewed and summarized in various contexts, and this paper also describes the results of an empirical study done for the sample business workers in Korea, analyzing SQC and consumer's value. The surveyed data are statistically analysed to examine the relationship between SQC acquisition and consumer's value in the lodging industry, considering additional factors of business types of companies as well as the consumer's using purpose of service facilities. The important findings of the study can be summarized as follows: First, the business types of companies is an insignificant factor on the consumer's value by the quality certificated services, while the using purpose of service facilities(Hotel and Pension) is an significant factor. Second, the descriptive result is shown that consumers are willing to pay 21.47～31.24 % more than the un-certificated services for quality-certificated services. On the basis of these findings, some practical implications can be drawn for the effective management of the lodging industry. When a firm decides to establish a business plan, it should be considered the using purpose of service facilities.

• 농촌계획
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• 제23권4호
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• pp.127-141
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• 2017

The interest on rural ecological landscape has recently grown on the part of policy makers for rural development. While considerable efforts and resources have been invested to preserve and utilize rural landscape, we still lack a systematic means to quantify and evaluate ecosystem service value of the rural landscape and management status. So this study suggests rural ecological landscape management indicator considering ecosystem service value. It consists of 28 criteria and 107 subcategories, which can be applied to rural village. And We have applied ecosystem service value assessment and resident's management status on three villages, Moondang village, Yonggye village, and Sesim village.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.155-181
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• 2019

Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

• 벤처혁신연구
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• 제4권2호
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• pp.17-28
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• 2021

본 연구는 의료기관 인증제도가 구성원들이 지각하는 서비스가치, 직무만족, 조직몰입에 미치는 영향을 분석하고자 하였다. 본 연구의 결과는 다음과 같이 도출할 수 있었다. 첫째, 의료기관 인증제도는 의료기관 종사자들이 지각하는 서비스가치에 유의한 영향을 미치고 있는 것으로 분석되었다. 둘째, 의료기관 인증제도는 의료기관 종사자들이 지각하는 직무만족에 유의한 영향을 미치지 못하고 있는 것으로 분석되었다. 셋째, 의료기관의 서비스가치는 의료기관 종사자들의 조직몰입에 유의한 영향을 미치고 있는 것으로 분석되었다. 넷째, 의료기관 종사자들의 직무만족은 조직몰입에 유의한 영향을 미치고 있는 것으로 분석되었다.

• 아태비즈니스연구
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• 제12권2호
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• pp.205-222
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• 2021

Purpose - Due to the Covic-19 pandemic, the perceived value of video conferencing platforms has been increased drastically. However, there is little guidance on how service providers can improve video conferencing platforms. The purpose of this study is to investigate the factors that influence the users' perceived value of video conferencing services based on the heuristic-systematic model and the value-based adoption model. Design/Methodology/Approach - In this paper, we theoretically explore the relationship of the antecedents of perceived value(credibility, expertise, attractiveness, economic feasibility, security, and interactivity) and its outcomes (perceived usefulness, perceived risk and perceived value). The outcomes of this research is a conceptualization of antecedents of perceived value supported by research hypothesis based on the existing literature. A total of 100 valid questionnaires were collected to empirically test the research model. Findings - The analysis results showed that credibility, economic feasibility, and interactivity positively influenced perceived usefulness. On the other hand, credibility, professionalism and interactivity negatively influenced perceived risk. Perceived usefulness positively affects perceived value and perceived risk has a negative effect on perceived value. The brand image as a moderating variable was found to decrease the effect of perceived risk on perceived value. Research Implications - The contribution of this study is significant for video conferencing providers as follows. First, a service provider can actively utilize influencers or referees with high credibility and expertise to maximize the perceived usefulness of users. Second, economic feasibility should be ensured in respect of users through various alliance discount strategies. Third, a video conferencing service company needs to build a positive brand image in order to increase users' perceived value.