• 제목/요약/키워드: Service identity

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Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • 패션비즈니스
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    • 제14권3호
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    • pp.35-51
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    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

특정 개발사업의 입지 가능지 선정을 위한 국토환경성 평가지도의 적합성 분석 (The Suitability Analysis of National Environmental Zoning Map for Selection of Location Possibility about Specific Development Projects)

  • 엄대용
    • 한국측량학회지
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    • 제28권6호
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    • pp.595-604
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    • 2010
  • 본 연구는 국토환경평가지도의 활용성을 제고하기 위하여 각종 개발사업에 따른 지역 및 개발사업의 환경적 특성을 반영한 개발 가능지를 분석하여 등급별 지도로 제작하고, 이를 국토환경성 평가지도와 비교하여 그 부합 여부를 평가한 것이다. 연구 결과 개발사업이 가지는 고유 특성과 환경성을 반영한 개발 가능지와 국토환경성 평가지도간의 차이가 발생함을 확인할 수 있었으며. 이로부터 전국토를 일률적인 기준에 의하여 제작된 국토환경성평가지도가 지역적 특성과 사업별 특성을 반영하지 못하고 있음을 검증할 수 있었다. 향후 국토환경성 평가지도의 실질적인 활용도를 높이기 위해서는 국토환경성 평가지도 서비스 시스템내에 지역 및 특정 개발사업의 특성을 추가적으로 분석할 수 있는 체계가 보완되어야 할 것으로 사료된다.

농촌여성노인의 생활실태와 일감갖기 활동에 관한 연구 (Living Conditions of the Rural Elderly Women and Activities for Extra Income Promotion)

  • 임평자;최규련
    • 한국농촌생활과학회지
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    • 제6권2호
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    • pp.109-119
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    • 1995
  • The objectives of this study were 1) to identity the living conditions of old women at rural area, 2) to inquire of the activities for extra income 3) to Provide information on the social service program development for old rural women. Data were collected by interview with the questionaire from 396 old rural women in Korea. In analyzing data, $x^2$-test has been produced by S A S program package at Rural Development Administration. The major results were as follows ; 1. The average age was 69.7years old of the subjects, illiteracy was 54.1%, widows was 58.6%, and the 18.4% of elderly have led a solitary life. Also, the degree of health care was very low. 2. The source of living costs in most old rural women lay on agricultural income. Also, because of the educational expenditure for their children, etc., they led to poverty, and then could not provide for their old age. 3. In spite of the 60.4% of the old women did farming, a lot of them wishes to have a side job. The reasons why they wish to do a side job were making money, spending their time in working, being proud before their children, etc.. 4. According as they rely on their husband, the eldest son and his wife, for the psychological, physical, economical support, their position among family was low. Therefore, only the 43.3% of old women were satisfied with their life. 5. Finally, in the result of this case study, the old women, who particpate in the extra income promoting program, were satisfied with their rural life, and their social position were high rather than elswhere.

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Generation of an Infectious Clone of a New Korean Isolate of Apple chlorotic leaf spot virus Driven by Dual 35S and T7 Promoters in a Versatile Binary Vector

  • Kim, Ik-Hyun;Han, Jae-Yeong;Cho, In-Sook;Ju, HyeKyoung;Moon, Jae Sun;Seo, Eun-Young;Kim, Hong Gi;Hammond, John;Lim, Hyoun-Sub
    • The Plant Pathology Journal
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    • 제33권6호
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    • pp.608-613
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    • 2017
  • The full-length sequence of a new isolate of Apple chlorotic leaf spot virus (ACLSV) from Korea was divergent, but most closely related to the Japanese isolate A4, at 84% nucleotide identity. The full-length cDNA of the Korean isolate of ACLSV was cloned into a binary vector downstream of the bacteriophage T7 RNA promoter and the Cauliflower mosaic virus 35S promoter. Chenopodium quinoa was successfully infected using in vitro transcripts synthesized using the T7 promoter, detected at 20 days post inoculation (dpi), but did not produce obvious symptoms. Nicotiana occidentalis and C. quinoa were inoculated through agroinfiltration. At 32 dpi the infection rate was evaluated; no C. quinoa plants were infected by agroinfiltration, but infection of N. occidentalis was obtained.

Fungal Diversity in Composting Process of Pig Manure and Mushroom Cultural Waste Based on Partial Sequence of Large Subunit rRNA

  • Cho, Kye-Man;Kwon, Eun-Ju;Kim, Sung-Kyum;Kambiranda, Devaiah M;Math, Reukaradhya K;Lee, Young-Han;Kim, Jung-Ho;Yun, Han-Dae;Kim, Hoon
    • Journal of Microbiology and Biotechnology
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    • 제19권8호
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    • pp.743-748
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    • 2009
  • Fungal diversity during composting was investigated by culture-independent rDNA sequence analysis. Composting was carried out with pig manure and mushroom cultural waste using a field-scale composter (Hazaka system), and samples were collected at various stages. Based on partial sequence analysis of large subunit (LSU) ribosomal RNA (rRNA) and sequence identity values, a total of 12 different fungal species were found at six sampling sites; Geotrichum sp., Debaryomyces hansenii, Monographella nivalis, Acremonium strictum, Acremonium alternatum, Cladosporium sphaerospermum, Myriangium durosai, Pleurotus eryngii, Malassezia globosa, Malassezia restricta, Rhodotorula glutinis, and Fusarium sporotrichioides. Geotrichum sp. of the class Saccharomycetes was the most predominant fungal species throughout the composting process (185 out of a total of 236 identified clones, or 78.4%), followed by Acremonium strictum (7.6%), Monographella nivalis (5.1%), and Pleurotus eryngii (3.8%). The prevalence of Geotrichum sp. was the lowest (61.1%) at the beginning of composting, and then gradually increased to 92.5% after 10 days of composting.

한국 대학생의 성역할태도 및 자아존중감이 동성애 태도에 미치는 영향 (Effects of Gender Role Attitude and Self-esteem on Attitude Toward Homosexuality among College Students in Korea)

  • 장인실
    • 한국콘텐츠학회논문지
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    • 제17권8호
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    • pp.560-569
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    • 2017
  • 본 연구는 한국 대학생의 성역할태도와 자아존중감이 동성애 태도에 미치는 영향을 규명하기 위한 서술적 인과관계성 조사연구이다. 대상자는 울산광역시 시내 일개 종합대학교에서 재학중인 대학생 201명으로 자가보고식 설문지를 이용하여 자료수집 하였다. 자료분석은 SPSS/WIN (21.0) 프로그램을 이용하여, 기술통계, t-test, ANOVA, Pearson's correlation, linear multiple regression을 시행하였다. 동성애태도는 성별, 졸업한 중 고등학교에 따라 통계적으로 유의한 차이를 보였다. 동성애 태도는 성역할태도와 부의 상관관계를 보였다. 동성애 태도에 영향을 미치는 중요 요인은 성별과 성역할태도였으며, 동성애 태도의 영향 요인으로서 31.0%를 설명하였다. 여성보다는 남성일수록, 전통적인 성역할태도를 취할수록 동성애 태도는 부정적이었다. 그러므로 동성애의 긍정적 인식을 위해, 성별에 따른 대학생의 건강한 정체성 개발 및 수용을 위해 학교 차원의 교육 프로그램 제공 및 서비스 프로그램 구축 접근이 필요하다.

커뮤니티 유형에 따라 온라인 리뷰속성이 패션제품 구매의도에 미치는 영향 (Effects of E-review attributes on Purchase Intention for Fashion Products across E-community Types)

  • 박은주;강주희
    • 한국생활과학회지
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    • 제21권5호
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    • pp.1005-1016
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    • 2012
  • Recently, as growing number of consumers publish product and service reviews on the Internet, e-review has received attention from retailers and researchers. E-review, a form of electronic word-of-mouth (eWOM) which is typically shared between strangers whose identity and credibility are unknown, has become an important product information source as social media has facilitated information exchanges between more consumers. The objective of this study was to investigate the effects of e-review attributes on purchase intention for fashion products, which is mediated by trust of e-review, as well as to explore the differences between consumer communities and cooperative communities. A questionnaire was developed based on previous researches. Data were gathered from adults living in Busan. The results were analyzed by factor analysis, t-test, and regression using SPSS 18.0. The results showed that consumers tended to recognize e-reviews from consumer communities as exaggerated information, while they considered reviews from cooperative communities as reliable information, which gave the latter higher purchase intention. There were significant differences in e-review attributes for fashion products (e.g., Exaggeration, Entertainment, Innocence, and Agreement), purchase intention between consumer communities (e.g: Blog, Internet cafe) and cooperative communities (e.g: general malls and specialty malls). For both communities, purchase intention of fashion products was influenced by its entertainment attributes and perceived trust of e-reviews. These results suggest that e-retailers need to focus on understanding the causes of purchase intention with e-reviews for fashion products. Specifically, e-retailers should recognize that e-reviews of fashion products were associated primarily with entertaining and with consumers' trust. Based on these findings, managerial implications are presented.

사례 분석을 통한 도서관의 치유프로그램 및 서비스 활성화 방안 연구 (Research about the Library Healing Program and Service Activation Plan Research Through Case Analysis)

  • 노영희;김윤정
    • 정보관리학회지
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    • 제37권1호
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    • pp.79-106
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    • 2020
  • 지금까지 도서관에서의 치유적 프로그램은 독서문화프로그램의 일부로써 독서치유라는 주제로 한정되어 서비스를 제공해 왔다. 이에 본 연구에서는 도서관에서 치유프로그램의 활성화 방안을 제안하고자 하였다. 이에 치유적 활동의 유형과 주제를 도출하였으며, 도서관과 유사기관에서 이루어지는 치유적 활동에 대해 분석하였다. 그 결과, 첫째, 대상에 따라 다뤄야하는 치유 내용이 달라지므로, 이를 고려하여 도서관에 적용해야 한다. 이에 유·아동기(0-13세), 청소년(14-19세), 청장년기(20-64세), 노년기(65세 이상)에 맞는 치유프로그램을 제안하였다. 둘째, 치유프로그램 분석 결과로 나타난 도서관, 의료기관과 같이 기관들과의 연계를 통해서 치유프로그램을 운영하는 방안을 제안하였다.

아바타 패션시장의 현재와 미래 -아바타 시장 패션 마케팅의 전략적 접근- (The Present and Future of Avata Fashion Market - The Strategic of Avata Fashion Marketing-)

  • 송영주
    • 한국의상디자인학회지
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    • 제5권1호
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    • pp.47-57
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    • 2003
  • Today there are increasing number of internet users. Internet is wide use of banking, shopping, school and studding. Also, internet is used in everyday living and its use is getting larger. Korea has the one of the most use of internet in the world. Most of houses have computer with internet, and there are alot of PC rooms in the streets. anyone can enjoy the internet anytime anywhere. Now, in internet there are group formed by community purpose. The 'dot com' companies was not making much of profit from their goods. However, they came out with an idea "avata" Soon, the avata became a hit and its known for its success. Avata is used for E-mail, name card, post stamp, and chatting. Also, Avata is very popular among chatting service, icon chatting, and 3D graphic chatting. Avata represent the user himself in internet and computer created imaginary space, and it connects between imaginary space and reality, also it exist between real name and nick name. Past years, the internet users were satisfied with their nick name, however resent year users wants to express them more. For the result the "Avata" is created to fulfill the need to express user themselves. There are three different ways to see how Korean react to fashion industry. first, Korea's land structure makes the density of population high, the transmission of information is very fast. Next, collectively is high among Koreans. Finally wide use to internet made the transmission of the fashion information much faster. The User wants to keep up with the fashion at the sametime they want to express themselves, and "avata" is the one that fulfill their needs. New technology and the desire to express themselves made the new term "avata industry". which was never existed before. In addition, the internet markets have potential power. Although, it is in start stage of avata industry. However, the experts say that its possibility of its development is not predictable. In conclusion, watch the development of a situation to analyze the avata industry and develop new avata fashion market.

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유아다례교육 연구의 동향분석 (Research Trends on Child Tea Ceremony Education)

  • 박영자;최배영
    • 가족자원경영과 정책
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    • 제14권3호
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    • pp.143-163
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    • 2010
  • The purpose of this study is to analyze the trend of research system and contents of thesis which was published with a theme of child tea ceremony education. Under this purpose we have searched the thesis related to the child tea ceremony education which was in the data base of the National Assembly Library, the National Library of Korea, Korea Education & Research Information Service and we have collected total of 22 analyzing subject data. The major results of this study are as followings: First, after analyzing the research system, the release year of child tea ceremony education study which was published from year 2000 to 2009 are shown as followings, 1 unit in year 2000, 2 units in year 2001, 2002 & 2003, 4 units in year 2004, 5 units in year 2005, 2 units in year 2006, 1 unit in year 2007, 2 units in year 2008, 1 unit in year 2009. The publishing type were 14 units of master's degree thesis, 6 units of academic journal, 2 units of doctor's degree thesis. The academic area of researchers are 8 units of propriety and tea culture, 5 units of early childhood education, 5 units of child welfare, 2 units of family culture and consumer, 1 each unit of counseling psychology and korean culture. As per the research method there were 15 units of experimental study, 6 units of reference research, and 1 unit of thesis which adopts both interview and case study. Second, as a result of analyzing the research contents, the goal of child tea ceremony education was shown to be a holistic child growth and development, a formation of basic living habit, a development of pride on traditional culture and an establishment of national identity. The contents of child tea ceremony education has been classified into 57 items. The activity of child tea ceremony education has been classified into 34 items. The vitalizations of child tea ceremony education is shown to be a education for parents and teachers, a development of systematic educational program, durability of child tea ceremony education, and a verification of effectiveness of child tea ceremony education.

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