• Title/Summary/Keyword: Service Quality Improvement

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Exploring Service Improvement Opportunities through Analysis of OTT App Reviews (OTT 앱 리뷰 분석을 통한 서비스 개선 기회 발굴 방안 연구)

  • Joongmin Lee;Chie Hoon Song
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.2_2
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    • pp.445-456
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    • 2024
  • This study aims to suggest service improvement opportunities by analyzing user review data of the top three OTT service apps(Netflix, Coupang Play, and TVING) on Google Play Store. To achieve this objective, we proposed a framework for uncovering service opportunities through the analysis of negative user reviews from OTT service providers. The framework involves automating the labeling of identified topics and generating service improvement opportunities using topic modeling and prompt engineering, leveraging GPT-4, a generative AI model. Consequently, we pinpointed five dissatisfaction topics for Netflix and TVING, and nine for Coupang Play. Common issues include "video playback errors", "app installation and update errors", "subscription and payment" problems, and concerns regarding "content quality". The commonly identified service enhancement opportunities include "enhancing and diversifying content quality". "optimizing video quality and data usage", "ensuring compatibility with external devices", and "streamlining payment and cancellation processes". In contrast to prior research, this study introduces a novel research framework leveraging generative AI to label topics and propose improvement strategies based on the derived topics. This is noteworthy as it identifies actionable service opportunities aimed at enhancing service competitiveness and satisfaction, instead of merely outlining topics.

A Study on Service Quality of Fashion Retail Stores, using the Kano Model & Potential Customer Satisfaction Improvement Index - Focused on Department Stores - (Kano 모델 및 PCSI 지수를 통한 의류점포의 서비스품질에 관한 연구 - 백화점을 중심으로 -)

  • Han, Sang-In;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.61 no.1
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    • pp.34-46
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    • 2011
  • The purposes of this study are to classify apparel service quality elements using the Kano's model, and to identify how much service quality can increase the degree of customer satisfaction when the service quality is fully fulfilled. Women over 20 years-old from metropolitan areas participated in the study. Data from 254 questionnaires were used for the statistical analysis. The results were as follows: First, 17 service quality elements were categorized into one-dimensional quality which could lead to both satisfaction and dissatisfaction, and 3 services quality elements were categorized into indifferent quality which neither result in satisfaction nor dissatisfaction. Second, potential customer satisfaction improvement(PCSI) Index was developed using Kano model and CS coeffient. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in fashion retail store.

The Study about Improvement of Service Quality in Engineering Company (설계용역사의 서비스 품질 향상을 위한 연구)

  • Seok, Seong-Jae;Yoo, Yoong-Seok;Yun, Deok-Kyun
    • IE interfaces
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    • v.17 no.1
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    • pp.93-103
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    • 2004
  • Service importance has been growing increasingly as competition element of enterprises according to going on rapid softness, information and knowledge of industrial infrastructure recently. Quality management system that implemented in manufacturing sector have been spreading rapidly to service company, but the company performing pure engineering service only in construction fields performed mainly the evaluation on the operational aspect such as degree of implementation of the established system because it is difficult to objective evaluation on the activity of the established quality management system or quality assurance system. This study would like to make on offer the improvement points based on the evaluation of service quality and the itself evaluation result through the questionnaire on the service offerers and customers using the pre-qualified SERVQUAL model in establishment of the improvement goal of the company. According to the result of this study, it is analyzed a gap and required to establish a counter-plan to correct many gaps discovered between the real offered level and the expect level of custom.

Improvement of Cloud Service Quality and Performance Management System (클라우드 서비스 품질·성능 관리체계의 개선방안)

  • Kim, Nam Ju;Ham, Jae Chun;Seo, Kwang-Kyu
    • Journal of the Semiconductor & Display Technology
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    • v.20 no.4
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    • pp.83-88
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    • 2021
  • Cloud services have become the core infrastructure of the digital economy as a basis for collecting, storing, and processing large amounts of data to trigger artificial intelligence-based services and industrial innovation. Recently, cloud services have been spotlighted as a means of responding to corporate crises and changes in the work environment in a national disaster caused by COVID-19. While the cloud is attracting attention, the speed of adoption and diffusion of cloud services is not being actively carried out due to the lack of trust among users and uncertainty about security, performance, and cost. This study compares and analyzes the "Cloud Service Quality and Performance Management System" and the "Cloud Service Certification System" and suggests complementary points and improvement measures for the cloud service quality and performance management system.

Study on Quality Improvement Activities in Korean Hospitals (국내 의료기관의 질 향상 사업주제)

  • Chae, Yoo Mi;Lee, Sun Hee;Choi, Kui-Son
    • Quality Improvement in Health Care
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    • v.8 no.2
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    • pp.232-243
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    • 2001
  • Background : the hospitals in Korea are in a situation of a severe competition than the past. This situation was resulted from the increase in the number of hospitals and also from the government policy controlling the medical insurance fee. Moreover, consumer's desire for the high quality medical service g\has been significantly increased. Many programs to improve the quality of medical services are being performed in hospitals since the middle of 1990's. Studies up to now reported that more than 10 programs are being performed per hospital in Korea. So far studies have been performed to measure only the number of such programs in a hospital. The purposes of this study are to examine a specific area involved in the programs designed to improve the medical service quality and to suggest a future direction of the such programs. In addition, we hope that the results from this study could assist the programs for the medical service quality. Methods : A mailed questionnaire survey of the QI staffs at hospitals with 400 beds or more was conducted between September 15 and October 30, 2000. Of the 108 hospitals eligible for inclusion in our study, 69 participated, yielding a response rate of 63.9%. Excluding 7 hospital which are not responsed about activities of hospital then 62 hospitals were used for the analysis. Result : The total number of programs was 1,081 from the 62 hospitals participated in the survey. The highest number (24.8 programs) was found in the hospital having more than 800 beds and performing the programs more than 5 years. The 1,081 programs were consisted of 445 from the medical examination area, 343 from the medical examination support area, and 296 from the management area. Conclusion : This study showed the present situation of hospitals in Korea regarding to the quality improvement programs. The results from this study suggest that the pattern of the program for the medical service improvement is being changed to service process and result-centered programs from the structural area.

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Service Quality Improvement and the Effective Use of Women Employees in Korean Service Industries (서비스산업의 품질향상과 여성인력의 활용에 관한 연구)

  • 박재흥;박성연;홍부길
    • Journal of Korean Society for Quality Management
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    • v.27 no.4
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    • pp.1-19
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    • 1999
  • This study examines the service quality management and the use of women employees for the productivity improvement in Korean service industry. Five service industries, bank, hotel, PCS(Personal Communication Service), department store, and hospital industry were chosen for this study. The results indicate that the five industries show different characteristics. It was found that department stores made the most effort to improve service quality among the five industries and that hospitals did the least effort. In the use of women employees, the proportion of women in service industry is much higher than that in the manufacturing industry, but the proportion of women in management level is still very low. Women employees do not feel high degree of sexual discrimination. But they feel unfairness in promotion and payment, and low degree of job satisfaction.

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Recognition Survey for Quality Improvement of Ground Handling Service - Focused on Incheon International Airport - (지상조업서비스 품질 제고를 위한 인식조사 -인천공항을 중심으로-)

  • Park, Jung-Hee;Choi, Yu-Jin
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.2
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    • pp.116-122
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    • 2018
  • Due to the opening of Incheon International Airport Terminal 2, the operation range of ground operators is expanding and the workload is increased, which may cause a deterioration of the operation quality. Airline and airport corporations are concerned about safety delays as well as delays in flight due to delays in operations. Air traffic demand at Incheon International Airport is expected to increase steadily in the future. Therefore, this study intends to derive quality improvement plan by investigating the perception of stakeholders about the status of fishing service in order to improve service quality of Incheon airport ground handling company. The results of the analysis are expected to be used as basic data for improving quality of service.

A Study on Deducing Quality Improvement Candidate Factors of IT Service Management System Based on SLA (SLA기반 IT서비스관리시스템의 품질개선 후보요인 도출방안 연구 : K사를 중심으로)

  • Jung, Sang-Chul;Kim, Myung-Seuk
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.103-121
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    • 2008
  • Service Providers need to monitor the level of consumer's satisfaction on service they provide continuously and they use appropriate method to measure their operating status. They have to make a plan on their resource and infrastructure to provide their service in the right place at the right time whenever they need. Most previous studies on IT service quality are mainly focused on criteria or levels of quality measurement even though those criteria and levels should be set by considering consumer's needs. And considering for consumer's needs with managerial factors was not found on those studies. So, we suggest deducing quality factors for continuous improvement of IT service management system in this paper as identify the relative priority using QFD method which consider consumers' voices and managerial factors when decide quality factors of IT service management system introduced SLA. We also confirm that our suggestion is practicable and applicable for current operation by case study.

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A Study on the Effect of Customer-Oriented Quality Circle Activities on Business Performance for Service Firms (서비스 기업의 고객지향적 품질분임조 활동이 기업성과에 미치는 영향에 관한 연구)

  • Song, Gwangsuk
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.903-916
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    • 2017
  • Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

Health-care Service Quality Improvement Using Walk-through Audit (현장실사에 의한 의료 서비스품질 개선방안 모색)

  • Riew, Moon Charn;Shin, Ji Yeon
    • Journal of Korean Society for Quality Management
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    • v.41 no.4
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    • pp.527-539
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    • 2013
  • Purpose: Methods for increasing health-care service quality are considered for a women-centered hospital located on a local city. A walk-through audit is applied to uncover areas for improvement. Methods: A survey questionnaire with 25 questions is constructed based on a service blueprint for a walk-through audit, and a survey is conducted both to patients and service providers to assess a health-care service quality. Frequency analysis, statistical tests and customer-provider analysis are used to analyze surveyed data. Results: According to customer-provider analysis, 6 attributes belong to 'problem unawareness' zone in which they are rated high by service providers but low by patients, and another 6 attributes belong to 'problem awareness' zone in which they are rated low by both groups. These attributes are considered to be improved with priority. Conclusion: Both patient group and service provider group have lots of different perceptions on most attributes that are examined, and the hospital to be studied is, in general, competitive in technical quality and less competitive in functional quality.