• 한국전자거래학회지
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• 제12권4호
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• pp.37-51
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• 2007

인터넷과 정보기술의 발달로 웹 사이드를 이용하는 사용자들의 요구도 다양화되고 있으며 이에 부응하기 위한 노력의 하나로 최근에 개인화 서비스가 주목을 받고 있다. 하지만, 개인화 서비스 구현하기 위해서는 사용자의 프로파일을 파악하기 위한 기술을 사용하기 때문에 개인 프라이버시 침해에 대한 우려의 목소리가 높아 지고 있다. 서비스 제공자 입장에서 다양한 개인화 서비스의 구현을 시도하지만, 사용자들이 이와 같은 서비스를 수용할 것인지에 대하여 본 연구에서는 다양한 개인화 서비스 별로 개인의 프라이버시 침해에 대한 염려도와 서비스의 유용성에 초점을 두었다. 즉, 특정 개인화 서비스에 대하여 개인이 얻는 이점과 서비스를 제공받기 위해 감수해야 하는 개인 프라이버시 침해에 대한 염려가 서비스의 수용성에 어떻게 영향을 미치는가를 살펴 보았다. 우선적으로 문헌고찰을 통해 다양한 개인화 서비스 중에서 전자상거래 사이트의 대표적 6가지 서비스 유형과 각 서비스에서 제공해야 하는 개인정보를 도출하였다. 다음 단계에서는, 각 서비스 유형별로 사용자가 지각하는 서비스의 유용성과 프라이버시 침해에 대한 염려도를 조사하여 결과적으로 해당 서비스를 수용할 것인지에 대한 연관 관례를 보았다. 연구 결과, 프라이버시 염려도는 서비스 수용성에 부의 영향을, 서비스 유용성은 서비스 수용성에 정의 영향을 미치면서 두 변수간 상쇄현상이 나타남을 알 수 있었다. 또한 서비스 종류, 제공하여야 하는 정보에 따라 두 변수의 역할이 달라짐을 알 수 있었다. 본 연구의 결과는 전자상거래 사이트들이 각 사이트의 유형에 따라 개인의 프라이버시를 침해하지 않는 범위에서 개인의 정보를 수집하여 서비스를 제공하도록 하는 데 효과적으로 활용될 것이다.

• Nuclear Engineering and Technology
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• 제47권3호
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• pp.340-350
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• 2015

This paper proposes strain-based acceptance criteria for assessing plastic instability of the safety class 1 nuclear components made of ferritic steel during level D service loads. The strain-based criteria were proposed with two approaches: (1) a section average approach and (2) a critical location approach. Both approaches were based on the damage initiation point corresponding to the maximum load-carrying capability point instead of the fracture point via tensile tests and finite element analysis (FEA) for the notched specimen under uni-axial tensile loading. The two proposed criteria were reviewed from the viewpoint of design practice and philosophy to select a more appropriate criterion. As a result of the review, it was found that the section average approach is more appropriate than the critical location approach from the viewpoint of design practice and philosophy. Finally, the criterion based on the section average approach was applied to a simplified reactor pressure vessel (RPV) outlet nozzle subject to SSE loads. The application shows that the strain-based acceptance criteria can consider cumulative damages caused by the sequential loads unlike the stress-based acceptance criteria and can reduce the overconservatism of the stress-based acceptance criteria, which often occurs for level D service loads.

• 한국의류학회지
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• 제46권3호
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• pp.464-480
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• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• 경영과정보연구
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• 제35권2호
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• pp.167-183
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• 2016

본 연구에서는 간편결제 서비스를 새로운 정보기술의 한 유형으로 인식하고 통합기술수용이론(UTAUT)를 토대로 인지된 위험을 추가하여 수정된 수용의도 모델을 제시하여 소비자의 수용의도에 영향을 미치는 변수들을 규명하였다. 본 논문의 연구결과를 요약하면 다음과 같다. 첫째, 노력에 대한 기대, 사회적 영향은 수용의도에 긍정적 영향을 미치며, 인지된 위험은 수용의도에 부정적 영향을 미치지만, 성과에 대한 기대와 촉진조건은 영향을 미치지 못하는 것으로 나타났다. 둘째, 간편 결제 서비스의 수용의도와 이용행동 요인 간에는 유의한 관계가 있는 것으로 나타났다. 이는 선행 연구에서 검토한 바와 같이 수용의도가 실제 수용 관계에 직 간접적인 영향을 미친다는 것을 의미한다. 셋째, 혁신저항의 조절효과는 노력에 대한 기대와 사회적 영향은 수용의도와의 관계에서 조절효과가 있지만, 인지된 위험에 대해서는 조절 작용을 하지 않는다는 것을 확인할 수 있었다.

• 한국보육지원학회지
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• 제14권6호
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• pp.205-218
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• 2018

Objective: The purpose of this study is to explore and analyze the way pre-service early childhood teachers think about teacher happiness through metaphor analysis. Methods: A total of 225 pre-service teachers were selected from 4-year universities in the Gyeongnam area and open questionnaires were distributed to the participants. A total of 207 out of the 225 questionnaires were selected for the study. Results: First, based on psychological well-being, positive interpersonal relationship, self-acceptance, autonomy, environmental control, and life purpose were derived. Pre-service early childhood teachers typified teacher happiness into five types: positive interpersonal relationships, self-acceptance, autonomy, environmental control, and life purpose. Second, pre-service early childhood teachers perceived teacher happiness as positive. Third, pre-service early childhood teachers perceived interpersonal relationships, self-acceptance, and purpose of life as positive, while environmental control and autonomy were perceived as negative. Conclusion/Implications: The results of this study suggest that it is necessary to improve the quality of teachers' education and to develop a program to raise positive awareness of future early childhood teachers. These study results can also be used as basic data for high quality teacher education.

• 한국컴퓨터정보학회논문지
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• 제25권3호
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• pp.97-107
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• 2020

본 연구는 서비스품질과 기술수용모델(TAM)이 고객만족에 미치는 영향에 관한 분석이며, 중국의 디디추싱 이용자를 대상으로 하였습니다. 본 연구의 조사는 온라인 설문 방식으로 9일 동안 총 414명을 조사하였고 유효한 응답은 314명이었다. 설문조사를 통해 수집된 데이터는 SPSS 24.0과 AMOS 18.0을 이용하여 분석하였다. 분석결과 학문적 시사점은 다음과 같다. 첫째, 디디추싱의 서비스품질은 기술수용모델(TAM)에 긍정적인 영향을 미치는 것으로 분석되었다. 둘째, 기술수용 모델은 태도와 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 조절효과 분석결과, 태도와 고객만족은 신뢰의 정도에 따라서 부분적으로 영향을 미치는 것으로 분석되었다. 실무적인 시사점은 다음과 같다. 첫째, 고객들에게 서비스품질 요인을 제공할 필요가 있다. 둘째, 고객들에게 신뢰가 중요하다. 이러한 결과에 따라서 한계점과 향후방안들이 있다. 첫째, 표본의 다양성이 필요하다. 둘째, 차량유형에 따른 분석이 필요하다. 향후에는 세부적인 연구가 필요하다.

• 한국IT서비스학회지
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• 제15권4호
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• pp.111-123
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• 2016

The purpose if this study was to find and investigate effective mediation factors influencing performance of servitization through servitization acceptance activities by means of empirical results. According to the previous researches, two main mediation factors which were related with servitization competencies such as ICT competency of servitization and competency of servitization process were distinguished from lots of competencies which are relying on servitization process. Using a 373 sample data investigated from CEOs, directors and managers of small and medium sized firms in Korea, the structured mediation model was proposed. The measurement for the each variable was accepted for this study when the respondents were revealed to understand the servitization concepts which explained especially company's business moving towards the service specific gravity from selling existing products. The measurement for the each variable reflected that respondents were participating in any sort of servitization type or had intension to be involved with any servitization categories. The mediation hypotheses were tested in the way of analytical measures with the result of strong reliability. According to analysis, two mediators showed positive mediation role and statistically adopted between servitization acceptance activities and servitization performance in the 99% significant level. We confirmed that ICT competency of servitization and competency of servitization process were in the role of positive mediation between servitization acceptance activities and performance of servitization. The total of indirect effects were 0.2546 to support each mediation hypotheses. Tested two mediators were not on the same level. The most affecting mediation element on servitization performance was appeared as competency of servitization process. With the result of this study, we expect that the small and medium sized companies might have servitization business strategies including proper service competencies and mediators through acceptance activities to obtain suitable performance. According to the analysis, Companies which consider product-servitization need to set strategies to reinforce above two competencies.

• 한국산업정보학회논문지
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• 제16권5호
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• pp.73-81
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• 2011

대학에서 제공되고 있는 교육을 살펴보면 개별적인 학생들의 요구를 만족시키기 어렵다. 이는 대학교육이 한명의 서비스제공자에 의해 많은 사람들에게 동시에 제공되기 때문으로 볼 수 있다. 이를 감안하여 학생들이 보다 다양한 정보통신기술을 활용할 수 있다면 교육이 제공되는 과정이나 컨텐츠에 대해 더 만족할 수 있을 수 있다고 가정하였다. 연구에서는 학생들의 기술수용성 정도가 관계품질, 교육서비스품질, 교육서비스만족에 미치는 영향을 살펴보고 학생들의 정보통신기술의 활용정도가 높고 낮음에 따라 이들 관계에 어떠한 영향을 미치는지에 대해서도 살펴보았다. 검증결과 기술수용성이 높으면 관계품질, 교육서비스품질을 높일 수 있고, 관계 품질과 교육서비스품질도 교육서비스만족을 높일 수 있다고 제시되었다. 정보통신기술의 활용정도도 이들 관계에 영향을 미치는 것으로 나타났다. 본 연구는 교육인프라가 부족한 지방의 중소 도시에 위치한 대학에서 연구를 진행함으로써 향후 해당 컨텐츠를 교육에 활용하게 되었을 경우 더 많은 효과를 볼 수 있으리라 생각된다.

• Asia pacific journal of information systems
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• 제14권3호
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• pp.93-120
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• 2004

The current study investigates major factors which influence the acceptance of mobile internet services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This research extended the Davis' TAM model(1989) by including the flow concept as another major factor towards the intention to use the mobile device in order to explain the acceptance of divers mobile services. According to the marketing studies(Ghani & Desphande, 1994; Novak, Hoffman & Yung, 2000), flow is regarded a psychological state in which one is absorbed in something he or she is doing, and is known to be widely adopted in explaining one's acceptance in the area of game, sports, and even hobby. This study developed a research model to explain the use of mobile services employing usefulness, ease of use and flow as major research variables, and collected 221 survey responses from the high school students who had experiences with such mobile services as game and audio file download. The results of the current research indicates that usefulness and flow influence the intension to use mobile services, but the effect of ease of use did not appear significant to the intention to use. It was also found that flow affects both usefulness and ease of use, and then ease of use next influences usefulness.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.171-177
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• 2019

This study aims to investigate the effect of eating-out types on the acceptance intention of artificial seasoning when consumers eat out at restaurants. Eating-out types considered to be typical when customers visit restaurants, such as the food-exploratory type, health-oriented type, and convenience-seeking type, were studied. Based on the research of previous studies, three eating-out types were selected for the study, which were "food-exploratory", "convenience-seeking", "health-oriented". This study was conducted by AMOS 22.0 with 300 questionnaires, and the Structural Equation Model (SEM) was used for examining the hypotheses as statistical method in this study. As a result, eating-out types such as "food-exploratory" and "convenience-seeking" were found to significantly affect the acceptance intention of artificial seasoning. However, consumers' acceptance intention of artificial seasoning differed depending on their consumption value. The path coefficients from food-exploratory type and health-oriented type to acceptance intention were more significant in the hedonic-oriented group than the utilitarian-oriented group. The results of this study suggest eating-out types relate to acceptance intention of artificial seasoning and provide meaningful implications for consumers' psychological consumption value when they consider artificial seasoning.