• Title/Summary/Keyword: Semiotic approach

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Semiotic Approach to the Korean Wedding Ceremony : Myth of Romantic Love and Gender Role Ideology (결혼 의례의 기호학적 분석 : 낭만적 사랑의 신화와 성 역할 이데올로기)

  • Kim, Soo-Ah;Lee, So-Yeon
    • Korean journal of communication and information
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    • v.28
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    • pp.43-76
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    • 2005
  • This study focused on the wedding ceremony. It was considered as important social text containing cultural codes of Korean society related gender system. Using the concepts of 'Myths', introduced by Barthes, this study analysed every procedure of wedding ceremony prevailed contemporary Korea. Romantic Love, creation of the ideology system of Western bourgeois and peculiar Confucian ideas about gender structure in Korean patriarchy system are both important frames determined wedding culture in Korea society. Thus this study divided wedding ceremony into displaying sphere and non-displaying sphere. Then, displaying sphere was framed by myth of romantic love, but non-displaying sphere was framed by traditional Confucian ideas. And, the transformation of contemporary wedding ceremony has the nature of kitsch, related the radical change of Korean class structure, also it worked as myth reveled up the unequality of present gender system.

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Semiotic approach to Resort's Organizational Culture : Applying Greimas Actant Model (리조트 기업의 조직문화에 대한 기호학적 분석 : 그레마스 행위소 모형 적용)

  • Yang, Soung-Hoon;Moon, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.500-512
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    • 2020
  • This research aimed to verify organizational culture of resort underlying bottom of organization and shared by employees. Healing-seeking and life style oriented experiences are in prevailing recently, which resort industry insomuch as presumably held from its origin. Unfortunately, it is also widely recognized that resort lost its entity, blurring business domains with hotel industry or yielding integrated resort by imitating theme park. In order to probe organizational culture, in-depth interview with 16 resort experts conducted in resort setting, prepared by Gremeis actant model which is effective in finding myth(story) structure of interviewees. Firstly, interviewer matched six actants with resort business involving-group and asked interviewee to metaphor freely based on 3 night resort experiences. Results showed that sender, receiver, subject, object, helper and opponent were matched with resort, visitor, company, product & service, supporters, and opponent group in orderly manners and also interviewees made each actant into metaphor as healing, patient, medical doctor, medicine, helper and charlatan, respectively. Significance and limitation of research were included in the end of article.

Symbolic Meanings of The TV Commercials for Korean School Uniforms -Focus on CF Since 2000- (국내 교복브랜드 TV 광고에 나타난 상징적 의미 분석 -2000년 이후 광고를 중심으로-)

  • Han, Cha-Young;Namgung, Yun-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.11-20
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    • 2007
  • The purpose of this study is to analyze the various signs seen on TV commercials for school uniforms since year 2000, thus uncovering the connotative meanings in them. For this study, the semiotic approach has been used. The signs seen on the TV commercials are separated into linguistic and visual signs. They are found to have symbolic connotations. The results are as follows: First, there are plenty of signs expressing the sense of belonging to the student group and sense of conformity to his or her peer group. They are intended to garner their collective identity in the peer group of teenagers. Second, the TV commercials express the self that is realizing one's value dynamically. The frequent designation of 'I', 'me' and 'myself' represents that I am at the center of the world. Furthermore, the suggestion of diverse student roles beyond mere academic pursuits symbolically shows the ideal self that most teenagers wish to have. Third, the TV commercials implied a commercial ideology. That is expressed in the emphasis on aesthetic value that teenagers can realize their self only by consuming expensive school uniform brands. Forth, there are many signs related to appearance and appearance care. They are expressed with very specific signs such as 3 : 7 proportion, long legs, small face, and so on. Repeating or emphasizing the importance of looks and a certain brand name as the tool to accomplish better looks indicates that it contains the ideology of appearance management.

Anniversary for whom?: Approach of Lacan and Althusser about Anniversary (누구를 위한 기념일인가? - 기념일에 관한 라캉과 알튀세르적 접근)

  • Son, Seong Woo;Tae, Ji Ho
    • 기호학연구
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    • no.57
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    • pp.177-210
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    • 2018
  • This study, approaching through view of Lacan and Althusser, is focused on conflicts and struggles concerning anniversaries in our society. August 15, Korean War, March 1 and Provisional Government are selected as subjects of the study, examining aspects of commemorative Struggle and changing process to those subjects. Means of the study are used through theories of Lacan and Althusser.The result of the study is analyzed that commemorative Struggle set up a starting point as the early modernization in the late 19th century. In other words, influence of modernization, which has been built up with a high hand though Japanese occupation, caused trauma and cracks. And this has been generated social conflicts, joining with ideology and fantasy. Converged point of this is Anniversary. If Anniversary and commemorative Struggle were inevitable to be existed as a phenomenon about social memory in the past, willpower heading to future should be reviewed through those days, to fill cracks of the society, not to return to the splitting past.

A study on the humanistic measure about cultural changes of voice recognition technology (음성인식기술의 문화변동에 대한 인문학적 대응에 관한 연구)

  • Yuk, Hyun-Seung;Cho, Byung-Chul
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.21-31
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    • 2015
  • The Journal of Digital Policy & Management. This space is for the abstract of your study in English. Recently, advancements in voice recognition technology lead to a new oral cultural era. Text based on new oral cultures, can bring about a cultural revolution. This research is rooted within the humanistic approach, including oral and text. The goal of the research is the humanistic measurements in regards to these cultural issues. Just like the complementary relationship between oral and text for the future. First of all, we will discuss the aspects that have resulted in the change between a text culture to an oral culture. After checking these changes with regards to voice recognition technology, we will be able to discuss the possibilities and problems of this cultural change. We discussed expected outcomes, such as the complementarity of speaking and writing, the expansion from the private culture to the public culture, the possibilities of a simultaneous concurrency. We also discussed the necessity such as a new semiotic approach of the voice and preparation for the expansion of the world of life. Specifically, the necessity for the advancement and control of the Korean culture against the dominance of a global corporation will be explored. In this study, basic research will be undertaken to look at the possibility of the new voice recognition technology and cultural changes, that are expected to be able to be effectively utilized and continue into more detailed research.

A Study on the Images of the Korean Presidents in the 2000s via Stamps -Focusing on Korean President Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, Jae-in Moon- (우표를 통해 본 2000년대 한국 대통령의 휴먼이미지 연구 -노무현, 이명박, 박근혜, 문재인 대통령을 중심으로-)

  • Kim, Mi-Ri;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.738-749
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    • 2020
  • The stamp commemorating the inauguration of a president is the smallest historical symbol that contains a nation's vision and wishes of the times. The stamp itself is just a collection of images but contains the meaning of the highest leader's perceived image at the time through their face and a symbol. This paper regarded presidential inauguration commemorative stamps in the context of advertisement or promotional materials to structurally analyze the images of the political leaders embedded in stamps utilizing 'semiology' theory, which is considered to be a useful method of advertisement. In accordance with social and cultural changes, the 2000s, when the changes in the presidential inauguration stamp was most distinctively noticeable, was set as the time frame. Only the presidential inauguration commemorative stamps of Moo-hyun Roh, Myung-bak Lee, Geun-hye Park, and Jae-in Moon were selected for this study. In order to interpret the image, a semiotic structure was applied to reconstruct the meaning of the image of the political leaders. Since this can lead to subjective judgment in image analysis, it attempted to find the truth through comprehensive interpretation and approach it from the social and cultural contexts, not a static approach. In this paper, the images of the Korean political leaders in the 2000s shown on stamps are no longer influenced by traditional political factors such as political parties, political ideologies, and regional origins due to the evolution of democracy. This study derives the characteristics of the images of independent and characteristic leaders centered on a person according to the situations and social phenomena of the times.

Evaluation and Overlook on the National Archives System in the Perspective of Democracy (민주주의 관점으로 본 국가기록관리체계 평가와 전망)

  • Jo, Minji;Lee, Young-nam
    • The Korean Journal of Archival Studies
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    • no.53
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    • pp.5-43
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    • 2017
  • This article adapts the democratic approach to the National Archives System. We must now search for a new archival landscape. Authors are agreeing that democracy is a basic principle for the new national archives model. This research looks into the direction of reform of the national record organizations in terms of individuality, integrity, and professionalism. It is, the fact that there are discussions rising on the need to reform the national records organization in the recent perspective of democracy. Democracy is a system that takes responsibility of even the results. This article describes all the discussions on what the best model for national archives system could be. In this social regulation, the archives carry out a noble mission of accountability. The discussion that suggests a clear perspective of democracy must be taken in to notice. Authors try to represent the voices of records managers. They also argue that records managers are the common wealth for our society. The national archives system is now the signature for the moral identity of national ruling powers. We argue that the new archives model should be derived from the point of the Candle Revolution.

A Research for Methodology of Culture Semiotics for Smart Healing Contents (스마트 힐링콘텐츠의 문화기호학적 방법론 연구)

  • Baik, Seung-Kuk;Yoon, En-Ho
    • Journal of Information Technology and Architecture
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    • v.11 no.3
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    • pp.347-357
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    • 2014
  • This research aims to suggest the possibility of functional culture contents based on interdisciplinary methodologies, especially for people who have Autism Spectrum Conditions, or those who have disabilities on express and receive gamsung (emotions). Recently, the development of application technologies in smartphones and tablet computers needs of functional culture contents, which are connected with the gamsung system. Moreover, the potential of marketplace of functional culture contents is emerging, as can be seen from the success of Augmentative and Alternative Communications (AAC) applications. Therefore, with the development of more applications that prevent and resolve Gamsung Disabilities anticipatively, there will be a positive economic effect of reducing back on intervention expenses as well as the construction of new contents ecosystem. So, in this research, we will attempt to make an approach of using the cultural semiotics methodology in finding attributes and features of applications that help to keep mental stability and balance for people with gamsung Disabilities. Particularly, this research will suggest an interdisciplinary theory on healing contents making methodology, using contents analysis; user interface (UI) analysis; and user experience (UX) analysis on existing smart healing applications.

A Semiotic Approach to Korean Ceremonial Dress (II) - Focusing on Mourning Dresses in Chosun Dynasty - (한국의례복식의 기호학적 분석 (II) - 조선시대 상례복식을 중심으로 -)

  • 나수임
    • The Research Journal of the Costume Culture
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    • v.8 no.5
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    • pp.648-659
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    • 2000
  • Through this study I would like to examine the meaning system of the symbolized codes related with real costume figures of the abstract concept of the style of the mourning ceremonial dress in Chosun Dynasty as a variable cause of communication through non-language method by the structural analysis of coding of the ceremonial dress style and the meaning system of the codes centering on the traditional book of funeral etiquette dealing with hueneral cereony in the period. To achieve this purpose, I have used the symbolic theory of constructive concept by F. de Saussure, cultural notation theory of Roland Barthes & Umberto Eco, and structural style of costumes by Myung-Sook Han. The result of the study is as follows. 1. As Chosun Dynasty was a society in which people considered courtesy so much important and practiced the basic Confucian ideas of the three bonds and five moral disciplines in human relations, the characteristic of funeral rites in Chosun Dynasty consists in expression of the thoughts of moral ethics & relative systems and systems of clan rules, etc which was a langue determining the symbols of mourning ceremony dress because the mourning ceremony dress in the period should have the feature of a langue. The mourning ceremonial dresses in the period had five grades of the consume and the grades were determined to be classified into five levels according to the clan system of the chief mourner with sang, ha bang. And the method of the association of the mourning ceremonial dress codes had the six principles of Chinchin, Jonjon, Myoungboon, Chulip, Changyu, and Jongbok. 2. Regarding the mourning ceremonial costumes in Korean society, the meaning of funeral ceremony was expressed by the signifier and materials of the mourning costumes in the society. During the process of the funeral, the intangible feeling of condolence was the expression of mourning and the tangible mourning ceremonial dress was the signal with the lamentation meaning. Especially, characters and patterns were removed from the mourning ceremonial dresses in spite of their function of symbols and the styles of costumes were emphasized. Especially the meaning of condolences was symbolized by attachment of some small pieces of cloth on the upper garments. Hemp was mainly emphasized to be the material of the costumes and some different meanings showed according to the quality of the material hemp. The mourning ceremonial dresses were distinguished from ordinary dresses, which were emphasized because they gad some symbolic meaning of the mourning. 3. Considering the association of the synthetic relations of the costumes from the viewpoint that the mourning ceremonial dresses would be classified according to a system, the symbolization of them were avaliable by sex according to how to combine them and there were no distinction between social classes in the society.

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Against Skepticism: Doubt and Belief in C. S. Peirce and Michael Polanyi (찰스 S. 퍼스와 마이클 폴라니의 회의론과 믿음(belief)에 대한 비교 연구)

  • Kim, Dong Ju
    • 기호학연구
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    • no.54
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    • pp.7-36
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    • 2018
  • Michael Polanyi's idea of tacit knowledge came from the realization that scientific objectivity and critical philosophy had become too restrictive for philosophy, especially in the realm of meaning, which is beyond positivistic proof and contains more non-critical elements than critical ones. In social life, people still share certain kinds of knowledge and beliefs which they obtain without making or learning those explicitly. Contemplating the role and significance of tacit knowledge, he called for a post-critical philosophy that integrates the realm of meaning and thereby appreciates the intertwined nature of tacit and explicit knowledge. Polanyi's position towards skepticism and doubt shows similarities with Charles S. Peirce's thinking about the relationship between belief and doubt. Although Peirce's semeiotics stands firmly in the tradition of critical philosophy, he affirms that doubt cannot be a constant state of mind and only belief can form a basis for a specific way of life. Polanyi's approach differs from Peirce's by focusing on the impossibility of scientific knowledge based solely on principles and precision, and his emphasis on the crucial role of the community of scientists. Nevertheless, the deeper implications of Peirce's contemplations on belief and doubt have myriad ramifications on the philosophy of science as well as the sociology of science.