• Title/Summary/Keyword: Semantic differential

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A Study on Development of Semantic Differential Scales for Visual Evaluation of Flare Skirt (플레어스커트의 시각적 평가를 위한 의미미분척도 개발)

  • Lee, Jung-Soon;Han, Gyung-Hee
    • Journal of Fashion Business
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    • v.13 no.1
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    • pp.91-101
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    • 2009
  • The purpose of this study is to develop semantic differential scales which are necessary to evaluate visual image and effect of flare skirt. As a result of the first survey of 362 female college students, the most effective factors for shape of flare skirt are silhouette, volume of flare, and skirt length. Based on this result, we made flare skirt simulation for visual evaluation with using I-Designer program. 4 kinds of volume of flare($90^{\circ},\;180^{\circ},\;270^{\circ},\;360^{\circ}$) and 3 kinds of skirt length(48cm, 58cm, 68cm) are combined as variables for flare skirt of visual evaluation. For the second survey of 362 female college students, we asked to write suggested adjectives freely. As a result, we could draw out 210 adjectives. 'Feminine' was most frequently used word for flare skirt, and then, 'vivid', 'rhythmic', 'cute', 'soft', 'fat', and 'comfortable' in this order. With considering frequently used words in the preceding study, we selected 41 adjectives. Antonyms were selected from the resulted frequency of this study and preceding study, and the rest of words were found from dictionary. From these process, we developed semantic differential scales for visual image and effect of flare skirt.

Development and Application of a Tool for Measuring on a Scientist Image by the Semantic Differential Method (의미분석법에 의한 과학자 이미지 측정도구 개발 및 적용)

  • Youngwook Song;Hyukjoon Choi
    • Journal of Science Education
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    • v.48 no.1
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    • pp.63-73
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    • 2024
  • Knowing the learner's image of a subject-related occupation is good data for determining the direction of a teacher's teaching and learning. Existing drawing image analysis tools have the limitation that it takes a long time to analyze images and drawings of a scientist's appearance. The semantic differential method is a widely used method to analyze images of specific objects. However, research using the semantic differential method has the limitation of failing to reflect terms or factors that change over time by using the adjective pairs used in the initial study as they were in accordance with the research content. In this study, we use the semantic differential method to develop a tool to measure middle school students' scientist image and apply it to middle school students to discuss educational implications regarding the usefulness of measuring scientist image.

Using triangle fuzzy numbers and semantic differential scale to evaluate service quality (삼각퍼지수와 어의차이 척도를 이용한 서비스 품질 측정)

  • Lee Seok-Hoon;Yun Deok-Kyun
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.182-197
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    • 2004
  • In this paper we propose a new method of evaluating customers' service quality using triangle fuzzy numbers and semantic differential scale. These two parameters are useful for quantifying the customers' linguistic variables and subjective judgements. We define the Service Quality(SQ) as the ratio of the expected and perceived service and address the Agreement Rate(AR) calculated from the hamming distance in order to define the Service Rate(SR) as the geometric mean of the SQ and AR. Using the SR in the analysis of service attributes provides more appropriate to measure the customers' service quality and to establish a creative service policy for competitive service quality improvement.

A Study on Evaluation of the Korean and Western Dresses Using Semantic Differential Scales (의미분별척도법 (Semantic Differential)에 의한 양장과 한복의 이미지 비교 평가)

  • Hong Byung Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.12 no.3 s.28
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    • pp.373-382
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    • 1988
  • The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.

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Semantic Differential Analysis of the Soundscape in Urban Park

  • Song, Xiu-Hua;Cho, Tae-Dong;Piao, Yong-Ji
    • Journal of Environmental Science International
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    • v.21 no.9
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    • pp.1053-1058
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    • 2012
  • In this study, soundscape was analyzed through physical measurement and social surveys. The results showed that, soundscape components were related to functional partitions and tourist activities, at the same time influenced by ambient noise. The sound pressure levels showed daily regular changes. Semantic differential analysis showed that the evaluation of the soundscape in urban park was rather complicated. It was still possible to identify major factors including relaxation, spatiality and environment. The results provided theoretical basis for improving urban park soundscape, and called attention to this problem.

A Study of stability in ratings for clothing and their woven fabrics (의복과 그 직물에 대한 평가의 재현성 차이에 관한 연구)

  • 유경숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.560-568
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    • 2001
  • The aim of the present study was to measure intra-individual consistency in clothing and fabric evaluation and to examine its relation to the ratings. A sample of 93 female and 97 male university students rated clothing of 4 styles of daytime wear and 2 fabrics on 15 pairs of polar adjectives twice in 7-days interval. Correlation coefficients between the two ratings for each subject, intra-individual consistency in the evaluation, ranged from -0.12 to 0.89 and mean coefficient was 0.63 of female and -0.01 to 0.78 and mean coefficient was 0.54 of male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 24% of female and 23% of male in 90 combinations of 6 clothing and 15 semantic differential scales. Female of subjects with high intra-individual consistency were most likely definite to evaluate clothing, whereas the ones with low were least. But male subjects were not definite. Mean correlation coefficients for style evaluation subscales of female was 0.39, but male was 0.44. Among the semantic differential scales, high stability in the two ratings was observed for the synthetic clothing evaluation. Correlation coefficients for each clothing obtained from the mean score of the subjects in each semantics differential scale were around 0.98, including that the mean scores of the subjects in each scale could yield excellent stability in clothing evaluation.

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A Study on the Development of a Tailored Jacket Evaluation Instrument (테일러드 재킷 디자인 평가를 위한 의미 미분 척도 개발)

  • 한정숙;류숙희
    • The Research Journal of the Costume Culture
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    • v.5 no.4
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    • pp.159-165
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    • 1997
  • The purpose of this study was to develop Semantic Differential Scales with Tailored Jacket. Sixteen slides were made from selected Jacket which were representatives of four types of Jackets. The slides were shown to college students and graduate school students. The students were asked to describe their responses to each slide in Korean adjectives. In order to extract the representative and the frequency each adjective was calculated. As a results, 35 adjectives-elegant, graceful, neat, mature, slim, formal, natural, brisk, comfortable, etc-were selected. Therefore the Semantic Differential Scales composed of 35 pairs adjectives were developed.

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Evaluation of the Fitness of Vacuum Cleaners to Human Body using the Semantic Differential Method (감성공학 기법을 활용한 진공청소기의 인체적합도 평가)

  • 박재희;박수찬
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.11a
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    • pp.160-163
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    • 2000
  • 진공청소기의 인체적합도를 위주로 한 제품평가 방법을 개발하였다. 기존 감성공학에서 자주 사용해온 의미미분법을 근간으로 하고 다속성의사결정론 등을 가미한 평가방법이다. 30 개의 청소기를 대상으로 한 예비 평가실험을 통해 평가항목에 대한 요인분석을 실시한 후 평가항목을 설정하였으며, 평가항목과 상관관계가 높은 제품 속성들을 평가를 위한 설계요소로 설정하였다. 본 실험에서는 예비실험을 통해 개발된 평가방법을 이용해 30 명의 피실험자가 진공청소기를 대상으로 한 평가실험을 수행해 평가방법을 검증하였다.

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