• 한국의류학회지
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• 제33권9호
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• pp.1483-1494
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• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• 디자인학연구
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• 제13권1호
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• pp.199-207
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• 2000

백화점의 디자인은 다른 공간의 디자인과는 달리 그 속에 상품을 담고 있는 공간으로 어떻게 상품을 효과적으로 보여주어 고객들에게 강한 욕구를 불러일으킴으로써, 상품을 기억시키는 충동이 아니라 상품을 구입하게 만드는 역할을 하는 것이다. 그러기 위해서는 고객을 위한 디자인, 상품을 위한 디자인이 우선 갖추어져야 하며, 점포의 아이덴터티와 이미지가 가장 중요한 개념으로 떠오르게 된다. 이러한 관점에서 볼 때, 점포의 아이덴터티와 이미지를 가장 먼저 고객에게 전달하는 공간인 로비의 중요성을 인식하고 이에 대한 개선안을 계획, 제시할 필요가 있다. 본 연구에서는 변화하는 소비자의 요구를 만족시키고 자연스럽게 고객을 유도할 수 있는 쾌적하고 편리한 로비공간을 계획하여 지층부분의 원활한 흐름을 유도하는데 그 목적이 있으며, 고객흐름에 영향을 끼치는 내,외부 환경 요인들에 관한 가설을 세우고, 실제조사를 통해 그러한 가설을 검증하여 그 결과가 계획에 반영될 수 있도록 하였다. 분석결과 지층부분의 내, 외적 환경요인이 어떻게 고객의 흐름에 영향을 끼치는 가를 알 수 있으며, 실질적인 조사를 통하여 분석된 자료결과를 적용하여 중간영역으로서의 기능을 갖춘 로비공간 개선안을 제시할 수 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.185-194
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• 2020

The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.

• 가정과삶의질연구
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• 제17권4호
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• pp.133-148
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• 1999

This study is conducted a survey of consumer problems and dissatisfactionand their complaining behavior with door to door and mail order sellings. Results of the study show that both door to door selling and mail order selling the level of consumer complaining behavior was below median point. Path analysis of the variables affected complaining behavior showed that total causal effect to the biggest consumer dissatisfaction.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제16권1호
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• pp.72-80
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• 2016

Re-auction happens when a bid winner defaults on the payment without making second in-line purchase declaration even after determining sales permission. This is a process of selling under the court's authority. Re-auctioning contract price of real estate is largely influenced by the real estate business, real estate value, and the number of bidders. This paper is designed to establish a statistical model that deals with the number of bidders participating especially in apartment re-auctioning. For these, diverse factors are taken into consideration, including ratio of minimum sales value from the point of selling to re-auctioning, number of bidders at the time of selling, investment value of the real estate, and so forth. As an attempt to consider ambiguous and vague factors, this paper presents a comparatively vague concept of real estate and bidders as trapezoid fuzzy number. Two different methods based on the least squares estimation are applied to fuzzy regression model in this paper. The first method is the estimating method applying substitution after obtaining the estimators of regression coefficients, and the other method is to estimate directly from the estimating procedure without substitution. These methods are provided in application for re-auction data, and appropriate performance measure is also provided to compare the accuracies.

• Management Science and Financial Engineering
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• 제14권2호
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• pp.13-23
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• 2008

The pricing/lot-sizing problem of determining the robust optimal order quantity and selling price is discussed. The uncertainty of parameters characterized by an ellipsoid is explicitly incorporated into the problem. An approximation scheme is proposed to transform the problem into a geometric program, which can be efficiently and reliably solved using interior-point methods.

• 한국주거학회논문집
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• 제6권2호
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• pp.205-212
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• 1995

The objective of this study were to determine new air conditioning's selling possibility and discriminate it's market in Pusan and Daegu. The data were collected by using questionnaire. On the basis of the findings. These are follwing conclusions : Come to think of using rates of air conditioning. Function of air conditioning in house is not satisfied nowadays. Residents prefer it's function of cooling plus heating to only cooling in order to use a air conditioning in winter and the turning point of the season. And the air conditioning should be furnished economy, environment, convenience, amenity, safety.

• 한국콘텐츠학회논문지
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• 제18권5호
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• pp.167-174
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• 2018

일본정부는 급격하게 고령화 되어가는 사회에 대응하기 위해 지속적으로 노인복지를 확대해왔다. 그리고 일본의 노인 복지제도의 바탕을 이루고 있던 조치제도는 2000년에 들어서면서 개호보험이라는 사회보험적 형태의 노인복지 시스템으로 변화, 정착되었고 일본의 노인복지 시스템은 획기적인 변화를 맞게 되었다. 본 연구에서는 이러한 개호보험이 가지는 주요 특징 중에 특별히 주목하는 점은 다음과 같다. 첫째, 개호보험은 사회보험시스템으로서 의무적인 가입을 해야 하며 상당한 양의 보험금과 자기부담금을 부담해야한다. 둘째, 복지제도의 이용자는 소비자로 인식되며, 그들은 다양한 소비자로서의 초이스를 가질 수 있도록 하고, 이를 위해 복지서비스 제공자는 자유시장에서의 경쟁의 원리를 바탕으로 활동하게 된다. 그리고 이전의 조치제도 하의 복지서비스 제공자들이 정부 주도의 시설과 단체들로서 그에 대한 규제가 엄격하였다면, 개호 보험에서의 서비스 제공자들은 훨씬 유화되고 간단해진 관리와 규제를 받게 되었다. 이러한 개호보험의 특징은 재일조선, 한국인 조직들이 재일 고령자라는 소비자에게 일본 복지서비스에서는 찾기 힘든 한민족의 민족적 콘텐츠를 노인 복지 영역에 도입하는 활동을 기획하고 실천하는데 있어 그 동력을 제공하였다. 즉, 한민족 콘텐츠를 복지 서비스의 판매에 유리한 조건(selling point)로서, 동시에 예상되는 복지이용에서의 민족적 불이익에 대한 대안으로 삼음으로써 일본의 노인복지서비스 영역을 다양화하는 결과를 가져왔다.

• Journal of Information Technology Applications and Management
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• 제15권1호
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• pp.21-41
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• 2008

The development of POS (Point of Sales) systems for small retailers according to their needs is considered to be important to improve their competitive advantages. However, their financial statuses hinder the adoption of the tailored POS systems. Viewing ASP as a viable solution to provide tailored POS systems for the small retailers, this study develops ASP POS service models for the small retailers. First, this study elicits ASP POS requirements of the small retailers in the following areas: merchandising, pricing, store design and display, customer service, advertising and promotion and personal selling. Then, the requirements are clustered and the clusters are analyzed based on the characteristics of the retailers. Then, ASP service models are proposed according to the needs and profiles of the retailers.

• 복식
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• 제51권5호
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• pp.29-43
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• 2001

Database marketing is a series of marketing activities based on the customer database for increasing the customer's life-time value. In this thesis. we applied database marketing to the sales promotional strategies of Casual Korean Traditional Clothes to activate wearing of Casual Korean Traditional Clothes. To achieve this goal, we surveyed the consciousness of wearing and purchases for Casual Korean Traditional Clothes. and extract information that can be utilized in the sales promotional strategies. According to the result, the proposed sales promotional strategies for Casual Korean Traditional Clothes are summarized as follows : (1) Useful information for the customer should be stored in the database and utilized in the marketing. (2) It is necessary to shorten the cycle of repeated purchases by emphasizing daily-life clothing of Casual Korean Traditional Clothes especially for the aged 20-40. (3) Since Casual Korean Traditional Clothes are usually weared as a ceremonial clothes in the fall, direct mail, fashion show, and advertising in the mass media should be concentrated on this season. (4) Value-added marketing should be derived by cross-selling of items harmonized with Casual Korean Traditional Clothes. (5) To guarantee fixed customers and increased usage of Casual Korean Traditional Clothes, - give point score, discount, or selling on an installment basis for the customers who use credit cards or department cards. - select privileged customers by analyzing purchase history and provide multiple services for these customers. - let the customers rent Casual Korean Traditional Clothes in an appropriate cost, and make customer cards for the construction of elaborated customer database. (6) To increase the acknowledgement of Casual Korean Traditional Clothes, not only Persistent publicity, but also fashion show, visual merchandising, and advertisement in mass media should be conducted as well.