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http://dx.doi.org/10.13106/jafeb.2020.vol7.no5.185

Factors Influencing the Perception of the Selling Price of Luxury Apartments  

NGUYEN, Huu Cuong (The National Economics University)
DO, Duc Tai (Department of Accounting, University of Labor and Social Affairs)
Publication Information
The Journal of Asian Finance, Economics and Business / v.7, no.5, 2020 , pp. 185-194 More about this Journal
Abstract
The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.
Keywords
Selling Price; Selling Price Perception; Luxury Apartments; Real Estate; Hanoi; Vietnam;
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Times Cited By KSCI : 6  (Citation Analysis)
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