• Design Convergence Study
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• v.18 no.3
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• pp.71-87
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• 2019

Previous research has shown that the use of self-disclosure, the process of revealing personal thoughts and feelings, in conversational agents (CAs) increases overall user evaluations. However, research exploring the effects of self-disclosure in different situations or dialogue types is limited. This study investigated the effects of self-disclosure and dialogue type (task- vs. social-oriented) on trust, usefulness, and usage intention. Results showed significant interaction effects between self-disclosure and dialogue type. For CAs that did not use self-disclosure, trust, usefulness, and usage intention were higher in task-oriented dialogues. In contrast, CAs that did use self-disclosure had higher trust, usefulness, and usage intention in social-oriented dialogues. These results suggest that researchers and designers should consider the specific dialogue types and corresponding user goals when adding human qualities, such as self-disclosure, to CAs.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.414-423
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• 2021

This study establishes a conceptual model that can clarify the causal relationship between self-efficacy, expected value and perceived risk, and trust for hydrogen Electric vehicles, which are expected to play an important role in activating hydrogen electric vehicles, and verify this through empirical research. As a specific research goal, first, the concepts of self-efficacy, perceived value, perceived risk, and trust were defined conceptually and operationally, centering on prior research. Second, a research model was presented and verified through an empirical analysis in order to confirm the influence relationship between the self-efficacy, perceived value, perceived risk, and trust derived through prior research. As a result of the study, it was found that self-efficacy had a significant effect on perceived value and trust. Also, perceived value and perceived risk were found to have a significant effect on perceived trust.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.3
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• pp.39-50
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• 2019

Social commerce is a term derived from the fusion of social media and e-commerce. This study aims to classify social commerce benefits as social benefits, confidentiality benefits, economic benefits, and customization benefits based on previous research claims. We also examine the effect of social commerce relationship benefits on trust and flow, and the effect of trust and flow on customer loyalty. Also, we examine how the relationship between trust and customer loyalty, and commitment and customer loyalty varies with self determination. The following are main results of this study. First, social benefits, confidentiality benefits, economic benefits, and customization benefits have significant effects on trust and flow. Second, social commerce trust and flow have a positive effect on customer loyalty. Third, the relationship of social commerce trust, flow, customer loyalty is differ depending on self determination. This study suggests the necessity of differential approach according to self-determination.

• Korean Journal of Health Education and Promotion
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• v.29 no.2
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• pp.59-70
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• 2012

Objectives: The purpose of this research is to measure the level of individual social capital, and to reveal the associations between social capital and self-rated health status and how the administrative section(dong, eup, and myeon) might modify the relationships. Methods: This study used the data from Gyeongsangnam-Do health survey (2008). The study subjects were 6,500 adults randomly sampled from 20 counties. Trained interviewers conducted the interviews in the interviewees' houses using structured questionnaires. The association of social capital with self-rated health was analyzed using hierarchical logistic regression. Results: The proportion of trust and social participation were the highest at eup region and the lowest at myeon, The significant social capital associated with self-rated good health were both social participation and trust in the subgroups of dong. The significant social capital associated with self-rated good health were social participation and trust in the subgroups of eup. The significant social capital associated with self-rated good health was trust in the subgroups of myeon. Conclusions: This study highlights that self-rated good health was associated with social capital measured by social participation and trust, and the direction is different in the administrative section. But, health policy encouraging social capital to improve health should be considered.

• The Journal of Information Systems
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• v.20 no.2
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• pp.177-206
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• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory. This study examines factors affecting intrinsic motivation, which also influences reality, flow, trust, and loyalty. The results firstly indicates that competence and relatedness positively influence reality and autonomy positively influences flow. Secondly, competence significantly influences reality and doesn't significantly influences flow. Thirdly, relatedness significantly influences reality and doesn't significantly influenced flow. Fourthly, reality doesn't significantly influences trust. Fifthly, flow significantly influences trust. Also, above results show that reality influences flow, and reality doesn't directly influence trust and loyalty. However, loyalty significantly influences flow.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.2
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• pp.505-515
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• 2015

This study aimed at identifying the differences between gifted students and general students in parental attitude toward science and trust perceived by them and their science self-efficacy. To achieve this purpose, a quantitative research was carried out for elementary gifted and general students. The results were as follows. Firstly, Gifted students recognized more positively their parents' attitude toward science than general students, and both of groups perceived more positively their mothers' than fathers'. Secondly, Parents' trust by gifted students was perceived more positively than by general students, but showed no difference between fathers and mothers. Thirdly, The average of science self-efficacy for gifted students was statistically meaningfully higher than for general students.

• Journal of the Korean Home Economics Association
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• v.49 no.6
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• pp.57-66
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• 2011

This study investigated the self-related and parental factors that influence depression in 204 adolescents from a low social economic status background. The self-related factors were self-trust and emotional regulation, and the parental factors were parental concern and domestic violence. The results showed that girls were more likely to be depressive, but had better emotional regulations and a closer relationship with their parents than boys. There was no significant difference between age groups with respect to parental concern, self-trust and emotion regulation. It was also found by regression analyses that girls' depression was predicted by both emotional regulation and parental concern while boys' depression was predicted only by self-trust. The finding suggested that intervention for boys' depression has to focus more on intrapersonal factors, but should emphasize interpersonal factors for girls.

• Journal of Families and Better Life
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• v.10 no.1 s.19
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• pp.157-170
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• 1992

The main purpose of this article was to examine the general tendency of self-disclosure and perceived self-disclosure in married couples, and to study the effect of demographic variables on them. and to find out how dyadic trust affects on self-disclosure in married couples. Considering those purposes, the following research questions have been raised : 1) What is the general tendency of self-disclosure in married couples? 2) What is the general tendency of perceived self-disclosure in married couples? 3) Does perceived self-disclosure affect on self-disclosure in married couples? 4) How do the demographic varibles affect on self-disclosure in married couples? 5) Does dyadic trust affect on self-disclosure in married couples? To solve these questions, a questionnaires which consisted of 8 items for demographic variables, of which 8 questions are for dyadic trust, and 36 questions for self-disclosure in married couples was made. This reserch 몽 been conducted from April 4, 1990 to April 15, 1990. which surveyed 560 married men and women who are living in Seoul. Only answers from 432 married men and women were analysed out of them. The analytic methods adopted in this study were the frequency, the perentage, t-test, oneway ANOVA, DUNCAN -tst, and pearson's r. Especially SPSS/${pc}^+$ program was used in order to promate the feasibility in statistical analysis. The major findings of the study are as follows : 1) Self-disclosure in married couples in generally higher than expected(M=40.4) : wife's self-disclosure(M41.5) is higher than husband's self-disclosure(M=39.4) 2) Between self-disclosure and perceived self-disclosure in married couples correlated considerably high(husband r=0.67, wife r=.75) 3) Self-disclosure in married couples are affected by the variables such as age, length of marriage, everage family income a month. 4) Self-disclosure in married couples correlated relatively low with dyadic trust(husband r=0.21, wife r=.31)

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.103-114
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• 2008

This study is to find a foundation of building customer's attachment to internet site and understand the structural cause and effect relationship between customer's attachment and trust ; Once being formated attachment to internet-site, become Trust on the internet-site. Empirical study have been carried out by using structural equation model to find those relationship and the result and its implication are following. First, Customer's self-image Congruence have an influence on attachment to internet site and as origin nature, secure attachment is also one of critical foundations of attachment to the site. Second, Customer's activities for community have an effect on the attachment significantly but interaction between customer and the site have tiny effect on love to the site. Third, the love to the site could be one of critical elements to perceive the trust to the site but only interested in the site wouldn't effect on the trust. Except for those elements mentioned above, as a foundation of building the attachment, interaction and self-image congruence have directly effect on the trust.

• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.157-166
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• 2019

The purpose of this study was to investigate the level of professor trust, achievement motivation, and self-efficacy of health college students in G university, and to analyze the relationship between these variables and its influential factors to provide basic data on improvement of teaching methods and academic achievement. The study period was March 1 through 30, 2018. Study subjects were 276 health college students in G university located in G. City. The survey was conducted by the researcher, described the purpose of the study and distributed and collected the questionnaires. The questionnaire consisted of professor trust 27 items, achievement motivation 28 items and self-efficacy 24 items. As a result, professor trust was higher when the grade was lower and the degree of major satisfaction was better, and in order of the division of the health administration, the department of speech-language therapy, and the department of nursing. Achievement motivation was higher in the first grade than in 4th grade and when the degree of major satisfaction was better. Self-efficacy was higher in order of higher grades. Professor trust, achievement motivation, and self-efficacy were correlated with each other, and achievement motivation and self-efficacy influenced the professor trust. The result of this study suggests that the achievement motivation and self-efficacy of college students will be improved based on the mutual trust among the members of the university.