• Management & Information Systems Review
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• v.31 no.4
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• pp.309-337
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• 2012

This study aims to suggest theoretical models and background for the analysis of antecedent factors such as customer satisfaction and repurchasing decision by use of Technology-Based Self-Service (TBSS) delivery service. Specifically, the study have focused on the analysis that after the values of customer satisfaction and repurchasing decision were transformed into the values of Cost-Benefit analysis and then compared with the values of result benefits, process benefits, financial costs and non-financial costs. After analysis, it was found that ordering and delivery service by use of TBSS has a positive influence on customer satisfaction in terms of result benefits, process benefits, time savings and financial cost savings. In addition, it was confirmed that sub-category of customer satisfaction such as overall satisfaction, satisfaction for expectations, satisfaction for ideals has also a positive impact on repurchasing decision. It is expected that the results of this study will help analyze the customer satisfaction and repurchasing decision and provide a practical help for a business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.3
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• pp.85-95
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• 2019

The purpose of this study was to analyze the relationship between the service quality of entrepreneurship education, academic self - efficacy, and learning commitment in college students. The results of the study are summarized as follows. First, the difference of entrepreneurship education with professors of entrepreneurship education has a significant influence on the learning commitment, and the operation of entrepreneurship education has no significant influence. Second, the difference of entrepreneurship education and the operation of entrepreneurship education have a significant effect on academic self - efficacy, while the entrepreneurship professional instructor has no significant influence. Third, academic self - efficacy has a significant effect on learning commitment. Fourth, in the relationship between the service quality of entrepreneurship education and learning commitment, the academic self-efficiency was found to have a mediated effect.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.82-90
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• 2020

The purpose of this study was to investigate the effects of Self-Efficacy and Job Stress on Quality of Service. Data were collected through self reported structured questionnaire from Care givers using convenient sampling methods from May 1 to August 30, 2019. The data were analyzed with SPSS/WIN 25.0 using independent t-test, one way ANOVA, Pearson's correlational coefficient and multiple regression. These factors together explained 42.0% of the Quality of service in Care givers(F=13.86, p=<.001). Factor influence the Quality of Service was Self-Efficacy(β=0.56, p=<.001). The findings of this study indicate that education programs should be developed to improve the self-efficiency of caregivers and that further studies should be conducted on their effects.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.445-455
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• 2022

Financial service chatbots are hindering user experience with conversational errors and machine-like responses. This study aims to examine the effect of self-disclosure and emotional expression of an anthropomorphic chatbot on user experience before conversation errors occur in financial services. In financial inquiries, scenarios were designed based on self-disclosure type (positive vs. negative) and emotional expression level(high confident vs. low confident), and online experiments were conducted. The result revealed that when anthropomorphic chatbot provided self-disclosure and emotional expression, the main effect has been shown on trust, annoyance, service recovery, and intention to continuous use. In addition, interaction effects were significant in trust and annoyance. In conclusion, this paper demonstrated that anthropomorphic chatbot's positive self-disclosure and confident emotional expression influenced trust and annoyance.

• Journal of Information Technology Services
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• v.9 no.3
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• pp.65-82
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• 2010

Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.423-433
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• 2021

The purpose of this study was to establish the concept of self-management in beauty service experts through two integrated research methods of open-ended questionnaires and focus group interview. For data collection, an open-ended questionnaire was conducted for 151 beauty service experts located in Seoul·Gyeonggi-do, and a focus group interview was conducted with 8 experts in beauty experts to collect data. Accordingly, the results derived through a series of research procedures are as follows. First, as a result of the inductive content analysis of the open questionnaire, the self-management of beauty service experts was derived into four types of intellectual management: health management, interpersonal management, appearance management, and technology management. Second, in the results of the focus group interview, the inductive content analysis was more validly supported, and the beauty service field-centered interview cases were dealt with in-depth, resulting in two additional attributes of contactless management and knowledge management. The results of this study can be used as basic data for establishing strategies for life as a successful professional of beauty service workers and developing self-management measurement tools for beauty service experts.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.373-381
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• 2021

This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.657-665
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• 2023

Purpose : The purpose of this study is to examine the mediating effect of self-efficacy in the relationship between sense of calling and service quality of personal assistants for people with disabilities. The subjects of this study were personal assistants for people with disabilities belonging to four disability activity support organizations in K-city, Gyeongsangnam-do, and a total of 308 questionnaires were used for the final analysis. The dsta were collected from March 13, 2023 to to April 28, 2023. The collected data were analyzed by frequency analysis, Pearson's coefficents, Baron & Kenny multiple regression analysis using SPSS WIN 24.0. The results of this study are as follows. First, as a result of analyzing the correlation between sense of calling, self-efficacy, and service quality of personal assistants for people with disabilities, it was found that there was a positive correlation in all sub-variables. Second, in the relationship between sense of calling and service quality, self-efficacy was found to have a partial mediating effect. And self-efficacy was found to have a partial mediating effect in the relationship between prosocial orientation, which are sub-factors of sense of calling, and service quality. These results suggest that it is necessary to increase sense of calling and self-efficacy in order to improve the service quality of personal assistants for people with disabilities, and suggestions are made.

• Journal of The Korean Association For Science Education
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• v.32 no.9
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• pp.1405-1416
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• 2012

This study aims to analyze how pre-service science teachers' reflective thinking is presented during the microteaching process. The subjects of this study were 13 students who attended a lecture course on science teaching methods offered by the Department of Science Education of the College of Education at a national university. The simulated lessons that were performed during the microteaching process went through peer assessment and self-assessment. Then, the next set of lessons was conducted based on the assessment results. After the first set of simulated lessons, the pre-service teachers' reflection at the routine and technical levels was most remarkable in the focus dimension. In the inquiry and change dimensions, technical reflection stood out. Dialogic or transformative reflection was rarely presented. In addition, most of the pre-service teachers displayed mingling patterns of reflection levels in all of the three dimensions. The results of this study, in particular, prove that microteaching has a high level of applicability in terms of reflective thinking and instructional technology. Accordingly, there is a need for subsequent studies to create a new model that can encourage pre-service teachers' reflective thinking by structuralizing peer and self-assessment during the process of microteaching.

• The Journal of Korean Association of Computer Education
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• v.18 no.1
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• pp.55-68
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• 2015

The purpose of the study is to examine a structural relationship among mobile self-efficacy, mobility, perceived ease of use, perceived usefulness, and intention to use of a mobile learning service using technology acceptance model. The result revealed that mobile self-efficacy, mobility had a direct effect on perceived ease of use. Second, mobile self-efficacy, mobility, perceived ease of use had a direct effect on perceived usefulness. Third, mobile self-efficacy, mobility, perceived usefulness had a direct effect on intention to use of a mobile learning service. However, perceived ease of use did not have a effect on behavioral intention of mobile learning service.