Browse > Article

A Study on the Factors of Mobile Applications Adoption  

Han, Pil-Koo (한국관세무역개발원 AEO 지원센터)
Park, Jae-Seok (대림산업 경영지원본부 회계팀)
Jun, Byoung-Ho (서울여자대학교 교양대학)
Kang, Byung-Goo (고려대학교 경상대학 경영학부)
Publication Information
Journal of Information Technology Services / v.9, no.3, 2010 , pp. 65-82 More about this Journal
Abstract
Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.
Keywords
Mobile Applications; TAM; Service Quality; User Experience; OS Compatibility; Self-efficacy; Innovativeness; Cost;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
연도 인용수 순위
1 Korgaonkar, P. K. and G. P. Moschis, "Consumer Adoption of Videotex Services", Jounal of Direct Maketing, Vol.1, No.4(1987), pp.63-71.   DOI
2 Liang, H, Y. Xeu, and T. Bryd, "PDA usage in healthcare professionals : testing and extended Technology Acceptance Model", International Journal of Mobile Communications, Vol.1, No.4(2003), pp.372-389.   DOI   ScienceOn
3 Venkatesh, V. and Davis, "A theoretical extension of the technology acceptance model : Four longitudinal field studies", Management Science, Vol.46, No.2(2000), pp.186-204.   DOI   ScienceOn
4 Dabholkar, P. A., "Consumer Evaluations of New Technology-Based Self-Service Options : An Investigation of Alternative Models of Service Quality", International Journal of Research in Marketing, Vol.13, No.1 (1996), pp.29-51.   DOI   ScienceOn
5 Dishaw, M and D. Strong, "Extending the technology acceptance model with task-technology fit constructs", Information and Management, Vol.36, No.1(1999), pp.9-21.   DOI   ScienceOn
6 Wu, J. H. and S. C. Wang, "What drives mobile commerce? An empirical evaluation of the revised technology acceptance model", Information and Management, Vol.42, No.5(2005), pp.719-729.   DOI   ScienceOn
7 Pederson, P., "Adoption of Mobile internet Service : An exploratory study of mobile commerce early adopters", Journal of Organizational Computing and Electronic Commerce, Vol.15, No.3(2005), pp.203-222.   DOI   ScienceOn
8 Bassellier, G., I. Benbasat, and B. H. Reich, "The influence of business managers' IT competence on championing IT", lnformation Systems Research, Vol.14, No.4(2003), pp.317 -336.   DOI   ScienceOn
9 Rogers, E. M., "Diffusion of Innovations(5thed.), Free press, NY, 2003.
10 Bandura, A., "Social Foundations of Thought and Action: A Social Cognitive Theory", 1986.
11 이정민, "인터넷과 모바일을 중심으로 한 정보통신 미디어의 선택 및 사용 요인", 서울대학교 대학원 박사학위 논문, 2004.
12 Monroe, Kent B. and R. Krishnan, "The Effect of Price on Subjective Product Evaluations", in J. Jacoby and J. Olson (eds.), The Perception of Merchandise and Store Quality, Lexingtton Books, 1985.
13 전종홍, 이승윤, "차세대 모바일 웹 애플리케이션 표준화 동향", 전자통신동향분석 ,제25권, 제1호(2010) ,pp.100-113.
14 조숙현, 홍세준, "Design aesthetics consideration on using mobile phone", 경영정보학회학술대회, 2008.
15 Luran, P. and H. H. Lin, "Toward an understanding of the behavioral intention to use mobile banking", Computers in Hurman Behavior, Vol.21(2005), pp.873-891.   DOI   ScienceOn
16 황채영, "Open-APl의 이용의도에 미치는 요인에 관한 연구", 경북대학교 석사학위논문, 2010.
17 Agarwal, R. and J. Prasad, "A Conceptual and Operationl Definition of Personal Inovativeness in the Domain of Information Technology", lnformation Systems Research, Vol.9, No.2(1998), pp.204-215.
18 유효식, 최훈, 김진우, "정보가전의 기술수용에 관한 실증적 연구 : 양방향 TV를 중심으로", 경영정보학연구, 제12권, 제2호(2002), pp.45-68.   과학기술학회마을
19 이건창, 정남호, 이종신, "국내 인터넷 뱅킹 사용자의 이용의도에 영향을 미치는 요인간 관계에 관한 실증연구", 경영정보학연구, 제12권, 제3호(2002),pp.191-212.   과학기술학회마을
20 이원준, 이정섭, 김태웅, 백태영, "무선 인터넷 서비스의 사용자 수용", 경영정보학연구, 제14권, 제2호(2004), pp.61-86.   과학기술학회마을
21 문용은, 정유진, "모바일뱅킹 사용의도의 영향 요인에 관한 연구", 정보시스템연구, 제13권, 제2호(2004),89-117.
22 전병호, 이주형, 강병구, "개인 사용자의 Ondenand Software 수용에 영향을 미치는 요인에 관한 연구", 한국IT서비스학회지, 제7권, 제2호(2008), pp.41-57.   과학기술학회마을
23 배병렬, AMOS7에 의한 구조방정식 모델링, 도서출판청람, 2007.
24 백상용, "사용경험이 개인의 정보기술수용에 미치는 영향", 한국정보기술응용학회, 2004. pp.654-670.
25 Walis, R, The Financial System Inquiry Final Report, Cnberra, AGPS, 1997.
26 Lu, J., C. Yu, C. Liu, and J. Yao, "Technology Acceptance Model for wireless internet", Internet Research : Electronic Networking Application and Policy, Vol.13, No.3(2003), pp.206-222.   DOI   ScienceOn
27 서창교, 성석주, "개인 특성이 인터넷 쇼핑몰 사용의도에 미치는 영향", 경영정보학연구, 제14권,제3호(2004),pp.1-22.
28 안나은, "모바일 뱅킹 서비스 수용 요인에 관한 연구", 서울대학교 석사학위논문, 2003.
29 양희동, 박철우, 김범수, "서비스 호환성과 신뢰가 모바일 서비스 사용 의도에 미치는 영향", 경영정보학연구, 제16권, 제2호 (2006),pp.27-46.   과학기술학회마을
30 류성렬, 김문호, 김효진, "모바일 웹 브라우징 서비스 수용에 관한 연구", 한국콘텐츠학회 , 제9권, 제21호(2009), pp.270-278.   과학기술학회마을
31 권기덕, "모바일 빅뱅 시대의 비즈니스 모델 진화", 삼성경제연구소, 2010.
32 Venkatesh, V. and Morris, M, "Why don't mean ever stop to ask for directions? Gender, Social influence, and their role in technology acceptance and usage behavior", MIS Ouarterly, Vol.24, No.1(2000), pp.115-139.   DOI   ScienceOn
33 Liao, Z. and M. T. Cheung, "Internet-basede-barlking and consumer attitudes : An empirical study", Information and Management, Vol.39, No.4(2002), pp.283-295.   DOI   ScienceOn
34 Kishore, R., J. Lee, and E. R. McLean,"The Role of Persnal Innovativeness and Self-Efficacy Information Technology Acceptance : An Extension of TAM with Notions of Risk", 23th ICIS. 2001.
35 박진현, "애플리케이션 스토어 도입에 따른 이동통신사업자의 대응전략과 시사점", 방송통신정책 ,제21권,제9호, 2009.
36 방송통신위원회, "무선인터넷 글로벌 선도 발표 자료", 2009.
37 Kwon, H and L. Chidambaram,"A Test of the Technology Acceptance Model-the case of cellular telephone adoption", processing of the 33rd Annual Hawaii International Conference on System Science, IEEE Compute Society, Press, Los Alamitos, 2000.
38 Lai,V. S. and H. Li, "Techonlogy acceptance model for internet banking : An invariance analysis", Information and Management, Vol.42(2005), pp.373-386.   DOI   ScienceOn
39 구자철, 이상철, 김남희, 서영호, "모바일 뱅킹에서의 사용자 수용요인 : 확장된 TAM과 Trust를 이용한 실종연구" 경영정보학연구, 제16권, 제2호(2006), pp.159-181.   과학기술학회마을
40 곽기영, 이유진, "디지털 컨버전스 시대의 모바일 뱅킹 사용 의도 결정요인에 관한 연구", Information Systems Review, 제7권, 제2호(2005), pp.85-100.   과학기술학회마을
41 권기덕, 임태윤, 최우석, 박성배, 오동현, "스마트폰이 열어가는 미래" 삼성경제연구소, 2010.
42 김상현, 정희정, "무선이동기술(Mobile Wireless Technology) 수용 및 이용의 사회적, 경험적 영향과정에 관련된 요소들에 대한 연구", Information System Review, 제8권, 제3호(2006), pp.81-103.   과학기술학회마을
43 김정훈, "구글의 안드로이드와 안드로이드 마켓", 한국콘텐츠학회, 제7권, 제2호, 2009.
44 김태방, "모바일 게임의 사용의도 및 선행요인에 관한 연구", 성신여자 대학교 박사학위논문, 2004.
45 김호영, 김진우, "모바일 인터넷 사용에 영향을 미치는 중요 요인애 관한 연구",경영정보학연구, 제12권, 제3호(2002), pp.91-113.
46 남종훈, "DMB의 수용결정요인에 관한 연구 : 위성 DMB와 지상파 DMB의 비교를 중심으로" , 언론과학연구, 제7권,제2호(2007),pp.143-188.
47 Venkatesh, V., "Determinants of Perceived Ease of Use : Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model", Information System Research, Vol.11, No.4(2000),pp.342-365.   DOI   ScienceOn
48 Hong, S. J., K Tarn, and J. Kim,"Mobile Data Service Fuels the Desire for Urriqueness", Communication of the ACM, Vol,49, No.4(2006), pp.89-95.   DOI   ScienceOn
49 Fusfeld, A R., "How to put Technology into corporate planning", In Burgelman, R. A, C. M. Christensen and S. C. Wheelwright (eds.),Strategic Management of Technology and Innovation (4th edition), (1978), pp.63-66.
50 Gefen, D. and Straub, D., "The relative importance of perceived ease of use in IS adoption", Journal of the Association for Information Systems, Vol.1, No.8(2000), pp.1-30.
51 Compeau, D. and C. Higgins, "Computer Self-Efficiency : Development of Measure and lnitial Test" , MIS Quarterly, Vol.1, No.19(1995), pp.189-211.
52 Hair, J. A., R. E. Anderson, R. L. Tatham, and W. C. Black, "Multivariate data analysis(5th edition),New Jersey, Prentice Hall, 1998.
53 Thong, J. Y. L., S. J. Hong, and K. Y. Tam, "The Effects of Post-adoption Beliefs on the Expectation-Confirmation Model f'or Information Technology Continuance", Internatinal Journal of Human-Computer Studies, Vol.64, No.9(2006), pp.799-810.
54 Fishbein, M. and I. Ajzen, Belief, Attitude, Intention,and Behavior : An Introduction to Theory and Research, Addisio-Wesley,Reading, MA, 1975.
55 Fornell, C. and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol.18(1981), pp.39-50.   DOI   ScienceOn
56 Thompson, R. L., C. A. Higgins, and J. M. Howell, "Influence of Experience on Persnal Computhe Utilization : Testing a Conceptual Model", Journal of MIS, Vol.11, No.1 (1994), pp.167-187.
57 Danaher, P., B. Hadie,and W. Putsis, "Marketing-mix variables and the diffusion of successive generations of a technological innovation", Journal of Marketing Research, Vol.38, No.4(2001), pp.501-514.   DOI   ScienceOn
58 Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, Vol.13, No.3(1989), pp. 319-340.   DOI   ScienceOn
59 Thompson, R. L., C. A. Higgins, and J. M. Howelll, "Personal Computing : Toward a Conceptual Model of Utilization", MIS Quarterly, Vol.15, No.1(1991), pp.125-143.   DOI   ScienceOn
60 Bulander, R., M. Decker, G. Schiefer, and B. Kolmel, "Advertising via mobile terminals: Delivering context sensitive and personalezed adverising while guaranteeing privacy", Proceedings of the 2nd International Conference on E-business and Telecommunication Networks, U. K., (2005), pp.49-56.
61 Taylor, S. and P. A. Todd, "Assessing IT Usage : The Role of Prior Experience", MIS Ouarterly, Vol.19, No.2(1995), pp.561-570.