• Journal of Digital Contents Society
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• v.18 no.3
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• pp.475-483
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• 2017

This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.1-13
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• 1997

Recently, much of attention has been given to the role of values in pro-environmental behaviors. The reasons are that most of environmental pollution comes from the home-living and polluting behavior is motivated by the undesirable value pursuing self-interests. This study is designed to investigate the effect of values on environmental behaviors. The results of this study are as following: Homemakers' value structure had 'self-transcendence·conservation' value, 'self-enhancement·conservation' value and 'openness-to-change' value as value factors. And the homemakers thought of self-transcendence·conservation value as "most important" and self-enhancement·conservation value as "not important". Consequently, homemakers had a tendency to do more pro-environmental behaviors when they perceived self-transcendence·conservation value as "more important value", while they did less when they regarded self-enhancement·conservation value as "more important". Therefor self-transcendence·whereas self-enhancement·conservation value is a negative predictor. Especially, self-transcendence·conservation value had more influence on pro-environmental behaviors than self-enhancement·conservation value.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.315-338
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• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

• Asian Journal of Innovation and Policy
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• v.6 no.2
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• pp.152-169
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• 2017

In this paper, we analyze the basic research system in South Korea. We propose a national basic research system consisting of value, openness, input, transformation, and output. Based on this framework, we set up interview questionnaires, and 15 key informants have been interviewed. According to our results, first, in terms of value, basic research is recognized as an activity for creating knowledge in the understanding of nature. Second, as for openness, scientists and policy experts agree that active interaction with the global community is an important value for the national research system. Third, in terms of sustainable research resources, scientists are strongly required to effectively allocate research funding, maximizing the creativity of researchers and the efficient sharing of research equipment. Fourth, in transformation, basic researchers maintain that the Korean research system has is extremly dependent on the government's external control, and its self-regulative system has been weak for over half century onw. Fifth, for global competitiveness, the interviewees agreed that the quality of basic research in Korea is approaching that of its global competitors. Finally, we put forward some policy implications on the basis of these findings.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.161-171
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• 2019

Personality factors and ethical values are considered as vital element in social and professional life. This present research aims to explore the relationship between Personality and Job Satisfaction. Further, we tried to test the moderating effect of Islamic work ethics (IWE) in the relationship of Personality traits with Job satisfaction. Convenience sampling was used in defining sample as in Pakistan there is no data base which provides information regarding number of employees. Due to moderating variable the data has been collected from respondents who identify themselves as Muslim. To collect data from respondents Self-administered, close-ended questionnaires and e-questionnaire were used in this study and respondents were targeted in the normal working environment. Correlation and regression analysis was used to analyze the data statistically. The results of study indicated that neuroticism exhibits significant negative effect on job s atisfaction. Also, openness to experience, agreeableness and conscientiousness showed positive effect on job satisfaction. Whereas, extraversion exhibits no effect on job satisfaction and IWE has a negative effect on job satisfaction. However, the output indicates that IWE do not act as moderator in the relation of agreeableness and conscientiousness with job satisfaction moderation effect of IWE is observed between the relationship of neuroticism, extraversion and openness to experience with job satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.111-120
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• 2016

This study was conducted to research the effect of college student's creativity and self-efficacy on entrepreneurial intention. The creativity was comprised of fluency, originality, flexibility, logicality, risk-taking, and openness. The data was collected through a survey using college students as objects and 265 copies of the questionnaires were eventually. The study result was as follows. First, originality and risk-taking of the creativity appeared to have a positive effect (+) on entrepreneurial intention. On the other hand, fluency, flexibility, logicality and openness of the creativity appeared to have no effect on entrepreneurial intention. Secondly, self-efficacy appeared to have a positive effect (+) on entrepreneurial intention. The academic implications of this study were: first, under the situation of which the studies about creativity on entrepreneurship are rather inadequate, this study is carried out with respect to influential factor of creativity in regard to entrepreneurial intention, second, obtained the result that the effect of which creativity has on entrepreneurial intention varied for each characteristic of creativity. In practise, this study implies that entrepreneurial intention can be increased through practical and systematic entrepreneurship education designed for increasing creativity and self-efficacy.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.52-59
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• 2019

The creative characteristics of Culture and Arts organization workers who connect consumers and producers of culture and arts(artists, creators, and producers) are very important in the culture and arts field. Where the cultural and arts organization workers are very important as their achievements are directly related to the appreciation of culture and art. The purpose of this study is to investigate the effect of creativity on cultural and artistic organizations workers regarding self-efficacy and work performance. The research was conducted on 208 people in national and public cultural organizations and art organizations in Gwangju Jeollanam-do. As a result of the research, originality and challenge of creative characteristics have a positive effect on self-efficacy. However, openness did not have a statistically significant effect on self-efficacy. In addition, self-efficacy has a positive effect on job performance.

• Development and Reproduction
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• v.14 no.4
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• pp.307-316
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• 2010

This thesis attempts to describe the basis and value system respectively selected by opinions pro and against bio engineering technology and to induce discussions on the basis of the concept called 'two culture' issue by C. P. Snow - science culture, human culture, a teleological ethical theory and a deontological ethical theory, traditional eugenics, and liberalism eugenics. In addition, it will discuss about inconvenient truth about science and bio engineering which we have wrongly understood up to now - a myth on objectivity of science, autonomy of science and a scientist, a hunger of world, science expected to be responsible for all men. Lastly, it will describe study ethics and social responsibility, openness, moral imagination, self-examination, character of a bio engineer as professionalism.

• Journal of Christian Education in Korea
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• v.76
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• pp.173-192
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• 2023

Purpose of study: The purpose of this study is to suggest the direction of Christian self-identity while paying attention to the metaverse era. It suggests the direction of education that forms a Christian self-identity based on the problems of identity crisis that may arise due to the problem of de-realization while accepting the situation of the metaverse that has emerged due to the digital revolution. Research content and method: Focusing on the discussion of metaverse and de-realization, this paper suggests the importance of Christian self-identity and the direction of education. For this purpose, four tasks of practical theology were carried out based on Richard Osmer's consensus model. As the desciptive-empirical task was carried out, the opportunities and risks of the metaverse were brought up. Through the interpretive task, the problem of metaverse and de-realization was presented. The normative task emphasized the importance of Christian self-identity, and the pragmatic task proposed an education oriented towards Christian self-identity. Conclusions and Suggestions: It is important for education in the metaverse era to form a sense of Christian self-identity. The purpose of education is the formation of Christian's self-identity, and the content is to build the Christian relationality self, equality self, and openness self. The teaching method is interactive teaching, and the teacher and learner can be presented as an encounter between interpreters. The environment is any area of interpreted life, and evaluation can manifest itself in Christian life as disciples and citizens. The suggestion is to suggest compedency education methods for acquiring Christian self-identity while considering various generations.

• The Journal of Korean Institute for Practical Engineering Education
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• v.2 no.1
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• pp.17-27
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• 2010

In this study, the assessment and the factor analysis of the self-directed learning readiness for engineering students were conducted. As measurement tool was used the self-directed learning readiness scale of Guglielmino's SDLRS questionnaire in Korean translation. It was surveyed under 519 students of Faculty of Engineering of Korea University of Technology and Education. Responded questionnaires were 496. As a result, seven factors were identified: (1)openness to learning, (2)initiative and inquiring mind, (3)independence and basic learning skills, (4)creativity, (5)accepting responsibility for learning, (6)love of learning, (7)positive orientation of the future. And the scale was confirmed in validity. It was confirmed that the mean value of openness to learning and of love of learning were higher than average, while mean value of independence and basic learning skills, accepting responsibility for learning were lower than average, there was the difference in SDLRS by students' personal backgrounds, but there were statistically significant differences in seven factors.