• Knowledge Management Research
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• v.19 no.1
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• pp.19-39
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• 2018

With the development of information technology, social network services (SNS) such as Facebook and Twitter became popular and many users disclose their personal and sensitive information like private story, photographs and location information through posting and sharing. Despite the privacy concerns in SNSs, individuals continue to disclose their identity online. This phenomenon is called 'privacy paradox'. The purpose of this study is to examine the role of collective efficacy on self-disclosure in SNS context and to explain privacy paradox phenomenon. Drawing upon the communication privacy management theory, research model was developed and empirically tested with cross-sectional data from 306 individuals. Results revealed that collective efficacy has a direct positive effect on self-disclosure while privacy risk is negatively related to self-disclosure. However, privacy concern is not directly related to self-disclosure. The relationship between privacy concern and self-disclosure was moderated by collective efficacy.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.25-31
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• 2018

In recent years the privacy issue on social media is often being discussed. The purpose of this study is to explore the relationships among user gender, user group according to user activity level (highly active vs less active) and self-disclosure in social media. We collected a total of 180 million tweets issued by 13 million twitter users for 12 months and investigated attributes of tweet (user's profile, profile image, description, geographic information, URL) which are related to self-disclosure and boundary impermeability. The results show there are significant (p<0.001) interactions between user gender, user group and each attribute of tweet that are related to self-disclosure and show that the patterns of self-disclosure are different across attributes. The results also show that the mean self-disclosure scores and boundary impermeability of top 10% highly active users are significantly higher than other less active users for all genders.

• Journal of the Korean Home Economics Association
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• v.26 no.3
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• pp.209-224
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• 1988

The purpose of this study is to investigate the relations between spouse's self-disclosure and marital adjustment. A measurement tools used for this study are self-disclosure scale, which was adapted and reproducted from Jourard's Self-Disclosure! Questionnaire(JSDQ), and marital adjustment scale, which was modified and supplemented form Dyadic Adjustment Scale (D.A.S). developed by Spanier. The subjects were 154 married couples dwelling in Seoul and questionnaires are recorded separately by both spouses. Statistical methods such as frequency, percentage, mean, standard deviation, one way ANOVA and pearson correlation were used for data analysis. The results of this study are as follows; 1) For husband, self-disclosure degree was significant difference according to level of education. That is, the more husband was higher level of education, the more husband tended to disclose to wife. 2) Among the variables to have influence on the marital adjustment, level of education and marriage pattern had influence on wive's martial adjustment and family income and marriage pattern had influence on husbands' marital adjustment. 3) Wives were higher disclosed than husbands and wives were more disclosed than perceived husbands' disclosure. 4) There were positive correlation between the self-disclosure of husbands and the marital adjustment of wives. (r+.3872, p<.005) And there were positive correlation between the self-disclosure of wives and the marital adjustment of husbands. (r=.4997, p<.005) 5) For wives, the perception of husbands' disclosure correlates with wives' marital adjustment. (r=.4592, p<.005) For husbands, the perception of wives' disclosure correlates with husbands' marital adjustment.(r=.5610, p<.005) From this results, full and honest self-disclosure is needed for high marital adjustment of a married couple. In the future, a study on the relationship between self-disclosure and marital adjustment is need to various measure of many subject.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.1
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• pp.131-140
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• 2012

Purpose: The purpose of this study was to investigate the degrees of and relationships between self-leadership, stress of clinical practice and self-disclosure in a group of college female students. Methods: Data were collected from 258 participants with self-report questionnaires in August, 2011. Results: There were significant differences in the level of 'self-leadership' depending on 'interpersonal relationships', 'application motivation', 'satisfaction with nursing as a major' and 'satisfaction in clinical practice'. And also there was significant difference in the level of 'self-disclosure' depending on 'interpersonal relationships'. But there was no significant difference in the level of 'stress of clinical practice' depending on general characteristics of participants. There were significant correlations between 'self-leadership' and self-disclosure, 'stress of clinical practice' and 'self-disclosure'. Conclusion: The results of this study suggest that it is needed to develop diverse programs that can reduce the stress of clinical practice by strengthening the capacity of self-leadership and self-disclosure.

• The Research Journal of the Costume Culture
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• v.18 no.5
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• pp.991-1002
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• 2010

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

• Journal of Fashion Business
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• v.25 no.6
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• pp.119-130
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• 2021

This study investigated the effects of the chatbot's level of anthropomorphism - closeness to the human form - and its self-disclosure - delivery of emotional exchange with the chatbot through its facial expressions and chatting message on the user's intention to accept the service. A 2 (anthropomorphism: High vs. Low) × 2 (self-disclosure through facial expressions: High vs. Low) × 2 (self-disclosure through conversation: High vs. Low) between-subject factorial design was employed for this study. An online survey was conducted and a total of 234 questionnaires were used in the analysis. The results showed that consumers used chatbot service more when emotions were disclosed through facial expressions, than when it disclosed fewer facial expressions. There was statistically significant interaction effect, indicating the relationship between chatbot's self-disclosure through facial expression and the consumers' intention to use chatbot service differs depending on the extent of anthropomorphism. In the case of "robot chatbots" with low anthropomorphism levels, there was no difference in intention to use chatbot service depending on the level of self-disclosure through facial expression. When the "human-like chatbot" with high anthropomorphism levels discloses itself more through facial expressions, consumer's intention to use the chatbot service increased much more than when the human-like chatbot disclosed fewer facial expressions. The findings suggest that chatbots' self-disclosure plays an important role in the formation of consumer perception.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.1
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• pp.47-58
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• 2016

The college students were faced with not just technical challenges that require skill acquisition but adaptive challenges that require transforming one's mindset to a more complex way of making meaning. The purpose of this study was confirmed the relations among the help-seeking behavior, self-disclosure and self-concealment of 343 female college students'. As a result of data analysis, positive help seeking attitude was higher when the level of self-concealment was lower and self-disclosure, but regarding help-seeking intention, consultation intention was shown to be higher in the case of lower self-disclosure and higher self-concealment. Therefore, female college students need to visit college consultation centers more often while attending college and it needs to provide those students with mediation so that they can use mental health consultation services easily.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.170-178
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• 2012

This study examines perceived homophily by the degree of self disclosure among SNS users. In this research, there were three different groups in terms of the degree of self disclosure among SNS users such as strong, medium and weak self disclosure groups The major results are as follows: Firstly, the higher the degree of self disclosure, the more social network service use. In addition, the higher the degree of self disclosure, the smaller the degree of online activity including blog and mini web page. Secondly, the higher the degree of self disclosure, the higher the degree of socio-demographic homophily. It can be argued that the strong group had much more mean scores than that of medium and weak groups in terms of regions, gender, age and vocation except nationality. Also, the higher the degree of self disclosure, the higher the degree of shared homophily except of political opinion homophily.

• Journal of Korean Academy of Nursing Administration
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• v.11 no.2
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• pp.119-127
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• 2005

Purpose: The Purpose of this study was to identify the relationship between self-disclosure and role conflict in nursing students. Method: The subjects were 386 nursing students who were in college and university. The data were collected from July 26 to September 18, 2004 by the structured questionnaires. For data analysis, descriptive statistics, Pearson correlation coefficient, and ANOVA & t-test with SAS package were used. Results: 1. The mean of self-disclosure perceived by nursing students was 3.57(${\pm}$.53), and the mean of role conflict perceived by nursing students was 3.62(${\pm}$.49). If the role conflict was divided into subcategory, deficiency of ability and skill was 3.77(${\pm}$.60), role ambiguity was 3.66(${\pm}$.54), and internal conflict was 3.49(${\pm}$.62). 2. 'Role conflict', 'deficiency of ability and skill', 'role ambiguity' and 'internal conflict' were positively related to 'self-disclosure'. 3. 'Self-disclosure' showed a significant difference according to interpersonal relations, meaning on nursing job and 'role conflict' showed a significant difference according to school career, present grade. Conclusion: this study suggested that there are need to implement self-disclosure training program for nursing student to decrease role conflict.

• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.127-136
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• 2011

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.