• Title/Summary/Keyword: Satisfied Customer

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Performance Measurement Method for Efficient Value Engineering Study of Railroad Construction Project (철도건설사업의 효율적인 VE수행을 위한 성능측정기법)

  • Lim, Jong-Kwon;Park, Mi-Yun;Park, Heung-Min;Kim, Sung-Hun;Lee, Kwang-Kyun
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.2242-2249
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    • 2008
  • A severe problem in VE study of a project is to reduce value due to loss of performance, caused by focusing on cost reduction. Also a lack of understanding performance concept, no trial VE workshop as well as cost saving-based policy have not satisfied customer needs. A efficient VE job plan for especially large scale railroad construction project is proposed in this study. This study developed a more objective performance evaluation system for value engineering study of mega projects and suggested a systematic process of performance quantitative analysis for value improvement. The proposed performance measurement method would be very useful for better communication and consensus between decision makers and VE team.

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An Analysis on the Factors Affecting the Level of Resident's Satisfaction in Certified Environment Friendly Apartment (친환경 공동주택 인증단지의 주거 만족도 영향요인 분석)

  • Lee, Geun-Hee;Park, Hee-Seog;Jo, Yong-Sung
    • Journal of the Korean housing association
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    • v.21 no.4
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    • pp.121-128
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    • 2010
  • Many business enterprises in domestic housing industry are focusing on the development of environment friendly apartment complex to strengthen the competitiveness by upgrading their company's image through differentiation of the qualities and satisfying the customer's needs. Many apartment complex have achieved temporary or real certification by green building certification system, but there weren't enough studies on how much residents are satisfied by their certified complex. In this study, we want to clarify the factors of resident's satisfaction level in certified environment friendly complex by comparing the social and economical characteristics of resident. For this study, we chose and compare 4 environment friendly apartment complex considered to be built by the best environmental way in metropolitan area, and 4 other apartment complex which are also considered to be similar in terms of the condition of location and period of stay.

Repeated Clustering to Improve the Discrimination of Typical Daily Load Profile

  • Kim, Young-Il;Ko, Jong-Min;Song, Jae-Ju;Choi, Hoon
    • Journal of Electrical Engineering and Technology
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    • v.7 no.3
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    • pp.281-287
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    • 2012
  • The customer load profile clustering method is used to make the TDLP (Typical Daily Load Profile) to estimate the quarter hourly load profile of non-AMR (Automatic Meter Reading) customers. This study examines how the repeated clustering method improves the ability to discriminate among the TDLPs of each cluster. The k-means algorithm is a well-known clustering technology in data mining. Repeated clustering groups the cluster into sub-clusters with the k-means algorithm and chooses the sub-cluster that has the maximum average error and repeats clustering until the final cluster count is satisfied.

Status of Korean Maglev Development and Commercial Application Prospects (도시형 자기부상열차 개발 및 실용화 전망)

  • Kim, In-Kun;Lee, Sang-Rok;Cho, Hung-Je;Yoo, Mun-Hwan;Kim, Bong-Seup;Sung, Ho-Kyung;Lee, Jong-Min
    • Proceedings of the KSR Conference
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    • 2000.05a
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    • pp.55-62
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    • 2000
  • The status of the maglev development in Korea is reported along with related commercial application prospects. The 1st test vehicle, Urban Transit Maglev-01, is in the running tests, and is now entered a new phase in which a new vehicle be built within 3 years. Eventhough Korean maglev teams made remarkable progress for 10 years since 1990, major portion of the works to prove safety and reliability remains for the future. Many LRT routes are being planned by the Korean government and UTM will find its commercial application if we can prove many merits of the maglev system plus its reliability. But the commercial application efforts did not produce any outcome at the time because the customer wasn't totally satisfied with the new system and also, they decided it wasn't urgently needed.

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An Exploratory Study on the Customer Satisfaction of e-Ticket Process (항공사 e-티켓 이용에 대한 고객 만족에 관한 탐색적 연구)

  • Yoo, Yong-Jae;Park, Jong-Gi;Lee, Seung-Chang
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.14 no.3
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    • pp.40-50
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    • 2006
  • This study investigates how airline customers evaluate e-ticket process newly adopted by many of airlines. Customers are highly satisfied with the easy of confirmation on their itineraries and the channel provided through while they are worry about the likelihood of leakage of personal information during e-ticket process. Highly experienced customers on the usage of e-ticket are more concerned about ancillary aspects such as visual image of I.T.R(Itinerary and Receipt) and travel information than functional aspect such as easy of confirmation on itinerary. And also experienced customers are more likely to repurchase e-ticket and when purchasing tickets they do it through internet and call center of airlines rather than travel agencies and ticket office of airlines.

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The Review of Bolt-Assembled Car body Structure for Modularization (모듈화를 위한 차체 볼팅 조립구조에 대한 고찰)

  • Choi, Won-Ho;Chang, Dong-Hwa;Jeon, Si-Hyun
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.1661-1667
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    • 2008
  • Recently, a rolling stock has been requiring more efficient manufacturing method than welding for the improved quality and the enhanced fabrication of car body structure. As an alternative, modularization of car body structure is being studied. Accordingly, rolling stock manufacturers need to make it possible to develop a variety of rolling stock vehicles made from modularized sub-blocks in order to meet various customer's demands. The bolt-assembled car body structure for modularization is known to have many advantages over the existing weld-assembled method and is free from the possible welding defects, such as welds between dissimilar metals, crack, deformation and loss of strength. Consequently, we can have the improved overall quality, the reduced man powers for assembly and the satisfied strength of car body structure. The review is about the bolt-assembled car body structure for modularization to assure global competitiveness and an enhanced technique in terms of assembly methodology of car body structure.

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THE STUDY OF MULI-LEVEL PERFORMANCE MEASUREMENT APPROACH FOR VALUE MANAGEMENT OF CIVIL INFRASTRUCTURE PROJECTS

  • Jong-Kwon Lim;Min-Jae Lee;Dong-Youl Lee
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1294-1299
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    • 2009
  • Best value in value engineering has relation to cost and performance. But a severe problem in VE study of a project is to reduce value due to loss of performance, caused by focusing on cost reduction. Also a lack of understanding performance concept, no trial VE workshop as well as cost saving-based policy have not satisfied customer needs. A efficient and practical methodology for accomplishing best value in construction projects is proposed. This study developed a more objective approach for performance measurement approach of mega projects and suggested a systematic process of performance quantitative analysis verifying value improvement. The proposed performance measurement method would be very useful for better communication and consensus between stakeholders and VE team especially through value engineering.

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ESTIMATES OF THE CONSUMER SATISFACTION INDEX USING THE POST OCCUPANCY EVALUATION

  • Kyungsook Kim;Jeong hack Kim;Hana Kim;Jaejun Kim
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.1070-1075
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    • 2005
  • The evaluation items to assess the consumer needs are thought to be varied depending on their age, education and income. It should be noted that consumer needs are getting too diversified to notice them in time due to the rapid economic, social and cultural development. It is, therefore, considered improper to try to assess the level of consumer satisfaction and correct consumer needs by employing one evaluation method for the vastly diversified consumer types. This research is going to conduct a written questionnaire survey to the apartment dwellers in order to identify like dweller groups according to their age, income and education. Then the scope of personal characteristics of each group will be identified and the importance assessment model will be developed. Then the items on the POE will be weighted according to the assessed importance. Finally a method of developing the customer satisfaction index will be produced to quantify how much the consumers are satisfied with the project.

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A Study on the Improvement of User Value through the Analysis of the Status of Smart Home Service in Korea Based on the Internet of Things (사물인터넷 기반 국내 스마트 홈서비스 현황 및 사용 후기 분석을 통한 사용자 가치 제고방안에 관한 연구)

  • Yoon, Seong-Jeong;Kim, Min-Yong
    • Management & Information Systems Review
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    • v.36 no.5
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    • pp.45-60
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    • 2017
  • This study aims to elucidate the key improvements through the current state of customer support for smart home services based on the Internet of things and the evaluation of user's usage. Smart home services typically provide a wide range of value in terms of security, safety, manageability (electricity and water use), convenience, and remote management accessibility. In this study, we analyzed the current state of smart home service based on Internet of Samsung, SKT and LG U + companies in Korea. However, since LG U+ is the only company providing user reviews, there is a limit to generalization, but we are trying to figure out whether the customer value is conveyed properly or not, and in which part the customer support is focused to support the service. As a result of analyzing the results of the study, we found that the smart home service is commercialized and marketed in various forms. However, it is questionable whether the technological level and user satisfaction level are sufficiently satisfied. The results of this study are as follows. First, although each company provides usage guidance, they still ask many questions about joining products and using products. Second, there are many defects in the product itself, and it is found that the companies are not satisfied with the overall response. Third, the three companies are focusing on switches, outlets, sensors, and lamps. This is an individual intelligent product rather than an interlocking or linking level, and it can be seen that there are many parts that are not compatible with the concept of the original Internet of things. In conclusion, this study shows that there are still many areas to improve on the level of customer service provision of smart home service, in particular, the ease of use is low and the quality of products is not reliable. We would like to present the improvement of this in detail through this study and reflect the companies that provide it and the service providers.

The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB (지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석)

  • Ye, Jong-Suk;Jun, So-Yon
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.1-34
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    • 2010
  • Introduction As consumers' purchase behavior change into a rational and practical direction, the discount store industry came to have keen competition along with rapid external growth. Therefore as a solution, distribution businesses are concentrating on developing PB(Private Brand) which can realize differentiation and profitability at the same time. And as improvement in customer loyalty beyond customer satisfaction is effective in surviving in an environment with keen competition, PB is being used as a strategic tool to improve customer loyalty. To improve loyalty among PB users, it is necessary to develop PB by examining properties of a customer group, first of all, quality level perceived by consumers should be met to obtain customer satisfaction and customer trust and consequently induce customer loyalty. To provide results of systematic analysis on relations between antecedents influenced perceived quality and variables affecting customer loyalty, this study proposed a research model based on causal relations verified in prior researches and set 16 hypotheses about relations among 9 theoretical variables. Data was collected from 400 adult customers residing in Seoul and the Metropolitan area and using large scale discount stores, among them, 375 copies were analyzed using SPSS 15.0 and Amos 7.0. The findings of the present study followed as; We ascertained that the higher company reputation, brand reputation, product experience and brand familiarity, the higher perceived quality. The study also examined the higher perceived quality, the higher customer satisfaction, customer trust and customer loyalty. The findings showed that the higher customer satisfaction and customer trust, the higher customer loyalty. As for moderating effects between PB and NB in terms of influences of perceived quality factors on perceived quality, we can ascertain that PB was higher than NB in the influences of company reputation on perceived quality while NB was higher than PB in the influences of brand reputation and brand familiarity on perceived quality. These results of empirical analysis will be useful for those concerned to do marketing activities based on a clearer understanding of antecedents and consecutive factors influenced perceived quality. At last, discussions about academical and managerial implications in these results, we suggested the limitations of this study and the future research directions. Research Model and Hypotheses Test After analyzing if antecedent variables having influence on perceived quality shows any difference between PB and NB in terms of their influences on them, the relation between variables that have influence on customer loyalty was determined as Figure 1. We established 16 hypotheses to test and hypotheses are as follows; H1-1: Perceived price has a positive effect on perceived quality. H1-2: It is expected that PB and NB would have different influence in terms of perceived price on perceived quality. H2-1: Company reputation has a positive effect on perceived quality. H2-2: It is expected that PB and NB would have different influence in terms of company reputation on perceived quality. H3-1: Brand reputation has a positive effect on perceived quality. H3-2: It is expected that PB and NB would have different influence in terms of brand reputation on perceived quality. H4-1: Product experience has a positive effect on perceived quality. H4-2: It is expected that PB and NB would have different influence in terms of product experience on perceived quality. H5-1: Brand familiarity has a positive effect on perceived quality. H5-2: It is expected that PB and NB would have different influence in terms of brand familiarity on perceived quality. H6: Perceived quality has a positive effect on customer satisfaction. H7: Perceived quality has a positive effect on customer trust. H8: Perceived quality has a positive effect on customer loyalty. H9: Customer satisfaction has a positive effect on customer trust. H10: Customer satisfaction has a positive effect on customer loyalty. H11: Customer trust has a positive effect on customer loyalty. Results from analyzing main effects of research model is shown as

    , and moderating effects is shown as
    . Results This study is designed with 16 research hypotheses, Results from analyzing their main effects show that 9 of 11 hypotheses were supported and other 2 hypotheses were rejected. On the other hand, results from analyzing their moderating effects show that 3 of 5 hypotheses were supported and other 2 hypotheses were rejected. H1-1: (SPC: Standardized Path Coefficient)=-0.04, t-value=-1.04, p>. 05). H1-2: (${\Delta}\chi^2$=1.10, df=1, p> 0.05). H1-1 and H1-2 are rejected, so it is prove that perceived price is not a significant decision variable having influence on perceived quality and there is no significant variable between PB and NB in terms of influence of perceived price on perceived quality. H2-1: (SPC=0.31, t-value=3.74, p<. 001). H2-2: (${\Delta}\chi^2$=3.93, df=1, p< 0.05). H2-1 and H2-2 are supported, so it is proved that company reputation is a significant decision variable having influence on perceived quality and, in terms of influence of company reputation on perceived quality, PB has relatively stronger influence than NB. H3-1: (SPC=0.26, t-value=5.30, p< .001). H3-2: (${\Delta}\chi^2$=16.81, df=1, p< 0.01). H3-1 and H3-2 are supported, so it is proved that brand reputation is a significant decision variable having influence on perceived quality and, in terms of influence of brand reputation on perceived quality, NB has relatively stronger influence than PB. H4-1: (SPC=0.31, t-value=2.65, p< .05). H4-2: (${\Delta}\chi^2$=1.26, df=1, p> 0.05). H4-1 is supported, but H4-2 is rejected, Therefore, it is proved that product experience is a significant decision variable having influence on perceived quality and, on the other hand, there is no significant different between PB and NB in terms of influence of product experience on product quality. H5-1: (SPC=0.24, t-value=3.00, p<. 05). H5-2: (${\Delta}\chi^2$=5.10, df=1, p< 0.05). H5-1 and H5-2 are supported, so it is proved that brand familiarity is a significant decision variable having influence on perceived quality and, in terms of influence of brand familiarity on perceived quality, NB has relatively stronger influence than PB. H6: (SPC=0.91, t-value=19.06, p< .001). H6 is supported, so a fact that customer satisfaction increases as perceived quality increases is proved. H7: (SPC=0.81, t-value=7.44, p<. 001). H7 is supported, so a fact that customer trust increases as perceived quality increases is proved. H8: (SPC=0.57, t-value=7.87, p< .001). H8 is supported, so a fact that customer loyalty increases as perceived quality increases is proved. H9: (SPC=0.08, t-value=0.76, p> .05). H9 is rejected, so it is proved influence of customer satisfaction on customer trust is not significant. H10: (SPC=0.21, t-value=4.34, p< .001). H10 is supported, so a fact that customer loyalty increases as customer satisfaction increases is proved. H11: (SPC=0.40, t-value=5.68, p< .001). H11 is supported, so a fact that customer loyalty increases as customer trust increases is proved. Implications Although most of existing studies have used function, price, brand, design, service, brand name, store name as antecedent variables for perceived quality, this study used different antecedent variables in order to analyze and distinguish purchase group PB and NB through preliminary research. Therefore, this study may be used as preliminary data for a empirical study that is designed to be helpful for practical jobs. Also, this study is made to be easily applied to any practical job because SEM(Structural Equation Modeling), most strongly explaining the relation between observed variable and latent variable, is used for this study. This study suggests a new strategic point that, in order to increase customer loyalty, customer's perceived quality level should satisfied for inducing customer satisfaction, customer trust, and customer loyalty. Therefore, after finding an effective differentiating factors in perceived quality in order to increase customer loyalty through increasing perceived quality, this factor was made to be applied to PB and NB. Because perceived quality factors which is recognized as being important by consumers is different between PB and NB, this study suggests how to efficiently establish marketing strategy by enhancing a factor. Companies have mostly focused on profitability in terms of analyzing customer loyalty, but this study included positive WOM(word of mouth). Hence, this study suggests that it would be helpful for establishing customer loyalty when consumers have cognitive satisfaction and emotional satisfaction together. Limitations This study used variables perceived price, company reputation, brand reputation, product experience, brand familiarity in order to determine whether each constituent factor has different influence on perceived quality between purchase group PB and NB. These characteristic variables are made up on the basis of the preliminary research, but it is expected that more precise research result would be obtained if additional various variables are included in study. This study selected a practical product that is non-durable, low-priced and bestselling product in a discount store through the preliminary research because it can be easily estimated by consumers. Therefore. generalization of study would be more easily obtained if more various product characteristics is included. Regarding a sample used in this study, it was only based on consumers who purchase products in a large-scale discount store located in Seoul and in the capital area. Accordingly, this sample has some geographical limitation, If a study is expanded by including more areas, more representative research results may be produced. Because this study is only designed to analyze consumers who purchase a product in a large-scale discount store, some difference may be found according to characteristics of each business type. In other words, there is certainly some application limitation, so research result from this study may not be applied to other business types. Future research may have fruitful results if it adjusts a variable to each business type.

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