• 한국의류학회지
• /
• 제32권10호
• /
• pp.1509-1521
• /
• 2008

The subjects of this study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of apparel quality in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, apparel product quality is composed of five parameters: practicality, aesthetics, brand image, ease of care and fit. For the parameters of apparel product quality, the result of this study show that product improvements are needed in fit, aesthetics and practicality(in order of importance). The level of satisfaction(how satisfied consumer feels) was marked higher in brand image than that of importance(how important it is). To review demands for the apparel product attributes of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. Material was the most important design element in designing formal suits. The shape of the pants was the second because the harmony between the jacket and the pants is important in formal suits. These were followed by trim and color tone of the jacket.

• 한국유기농업학회지
• /
• 제31권1호
• /
• pp.29-44
• /
• 2023

The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.233-238
• /
• 2022

본 연구는 뷰티관광 교육과정의 중요도-만족도의 차이를 분석하여 뷰티관광 활성화를 위한 교육과정의 개선을 목적으로 한다. 뷰티관광산업 종사자를 대상으로 온·오프라인 설문조사를 실시하였으며 208개의 유효표본을 활용하여 IPA분석을 실시하였다. 분석결과, 모든 교육내용에 대한 중요도와 만족도는 차이가 있는 것으로 나타났다. 또한 개선이 필요한 교육내용은 없는 것으로 나타났으며 지속 및 유지가 필요한 교육과정은 현장실습, 전공실무, 서비스 및 매너, 고객상담, 고객관리, 마케팅, 대인관계 등으로 나타났다. 우선순위가 낮은 교육내용은 외국어, 다문화 이해, 관광학, 뷰티경영 등으로 나타났으며 과잉 노력을 지양이 필요한 교육내용은 전공 이론인 것으로 나타났다. 연구 결과를 바탕으로 뷰티관광 활성화를 위한 교육과정 개선 방향을 제시하였다.

• 대한통합의학회지
• /
• 제9권1호
• /
• pp.69-90
• /
• 2021

Purpose : This study explores unmet medical services within a region for patients admitted to a single medical institution in one region and was to analyze the importance and satisfaction of hospital selection attributes. Through this, we tried to solve the unmet medical needs of patients and provide useful basic data in terms of hospital management in the region. Methods : It were collected to a total of 250 questionnaires for patients admitted to the regional integrative medical hospital. However, 232 samples were used for the final analysis, excluding 18 copies not reported in good faith. For the analysis, first, demographic frequency analysis of inpatients and inpatients was performed, and second, characteristics of patients, including frequent disease receiving treatment, were analyzed. Next, descriptive statistics analysis was conducted on unmet medical service intentions. In terms of hospital selection attribute, the items of continuity maintenance (I quadrant), priority visibility (II quadrant), low priority (III quadrant), and excessive effort (IV quadrant) were derived using the IPA (importance-performance analysis) matrix technique. Results : The derived results were classified by item and area. In the priority administration area, it was the reputation and recognition of medical institutions and the service area of medical institutions. In the case of items, there were 6 items including the importance of surgery and medical expenses, and diet at hospitalization. 1) Conclusion : Thus a result of this study, resources are efficiently allocated to priority correction areas with high importance but low satisfaction and circulatory medical treatment is performed in the departments required by patients who use medical care and, various methods, such as preparing a policy to support medical expenses, should be sought.

• 한국콘텐츠학회논문지
• /
• 제11권5호
• /
• pp.449-465
• /
• 2011

커피전문점의 마케팅 전략수립과 수행측면에 실질적인 기여를 목적으로 하였다. 또한 대상은 젊은이들의 커피전문점 선호를 근거로 표본으로 선정하였다. IPA Matrix를 통한 세분변수들을 도출하고 각 분면에 위치한 변수들을 이용하여 만족도, 재이용, 추천의도에 유의한 영향을 미치는 변수들을 검증하였다. 표적시장별로 차별화된 마케팅전략이 필요하다는 가정에 따라 마케팅 전략운영 측면에서 유용한 정보를 제공하였다. 또한 커피전문점 서비스품질 요소에 대한 중요도-성취도는 유의한 영향이 미칠 것이다라는 가설을 검증하기 위하여 대응표본 t-test와 중요도-성취도 분석과 회귀분석을 실시하였고, 전반적 만족도와 재이용과 추천의도, 재이용과 추천의도의 관계는 유의한 영향이 미칠 것이다는 가설을 검증하기 위하여 회귀분석을 실시하였다. 연구결과는 커피전문점 서비스품질요소의 중요도-성취도 차이 분석에서 유의한 차이를 보였고 이는 각 기대치가 다르다는 것을 실증적으로 보여 주었다. 또한 중요도-성취도 분석에 나타난 각분사면에 서비스품질 요소와 전반적 만족도와 관계에서 유의한 것과 유의하지 않은 것을 알 수 있었다. 이를 통하여 어떤 서비스품질 요소에 역량을 집중하고 배분할 것인지에 대한 정보를 제공할 수 있었다. 전반적 만족은 재이용과 추천의도에 긍정적으로 영향을 미치므로 만족이 궁극적 목표가 되어야함을 알 수 있었으며 전반적 만족도, 재이용, 추천 의도는 긍정적 영향관계라는 선행연구결과를 재확인 할 수가 있었다.

• 농업과학연구
• /
• 제43권1호
• /
• pp.144-151
• /
• 2016

With an aging population in rural areas, farm owners in South Korea are also aging. In particular, this phenomenon leads to the lack of human resources in rural areas and agriculture, worsening the deterioration of the rural economy. This study aimed, firstly, to analyze the criticality of the lack of human resources and high production cost issues for farmers, before using the farm as cooperative nursery of rice seedlings. Secondly, the study analyzed farmer satisfaction after using the farm cooperative. Analysis results are as follows. The motives of the research subjects for using the co-nursery were the aging of the farming population, the expected reduction of production costs, and farmers' failure in raising seedlings. Importance-performance analysis measured the importance for the farms for cooperative raising of rice seedling at 3.49 and the performance for the farms at 3.41, with a difference of 0.07 between them. The four importance-performance matrix areas, used were as follows: concentrated efforts required (Quadrant I: concentrate here), continuous maintenance (Quadrant II: keep up the good work), gradual improvement (Quadrant III: low priority), and avoiding excessive efforts (Quadrant IV: possible overkill). Based on the results, it was concluded that improvements and efforts would be necessary for each of these areas. And, there is a need to improve services through the initiation of farmer use of this rice co-nursery.

• 인터넷정보학회논문지
• /
• 제10권3호
• /
• pp.159-172
• /
• 2009

본 연구는 학습자의 측면에서 대학 e-러닝 콘텐츠의 질에 영향을 미치는 요인을 밝히고, 대학 e-러닝 콘텐츠의 질을 향상시키기 위한 구체적인 방안을 모색해 보는 데 있다. 이를 위한 구체적인 연구문제들은 다음과 같다: 1) 대학 e-러닝 콘텐츠의 질에 영향을 미치는 요인은 무엇이며, 각 요인에 대한 학습자의 인식(중요도 만족도)은 어떠한가? 2) 대학 e-러닝 콘텐츠의 질에 영향을 미치는 요인별 중요도와 만족도 사이에는 차이가 있는가? 3) 대학 e-러닝 콘텐츠의 질을 향상시키기 위한 구체적인 방안은 무엇인가? 연구대상은 대학에서 e-러닝 강좌를 수강한 경험이 있는 수도권 지역 대학생 543명이었으며, 조사도구는 선행 연구를 토대로 개발된 38개의 문항으로 구성된 설문지를 사용하였다. 자료 분석을 위해 요인분석과 대응표본 t-검증이 사용되었다. 연구 결과, 학습자의 측면에서 본 대학 e-러닝 콘텐츠의 질에 영향을 미치는 요인은 교수전략, 학습내용, 사용성, 평가/피드백, 인터페이스의 다섯 가지로 나타났으며, 모든 요인에서 중요도와 만족도 간에 통계적으로 유의미한 차이가 있었다. 또한 요인별 중요도-만족도 매트릭스 분석 결과, 1) 학습내용은 최소한 현 상태를 지속적으로 유지해야 할 요인으로, 2) 사용성, 교수 전략, 평가/피드백은 상대적으로 중요성은 떨어지지만 여전히 만족도를 높여야 할 요인으로, 그리고 3) 인터페이스는 중요하지만 만족도가 낮아 만족도를 높이기 위한 방안이 시급히 강구되어야 할 요인으로 나타났다. 이러한 연구결과에 기초하여 학습자의 측면에서 대학 e-러닝 콘텐츠의 질을 향상시키기 위한 몇 가지 시사점을 제시하였다.

• 한국산업정보학회논문지
• /
• 제21권2호
• /
• pp.73-91
• /
• 2016

이 연구는 사용자 관점의 클라우드 품질항목 체계를 도출하고, 각 품질항목별 중요도와 만족도를 조사하며, 사용자-공급자의 인식 차이를 실증 분석함으로써 향후 품질 개선을 위한 정보를 제공한다. 선행 연구 조사와 전문가 포커스 그룹 평가에 의하여 도출된 13개 품질항목은 (1)기능 충분성, (2)이용 편리성, (3)서비스 가용성, (4)반응속도, (5)기술 최신성, (6)서비스 호환성, (7)서비스 맞춤화, (8)서비스 확장성, (9)시스템 보안, (10)고객비밀 보장, (11)계약 신뢰성, (12)고객대응 성실성, (13)인력 전문성이다. 13개 품질항목별 중요도와 만족도를 묻는 설문조사를 사용자 그룹과 공급자 그룹을 대상으로 각각 실시하였다. 통계 분석 결과, 각 품질항목이 얼마나 중요한지에 대하여 사용자와 공급자가 달리 인식하고 있고, 사용자의 만족도가 공급자 만족도보다 낮은 것으로 나타났다. IPA 기법 분석 결과에서도 두 그룹 간 차이가 현저하였다. 13개 품질항목 중 (1)기능 충분성, (10)고객비밀 보장 등 6개 항목의 품질개선이 필요한 것으로 나타났으며, 이러한 개선 필요성은 공급자가 아니라 사용자 관점에서 주로 제시되고 있었다. 연구 본문은 이런 분석 결과가 나타난 원인과 시사하는 바를 조명하고 있다.

• 산업경영시스템학회지
• /
• 제44권3호
• /
• pp.176-191
• /
• 2021

Non-face-to-face lectures have become a necessity rather than an option since COVID-19, and in order to improve the quality of university education, it is necessary to explore the properties of non-face-to-face lectures and make active efforts to improve them. This study, focusing on this, aims to provide basic data necessary for decision-making for non-face-to-face lecture design by analyzing the relative importance and execution satisfaction of non-face-to-face lecture attributes for professors and students. Based on previous research, a questionnaire was constructed by deriving 4 factors from 1st layer and 17 from 2nd layer attributes of non-face-to-face lectures. A total of 180 valid samples were used for analysis, including 60 professors and 120 students. The importance of the non-face-to-face lecture properties was calculated by obtaining the weights for each stratified element through AHP(Analytic Hierachy Process) analysis, and performance satisfaction was calculated through statistical analysis based on the Likert 5-point scale. As a result of the AHP analysis, both the professor group and the student group had the same priority for the first tier factors, but there was a difference in the priorities between the second tier factors, so it seems necessary to discuss this. As a result of the IPA(Importance Performance Analysis) analysis, the professor group selected the level of interaction as an area to focus on, and it was confirmed that research and investment in teaching methods for smooth interaction are necessary. The student group was able to confirm that it is urgent to improve and invest in the current situation so that the system can be operated stably by selecting the system stability. This study uses AHP analysis for professors and students groups to derive relative importance and priority, and calculates the IPA matrix using IPA analysis to establish the basis for decision-making on future face-to-face and non-face-to-face lecture design and revision. It is meaningful that it was presented.

• 유통과학연구
• /
• 제18권8호
• /
• pp.113-125
• /
• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.