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http://dx.doi.org/10.14400/JDC.2022.20.5.233

The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA  

Hwang, Young-A (Philosophy in Tourism, Graduate School of Kyung Hee University)
Yan, Wen-Yan (Division of Business Administration, Honam University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 233-238 More about this Journal
Abstract
The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.
Keywords
Beauty tourism; Beauty tourism education; Educational satisfaction; IPA; Importance-satisfaction matrix;
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