• 제목/요약/키워드: Satisfaction survey

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Latent Class Analysis 기반의 만족 고객 세분화를 이용한 고객만족경영 향상 방안 (Improving Customer Satisfaction Management using the Satisfied Customer Segmentation based on Latent Class Analysis)

  • 송기정;서광규;안범준
    • 한국콘텐츠학회논문지
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    • 제11권12호
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    • pp.386-394
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    • 2011
  • 최근의 고객만족도 조사에서는 만족응답으로의 쏠림현상이 발생함으로써 만족고객의 비율이 높아져 고객만족 개선안 도출이 어려워지고 있다. 게다가 이로 인한 데이터 분석의 구조적 한계로 인해 고객만족도 조사의 실제 적용을 효과성이 감소하고 있다. 이러한 문제점을 해결하기 위해서는 만족고객을 재분류하여 보다 전략적인 의미를 도출하고 만족 고객의 불만족 요인을 찾아내기 위한 연구가 필요하다. 본 연구에서 는 Latent Class Analysis(LCA)를 이용하여 만족 고객의 세분화에 초점을 두어 수행되었다. 초고속인터넷 서비스의 만족고객만을 대상으로 LCA를 적용한 결과 3개의 집단으로 세분화된 결과를 얻었으며 각 집단별 만족요인과 불만족 요인을 분석하여 궁극적으로 고객만족경영을 달성할 수 있는 시사점을 도출하였다. 연구결과는 고객만족도 조사가 다양하고 입체적으로 분석되어 고객만족조사의 활성화는 물론, 고객 만족경영 향상을 위한 유용한 방법으로 활용되리라 기대한다.

Life Satisfaction in China 2013: A Survey Study in Two Main Chinese Cities

  • Zhou, Baohua;Zheng, Bofei;Li, Shuanglong;Tong, Bing
    • Asian Journal for Public Opinion Research
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    • 제2권1호
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    • pp.8-14
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    • 2014
  • The Chinese economic growth rate has been much higher than many countries of the world for many years now. Nowadays, China is experiencing significant economic transformation and structural adjustment. Its speed of development is slowing, and housing and commodity prices are slowly rising. Consequently, a series of economic and social problems have come into being. Under these circumstances, how satisfied are Chinese people on the seven aspects of daily living such as Housing Situation, Household Income, Health, Family Life, Food, Human Relations and Job? The Media and Public Opinion Research Center of Fudan University (FMORC) conducted a phone survey of 606 people living in Beijing, the capital and political and cultural center of China, and Shanghai, the Chinese economic center. The survey results show that the overall satisfaction of Chinese people with their daily life is high. The levels of Family Life and Human Relations are on the top, those of Food, Health and Jobs are listed from the third to the fifth, and satisfaction levels of their Housing Situation and Household Income are on the bottom. The satisfaction levels of males with their Family Life and Health are higher than those of females. Age has a significantly negative correlation with satisfaction with personal health. Monthly income has positive relationships with four aspects of daily life - house income, job, house situation, and family life. Owning a house in cities is another important factor that influences satisfaction with the house situation, house income, food, and family life. Shanghai residents also show higher satisfaction with their health than Beijing residents.

단독주택 거주 고령자의 주거공간 만족도 및 일상생활행위 수행정도 (Housing Satisfaction and Performance of Daily Life Activities of Elderly in the Detached House)

  • 김현진;임희경;안옥희
    • 한국가정과학회지
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    • 제5권2호
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    • pp.1-8
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    • 2002
  • In this study, we made a survey of the degree of satisfaction and performance of daily life activities on independent elderly households in the detached house. The purpose of this study is to suggest basic data for elderly housing design to be considered elder's characteristics. A survey carried out for 110 respondents with face to face interview visiting each house between May and June, 1999 with modified and drawn questionnaire from analysis of preparatory investigation data. The questionnaire was composed of the general characteristics of respondents, general characteristics of housing, residents' satisfaction with the use of housing space, performance degree of the elder's daily activities. To analyze the data of 106 cases, frequency, percentage, mean, standard deviations, one-way ANOVA, reliability analysis and Scheffe test were used by running SPSSWIN program. The results on the housing satisfaction and performance of activities in daily life of elderly in the detached house were as follows.: In this survey, the elderly had high value in satisfaction with the size of current house as the mean 3.14 points, but they were dissatisfied with the rising of house as the mean 2.82 points. The satisfaction with living room space was the highest but the satisfaction with toilet space was lower than others. Among the activities of daily life in housing space, housing related activity was the hardest to perform as the mean of 3.15 points. In consequence, consideration on and interest in the planning of residential spaces are needed so that the elderly can perform the action of housing life effectively and efficiently.

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교통사고 환자 122례에 대한 한방치료 만족도 및 호전도 조사 (Survey on Satisfaction and Symptom Improvement of Korean Medicine Treatment in 122 Cases by Traffic Accident)

  • 김혜련;김선혜;이연선;박서현;성원석;조현석;금동호;김갑성;김은정
    • 대한한의학회지
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    • 제39권3호
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    • pp.61-72
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    • 2018
  • Objectives: This study conducted a survey research to characterize traffic accident(TA) patients seeking Korean medicine treatment and to analyze the symptom improvement and satisfaction scores. Methods: A survey was conducted in 122 outpatients, who visited OO University Korean Hospital due to TA-associated symptoms from November, 2017 to May, 2018. The questionnaire included information on patient demographic characteristics, accident circumstance details, pain levels, reason for treatment selection, treatment methods, treatment purpose, symptom improvement and satisfaction. All statistical analyses were performed using Windows SPSS version 20.0 Results: The characteristics of traffic accident patients using Korean medical institution were usually accidents that occurred while driving slowly, and minor injuries like a sprain. The most important consideration in choosing Korean medical institution was its past experience. The biggest reason for switching treatment from Western medicine to Korean medicine was for diverse treatments. Satisfaction with Korean medicine was measured between very satisfaction and satisfaction. Patients showed the highest satisfaction with acupuncture, followed by pharmacopuncture and chuna manual therapy. Most treatments were measured between very satisfaction and satisfaction. After treatment, 95.90 percent of the patients said they would recommend Korean treatment. Conclusions: Although this study has limitations as research in survey format, we intended to analyze determining factors for the use of Korean medicine treatment through satisfaction, symptom improvement, and Numeric rating scale (NRS) change.

지역 주민의 한방 의료 서비스에 관한 조사연구 - 아산시를 중심으로 - (A Study on the Customer's Use of and Satisfaction with oriental medical services by local resident - Focused on Asan City -)

  • 김경신;엄지태;안종민;김소희;최미영;김병수
    • 혜화의학회지
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    • 제19권1호
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    • pp.143-151
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    • 2010
  • The purpose of this study is to survey the current status of the oriental medical service satisfaction and needs that the people who utilizing the medical services and suggest the primary factors of consumption and satisfaction in the oriental medical services the city of Asan. We analyze the use and satisfaction of the customers for the oriental medical services with using the questionnaires to the citizens of Asan. The method of this study is that the participants of the survey was 556 people of Asan City. The survey was conducted from August 15th, 2009 to September 15th, 2009(during 30 days) with disease index that specially developed as oriental medicine. The results of this study are as follows: 556 people were responded the survey. 471(84.7%) of respondents were who have ever been treated with oriental medical service and 85(15.3%) of respondents were who have never been treated with oriental medical service. 25(4.7%) of respondents were who doesn't believe the treat of oriental medicine. 76(13.6%) of respondents prefered the oriental medical service. 413(50.1%) of respondents prefered the acupuncture and moxa treatment and 280(33.9%) prefered the herbs. 227(39.6%) of respondents were treated for musculoskeletal disorders The conclusions from this study are as follows: Firstly, it was found that the people who prefer to use oriental medical services usually have one or more of these following diseases: musculoskeletal disorders, paralysis, unclear diseases or injuries. Secondly, the main factor of customers' satisfaction with oriental medical services lies in the age of the user. The more aged, the more high in customers' satisfaction with oriental medical services was found through the survey. The results of this study can be used to develop marketing strategies for oriental medical institutions in the city of Asan.

대학생의 도서관 이용 만족도가 대학 생활 만족도에 미치는 영향에 관한 연구 (The Effects of College Students' Library Satisfaction on College Life Satisfaction)

  • 유병희;박소연
    • 정보관리학회지
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    • 제34권3호
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    • pp.67-87
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    • 2017
  • 본 연구는 대학 도서관 이용 만족도가 대학생의 대학 생활 만족도에 미치는 영향을 파악하고자 하였다. 이를 위하여 서울 소재 두 곳의 사립 대학교 대학생들 360명을 대상으로 두 차례의 설문조사를 실시하였다. 일차 조사 결과, 시설 만족도와 교육 서비스 만족도의 영향을 통제한 상황에서, 대학 도서관 이용 만족도가 대학 생활 만족도에 유의한 영향을 미치는 것으로 나타났다. 이차 조사에서는 도서관 서비스 품질 변수를 세 가지 차원(직원, 자원 및 서비스, 시설 및 환경)으로 추가하였으며, 분석 결과, 도서관 서비스 품질이 도서관 이용 만족도에 유의한 영향을 미치고, 도서관 이용 만족도는 대학 생활 만족도에 유의한 영향을 미치는 것으로 재확인되었다. 또한 두 집단 분석 결과, 도서관 이용 수준이 높은 집단에서 낮은 집단보다 도서관 이용 만족도가 대학 생활 만족도에 미치는 영향이 더 높은 것으로 나타났다. 이러한 결과를 토대로 한 이론적, 실무적 시사점이 논의되었다.

여성 관리자의 교육훈련과 삶의 만족의 관계에서 직무만족의 매개효과 분석 (An Analysis of a Mediating Effect of Job Satisfaction on the Relationship between Education and Training of Female Managers and Life Satisfaction)

  • 송영숙
    • 한국산학기술학회논문지
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    • 제21권2호
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    • pp.315-321
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    • 2020
  • 연구의 목적은 여성관리자를 대상으로 교육훈련, 직무만족 및 삶의 만족간의 관계를 분석하고, 교육훈련과 삶의 만족의 관계에서 직무만족의 매개효과를 분석하는 것이다. 여성 관리자 패널조사(Korean Women Manager Panel Survey) 6차 자료를 활용하여 총 1,381명의 자료에 대하여 기술통계분석, 상관분석, 신뢰도 분석, 선형회귀분석, Baron & Kenny의 3단계 회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 교육훈련은 직무만족에 유의한 정의 영향을 주는 것으로 나타났다. 둘째, 교육훈련은 삶의 만족에 유의한 정의 영향을 주는 것으로 나타났다. 셋째, 직무만족은 삶의 만족에 유의한 정의 영향을 주는 것으로 나타났다. 넷째, 직무만족은 교육훈련과 삶의 만족의 관계에서 부분매개효과를 가지는 것으로 나타났다. 본 연구의 학문적, 정책적 시사점을 살펴보면, 여성근로자의 교육훈련, 직무만족, 삶의 관계에 대한 연구가 보다 활발히 수행될 필요가 있다. 여성근로자의 선순환적 교육, 일, 삶의 관계가 형성될 수 있도록 기업, 사회 및 국가의 제도와 정책을 개선해야할 것이다.

총의치 시술이 도시노인의 영양 및 삶의 질에 미치는 효과 (THE EFFECT OF DENTURE PLACEMENT ON NUTRITION STATUS AND QUALITY OF LIFE IN THE URBAN ELDERLY)

  • 이영권;박은영;이희경
    • 대한치과보철학회지
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    • 제44권4호
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    • pp.405-413
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    • 2006
  • Purpose : This study was conducted to evaluate the effect of denture placement on nutrition status and quality of life in the urban elderly Material and method : The first survey was conducted from 45 targeted elderly people(25 experimental group, 20 control). In the first survey, information on general characteristics, chewing ability, food intake and nutrient intake, anthropometric measurement, and degree of satisfaction in life were obtained. The second survey was conducted to evaluate the effect of denture placement with same method as the first survey. Results : Before denture placement, there are no statistical significant differences (in general characteristics, chewing ability, nutrient intake, anthropometric measurement, and degree of satisfaction in life) between experimental group and control. But after denture placement, survey shows that there is statistically significant difference in chewing ability between two groups. The experimental group have higher intake of energy, protein, carbohydrate, iron, and vitamin C. in nutrient intake. And after denture replacement, there is significant improvement in degree of satisfaction in life. After denture placement there are significant changes in agitation and attitude toward own aging according to Lawton's factor classification. Conclusion: In short, this study shows that chewing ability improvement of the elderly has strong positive effects to their food intake, nutrient status and quality of life.

구조방정식모델을 이용한 직무만족도 평가모형 개발 (Development of Job Satisfaction Measurement Model Using Structural Equation Model)

  • 전영호
    • 품질경영학회지
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    • 제39권1호
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    • pp.90-97
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    • 2011
  • The purpose of this study is to analyze various factors comprising a job satisfaction; determine possible factors that affects job satisfaction. Job satisfaction model is designed to evaluate major factors, such as job stress and strength, and to assess relationship between these factors. Partial least squares algorithm is used to develop a job satisfaction measurement model. To evaluate validity of developed model, survey data of health insurance review and assessment service is to applied.

응급실로 내원하는 급성중독환자의 원인물질 분석을 위한 중독 분석실 이용 현황 및 이용 만족도 조사: 전국 권역 및 지역응급의료센터 설문조사 (A satisfaction survey of toxicological laboratory: Survey of regional and local emergency medical centers)

  • 손동우;강지훈;김양원;박철호;윤유상;지재구
    • 대한임상독성학회지
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    • 제19권2호
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    • pp.110-126
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    • 2021
  • Purpose: The purpose of this study is to find out the current status of toxicology laboratory operated by six locations nationwide and to investigate the satisfaction of emergency medical professionals who working at local and regional emergency medical centers. Methods: This survey was conducted prospective. It was conducted on 665 emergency medical professionals working at regional and regional emergency medical centers across the South Korea. Among them, the analysis was conducted with data that 510 emergency medical professionals who respond to this survey. The questionnaire was conducted on an online basis for a month. To ensure statistical significance, consider a dropout rate of 10% based on a minimum response recovery rate of 70%. 506 people were selected for the survey. Results: According to a survey on the status of addiction analysis room usage, the average monthly usage of addiction test rooms among respondents were 406 cases.71.0 cases (17.4%) of toxicology laboratory in Seoul and 71 cases (17.4%) in Gwangju. 32 cases (7.8%), 118 cases (29.0%) requested by toxicology laboratory in Busan, and the toxicology laboratory in Daegu. Eighty two cases (20.1%), Daejeon area 25 cases (6.1%), Wonju area toxicology laboratory was 78 (19.6%). According to a survey on the satisfaction of the addiction analysis room,Seoul (4.9±2.71) and Gwangju (4.8±2.52) showed high satisfaction. Conclusion: Due to the limited operation time of the four addiction analysis rooms currently in operation, the satisfaction level of addiction analysis by emergency medical professionals in the area is low due to the delay until the result is notified.